Radar Research Indonesia

What Radar Research Indonesia does

Radar Research Indonesia (legally PT. Radar Riset Indonesia) is a Jakarta-based market research operational services company founded at the end of 2020. The company provides end-to-end field data collection services across Indonesia, covering quantitative surveys, qualitative research (focus group discussions and in-depth interviews), census operations, store observation, and retail audits. Its core operational asset is a field team present in all islands of Indonesia, supported by dedicated facilities in South Jakarta including FGD rooms with viewing rooms, central location test (CLT) areas, and briefing/training spaces for quality-controlled sessions. The company reports more than 400,000 cumulative interviews completed across its project portfolio.

The company serves three primary customer segments: market research companies and agencies requiring field operational support, corporations and brands needing consumer insights and retail execution monitoring, and government or research institutions running large-scale census and socioeconomic studies. Revenue is generated through project-based professional services engagements, with scope, methodology, and pricing customized to each engagement; no standardized pricing is publicly disclosed. GTM motion is sales-led, relying on direct B2B engagement and industry reputation rather than broad marketing channels. The company is independently owned, with no disclosed institutional investors, funding rounds, or parent company relationships.

Operationally, the company is small, with 14 employees, but leans on a leadership team with 20+ years of collective experience inside top Indonesian market research firms. The firm holds ESOMAR and PERPI industry association memberships, signaling professional credentials to international research buyers. Its stated vision is to become the largest market research operational service provider in Indonesia, with differentiation grounded in nationwide field coverage, methodology breadth, and personnel expertise rather than proprietary technology.

Name

Radar Research Indonesia

Legal name

PT. Radar Riset Indonesia

Website

https://radarresearch.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Radar Research Indonesia is a Jakarta-based market research field operations company founded in 2020, providing nationwide quantitative, qualitative, census, store observation, and retail audit data collection across all Indonesian islands for research agencies, corporations, and government clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Field data collection
• Quantitative surveys
• Qualitative research
• Retail audit services

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Market Research Field Operations Services: Professional market research data collection services including quantitative surveys, qualitative research, census operations, store observation, and retail audit services. Revenue generated through project-based engagements with market research firms and corporate clients requiring field data collection across Indonesia.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Radar Research Indonesia is a market research operational services company that executes field data collection across Indonesia. Its services cover quantitative surveys, qualitative research (FGDs and in-depth interviews), census operations, store observation, and retail audits. The company operates field teams present in all islands of Indonesia and has completed more than 400,000 interviews.

Product overview

Radar Research Indonesia offers a unified market research operational service platform providing end-to-end data collection services. The core offering consists of quantitative and qualitative research methodologies, census operations, store observation, and retail audit services, supported by physical facilities including FGD rooms, viewing rooms, CLT (Central Location Test) facilities, and briefing areas. Field operations extend across all islands of Indonesia, with over 400,000 interviews completed. The company was founded in late 2020 with a vision to be the largest market research operational service provider in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Operational Services Comprehensive market research data collection services encompassing quantitative surveys, qualitative research (FGD and in-depth interviews), census studies, store observation, and retail audit methodologies. The company operates field teams across all islands of Indonesia, serving market research agencies, corporations, and research institutions.
• FGD Room and Viewing Room Facilities Physical research facilities equipped for Focus Group Discussions with dedicated viewing rooms for client observation of research sessions. Available for clients needing professional qualitative research infrastructure in Jakarta.
• CLT and Briefing Area Central Location Test facilities and briefing rooms for training interviewers and conducting supervised research sessions with quality control capabilities. Supports product testing, taste tests, and other central location research methodologies.

Quantifiable outcome

• 400,000+ interviews completed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Dynata: Global online-first panel and data collection platform. Represents the technology-driven alternative to traditional fieldwork that could disintermediate demand from Radar's in-person methodology mix.
• YouGov: Online research and data analytics firm with growing Asia panel. Considered the most active online-research disruptor in the region, relevant for understanding how demand for in-person fieldwork could shift.
• Toluna: Digital consumer insights and panel provider with online survey capabilities in Asia. Closest emerging-mode competitor that buyers may substitute for traditional fieldwork suppliers on quantitative projects.

Others

• Greenbook (The Market Research Field & Tab Service Network): Industry directory and marketplace connecting research buyers with fieldwork suppliers globally. Relevant ecosystem counterpart as the channel through which Radar's type of fieldwork services are increasingly sourced.

Broad incumbents

• Ipsos: Global market research leader with significant Indonesia field operations, overlapping with Radar across consumer surveys, retail audits and qualitative fieldwork but offering a much broader suite of analytics and advisory services.
• Nielsen IQ (NIQ): Global measurement and consumer intelligence firm (incorporating the former GfK Consumer business) with sizable Indonesia retail audit and consumer panel operations — directly adjacent to Radar's retail audit and store observation capabilities.
• Kantar: Major global MR group with established Indonesia presence covering consumer insights, retail and audience measurement. Competes with Radar for the same in-country fieldwork mandates from global clients.

Direct peers

• Kadence International: Global fieldwork, data collection and panel operations firm with deep APAC presence. Directly comparable to Radar as an Asia-region fieldwork partner offering similar quantitative, qualitative and retail audit methodologies.
• MarkPlus Indonesia: Indonesian research and consulting firm with established field operations for consumer, retail and brand research. Closest Indonesian-headquartered peer competing for the same corporate and brand-driven fieldwork engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radar-research-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radar Research Indonesia