Raatamo

What Raatamo does

Raatamo is a Finnish outdoor fitness training company headquartered in Helsinki and operating as "Raatamo avoin yhtiö," a Finnish general partnership (avoin yhtiö). The company serves participants in the Helsinki metropolitan area, including Espoo and Vantaa, delivering outdoor functional fitness, trail running, and endurance coaching to both individual consumers and corporate wellness clients. Its core proposition is structured outdoor training in natural settings rather than indoor gym-based fitness.

The product portfolio spans multiple recurring formats: Outdoor Crosstraining, Trail Running School (Levels I and II), Running Basics, Endurance Training Groups, Mobility Training, Runner's Pilates, Grip Strength Training, and Raatamo Pro (personal coaching). Programs are delivered across more than ten outdoor venues — parks and forests — with selected offerings (Pilates, Mobility) also streamed online via Zoom. Operational backbone is a small team of seven, including coaches with sports science and physiotherapy backgrounds and ultra-endurance athlete specialists, with secured access to forest sites through a partnership with Metsähallitus (Finnish Forests Administration) and clinical-grade fitness testing through a partnership with Pihlajalinna.

The business model combines direct-to-consumer group coaching, priced between €69 and €449 per program, with corporate wellness packages sold to employers. Revenue mechanics are cohort-based, with seasonal programs and recurring registrations via Wufoo. The legal structure is a partnership rather than a funded corporate entity, and no external funding has been disclosed.

Name

Raatamo

Legal name

Raatamo avoin yhtiö

Website

https://raatamo.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Raatamo is a Helsinki-based Finnish outdoor fitness company operating as a general partnership, delivering trail running, outdoor crosstraining, mobility, and corporate wellness coaching across 10+ outdoor venues in the Helsinki-Espoo-Vantaa metropolitan area, with selected online programs.

Ownership category

akta.pro rank

Product category

Outdoor Fitness Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Outdoor fitness training
• Trail running coaching
• Functional crosstraining
• Corporate wellness services
• Outdoor coaching Finland

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Training Course Fees: One-time fees for structured training programs including Outdoor Crosstraining (139€), Polkujuoksukoulu (129€), Juoksijan Pilates (69€), Liikkuvuus ja kehonhuolto (69€), and Otevoima treeniryhmä (69€). Programs run in 8-week cycles.
2. Seasonal Training Groups: Recurring seasonal revenue from year-round training groups. Kestävyystreeniryhmä at 99€ provides access to all scheduled events. Polkujuoksuvalmennusryhmä I (349€) and II (449€) for long-term coaching October 2026 - June 2027.
3. Corporate Wellness Services: B2B revenue from customized corporate wellness days, team building events, outdoor training sessions, and wellness lectures for businesses and work communities.
4. Combined Training Packages: Bundle pricing for two training groups at 249€, offering two weekly sessions for customers seeking more comprehensive training programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Raatamo delivers outdoor functional fitness training and running coaching programs across the Helsinki metropolitan area. The core offering is Outdoor Crosstraining (circuit training combining running, bodyweight, and functional work) delivered in 8-week cycles at 10+ outdoor locations, complemented by trail running schools, beginner-to-ultra-marathon coaching groups, grip strength training, endurance training, mobility/Pilates programs delivered via Zoom, and tailored corporate wellness services for Finnish businesses.

Product overview

Raatamo is an outdoor fitness and training service provider operating across Helsinki, Espoo, and Vantaa in Finland. The company offers a unified portfolio of in-person and online training services rather than a software product. The core offering is Outdoor Crosstraining, supplemented by polkujuoksukoulu (trail running school) and juoksun alkeet (running basics) courses, polkujuoksuvalmennusryhmät (trail running coaching groups) at two levels, grip strength training groups, the Kestävyystreeniryhmä (endurance training group), Liikkuvuus ja kehonhuolto Online (mobility and body care online), and Juoksijan Pilates Online (Runner's Pilates online). Raatamo Pro provides personalized coaching services for individuals and teams. Corporate wellness (Yritysliikunta) services round out the offering for business clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8-week training cycles provide structured progression
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Varuste.netminorGTM or Marketing PartnerEquipment retailer partner. Logo displayed in 'YHTEISTYÖSSÄ' (In Cooperation) section on Raatamo website. Provides outdoor fitness equipment recommendations and possibly equipment partnerships.
• VJ SportminorGTM or Marketing PartnerSports equipment brand partner. Logo displayed in 'YHTEISTYÖSSÄ' (In Cooperation) section on Raatamo website. Partnership in sports equipment sector.
• MetsähallituscoreStrategic or Co-development PartnerFinnish Forests Administration partnership. Enables access to national parks and forest areas for outdoor training activities. Critical partnership for trail running and outdoor training in Finnish nature areas.
• PihlajalinnacoreStrategic or Co-development PartnerHealthcare and sports testing partner. Customers receive discounted access to Pihlajalinna's Helsinki fitness testing station. Raatamo offers physiotherapy services through this partnership. Collaboration for fitness testing and health assessment services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SATS Group: SATS is the largest fitness chain in the Nordics offering memberships, group classes, and personal training. It is a regional incumbent in the same broader fitness market Raatamo serves, providing an alternative to consumers in the Nordics though with an indoor-gym-centric model.

Broad incumbents

• OrangeTheory Fitness: OrangeTheory is a large established group fitness brand combining cardio and strength in coached sessions. It overlaps with Raatamo's group training model but operates indoors and across many geographies rather than specializing in outdoor functional training.
• Les Mills International: Les Mills creates group fitness programming (BodyPump, RPM, Grit) used in gyms worldwide. It is an incumbent content and brand licensor in the same group fitness category where Raatamo competes for consumer training time and spend.
• Equinox: Equinox is a premium global fitness brand offering coached group training, personal training, and wellness services. It targets the same premium fitness enthusiast and high-income corporate wellness segments as Raatamo, though delivered through indoor clubs.
• Barry's: Barry's is a premium global boutique fitness brand combining coached strength and cardio in group formats. It targets the same premium-paying fitness enthusiast segment as Raatamo but through indoor boutique studios rather than outdoor training.

Others

• Strava: Strava is a global running and cycling tracking platform with social and coaching features. It is thematically adjacent to Raatamo's running schools and trail running coaching, sharing the same end consumer but operating as an enabling platform rather than direct training provider.
• ClassPass: ClassPass is a fitness marketplace aggregating multiple studios and class types under a subscription. It is adjacent to Raatamo because consumers use it as a discovery and access layer for group fitness providers, potentially diverting enrollment from Raatamo's direct registration model.
• Nike Run Club: Nike Run Club offers free guided runs, training plans, and coaching content through a mobile app. It competes for the same running customer attention as Raatamo's Polkujuoksukoulu and Juoksun alkeet but as a free, app-based alternative to paid coached programs.

Direct peers

• F45 Training: F45 Training is a global franchise delivering 45-minute functional group fitness classes with a similar coach-led, circuit-based methodology to Raatamo's Outdoor Crosstraining. Comparable on business model, group training format, and target fitness enthusiast customer.
• CrossFit: CrossFit operates a global network of affiliate gyms delivering functional fitness and cross-training methodology in group formats. It is highly comparable to Raatamo's Outdoor Crosstraining product, which mirrors the circuit-based, varied functional training approach delivered to group cohorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/raatamo
• Facebookfacebook.com/raatamo
• Instagraminstagram.com/raatamo
• LinkedInlinkedin.com/company/raatamo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raatamo