Royal Automobile Club Of Jordan

What Royal Automobile Club Of Jordan does

The Royal Automobile Club of Jordan (RACJ) is a non-profit membership-based automobile club founded in 1953 and headquartered in Amman, Jordan. It serves individual motorists, professional transport operators, and the general public in Jordan through four interlocking service lines: a membership club with indoor and outdoor recreational facilities (fitness club, swimming pools, sports courts, halls, and terraces); a Drivers Training Center established in 2004 that delivers capacity-building and defensive driving programs; mobility and travel services including the issuance of TIR Carnets and International Driving Permits (IDP) and coordination with FIA Region 1 and ACTAC; and motor sport organization across the Kingdom. The club generates revenue from recurring membership fees, professional training course fees, transaction fees on TIR/IDP issuance, and usage fees for club facilities. RACJ is the national affiliate of four international bodies — FIA, IRU, FIVA, and AIT — and operates under the royal patronage of King Abdullah II Ibn Al Hussein, with the Board of Trustees and Board of Directors providing governance.

RACJ's go-to-market is community-led and event-driven: it markets through its website (racj.com), a Facebook page, monthly newsletters, and by hosting conferences, seminars, and road-safety campaigns. Its most significant international convening was the 7th IRU Euro-Asian Road Transport Conference in June 2013, which attracted over 450 delegates from 44 countries and 21 transport ministers, co-organized with Jordan's Ministry of Transport and the Arab Union of Land Transport. In 2015 it signed a Memorandum of Understanding with Total for professional training and road-safety cooperation, including a Train-the-Trainer program through the French Institute (APTH), and participated in the UN Global Road Safety Week Save Kids Lives Declaration initiative at Burc Jordanian-Turkish Schools.

The underlying technology footprint is minimal: a Drupal-based content website, no public or partner-facing API, no proprietary software platform, and no disclosed AI/ML capability. The organization's economic moat is primarily regulatory (the exclusive right to issue TIR Carnets and IDPs as Jordan's FIA/IRU affiliate) and brand-driven (Royal patronage, 70-year heritage, Board of Trustees governance). The company employs 38 people, does not disclose revenue, has no external funding, and is not a subsidiary of any other entity. Its addressable market is anchored in Jordan's transport sector, which contributes 12% of national GDP and employs 10% of the workforce, with 80,000 square kilometers of highway coverage and approximately 128,000 trucks across the Kingdom.

Name

Royal Automobile Club Of Jordan

Legal name

The Royal Automobile Club of Jordan

Website

https://racj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Royal Automobile Club of Jordan is a 1953-founded, non-profit membership automobile club headquartered in Amman that serves Jordanian motorists, professional transport operators, and the public with club facilities, driver training, TIR Carnet and International Driving Permit issuance, motor sport organization, and road-safety advocacy under the patronage of King Abdullah II.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: RACJ generates revenue through club membership subscriptions, providing members access to facilities, services, and benefits.
2. Driver Training Services: The Drivers Training Center provides professional training programs including defensive driving, producing revenue through course fees.
3. Travel and Mobility Services: Revenue from processing TIR Carnets and International Driving Licenses for transport operators and motorists.
4. Club Facilities: Indoor and outdoor facilities including fitness club, swimming pools, courts, halls, and event spaces generate usage revenue from members.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Royal Automobile Club of Jordan is a membership-based automobile club that provides motorists with registration and membership services, organizes motor sports activities, runs a Drivers Training Center for defensive and professional driving, and issues TIR Carnets and International Driving Permits. It also operates indoor and outdoor club facilities (fitness, swimming, courts, event halls) and conducts road safety advocacy campaigns in partnership with national and international bodies.

Product overview

The Royal Automobile Club of Jordan (RACJ) is a membership-based automobile club organization providing services to motorists in Jordan. The club operates as a unified service platform offering membership registration, motor sports organization, mobility and travel services (including TIR CARNET and International Driving Licenses), a Drivers Training Center for driver capacity building, and recreational club facilities. The organization also conducts advocacy programs focused on road safety through campaigns and educational initiatives. RACJ is affiliated with international automobile organizations including FIA, IRU, FIVA, and AIT, and hosts various conferences and events for the regional transport sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Registration and Membership of RACJ Membership registration and management services that grant automobile owners and enthusiasts in Jordan access to club facilities, motor sport activities, training, and travel documentation benefits.
• Motor Sport Organization Organization and management of motor sport events and activities across the Kingdom of Jordan, leveraging RACJ's role as the national automobile authority.
• Mobility and Travel Services (TIR Carnet, IDP, ACTAC, FIA Region 1) Document issuance and coordination services that support international road transport and motorists, including TIR Carnet issuance, International Driving Permits (IDP), ACTAC services, and FIA Region 1 coordination.
• Drivers Training Center Professional training programs delivered by RACJ's Drivers Training Center (established 2004), covering capacity building, defensive driving, and professional effectiveness for drivers, transport professionals, and member motorists.
• Club Facilities (Indoor and Outdoor) Member-accessible indoor and outdoor recreational facilities at the Amman club grounds, including event halls (Al Balqa Hall, Al Sawsana Hall), swimming pools, sports courts, terraces, a fitness club, and a children's playground.
• Road Safety Advocacy Programs Road safety campaigns, lectures, seminars, and initiatives targeted at motorists, schools, and the general public, including the Decade of Action for Road Safety 2011-2020 and the Save Kids Lives initiative.

Quantifiable outcome

• 4.4% increase in road transport volume (tonnes) in 2012 vs 2011
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Total (Energy Company)coreStrategic or Co-development Partner · 15 March 2015RACJ signed an MOU with Total to enhance cooperation in Professional Training and Road Safety. Total conducted a 'Train the Trainer' workshop training 6 trainers from RACJ and Total through the French Institute (APTH), covering 5 modules: Product Knowledge/Risk Prevention, Loading/Unloading Procedures, Defensive Driving, Practical Driving Exercises, and On-road Driving Behavior.
• Ministry of Transport of JordancoreStrategic or Co-development Partner · 12 June 2013Cooperation with Jordan's Ministry of Transport for organizing the 7th IRU Euro-Asian Road Transport Conference. RACJ hosted the conference under high patronage of King Abdullah II Ibn Al Hussein.
• Arab Union of Land Transport (AULT)coreStrategic or Co-development Partner · 12 June 2013AULT cooperated with RACJ and Ministry of Transport in organizing the 7th IRU Euro-Asian Road Transport Conference focusing on road transport and intercontinental trade.
• FIA (Fédération Internationale de l'Automobile)coreOthersRACJ is affiliated with FIA, the governing body for world motor sport and driver representation. This affiliation provides RACJ with international recognition and authority to participate in global automobile club initiatives.
• IRU (International Road Transport Union)coreOthersRACJ is a member of IRU, enabling it to issue TIR Carnets and participate in international road transport initiatives. RACJ hosted the 7th IRU Euro-Asian Road Transport Conference in 2013.
• FIVA (Fédération Internationale des Véhicules Anciens)minorOthersAffiliation with FIVA, the international federation for historic vehicles, as part of RACJ's global automobile club network.
• AIT (Association Internationale des Transports)minorOthersAffiliation with AIT, an international transport association, as part of RACJ's organizational network.
• National AuthoritiescoreStrategic or Co-development PartnerRACJ works together with national authorities to achieve goals for road safety and transport improvement in Jordan.
• NGOs and International OrganizationscoreStrategic or Co-development PartnerRACJ collaborates with NGOs and international organizations to achieve goals for a better future, particularly in road safety advocacy.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Automobile Club d'Italia (ACI): Italy's national automobile club affiliated with FIA, providing roadside assistance, driving schools, motorsport organization, and member services. Closest Mediterranean-European functional peer to RACJ, with whom RACJ shares FIA affiliation.
• American Automobile Association (AAA): The largest US membership-based automobile association, offering roadside assistance, travel services, driver education, insurance, and recreational benefits. Closest large-scale analogue to RACJ's full-service membership-club-plus-driver-training-plus-mobility-services model.
• ÖAMTC: Austrian Automobile Club — the largest Austrian motoring association offering breakdown assistance, driving schools, legal protection, travel services, and member clubhouses. Direct equivalent of RACJ's service portfolio at a national scale.
• ANWB: Royal Dutch Touring Club (Algemene Nederlandse Wielrijders-Bond) — Dutch membership-based association offering roadside assistance, travel, driving instruction, and recreational services. Same non-profit membership-club-plus-driving-school structure as RACJ.
• RACC: Reial Automòbil Club de Catalunya — Spanish automobile club offering roadside assistance, driving schools, travel services, and insurance. Same FIA-affiliated member-club-plus-driver-training-plus-mobility-services model as RACJ, serving a comparable Mediterranean market.
• ADAC: Germany's Allgemeiner Deutscher Automobil-Club — Europe's largest automobile club with 21M+ members providing roadside assistance, driver training, travel services, and club facilities. Direct functional analogue to RACJ at vastly larger scale.
• Touring Club Suisse (TCS): Switzerland's national automobile club, providing roadside assistance, driver training, travel services, and member recreation facilities. Operates as a membership-based non-profit with identical core service categories to RACJ.
• Royal Automobile Club (UK): The UK's original Royal Automobile Club — a private members' motoring club founded in 1897 with clubhouse facilities, motorsport involvement, and motoring advocacy. Shares the same 'Royal Automobile Club' naming heritage and similar member-club-plus-motoring-services model as RACJ.
• RAC (UK): British motoring services organization providing roadside assistance, vehicle inspections, driving lessons, and member benefits. Highly comparable service mix to RACJ's driver training and member-facing mobility services.

Others

• FIA (Fédération Internationale de l'Automobile): World governing body for motorsport and federation of national automobile clubs, of which RACJ is an affiliated member. Not a competitive peer but rather the umbrella federation that grants RACJ international legitimacy and IDP issuance authority.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1376964682603019
• LinkedInlinkedin.com/company/royal-automobile-club-of-jordan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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