Quite Brilliant
Quite Brilliant is a London-based virtual production studio operating a 5,500 sq ft facility with one of the UK's first Samsung MicroLED LED Volumes. It delivers end-to-end VP services — including AI-assisted asset creation, LiDAR scanning, and on-site LED installation — to enterprise brands, agencies, and broadcasters across multiple verticals.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Quite Brilliant does
Quite Brilliant is a London-based virtual production studio founded in 2013 that operates a 5,500 sq ft facility housing a 24-metre Samsung MicroLED LED Volume — one of the first such installations in the UK. The company delivers end-to-end virtual production services for enterprise brands, advertising agencies, film studios, and broadcasters, using in-camera visual effects, LED-based real-time rendering, LiDAR scanning, photogrammetry, and generative AI to produce immersive film, television, and brand-experience content. Its core technology stack combines MicroLED display hardware with real-time game-engine rendering and AI-assisted asset creation, enabling on-stage visualisation that replaces traditional green-screen and location workflows.
The firm has completed more than 120 projects for clients including Barclays, Mazda, BBC, Starbucks, Pokemon, Unilever, and Sanofi, spanning automotive, financial services, broadcast, consumer goods, entertainment, and pharmaceutical verticals. Revenue is generated primarily through project-based studio rental, production services, and — more recently — bespoke on-site LED stage construction for clients outside its London facility. The company operates with a lean team of seven employees, leveraging a founder with 30+ years of film and television production experience and a direct partnership with Samsung as its primary technology anchor.
Quite Brilliant firmographics
Firmographics- Name
- Quite Brilliant
- Legal name
- Quite Brilliant
- Website
- https://quitebrilliant.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Quite Brilliant is a London-based virtual production studio operating a 5,500 sq ft facility with one of the UK's first Samsung MicroLED LED Volumes. It delivers end-to-end VP services — including AI-assisted asset creation, LiDAR scanning, and on-site LED installation — to enterprise brands, agencies, and broadcasters across multiple verticals.
- Ownership category
- akta.pro rank
Quite Brilliant industry classification
Industry- Product category
- Virtual Production Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Production Stages & LED Volume Operators (MPAHADAA)
- akta.pro secondary industries
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), On-Set Virtual Art Department (VAD) & Previs/Postvis (MPAHADAD)
Keywords
Where Quite Brilliant is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Quite Brilliant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- LED Volume & Studio Hire: Dry and wet hire of the 24-metre LED Volume stage and 5,500 sq ft sound stage. Flexible configurations for projects of varying scales.
- Virtual Production Services: Full end-to-end VP services including creative development, consultancy, project management, virtual art department, asset creation, pre-viz, production support, and post-production VFX rendering.
- Bespoke Temporary LED Stage Construction: Construction of custom temporary LED stages at company sites or client-specified locations to meet precise production requirements.
- Asset Creation & Sourcing: Virtual Art Department services including asset creation, photogrammetry, LiDAR scanning, and real-time asset generation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Quite Brilliant product offering
Product offeringCore offering
Quite Brilliant operates a virtual production studio in London centred on a 24-metre Samsung MicroLED LED Volume housed within a 5,500 sq ft stage at Twickenham Film Studios. It sells modular services including LED Volume hire, asset creation, simulated travel sequences, digital twin generation, stills photography, and end-to-end virtual production consulting powered by Unreal Engine, AI workflows, LiDAR scanning, and traditional VFX.
Product overview
Quite Brilliant operates as a single-location virtual production studio in London offering an integrated platform centered on its multi-award-winning 24-metre Samsung MicroLED LED Volume. The core Virtual Production Studio provides the fixed LED stage infrastructure, while the service portfolio is modular—clients can access individual services (LED Volume Hire, Asset Creation, Simulated Travel, Digital Twins, Stills Photography) or opt for full end-to-end production servicing. Services are powered by AI, Unreal Engine, and Chaos Arena LiDAR scanning, with traditional VFX and CG workflows available for post-production enhancement.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Production Studio (LED Volume)
Quantifiable outcome
- Over 120 Commercial, drama and Feature projects completed since 2020
- +1 more outcomes
Companies that use Quite Brilliant
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Quite Brilliant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Quite Brilliant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SamsungcoreSamsung is the technology provider for the 24-metre MicroLED LED Volume, the only fixed LED Volume in the UK with this technology. The partnership delivers superior picture quality compared to other volumes, forming the core of Quite Brilliant's virtual production capabilities.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Quite Brilliant competitors and assessment
Company assessmentRegional players
- Pinewood Studios: UK studio group with established virtual production infrastructure (Pinewood Stage, MBS Equipment). Comparable as a UK-based, large-scale studio facility competitor for film and high-end brand work, and a potential partner channel for overflow enterprise demand.
Emerging players
- Roe Visual: Independent LED panel manufacturer specializing in virtual production and broadcast volumes (Black Pearl, Carbon). Relevant as a competing hardware supplier to Samsung that increasingly influences the LED panel specification decisions of UK and EU volume operators.
- Megapixel: Boutique LED volume operator and technology provider also operating its own stage facility. Comparable as a smaller, tech-forward virtual production specialist competing for similar premium brand and episodic project budgets.
Direct peers
- Pixomondo: Operates multiple global LED volume stages (including Star Trek Discovery stages) and provides virtual production and VFX services to film, episodic and advertising clients. Direct competitor for premium VP work with similar end-to-end service scope.
- Disguise: UK-based technology provider for virtual production, powering many of the world's largest LED volumes with render engine, media server, and workflow software. Comparable as a UK-headquartered VP specialist influencing the same client ecosystem.
- Meptik: Operating virtual production studios (most notably its Atlanta LED stage) and offering Unreal Engine-powered production services for commercials, music videos and brand content. Closest direct comparator to Quite Brilliant's LED-volume-with-services model.
Broad incumbents
- NEP Group: Global broadcast and live-event services provider that has invested heavily in virtual production and LED volume capabilities (e.g., NEP Sweetwater, The Rebel Fleet UK). Comparable because it offers enterprise clients integrated stage + production services at much larger scale.
- Framestore: Tier-1 VFX and immersive content house with a virtual production division and London roots. Comparable because it overlaps on Unreal Engine pipelines, ICVFX work, and the same brand/advertising end-client pool that Quite Brilliant serves.
- Sony (Crystal LED / Virtual Production): Son of large incumbent in the LED volume space via its Crystal LED panels and Sony Pictures Virtual Production operations. Relevant comparable because Sony is both a panel competitor (alternative to Samsung MicroLED) and a stage operator chasing the same enterprise advertising clients.
- ARRI: Established global film technology manufacturer that has expanded into virtual production solutions (Stage, AMIRA Live, and integrated VP ecosystems). Comparable as a broader incumbent whose VP offering overlaps with Quite Brilliant's enterprise client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Quite Brilliant social profiles
Digital presenceQuite Brilliant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quite Brilliant leadership team
Management profileNumber of profiles
Quite Brilliant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quite Brilliant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quite Brilliant
What does Quite Brilliant do?
Quite Brilliant operates a virtual production studio in London centred on a 24-metre Samsung MicroLED LED Volume housed within a 5,500 sq ft stage at Twickenham Film Studios. It sells modular services including LED Volume hire, asset creation, simulated travel sequences, digital twin generation, stills photography, and end-to-end virtual production consulting powered by Unreal Engine, AI workflows, LiDAR scanning, and traditional VFX.
Is Quite Brilliant a public or private company?
Quite Brilliant is a private company. It is classified as unknown and is currently operating.
When was Quite Brilliant founded?
Quite Brilliant was founded in -1. It employs 1 to 10 people.
Where is Quite Brilliant based?
Quite Brilliant is headquartered in London, United Kingdom, in the Europe region.
How does Quite Brilliant make money?
Four revenue lines are on record. LED Volume & Studio Hire is the primary driver. The others are virtual Production Services, bespoke Temporary LED Stage Construction and asset Creation & Sourcing.
Who are Quite Brilliant's main competitors?
Pinewood Studios is listed as a regional player. Emerging players are Roe Visual and Megapixel. Direct peers are Pixomondo, Disguise and Meptik. Broad incumbents are NEP Group, Framestore, Sony (Crystal LED / Virtual Production) and ARRI.
Does Quite Brilliant have an API?
No public API is recorded for Quite Brilliant.
What industry is Quite Brilliant in?
Quite Brilliant's product category is Virtual Production Services. Its primary akta.pro industry code is MPAHADAA, Virtual Production Stages & LED Volume Operators, with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its SIC code is 7812.