Chanel Fragrance & Beauty Boutique

What Chanel Fragrance & Beauty Boutique does

Chanel Fragrance & Beauty Boutique is a single-location luxury retail boutique situated on the Ground Level of QueensPlaza shopping centre at 226 Queen Street in Brisbane's central business district, Australia. The boutique retails Chanel's fragrance, makeup, and skincare lines — anchored by the globally best-selling N°5 fragrance — alongside other iconic Chanel creations, and operates as a direct-to-consumer channel for the Chanel house in Queensland. Its service model layers bespoke advisory consultations by House Fragrance and Beauty advisors on top of standard product sales, with appointment bookings accepted by phone.

The boutique employs approximately 13 staff and runs a single-store, one-time-transaction revenue model supplemented by professional services revenue from personalized beauty consultations. Distribution is omnichannel at the brand level: physical retail at this location combined with chanel.com for online sales and product discovery. The boutique is positioned within a curated luxury retail cluster — alongside David Jones, Louis Vuitton, Tiffany & Co., Dior, and Burberry — that captures high-intent luxury foot traffic in Brisbane's CBD.

Commercial information is limited: pricing is not publicly disclosed, no revenue figures are available, ownership and parent-company structure are not confirmed in the source data, and no patents, certifications, funding events, or management team details are documented. The entity functions operationally as a retail storefront but is not separately disclosed as an independent corporate entity within the input.

Name

Chanel Fragrance & Beauty Boutique

Legal name

Chanel Fragrance And Beauty

Website

https://queensplaza.com.au

Company type

Private

Headcount range

11–50 employees

Short description

Chanel Fragrance & Beauty Boutique is a single luxury retail boutique at QueensPlaza, Brisbane, selling Chanel fragrance, makeup, and skincare to affluent consumers, with bespoke advisory services from House Beauty advisors.

Ownership category

akta.pro rank

Product category

Luxury Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Luxury fragrance retail
• Premium beauty products
• Makeup and skincare
• Beauty advisory services
• Luxury cosmetics boutique

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Product Sales: Sale of CHANEL fragrance, makeup and skincare products through the boutique location. Products range from the world's best-selling fragrance N°5 to makeup, skincare, and beauty accessories. Sales are one-time transactions at point of purchase.
2. Bespoke Beauty Services: Personalized beauty advisory services offered by House Fragrance and Beauty advisors to help customers discover products and master CHANEL techniques. Services designed to enhance the customer experience and drive product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Chanel Fragrance & Beauty Boutique is a retail boutique that sells CHANEL fragrance, makeup, and skincare products directly to consumers at the QueensPlaza shopping centre in Brisbane. The boutique complements product sales with bespoke advisory services delivered by House Fragrance and Beauty advisors, who help customers discover signature CHANEL techniques and identify fragrances suited to their personal style. Customers can book appointments by phone for personalized consultations.

Product overview

Chanel Fragrance & Beauty Boutique is a retail store offering CHANEL fragrance, makeup and skincare products. The boutique provides bespoke services through House Fragrance and Beauty advisors who assist customers in discovering signature CHANEL techniques and finding fragrances that best reveal their personal style. Appointments can be booked by calling the boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Chanel Fragrance & Beauty Boutique A retail boutique at QueensPlaza, Brisbane offering CHANEL fragrance, makeup, and skincare products, supported by bespoke advisory services from House Fragrance and Beauty advisors who assist customers in mastering signature CHANEL techniques and discovering fragrances suited to their personal style. Appointments can be booked by calling the boutique.
• CHANEL Fragrance Products CHANEL luxury fragrance portfolio sold at the boutique, with N°5 highlighted as the world's best-selling fragrance. Customers can book personalized fragrance consultations with House Fragrance and Beauty advisors to identify signature scents.
• CHANEL Makeup Products CHANEL makeup range sold at the boutique, intended for customers seeking premium cosmetics. House Fragrance and Beauty advisors help customers apply and select makeup products.
• CHANEL Skincare Products CHANEL skincare range sold at the boutique for customers seeking premium skincare solutions, with advisory consultations available.
• Bespoke Beauty Advisory Services Personalized beauty advisory services delivered by House Fragrance and Beauty advisors in-store or by appointment (call 1300 242 635). Advisors help customers master signature CHANEL techniques and discover fragrances and products that best reveal their personal style.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Mecca Beauty: Australia's leading multi-brand premium beauty retailer, with strong physical presence in Brisbane (including QueensPlaza). Competes directly for luxury beauty customers through curated prestige brand assortments and in-store services.
• Louis Vuitton (QueensPlaza): Luxury maison boutique located at the same QueensPlaza shopping centre. While primarily fashion/leather goods, it shares the same luxury brand positioning, co-tenancy, and target affluent customer base.
• Jo Malone London: British luxury fragrance boutique brand often operating as standalone stores in premium retail destinations. Directly comparable as a boutique luxury fragrance retailer with bespoke gift-wrap and engraving services.
• Aesop: Australian-founded luxury skincare, fragrance, and beauty brand with standalone boutiques emphasizing consultative service. Comparable on premium positioning, single-brand boutique format, and bespoke advisory experience.
• Dior Beauty Boutique (QueensPlaza): Adjacent luxury fragrance and beauty boutique at the same QueensPlaza location, offering Dior makeup, fragrance, and skincare with comparable bespoke advisory services. Direct co-tenant competitor for the same affluent customer catchment.
• Tiffany & Co. (QueensPlaza): Co-located luxury maison boutique at QueensPlaza offering fine jewelry and accessories. Comparable as a flagship single-brand luxury boutique in the same premium Australian retail destination.
• Burberry (QueensPlaza): British luxury maison boutique at QueensPlaza, offering fashion, accessories, and adjacent beauty. Directly comparable as a single-brand luxury retail boutique in the same geography.

Emerging players

• Tom Ford Beauty: Luxury fragrance and beauty brand with selective boutique and department-store presence in premium locations. Comparable as a luxury designer brand competing in the same prestige fragrance and beauty category.

Broad incumbents

• David Jones (QueensPlaza): Australian luxury department store anchor at QueensPlaza with a major beauty hall featuring premium fragrance and cosmetics brands. Competes for the same affluent customer base through a multi-brand department store format.
• Sephora: Global multi-brand prestige beauty retailer with Australian locations. While broader in assortment and not strictly luxury, it competes for the same premium beauty and fragrance customer through comparable brand portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/chanel-fragrance-&-beauty-boutique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chanel Fragrance & Beauty Boutique