What raawii does

raawii is a Copenhagen-based design company founded in 2017 that produces furniture, lighting, homeware, and textile products in collaboration with an international roster of designers, including Erwan Bouroullec, Nicholai Wiig-Hansen, Michael Kvium, Omar Sosa, Alev Ebüzziya Siesbye, and Panter&Tourron. The portfolio is organized into more than 25 named collections (Arba, Strøm, Canvas, Jam, Pipeline, Thing, Relæ, Hooks, etc.) spanning lounge chairs, benches, bar stools, tables, vases, trays, lamps, mirrors, hooks, candlesticks, bowls, and blankets, with unit pricing ranging from approximately 750 DKK for small homeware to 7,995 DKK for the Arba lounge chair. Product launches include limited editions such as the upcoming Michael Kvium x raawii Jam centrepiece, available for pre-order with June 2026 delivery.

The company operates a direct-to-consumer e-commerce model through four regional storefronts — raawii.dk (Denmark, DKK), raawii.de (Germany, EUR), raawii.fr (France, EUR), and raawii.eu (international, EUR) — with free shipping within Denmark. A dedicated B2B portal serves business customers including interior designers and commercial projects. Marketing is concentrated on owned channels: blog content featuring designer collaborations, an email newsletter, and the e-commerce platform. Pricing is unit-based with no subscription component, and revenue is generated entirely through one-time product sales.

The organization is small (5 employees) and privately held with no disclosed funding rounds, parent company, or institutional investors. There is no evidence of in-house technology platforms, AI/ML capabilities, or proprietary IP beyond the designer portfolio and brand positioning as a Danish design house emphasizing proportions, craftsmanship, and sustainability. Operational focus is on design curation, brand storytelling, and cross-border DTC distribution within Europe.

Name

raawii

Legal name

raawii

Website

https://raawii.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: One-time sales of design furniture, homeware, and accessories through e-commerce platforms. Revenue generated from direct consumer purchases and B2B orders. Products include tables, benches, trays, shelves, pitchers, hooks, cups, lamps, lounge chairs, candlesticks, jars, plaids, stools, bowls, mirrors, vases, and clocks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

raawii designs, produces, and sells designer furniture, lighting, homeware (vases, bowls, trays, candles, jars, cups, jugs, mirrors, clocks, hooks), and textile products (blankets/plaids). All products are created in collaboration with international designers and sold under its own brand through regional e-commerce storefronts in Denmark, the EU/international market, Germany, and France, with a separate B2B channel for professional and contract buyers.

Product overview

raawii is a Copenhagen-based design company creating furniture, lighting, homeware, and textile products. The portfolio spans multiple product categories including tables (Arba side table), seating (Strøm chair, Arba lounge chair, Bird Bar Stool), benches (Arba bench upholstered), decorative accessories (Pipeline, Thing, Relæ, Jam centrepieces), vases (Canvas, Alev), blankets (Teenagers from Mars, Plaid), and miscellaneous homeware objects. Products are organized by collection names (Arba, Strøm, Duplum, Omar, Signal, WIMM, Canvas, Hooks, Cloud, Patch, etc.) and by product type (Bord, Bænk, Lysestage, Vase, Skål, Lampe, Spejl). The company collaborates with international designers including Erwan Bouroullec, Nicholai Wiig-Hansen, Michael Kvium, Omar Sosa, Alev Ebüzziya Siesbye, Dana Arbib, George Sowden, Manon Novelli, Nathalie Du Pasquier, Panter&Tourron, Olimpia Zagnoli, and Souhaib Ghanmi. raawii operates as a multi-category design house rather than a single product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Jam: Limited edition collection in collaboration with Michael Kvium
• Arba
• Strøm
• Mushroom
• Pipeline
• Thing
• WIMM
• Bird
• Canvas
• Omar
• Cloud
• Duplum
• Signal
• Alev
• Relæ
• Companion
• Minos
• Patch
• Teenagers from Mars
• Coffee Thing
• Brush
• Hooks
• Dummy
• Stringer

Products and services

• Arba furniture collection Collection of lounge chairs, side tables, benches, and 2-seater seating designed by Erwan Bouroullec, in plywood and upholstered variants, for residential and select commercial interiors.
• Strøm chair and stool collection Chair and stool collection designed by Nicholai Wiig-Hansen, offered in standard, miniature, and terracotta color variants for residential interiors.
• Bird Bar Stool Bar stool designed by Nicholai Wiig-Hansen as part of the Bird collection, for residential and hospitality bar/counter settings.
• Omar furniture collection Furniture collection designed by Omar Sosa featuring distinctive sculptural forms, for residential interiors.
• Bord (Tables) collection Table collection including side tables and dining tables, covering raawii's table product category.
• Bænk (Bench) collection Bench seating collection, providing bench-type furniture for residential and select commercial spaces.
• Hylde (Shelf) collection Wall shelf collection for residential display and storage.
• Vase collection Ceramic vase collection including Canvas, Alev, and other designer vases, for residential interior decoration.
• Canvas vase collection Vase collection designed by Nicholai Wiig-Hansen, featuring concrete grey large vases and other Canvas vases.
• Alev homeware collection Homeware collection designed by Alev Ebüzziya Siesbye, featuring vases and decorative accessories.
• Jam centrepiece collection Centrepiece collection featuring sculptural vessels, including the Jam limited edition in black created in collaboration with Michael Kvium.
• Michael Kvium x raawii Jam centrepiece (Black, Limited Edition) Limited edition Michael Kvium x raawii Jam centrepiece in black, available for pre-order with delivery scheduled for June 2026, targeting collectors and design-conscious consumers.
• Duplum collection Collection of sculptural double-form homeware objects designed in collaboration with an international designer.
• Pipeline collection Homeware collection featuring industrial-inspired design objects.
• Thing collection Sculptural homeware collection of designer decorative objects.
• Relæ collection Switch/relay-inspired decorative home accessory collection.
• Signal collection Decorative homeware collection featuring signal-inspired designs.
• WIMM collection Homeware collection with a minimalist design aesthetic.
• Mushroom collection Mushroom-shaped sculptural homeware collection.
• Dummy collection Homeware collection with dummy-inspired sculptural forms.
• Stringer collection Homeware collection featuring string-inspired decorative designs.
• Brush collection Homeware collection featuring brush-inspired decorative designs.
• Patch collection Homeware collection featuring patch-inspired decorative designs.
• Minos collection Homeware collection inspired by Minos design aesthetics.
• Cloud collection Homeware collection featuring cloud-inspired decorative designs.
• Companion collection Homeware collection in a companion-style decorative range.
• Coffee Thing collection Homeware accessory collection for coffee-related use.
• Skål (Bowl) collection Bowl and serving dish collection for residential use.
• Fad (Tray) collection Tray collection for serving and display in residential interiors.
• Kande (Jug/Pitcher) collection Jug and pitcher collection for residential dining and serving.
• Kop (Cup) collection Cup and mug collection for residential dining and beverage use.
• Lampe (Lamp/Lighting) collection Lamp and lighting collection of designer lighting products.
• Spejl (Mirror) collection Designer mirror collection for residential interiors.
• Vægur (Wall Clock) collection Designer wall clock collection for residential interiors.
• Lågkrukke (Lidded Storage Jar) collection Lidded storage jar collection for residential kitchen and storage use.
• Lysestage (Candlestick/Candle Holder) collection Candlestick and candle holder collection for residential decoration.
• Hooks collection Wall hook collection for hanging and organizing items in residential interiors.
• Knage (Wall Hook) collection Wall hook collection of designer hooks, encompassing items from the Hooks collection.
• Plaid (Blanket/Textile) collection Blanket and textile collection of designer throws and plaids for residential interiors.
• Teenagers from Mars blanket Blanket designed by Olimpia Zagnoli featuring playful patterns in white/blue/leaf colorways, sold at 3,000 kr per blanket.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Panter&TourroncoreStrategic or Co-development PartnerDesigner collaboration with Panter&Tourron. The partnership is featured in the blog section with a dedicated video showcasing the collaboration between Panter&Tourron and raawii.

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raawii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about raawii