Quest Apartment Hotels (NZ) Ltd

What Quest Apartment Hotels (NZ) Ltd does

Quest Apartment Hotels (NZ) Ltd is the New Zealand master franchisee for the Quest Apartment Hotels brand, operating since 1998 when founder Stephen Mansfield secured New Zealand master-franchisor rights. The entity operates within a broader Australasian network of 160+ franchised properties across New Zealand, Australia and Fiji, with the New Zealand network alone comprising 37 properties as of the April 2023 20th-anniversary milestone and expanding to 44 properties across NZ and Fiji by 2024. Individual properties are owned and operated by independent franchisees under multi-year agreements; the corporate entity itself is lean, with a stated headcount of 28 employees. Performance disclosures indicate 700,000 room nights per annum, NZD $75 million+ turnover, 560,000 guests hosted annually, and pre-COVID group average occupancy of 85%, with property and business assets under management exceeding NZD $2 billion.

The core product is spacious serviced-apartment accommodation offering separate living, dining and sleeping areas, fully equipped kitchens and in-apartment laundry — a proposition positioned for business travellers on extended stays, with leisure travellers as a secondary segment. Supporting products include the Quest Mobile App (with booking, mobile key/keyless entry launched in 2023 and location-based security verification), in-app car rental (2023), the Q Club loyalty programme, and 'Quest for Business' with an exclusive Air New Zealand Airpoints for Business partnership (2.5 Airpoints Dollars per NZD $100 spent). In-house services cover housekeeping, valet laundry, dry cleaning, restaurant chargeback and pantry shopping. Corporate social responsibility programmes span Sustainable Business Network, Trees That Count, Soap Aid, Melanoma NZ and DreamGreen/Vendella.

The business model is a franchise/licensing platform. Revenue is generated from franchise fees (with franchisee investments of NZD $500k to $2m+ per property) and from system-wide accommodation bookings processed through direct channels (website, mobile app, central reservations). The franchisor head office sits in South Melbourne, Australia (Quest Serviced Apartments Pty Ltd, ABN 25 119 523 483), while the New Zealand entity coordinates master-franchise operations. Notable individual-property ownership structures include the 2020 Quest Palmerston North joint venture between local iwi Rangitāne o Manawatū and Wallace Development. New properties are added at a rate of 4–10 per year across the Australasian network.

Name

Quest Apartment Hotels (NZ) Ltd

Legal name

Quest Serviced Apartments Pty Ltd

Website

https://questapartments.co.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Quest Apartment Hotels (NZ) Ltd operates the New Zealand master franchise of the Quest Apartment Hotels brand, running 37+ franchised serviced-apartment properties across New Zealand and Fiji that serve primarily business and leisure travellers seeking apartment-style extended-stay accommodation.

Ownership category

akta.pro rank

Product category

Serviced Apartment Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

akta.pro secondary industry

Extended-Stay Hotels (THAMAFAD)

Keywords

• Serviced apartments
• Apartment hotels
• Extended stay accommodation
• Franchise hospitality
• Business travel lodging

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Quest generates revenue through franchise fees from property owners who operate under the Quest brand. Franchisees invest between $500k to $2m+ to join the network.
2. Accommodation Bookings: Revenue from guest accommodation bookings at franchised properties, with central reservations processing bookings across the network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Quest Apartment Hotels (NZ) Ltd operates a network of serviced apartment properties across Australasia, offering spacious self-contained apartment-style accommodation with kitchens, laundry, and separate living areas for short and long stays. The company runs a franchise model where property owners operate individual properties under the Quest brand, supported by central reservations, a proprietary booking platform, and a mobile app with keyless entry.

Product overview

Quest Apartment Hotels operates as a serviced apartment accommodation provider with a platform-plus-franchise model. The core product is spacious serviced apartment style hotel rooms across 160+ locations in Australia, New Zealand and Fiji. Supporting the core accommodation product are digital platforms (Quest App for mobile bookings and keyless entry), loyalty programs (Quest for Business with Airpoints integration, Q Club membership), and in-house services (housekeeping, valet laundry, pantry shopping). The company also operates a franchise network model allowing entrepreneurs to own and operate individual properties under the Quest brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Quest Apartment Hotels Accommodation
• Quest for Business (Corporate Program)
• Q Club Loyalty Program

Quantifiable outcome

• 85% average occupancy rate (pre-covid)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Rangitāne o ManawatūminorStrategic or Co-development Partner · 12 August 2020Local iwi (Māori tribe) as joint venture partner in Quest Palmerston North property development.
• Wallace DevelopmentminorStrategic or Co-development Partner · 12 August 2020Development partner for Quest Palmerston North property development.
• Air New ZealandcoreGTM or Marketing PartnerQuest is New Zealand's only Airpoints for Business accommodation partner, allowing guests to earn 2.5 Airpoints Dollars per NZD $100 spent. This loyalty partnership drives customer acquisition and retention.
• Sustainable Business NetworkcoreStrategic or Co-development PartnerQuest Apartment Hotels New Zealand joined the Sustainable Business Network as an Impact Investor, supporting their ESG and sustainability initiatives.
• Trees That CountminorStrategic or Co-development PartnerSupporting tree planting initiatives with 1,330 trees planted, expected to remove 294 tCO2e and restore 3,844 m2 of land across 29 planting projects.
• Soap AidminorStrategic or Co-development PartnerQuest supports Soap Aid's soap recycling program, diverting 1,399kg from landfill and creating 13,990 new soap bars, saving 2.03 tCO2e.
• Melanoma NZminorStrategic or Co-development PartnerQuest supports Melanoma NZ to travel around the country offering skin checks and support services.
• DreamGreen (Vendella)minorStrategic or Co-development PartnerSince joining the DreamGreen initiative, 270,403 plastic bottles have been recycled through Vendella's sustainability program.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Airbnb: Short-term rental platform offering apartment-style accommodation with kitchens and laundry that increasingly competes with Quest for extended-stay and bleisure travellers, particularly for stays of a week or longer.

Broad incumbents

• Somerset Serviced Residence (The Ascott): Global serviced apartment operator with presence in Australasia offering apartment-style accommodation with kitchens, comparable to Quest's extended-stay product but with broader international brand distribution.
• Wyndham Hotels & Resorts: Global hotel franchisor with extended-stay brands (e.g., Hawthorn Suites) that offer apartment-style accommodation, providing a broader franchising platform comparison to Quest's franchise model in the extended-stay category.
• Residence Inn (Marriott): Marriott's extended-stay brand featuring suite-style rooms with full kitchens, comparable to Quest's apartment-style product targeting business and leisure extended-stay travellers, though operating at much larger global scale.
• Staybridge Suites (IHG): Extended-stay apartment-style hotel brand by InterContinental Hotels Group offering suites with full kitchens, directly comparable to Quest's apartment hotel concept as part of a much larger global hotel group.
• Mantra Group: Australian hospitality group (now part of Accor) operating hotels, resorts, and serviced apartments across Australasia, providing broader scale and brand portfolio that overlaps with Quest's apartment hotel niche.

Direct peers

• Adina Apartment Hotels: Operates serviced apartment-style hotels across Australia and New Zealand with kitchens and laundry facilities, directly comparable to Quest's apartment hotel product offering in the same Australasian markets.
• Meriton Suites: One of Australia's largest owners and operators of serviced apartment-style accommodation, offering suite and apartment-style rooms with kitchens in major Australian cities, directly competing with Quest's extended-stay apartment offering.
• Travelodge Hotels: Operates limited-service hotels across Australia and New Zealand including in key cities where Quest has presence, competing for similar business and leisure traveller segments in the mid-scale accommodation category.
• Oaks Hotels & Resorts: Australian-based serviced apartment and hotel operator with properties across Australia and New Zealand, competing head-to-head with Quest in the apartment hotel category for leisure and business travellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/questnz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Apartment Hotels (NZ) Ltd