Quooker Emirates

What Quooker Emirates does

Quooker Emirates is the UAE distribution and retail affiliate of Dutch parent Quooker International B.V., operating as Quooker Emirates for boiling water tap LLC from a registered office in Dubai and a showroom in Al Quoz. The company sells premium instant boiling water tap systems that dispense 100°C boiling, hot, cold, chilled still, and sparkling water from a single tap, paired with proprietary vacuum-insulated tanks (PRO3 for boiling water only, COMBI for boiling and hot water, with the COMBI tank achieving Energy Label A under European standards). The optional CUBE add-on extends the system to chilled and sparkling water through activated carbon and hollow fiber filtration.

The product portfolio spans over 35 tap styles and finishes across Flex, Fusion, Front, Classic Fusion, and Nordic ranges, priced from AED 4,600 for a Nordic single tap to AED 7,195 for the Front model, with the all-in-one Flex and Fusion lines anchored at AED 6,220. Quooker Emirates serves three primary customer segments in the UAE: residential homeowners (its largest segment), real estate developers and property managers (served through a dedicated B2B "For Professionals" channel with named account manager Roxana Jilavu), and renters (served via a relocation service that allows the system to move with the tenant). Distribution runs through the company's own e-commerce storefront at quooker.ae, the Al Quoz showroom, a dealer locator network, and direct sales to enterprise hospitality and developer accounts.

Revenue is generated primarily through one-time hardware sales (taps, tanks, and accessories), supplemented by a recurring consumables layer (HiTAC filters at AED 290, CUBE filter HF at AED 290, Cold Water Filter at AED 850, CO2 cylinder refills at AED 315 per 420 liters) and a service business (annual chiller servicing, relocation, and spare parts). The company has no disclosed funding, is privately held at the affiliate level, and operates with approximately 9 employees, while inheriting the brand equity, technology, and safety validation research of the Quooker group.

Name

Quooker Emirates

Legal name

Quooker Emirates for boiling water tap LLC

Website

https://quooker.ae

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Quooker Emirates is the UAE affiliate of Dutch parent Quooker International B.V., selling premium instant boiling water tap systems with vacuum-insulated tanks to residential homeowners, real estate developers, and renters across the UAE via e-commerce, showroom, dealer, and direct B2B channels.

Ownership category

akta.pro rank

Product category

Premium Kitchen Boiling Water Tap Systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

Keywords

• Boiling water taps
• Kitchen fixtures
• Instant hot water
• Filtered water systems
• Sparkling water dispensers

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue from selling boiling water taps, tanks (PRO3, COMBI), and accessories (drip trays, mounting brackets, extension hoses). One-time purchase with 2-year warranty included.
2. CUBE System: Add-on chilled and sparkling water system sold separately for existing Quooker customers. Includes ongoing filter and CO2 cylinder replacement revenue.
3. Consumables and Refills: Recurring revenue from filter cartridges (CUBE filter HF at AED 290, Cold Water Filter at AED 850), CO2 cylinders for sparkling water (AED 315 per refill providing 420 liters), and HiTAC filters (AED 290).
4. Service and Maintenance: Revenue from annual chiller servicing (AED 315), relocation services (from AED 630), and spare parts like aerators (AED 57) and extension components.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Quooker Emirates sells all-in-one boiling water tap systems that dispense instant 100°C boiling, hot, cold, chilled still and sparkling water from a single tap, paired with vacuum-insulated PRO3 or COMBI tanks and an optional CUBE accessory. The product line spans multiple tap designs (Flex, Fusion, Front, Classic Fusion, Nordic) with 35+ finishes and is complemented by filters, CO2 refills, accessories, and installation/relocation services for the UAE market.

Product overview

Quooker Emirates offers a unified boiling water tap system that provides instant 100°C boiling, hot, cold, chilled still and sparkling water—all filtered from a single tap. The product portfolio centers on the Quooker tap collection (including Flex Round, Flex Square, Fusion Round, Fusion Square, Front, Classic Fusion, and Nordic models) paired with storage tanks (PRO3 for boiling water only, COMBI for boiling and hot water with Energy Label A rating). The optional CUBE accessory enables chilled and sparkling water functionality. The system includes complementary accessories such as filters (HiTAC, CUBE filter HF, Cold Water Filter), extension hoses, mounting brackets, soap dispensers, and service offerings including relocation, chiller servicing, and CO₂ cylinder swaps. With over 35 styles and finishes, the product line serves both residential and commercial kitchen markets across the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• CUBE: Accessory system that provides chilled and sparkling water from the Quooker tap
• Flex
• Fusion
• Front
• Classic Fusion
• Nordic

Products and services

• Flex Round All-in-one Quooker tap with a pull-out flexible hose for directional spraying. Provides 100°C boiling, hot, cold, chilled still and sparkling water from a single tap. From AED 6,220.
• Flex Square All-in-one Quooker tap with a straight spout and flexible pull-out hose. Features redesigned intuitive and safe controls. From AED 6,220.
• Fusion Round Rounded version of the iconic Quooker all-in-one tap with a modern design. Provides boiling, hot, cold, and filtered water. From AED 6,220.
• Fusion Square Square version of the iconic Quooker all-in-one tap with a modern design. Provides boiling, hot, cold, and filtered water. From AED 6,220.
• Front Latest and most ergonomic Quooker all-in-one tap, featuring hot and cold water controls conveniently located on the front of the spout. From AED 7,195.
• Classic Fusion Round Rounded version of the iconic Quooker all-in-one tap with a classic, beveled design. From AED 6,980.
• Classic Fusion Square Square version of the iconic Quooker all-in-one tap with a classic, beveled design. From AED 6,980.
• Classic Nordic Round Single Tap Classic Nordic Single Tap for instant 100°C boiling water alongside a mixer tap. From AED 5,575.
• Nordic Round Single Tap Nordic Single Tap for instant 100°C boiling water alongside a mixer tap. From AED 4,600.
• Nordic Square Single Tap Nordic Single Tap with square design for instant 100°C boiling water alongside a mixer tap. From AED 4,600.
• Nordic Round Twintaps Matching set with a separate tap for instant 100°C boiling water alongside a matching Quooker mixer tap. From AED 6,655.
• Nordic Square Twintaps Square version matching set with a separate boiling water tap and mixer. From AED 6,655.
• PRO3 Tank Boiling water tank requiring 50 cm height and 15 cm diameter. Provides instant boiling water. Standby consumption 10 W.
• COMBI Tank Provides both 100°C boiling water and hot water (40°C-60°C). World's first kitchen boiler with high-vacuum insulation. Energy Label A rated. Standby consumption 10 W.
• CUBE Chilled and sparkling water tank accessory. Requires 50 cm height, 22 cm width, 34 cm depth. Provides filtered chilled and sparkling water from the Quooker tap. AED 7,190. Standby consumption 5 W.
• Chiller Servicing Annual water chiller unit servicing. Flushes and refills ice-bank water to maximize efficiency and performance. AED 315.
• Relocation Service Transfers Quooker system to new residence and reinstalls original mixer tap. Available across UAE Emirates from AED 630.
• Nordic Soap Dispenser Matching soap dispenser for Quooker tap. One-handed operation, easy top-fill. Available in 7 finishes. From AED 990.

Quantifiable outcome

• Save up to 4200 liters of water per year with COMBI tank
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Made BluecoreStrategic or Co-development PartnerCharity partnership where Quooker donates water saved by using their systems. For every Quooker system sold, the saved water is donated to Made Blue, ensuring every drop contributes to a better future. Partnership supports the company's sustainability positioning.
• Plastic Soup FoundationminorStrategic or Co-development PartnerAffiliation with Plastic Soup Foundation in the fight against plastic waste. Supports Quooker's positioning as an environmentally conscious brand that reduces plastic bottle consumption through tap water alternatives.
• PostNL and DPDminorImplementation/ SI/ Consulting PartnerDistribution partners used for order fulfillment and delivery of products to customers in the UAE market.
• Dutch Burns FoundationminorOthersConducted research in 2020 into the use of boiling-water taps and burn risk. Study concluded that replacing kettles with boiling-water taps reduces the risk of burn accidents, validating Quooker's safety claims.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bristan Group: UK-headquartered kitchen and bathroom tap manufacturer with growing international presence. Comparable premium kitchen tap product but primarily serving UK and Europe rather than the Middle East market.

Broad incumbents

• Franke Group: Global Swiss kitchen systems brand offering premium kitchen taps (including boiling-water tap systems) plus sinks and hoods. Broader incumbent in UAE kitchen specification market.
• Kohler Co. Global US kitchen and bath brand with a hot-water tap and beverage system portfolio. Competes at the premium kitchen specification tier and has established UAE distribution.
• Grohe / Lixil Group: Owner of the Grohe brand; broader Japanese-headquartered global sanitaryware group covering premium taps, showers and water systems that overlap Quooker's kitchen tap and boiling-water offerings.
• Insinkerator (InSinkErator): Established US-headquartered brand of instant hot water dispensers and now boiling-water taps. Broader incumbent with deep project/hospitality relationships that overlap Quooker's B2B channel.

Direct peers

• Grohe Red: Grohe's boiling-water tap line from the global German kitchen and bathroom fittings brand. Directly competes with Quooker in the under-sink tank + boiling tap category across residential and project markets.
• Billi Australia: Manufactures under-sink boiling, chilled and sparkling water systems for residential and commercial kitchens. Direct head-to-head competitor for both consumer and B2B/specification channels.
• Quooker International B.V. Parent company of Quooker Emirates; designs, manufactures and globally distributes the same boiling-water tap, tank and CUBE system. Quooker Emirates is the UAE affiliate of this direct peer.
• Zip Water (formerly Zip HydroTap): Australian-origin instant boiling, chilled and sparkling water tap systems with under-sink tanks. Closest direct competitor to Quooker internationally and increasingly in Middle East project specifications.

Emerging players

• Culligan International: Global water treatment and filtration provider with point-of-use drinking water dispensers and filtration products. Adjacent competitor to Quooker's filtration and chilled-water functions for both home and B2B buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@quookeruae
• Facebookfacebook.com/quookeremirates
• LinkedInlinkedin.com/company/quookeruae
• Instagraminstagram.com/quookeruae

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quooker Emirates