R2 Stand & Event

What R2 Stand & Event does

R2 Stand & Event is a privately held French SAS, founded in 2009 by Yoann Rocher, specializing in the design, fabrication, and installation of exhibition stands and event environments. The company operates from headquarters in Paris (26-28 rue de l'Orillon, 75011) and a regional office in Lyon (23 rue de Genève, 69006), with a 16-person team that combines an in-house design office (art director, 3D designer, project manager) with integrated manufacturing workshops spanning carpentry, electrical, upholstery, printing, and assembly. Its core products are custom-made stands (Stands sur-mesure), reusable modular aluminum booths in 9m², 12m², and 18m² formats (Stands modulaires), and pavilions/chalets — designed for an average reuse of four exhibitions per structure.

The firm serves mid-to-large French enterprises across automotive, aerospace, financial services, energy, industrials, retail, and public-sector verticals, with named clients including Michelin, Valeo, Société Générale, Vinci, Engie, L'Oréal, Generali, Stanley Black & Decker, and Trelleborg. Revenue is generated primarily through project-based contracts (typical payment terms: 50% on order, 40% pre-event, 10% post-event) supplemented by multi-year modular rental agreements and complementary event-organization services (R2 Event: incentives, congresses, roadshows, product launches, E-Events) and a retail design sister brand (R2 Agencement). The company positions itself on 'Made in France' production and an unusually dense stack of sustainability credentials — EcoVadis Silver, FSC, PEFC, ISO 20121, UN Global Compact signatory, Valdelia, Muto, and Diag Decarbon'action.

Go-to-market is a direct enterprise field-sales motion with referral-driven repeat business, supported by content marketing (blog, downloadable guides), an active social presence (LinkedIn, Instagram, Facebook, YouTube, X), and a website-led inquiry pipeline. Geographic reach is primarily France with international exhibition logistics capability for outbound and inbound projects.

Name

R2 Stand & Event

Legal name

R2 STAND & EVENT

Website

https://r2-stand.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

R2 Stand & Event is a French exhibition stand design and fabrication firm serving mid-to-large enterprises across automotive, financial services, retail, energy, and aerospace. Founded in 2009, the Paris- and Lyon-based company delivers custom and modular stands plus event management, with deep sustainability certifications.

Ownership category

akta.pro rank

Product category

Exhibition Stand Design & Construction

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Indoor and Outdoor Display Advertising (541850)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Exhibition stand design
• Custom booth fabrication
• Trade show displays
• Modular exhibit systems
• Event management services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom-Made Stand Design & Fabrication: Design and fabrication of bespoke exhibition stands according to client specifications. Includes graphic and technical design, 3D visualization, manufacturing in workshops, logistics, installation, and dismantling. Revenue recognized per project with typical payment terms: 50% upon invoice receipt, 40% 21 days before exhibition opening, 10% within 30 days after exhibition end.
2. Modular Booth Rental: Rental of predefined modular aluminum stands in sizes of 9m², 12m², or 18m². These are customizable with client colors and logos. Elements are typically rented rather than sold, creating recurring relationships with exhibitors who participate in multiple shows.
3. Pavilion and Chalet Design: Design and construction of pavilions and chalets for exhibitions, featuring custom design, innovation, and functionality.
4. Event Organization Services: Organization of corporate events including travel incentives, congresses/conventions, roadshows, product launches, and e-events. Complementary to stand design for holistic event presence.
5. Retail & Store Layout: Space design and layout services for showrooms, pop-up stores, shop-in-shop concepts, and retail environments. Provided through sister website r2-agencement.com.
6. Logistics and Storage Services: Transportation, storage, and logistics management for stand elements between events. Includes container packing, customs formalities for international shipments, and on-site assembly/dismantling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

R2 Stand & Event designs, fabricates, and installs exhibition stands and pavilions for trade shows and corporate events, supported by in-house carpentry, electrical, upholstery, printing, and assembly workshops. Offerings span custom-made (sur-mesure) carpentry stands, reusable modular aluminum stands (9m², 12m², 18m²), pavilions/chalets, and complementary event organization services. The company also handles logistics, transport, customs, storage, on-site installation, and dismantling for clients in France and internationally.

Product overview

R2 Stand & Event is a service-based company offering a unified portfolio of exhibition stand design, fabrication, and event management solutions. The core offerings include custom-made stands (Stands sur-mesure), modular reusable stands (Stands modulaires), and pavilions/chalets, all supported by full-service capabilities including graphic design, manufacturing in their workshops, logistics, storage, and on-site assembly/dismantling. The related event division (R2 Stand Event) extends the portfolio with complementary services including Travel Incentive, Congrès Convention, Roadshow, Product Launch events, and E-Event digital solutions. The company also operates a Retail & Agencement division for showroom and retail space design. All offerings are delivered with RSE and eco-responsible commitments, with reusable structures and sustainable materials prioritized.

Differentiator

Problem solved

Functional benefit

Brands

• R2 Event: Event organization division handling travel incentives, congresses, conventions, roadshows, product launches, and e-events.

Quantifiable outcome

• 97% of visitors have positive perception of companies with custom stands (UNIMEV data)
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GL Events: French global leader in exhibition services and venue management with far broader scope (event organization, venue management, temporary structures) than R2's stand-builder focus. Highly comparable in market geography and enterprise customer base, but operates at vastly larger scale across multiple continents.

Direct peers

• MC2 (MC2 Event Experiences): US exhibit and event experience company serving enterprise clients with custom design, fabrication, and event production. Comparable in full-service model and enterprise customer focus, though larger scale and primarily North American operations.
• Czarnowski Collective: US-based exhibition experience company providing custom exhibit design, fabrication, and event services to enterprise brands. Comparable in end-to-end service model and enterprise client focus, though operating primarily in North America rather than France/Europe.
• Gielissen Interiors & Exhibitions: Dutch exhibition stand and interior builder serving European enterprise clients with custom design and manufacturing capabilities. Comparable to R2's sur-mesure offering and in-house manufacturing approach, with longer operational history and broader European footprint.
• ABS Productions: French event production and stand design company offering custom exhibition stands, event management, and scenography. Directly competes with R2 Stand & Event in the French mid-market enterprise segment with similar full-service capabilities and customer profile.
• VDB Groep: Belgian/Dutch exhibition stand builder offering design, fabrication, and project management for enterprise trade show clients across Benelux and beyond. Closely matches R2's end-to-end service model and target customer segment, though at larger scale and with stronger Benelux penetration.
• Expotechnic Group: German-headquartered exhibition stand builder with international offices serving enterprise clients across automotive, industrial, and technology sectors. Directly comparable in custom stand design, sustainability certifications, and multinational customer profile including automotive OEMs similar to R2's Michelin/Valeo portfolio.

Emerging players

• Aluvision: Belgian manufacturer of modular exhibit systems with reusable, reconfigurable designs similar to R2's modular booth rental product line. Comparable on modular technology and sustainability positioning, though primarily a systems supplier rather than full-service designer/fabricator like R2.
• beMatrix: Belgian manufacturer of modular aluminum stand systems (similar to R2's 9/12/18m² modular rental offering) with global partner network. Highly comparable on the modular product line and reusable design philosophy, though beMatrix is primarily a systems manufacturer while R2 is a designer/fabricator using such systems.

Regional players

• Pro Expo Stand Services: Benelux-based exhibition stand design and build company serving enterprise clients across multiple European trade show venues. Comparable in custom stand design and full-service project management, though operating primarily in Benelux rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/R2Stand_Event
• YouTubeyoutube.com/channel/UCez-vE7kIzOT_SiptTKnrPw
• Facebookfacebook.com/R2-Stand-Event-130461567041961
• LinkedInlinkedin.com/company/r2-stand
• Instagraminstagram.com/r2stand_event

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R2 Stand & Event