What RaceChip Chiptuning GmbH & Co. KG does

RaceChip Chiptuning GmbH & Co. KG is a privately held German automotive electronics company founded in 2008 by Manuel Götz and headquartered in Göppingen, Baden-Württemberg. The company designs, develops, and manufactures plug-and-play chip tuning modules that sit between the engine control unit and its sensors as supplementary control devices, modifying electronic signals to increase power, torque, and fuel economy on turbocharged diesel (common rail and pump-nozzle) and turbocharged petrol engines. Its product portfolio spans four chip tuning tiers (RaceChip S, RS, GTS 5, and GTS 5 Black) offering between 20% and 30% power gains, plus two complementary modules: the XLR5 throttle-response pedal box and the RX range extender for battery electric vehicles. RaceChip also operates the RaceChip+ Bluetooth smartphone application and integrates with the Carista OBD platform for installation verification and engine diagnostics.

The business is monetized almost entirely through one-time hardware sales priced from approximately EUR 239 to EUR 449+, supplemented by paid add-ons (Bluetooth app control for EUR 50, SMART features for EUR 29) and a EUR 99 vehicle re-programming service when customers change cars. Go-to-market combines direct-to-consumer e-commerce through racechip.com and country-specific storefronts with a channel network of more than 2,000 dealers across 135 to 180 countries, supported by a B2B reseller portal. The company holds ECE certification from the German Federal Office for Motor Vehicles (KBA), recognized in 40+ countries, and is reported to have delivered more than one million systems worldwide with annual production volumes exceeding 100,000 units across an installed base covering 8,000+ vehicle models from roughly 60 manufacturers.

Strategically, RaceChip is evolving from a pure internal-combustion performance-tuning specialist toward a broader vehicle-electronics optimization brand, evidenced by the 2022-2024 introductions of the GTS 5 platform, the XLR5 throttle-response product, and the RX EV range extender, alongside ongoing geographic buildout in Europe and North America.

Name

RaceChip Chiptuning GmbH & Co. KG

Legal name

RaceChip Chiptuning GmbH & Co. KG

Website

https://racechip.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

RaceChip Chiptuning GmbH & Co. KG is a privately held German automotive electronics company that designs and sells plug-and-play chip tuning modules for turbocharged engines, serving car enthusiasts and dealers across 135+ countries via direct e-commerce and a global reseller network.

Ownership category

akta.pro rank

Product category

Automotive Performance Tuning

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive chip tuning
• Engine performance upgrade
• Throttle response tuning
• Vehicle ECU optimization
• Diesel and petrol tuning

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Chip Tuning Products: One-time hardware sales of electronic tuning modules (RaceChip S, RS, GTS, GTS Black) with vehicle-specific optimization software. Prices range from entry-level base chips to premium performance models.
2. Throttle Tuning Products: XLR5 throttle response tuning and RX range extender for electric vehicles, sold as one-time purchases with optional accessories.
3. App Control Feature: Optional Bluetooth app control for chip tuning modules available for 50 EUR as an add-on purchase.
4. Re-programming Service: When customers change vehicles, RaceChip can re-program existing hardware for the new engine for 99 EUR. First reprogramming is included free with GTS and GTS Black purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

RaceChip designs, engineers, and manufactures electronic chip tuning modules (supplementary control devices) installed between the engine ECU and sensors to optimize injection quantity, injection timing, turbo boost pressure, and other signals for turbocharged diesel and petrol engines. The portfolio includes the RaceChip S, RS, GTS 5, and GTS 5 Black performance modules, plus the XLR5 throttle response pedal box and the RX electric vehicle range extender, all sold with vehicle-specific tuning software developed in-house in Germany.

Product overview

RaceChip offers a modular chip tuning product portfolio centered on electronic performance optimization for turbocharged diesel and petrol engines. The core lineup consists of four chip tuning modules: RaceChip S (entry-level, up to 20% power increase), RaceChip RS (mid-tier bestseller, up to 25% power increase), RaceChip GTS 5 (premium, up to 30% power increase), and RaceChip GTS 5 Black (premium for high-performance cars). All modules are installed between engine sensors and the ECU as auxiliary control devices, operating within OEM power reserves. Two complementary products extend the portfolio: RaceChip XLR5 is a throttle tuning pedal box that improves accelerator response without changing engine power, functioning as a standalone product or add-on to chip tuning modules. RaceChip RX is a range extender designed for electric vehicles that optimizes throttle response to improve energy recovery and extend driving range. The entire product ecosystem is controlled via a smartphone app (RaceChip+) with Bluetooth connectivity, enabling users to switch between driving modes, adjust fine tuning, and receive automatic software updates.

Differentiator

Problem solved

Functional benefit

Brands

• RaceChip GTS 5 / GTS 5 Black: Premium chip tuning modules offering up to 30% more power and torque, with 2-year engine warranty, 7 fine tuning mappings, and optional app control.
• RaceChip RS
• RaceChip S
• RaceChip XLR 5
• RaceChip RX

Products and services

• RaceChip GTS 5 Premium chip tuning module offering up to 30% more power and torque. Features ARM Cortex-M3 processor, up to 7 analogue/digital channels, 7 fine tuning mappings, Digital User Interface, Engine Protect System+, optional Bluetooth app control, and optional SMART features. Product warranty: 5 years. Engine warranty: 2 years (up to 5,000 EUR). For owners of turbocharged diesel and petrol engines seeking maximum performance within OEM safety tolerances.
• RaceChip GTS 5 Black Premium chip tuning module for high-performance vehicles. Up to 30% more power and torque with advanced Engine Protect System+. Includes 2-year engine warranty (up to 10,000 EUR), warm-up timer, and 1x free re-programming when changing cars. Features motor-specific software v2.0_GTS5Black with 7 fine tuning mappings.
• RaceChip RS Bestseller chip tuning module with best price/performance ratio. Offers up to 25% more power and torque. Features motor-specific software v2.0_RS, 6 fine tuning mappings (selectable via Rotary Control Pro), Engine Protect System. Product warranty: 3 years. Engine warranty: 1 year (up to 3,000 EUR). Optional app control (+50 EUR).
• RaceChip S Entry-level base chip tuning module. Offers up to 20% more power and torque. Features up to 3 analogue/digital channels, 5 fine tuning mappings (selectable via rotary control), Basic fixing system, and Engine Protect System. Product warranty: 2 years. Up to 10% fuel savings.
• RaceChip XLR5 Throttle tuning pedal box that improves accelerator response without affecting engine power output. Features 7 separate tuning stages (2 Sport S/S+, 2 Race R/R+, 2 Eco E/E+, and N for stock), smartphone app control via Bluetooth, optional wireless controller with 1.7-inch LCD touch display. Designed as an add-on to chip tuning modules but can be used standalone. Price starts at 239 EUR.
• RaceChip RX

Quantifiable outcome

• Up to 30% more power and torque depending on engine and product model
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DTE Systems: German competitor that manufactures auxiliary chip tuning modules (e.g., PedalBox, Chiptuning-Box) for turbocharged engines. DTE is the closest direct peer in terms of product architecture (supplementary ECU box), target market (car enthusiasts), and geographic focus (DACH + international).
• APR (Automotive Performance Research): US-based performance tuning company specializing in ECU software/calibration for Volkswagen, Audi, Porsche, and other turbocharged platforms. APR is a direct competitor for enthusiast performance gains, particularly in the VW/Audi ecosystem that is core to RaceChip's customer base.
• Sprint Booster: Manufacturer of throttle-response optimization devices for petrol and diesel vehicles. Sprint Booster is a direct peer to RaceChip XLR in the pedal-box category, competing for the same enthusiast segment with similar plug-and-play installation.
• Pedal Commander: Direct competitor in the throttle-response controller category. Pedal Commander sells plug-and-play pedal boxes with multiple driving modes that are functionally near-identical to RaceChip's XLR5, targeting the same enthusiast consumer and overlapping dealer channels.
• Superchips (Superchips UK): UK-based ECU remapping and performance tuning specialist. While Superchips historically focuses on flash remapping rather than plug-in boxes, it competes for the same end-customer (turbocharged vehicle owners seeking power gains) and overlaps in European dealer networks.
• COBB Tuning:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RaceChipChiptuning
• Facebookfacebook.com/racechipchiptuning
• LinkedInlinkedin.com/company/racechip-chiptuning-gmbh-&-co-kg
• Instagraminstagram.com/racechipchiptuning
• TikToktiktok.com/@racechipchiptuning

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceChip Chiptuning GmbH & Co. KG