Racing for ALS - 501(c)3

What Racing for ALS - 501(c)3 does

Racing for ALS is a federally registered 501(c)(3) nonprofit organization founded in 2018 in Cary, North Carolina, after co-founder David R. Lloyd Jr. was diagnosed with ALS in October 2017. The organization channels motorsport events, individual donations, and corporate sponsorships into Dave's Triple Target Fund, which distributes proceeds to three beneficiaries: ALS TDI (ALS Therapy Development Institute), Dr. Richard Bedlack's ALS clinic at Duke Neurology, and Racing for ALS's own Patient Assistance Grant Program. Since inception, Racing for ALS has raised over $2,000,000 in cumulative donations, distributed more than $467,000 in direct patient assistance grants to ALS patients, and supported 154 unique patients in 2025 alone through grants and adaptive equipment such as Giraffe bottles.

The organization's go-to-market is event-driven and community-led. It operates a calendar of named motorsport events (Dave's Race series, Carolyn's Race, Stewart's Race, Shelly's Race, Larry's Race, Eddie's Race), affiliate partner track days, car shows, hill climbs, HPDE sessions, and grassroots community fundraisers across tracks including VIR, Barber Motorsports Park, Michelin Raceway Road Atlanta, Charlotte Motor Speedway, and Pikes Peak. Corporate sponsorship is structured in four tiers ranging from $2,500 (#Racingforacure) to $100,000+ (#ALSWarrior), with MongoDB as the first recognized #ALSWarrior sponsor and Hendrick Motorsports providing NASCAR visibility through a decal on William Byron's #24 car. Donations are processed through MightyCause and the organization's Squarespace-hosted website; merchandise is produced via ML Screen Printing and offered as a complementary gift with donation.

Racing for ALS operates with approximately 5 employees plus a board of directors and a small operational team (President Scott Lloyd, Operations and Events Coordinator Amy Brown, Director of Affiliate Events Jay Barakat). An overhead endowment covers all administrative costs, enabling 100% of public donations to flow to the Triple Target Fund. The organization holds a Charity Navigator rating, received the ALS TDI Leadership Award in 2021, and has earned recurring coverage across MotorTrend TV, NASCAR media, and motorsport podcasts. In September 2025, the organization discontinued its Jungle Jim Cruiser van program and, in 2026, paused repeat-recipient grant applications due to demand exceeding annual fundraising capacity.

Name

Racing for ALS - 501(c)3

Legal name

Racing for ALS

Website

https://racingforals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Racing for ALS is a 501(c)(3) nonprofit that funds ALS research and patient assistance through motorsport events, corporate sponsorships, and grassroots donations, channeling 100% of public donations to ALS TDI, Duke Neurology, and direct patient grants.

Ownership category

akta.pro rank

NAICS

Voluntary Health Organizations (813212), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• ALS nonprofit fundraising
• Patient assistance grants
• Charity motorsport events
• ALS research funding
• Adaptive equipment programs

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Event Donations and Fundraising: Racing for ALS organizes motorsport events (road races, hill climbs, HPDE track days, car shows, burpee-a-thons) and accepts donations through MightyCause. All event proceeds go to Dave's Triple Target Fund. Major event fundraisers have raised $200,000-$270,000 per event.
2. Merchandise Sales: The organization sells branded apparel (t-shirts, hats) as 'merch with a purpose' at $20-$25 price points. Donors receive complimentary branded apparel in exchange for donations. 100% of net merch donations benefit the Triple Target Funding beneficiaries.
3. Corporate Sponsorships: Corporate sponsors contribute at four tiers: #Racingforacure ($2,500+), #EndALS ($10,000-$49,000 with car/trailer logo placement), #RacingforDave ($50,000-$99,000), and #ALSWarrior ($100,000+ with significant brand placement). A donor endowment covers all overhead, enabling 100% of public donations to reach beneficiaries.
4. Patient Assistance Grants: The grant program distributes financial assistance to ALS patients. Over $467,000 in grants distributed through June 2025. The program is currently paused for repeat recipients as of 2026 while processing 2025 applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Racing for ALS is a 501(c)(3) nonprofit that organizes motorsport events (road races, HPDE track days, hill climbs, autocross, car shows, burpee-a-thons) to raise funds for the Triple Target Fund, which channels 100% of donations to ALS TDI research, Duke Neurology clinical trials under Dr. Richard Bedlack, and direct patient assistance grants and adaptive equipment for ALS patients. The organization also operates a branded merchandise store and accepts corporate sponsorships across four tiers from $2,500 to $100,000+. Additional support programs include the Patient Assistance Grant Program, Giraffe Bottle distribution, and the former Jungle Jim Cruiser wheelchair-accessible van program.

Product overview

Racing for ALS is a nonprofit charity organization that operates as a collection of fundraising programs rather than a unified technology product. The core offering is the Dave's Triple Target Fund, which channels donations to ALS TDI research, Duke Neurology research, and patient assistance. The organization supports patients through the Patient Assistance Grant Program and Giraffe Bottle program for adaptive equipment. Racing events (Dave's Race series, Carolyn's Race, Stewart's Race) serve as the primary fundraising mechanism, with merchandise sales providing additional donation opportunities. The portfolio includes grant programs, equipment lending (now discontinued), and branded merchandise.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $2,000,000 raised and distributed to ALS research and patients since June 2018, reaching the milestone on July 25, 2025 (Dave Lloyd, Jr.'s 2-year anniversary)
• +7 more outcomes

Named customers4 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• MongoDBflagshipGTM or Marketing PartnerMongoDB is the first recognized #ALSWarrior sponsor at the $100,000+ level. Their generosity provided an overhead endowment that covers all Racing for ALS operational costs, enabling 100% of all donations to go to the Triple Target Fund. MongoDB employees raised over $270,000 in 3 days during their annual meetings in Las Vegas for Racing for ALS in honor of their colleague Kendrick who has ALS. MongoDB also helped pay off 2 of the 3 vans in the Jungle Jim Cruiser program. They are featured on the Racing for ALS car and trailer.
• Jzilla Track DayscoreChannel Partner/ Reseller/ DistributorJzilla Track Days is a key affiliate partner that organizes track events benefiting Racing for ALS. They have hosted multiple events including 'Under the Lights' at Charlotte Motor Speedway (raised $15,000+ over 3 years), and a September 2026 open pit lane day at Virginia International Raceway. $30 per entry donated to RFALS at each event.
• Just Track ItcoreChannel Partner/ Reseller/ DistributorJust Track It is a previous #ALSWarrior sponsor that organized Stewart's Race at Barber Motorsports Park and Carolyn's Race at Road Atlanta. They have been instrumental in growing RFALS events, particularly the Stewart's Race and Carolyn's Race series. They handle event registration and donate $30 per entry to RFALS.
• Hendrick MotorsportscoreGTM or Marketing PartnerHendrick Motorsports featured Racing for ALS by placing the RFALS logo on William Byron's #24 Axalta Camaro ZL1-1LE at the Sonoma NASCAR race in June 2022. They also published an article about the organization. The partnership significantly raises awareness among NASCAR fans and the broader motorsports community.
• ALS TDI (ALS Therapy Development Institute)coreStrategic or Co-development PartnerALS TDI is one of three beneficiaries of Racing for ALS's Triple Target Fund, receiving approximately 45% of all proceeds. As the world's foremost ALS drug discovery engine focused on neuroinflammation pathways, ALS TDI operates a nonprofit biotech lab in Watertown, Massachusetts. Glynis Murray of ALS TDI attends RFALS events in person to engage with supporters and answer questions.
• Duke Health / Duke NeurologycoreStrategic or Co-development PartnerDuke Neurology, specifically Dr. Richard Bedlack's ALS clinic, is one of three beneficiaries of the Triple Target Fund, receiving approximately 30% of proceeds. Dr. Bedlack conducts in-house, no-placebo clinical trials and reversal studies using existing supplementation and off-label pharma therapies. Dr. Bedlack is a keynote speaker at RFALS events and co-produced the 'Finding Strength in ALS' video with David Lloyd Jr.
• Lucky Dog Racing LeagueminorChannel Partner/ Reseller/ DistributorLucky Dog Racing League is an affiliate partner that hosts events benefiting Racing for ALS at Virginia International Raceway. They donate a portion of entry fees to support the Triple Target Fund.
• Chin Track DaysminorChannel Partner/ Reseller/ DistributorChin Track Days is an affiliate partner that hosted events at NCM Motorsports Park in Bowling Green, Kentucky, donating $30 per entry to Racing for ALS.
• Track AdvantageminorChannel Partner/ Reseller/ DistributorTrack Advantage is an affiliate partner that organized Shelly's Race at Virginia International Raceway. They contribute event coordination and fundraising support for RFALS events.
• Hendrick Chevrolet ColumbiaminorGTM or Marketing PartnerPrevious #ALSWarrior sponsor at the $100,000+ level. Previous partner that helped fund overhead costs enabling all donations to reach the Triple Target Fund.
• HopeDrivenminorGTM or Marketing PartnerPrevious #ALSWarrior sponsor. HopeDriven participated in Dave's Race 7 car show despite weather challenges and is a partner organization supporting RFALS events.
• Tradd's PhotosminorGTM or Marketing PartnerOfficial event photographer for Racing for ALS. Tradd (Tradd Slayton) has photographed every RFALS event since the first SCCA event. Provides photo links to participants and publishes images on Facebook. Listed as a partner on the website.
• Red Eye DesignsminorGTM or Marketing PartnerRed Eye Designs created the memorial wrap on Racing for ALS car #dale in memory of David Lloyd, Jr. and has been a longtime partner designing RFALS branding and signage.
• Carolina's Home Medical EquipmentminorGTM or Marketing PartnerAnnual sponsor and partner that has provided medical equipment support for RFALS events. Andrew Trammell of Carolina's Home Medical Equipment races the Nightrain Camaro ZL1-1LE for RFALS.
• Beutler InkminorGTM or Marketing PartnerBeutler Ink designed the Racing for ALS logo as a donated service and has worked with the organization for years for their full-time daily jobs.
• ML Screen PrintingminorGTM or Marketing PartnerML Screen Printing runs the RFALS merchandise store, allowing the organization to offer branded apparel without the expense of maintaining inventory.
• The Joe Martin ALS FoundationcoreStrategic or Co-development PartnerJoint partnership via the Jungle Jim Cruiser van program. Racing for ALS loaned one of their accessible vans to the Joe Martin ALS Foundation in Greensboro, NC, which provided free daily transport for ALS patients to medical appointments and social gatherings, supporting 8 families. RFALS board member Andrew Trammell received the Joe Martin Foundation Award on behalf of the organization.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Project ALS: ALS-focused nonprofit funding research and patient advocacy. Comparable mission targeting ALS cure and patient support, though without the motorsport fundraising vehicle.
• ALS Therapy Development Institute (ALS TDI): Nonprofit biotech focused on ALS drug discovery, especially neuroinflammation pathways. Functions both as a beneficiary and a peer organization in the ALS nonprofit space, with comparable donor-base and mission alignment.
• Austin Hatcher Foundation: Pediatric cancer nonprofit founded by a motorsport family with racing-connected fundraising events. Closely mirrors Racing for ALS's niche of fusing motorsport culture with medical-cause giving.
• Victory Junction Gang Camp: A camp for children with chronic medical conditions founded by NASCAR driver Kyle Petty. Highly comparable motorsport-charity model using racing visibility to drive donations and awareness for medical-cause beneficiaries.
• Speedway Children's Charities: NASCAR-track-affiliated charitable foundation that runs motorsport-connected fundraising events for children in need. Directly comparable motorsport-charity hybrid model with event-driven fundraising at racing venues.

Broad incumbents

• The ALS Association: The largest US ALS-focused nonprofit, providing research funding, patient services, and advocacy. A direct beneficiary of Racing for ALS's Triple Target Fund and a benchmark for ALS-cause donor engagement at national scale.
• NASCAR Foundation: The official charitable arm of NASCAR, supporting a range of causes through motorsport-connected fundraising. Provides broader scale and brand access than Racing for ALS but operates with less cause-specific focus.
• Muscular Dystrophy Association (MDA): Large nonprofit funding research and patient services across neuromuscular diseases including ALS. Comparable structure of research funding plus direct patient assistance, with broader disease portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/@racingforals
• Facebookfacebook.com/RACINGforALS
• Instagraminstagram.com/racingforals
• LinkedInlinkedin.com/company/racing-for-als

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing for ALS - 501(c)3