Rabbi IT

What Rabbi IT does

Rabbi IT, operating as Rabbi.com, is a self-funded online marketplace and directory platform connecting Jewish families with ordained rabbis across multiple denominations for lifecycle events including Bar/Bat Mitzvahs, weddings, brit milah, baby naming, funerals, and house blessings. The platform operates the premium one-word domain rabbi.com and offers products under sub-brands including RabbiMatchmaker (a gig-request system where families post needs and rabbis respond), Rabbi TALKS (short video content from rabbis), Virtual Kaddish (Zoom-based virtual minyans for mourners), and an Online Hebrew School. The underlying technology is a web-based marketplace with searchable directory, gig-request posting, and integration with Zoom for virtual services. The platform lists 1,452 synagogues across the USA categorized by denomination (614 Conservative, 834 Reform, 16 Orthodox).

The business model is primarily B2B2C, monetizing on the supply side of the marketplace. Revenue streams include premium directory listings for rabbis and synagogues (Premium Gold at $36,000 annually, Premium Enhanced at undisclosed pricing, with a free basic tier), $450 annual subscription for rabbis to respond to gig requests through RabbiMatchmaker, transaction-based arrangements for services like Virtual Kaddish, and a one-time licensing opportunity for the premium domain naming rights. Individuals searching for rabbis access the platform free of charge. The company is a founder-owned private entity led by Bruce Diller Verstandig, with 28 employees, headquarters linked to Comilla, Dhaka, Bangladesh, and primary contact presence in the USA (New York area code 646). Rabbi.com is actively pursuing capital or exit optionality by listing the domain for sale.

Name

Rabbi IT

Legal name

Rabbi IT

Website

https://rabbi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabbi IT operates Rabbi.com, a self-funded online marketplace connecting Jewish families with multi-denominational rabbis for lifecycle events like Bar/Bat Mitzvahs, weddings, and Kaddish, monetizing through premium directory listings and rabbi subscriptions.

Ownership category

akta.pro rank

Product category

Online Religious Services Marketplace

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Rabbinic services marketplace
• Jewish lifecycle events
• Rabbi directory platform
• Virtual religious services
• Online hebrew education

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Rabbi Directory Premium Listings: Rabbis and synagogues pay for premium directory listings. Basic listings are free, Premium Enhanced and Premium Gold tiers offer additional features like multiple categories, locations, images, and videos.
2. Premium Account Subscription for Rabbis: Rabbis pay $450 annually for a Premium Account to respond to rabbi project postings and connect with potential clients through the RabbiMatchmaker platform.
3. Domain Naming Rights and Sponsorship: Premium domain name Rabbi.com is available for sale for naming rights and sponsorship, allowing individuals or organizations to name and brand the platform.
4. Virtual Kaddish Services: Arrangement services for Kaddish recitation through virtual minyans for mourners who cannot attend synagogue in person.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rabbi.com operates an online marketplace and directory platform that connects Jewish families with multi-denominational rabbis, cantors, and mohels for lifecycle events such as Bar/Bat Mitzvahs, weddings, brit milah, funerals, and house blessings. The platform's flagship RabbiMatchmaker system allows families to post gig requests and receive responses from rabbis, while the searchable directory lists rabbis and synagogues with reviews. The company also delivers Virtual Kaddish services via Zoom and online Hebrew school lessons, complemented by an open content library featuring Rabbi TALKS videos and Best Sermons.

Differentiator

Problem solved

Functional benefit

Brands

• RabbiMatchmaker: A negotiation platform that allows those seeking a rabbi and potential professional rabbis to come together. Users can post 'rabbi gig requests' specifying their needs and receive responses from multiple rabbis.
• Rabbi TALKS
• Virtual Kaddish

Products and services

• RabbiMatchmaker Platform A negotiation/gig-request platform where Jewish families post specific rabbinic needs (Bar/Bat Mitzvah, wedding, funeral, etc.) and multiple ordained rabbis respond with their bios, offerings, and pricing. It is targeted at Jewish families seeking lifecycle event officiation and at ordained rabbis seeking to expand their client base beyond synagogue membership; rabbis access the platform via a $450/year Premium Account.
• Premium Rabbi & Synagogue Directory Listings Searchable multi-denominational directory of rabbis and synagogues (1,452+ USA entries across Conservative, Reform, Orthodox, and other denominations) with tiered paid listing subscriptions. Basic listing is free; Premium Enhanced adds multiple categories/locations/images/video; Premium Gold ($36,000/year) adds unlimited categories, up to 5 locations, 10 images, and 5 videos. It is targeted at ordained rabbis, cantors, and synagogues wanting enhanced visibility to Jewish families searching for lifecycle officiation.
• Virtual Kaddish Service Interactive Zoom-based service that arranges virtual minyans (prayer quorums of ten) so homebound mourners can recite the Mourner's Kaddish with a physical minyan remotely. It is targeted at Jewish mourners who cannot physically attend synagogue due to illness, distance, disability, or other constraints, addressing the inability to form a minyan locally.
• Online Hebrew School Online Hebrew school offering engaging video lessons taught by experienced clergy, with short concise lessons and interactive quizzes to reinforce concepts. It is targeted at Jewish families with children needing Hebrew school lessons and Bar/Bat Mitzvah preparation without traditional synagogue commitment, with flexible scheduling for working parents.
• Rabbi.com Domain Naming Rights & Sponsorship Premium domain name Rabbi.com offered for sale with naming rights and sponsorship, allowing individuals or organizations to name and brand the platform (example: "Name Your Own Yeshiva" and "Rabbi Kosher Wines" sub-themes). Pricing is not publicly disclosed and is negotiated on inquiry; billing is structured as a multi-year or perpetual licensing arrangement.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Jewish National Fund (JNF)minorGTM or Marketing PartnerRabbi.com features links to Jewish National Fund's tree-planting programs in Israel, offering visitors the opportunity to plant trees in memory of loved ones or to honor special occasions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JCC Association of North America: Umbrella body for Jewish Community Centers providing lifecycle programming, Hebrew school, and community services. A broad incumbent that competes with Rabbi.com for unaffiliated families seeking Jewish engagement outside synagogues.
• Union for Reform Judaism (URJ): The central body of Reform Judaism in North America with member congregations, lifecycle resources, and a rabbi network. A broad incumbent serving the same Jewish families Rabbi.com targets, particularly via the Reform segment that dominates Rabbi.com's directory.
• Orthodox Union (OU): Central Orthodox Jewish institutional body providing kosher supervision, rabbinic resources, and community services. Rabbi.com's editorial positioning against the OU makes it both a competitor for Orthodox families and a counter-positioning example of denominational alternatives.

Others

• Jewish National Fund (JNF): Established Jewish nonprofit already integrated with Rabbi.com for tree-planting programs. Serves overlapping Jewish community and represents the kind of strategic partner or acquirer that could leverage Rabbi.com's directory for community programming.

Direct peers

• Aish.com: Major Jewish educational and engagement platform offering articles, videos, courses, and rabbi-led content. Competes with Rabbi.com's Rabbi TALKS and learning center for Jewish learning mindshare and unaffiliated Jew engagement.
• Kveller: Jewish family and parenting content platform covering Jewish holidays, lifecycle, and DIY Bar/Bat Mitzvah content. Directly overlaps with Rabbi.com's DIY Bar/Bat Mitzvah resources and Jewish-family content mission.
• MyJewishLearning.com: Long-established Jewish educational content site covering lifecycle, holidays, and practice. Competes for Jewish learning attention and serves overlapping audiences seeking authoritative rabbinic guidance outside synagogue settings.
• 18Doors (formerly InterfaithFamily): Jewish lifecycle engagement organization serving interfaith couples and families seeking rabbis for weddings, baby namings, and Bar/Bat Mitzvahs. Closest direct peer to Rabbi.com's lifecycle-event marketplace for Jews outside synagogue membership.
• Chabad.org: Largest online Jewish content and educational platform with extensive virtual services, rabbi directory, and lifecycle resources. Directly comparable to Rabbi.com in combining educational content, virtual Jewish services, and a directory connecting Jews to rabbinic resources across the English-speaking world.

Emerging players

• Torah.org: Orthodox-leaning Jewish educational platform offering Torah study, rabbi-authored content, and learning resources. Competes with Rabbi.com's learning center for study-oriented Jewish users seeking rabbinic content online.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/themify
• YouTubeyoutube.com/user/themify
• Facebookfacebook.com/themify
• LinkedInlinkedin.com/company/rabbiit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbi IT