Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej

What Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej does

The Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej is a Warsaw-based sector council established in 2019 to align Poland's marketing communication education system with actual labor market needs. Founded by Stowarzyszenie Komunikacji Marketingowej SAR and Związek Pracodawców Branży Internetowej IAB Polska, the Council operates as a non-profit coordination body that brings together employers, educational institutions, public institutions, and industry organizations to develop sector competencies and reduce skills gaps. The Polish marketing communication sector it serves generates approximately 3% of national GDP, with the advertising market worth nearly 12 billion PLN in 2023 and over 250,000 registered entities as of mid-2024.

The Council's deliverables include five complete university study programs (Analytics in Marketing Communication, Digital Expert, Performance Marketing, Marketing Project Management, and Creative Industry Management), four editions of the "Marketing Competencies of the Future" research series, quarterly monitoring reports on labor and education, and the SuperStaž mobile application (with student and educator versions distributed via Google Play). Recurring event programs include MarCom Skills conferences (five editions) and Career Days in Marketing Communication (three editions). The organization has engaged 270 schools offering advertising technician programs, over 25,000 students, and approximately 40 universities offering sector-related programs.

The Council's business model is non-commercial. All operations are funded through European structural funds — initially the Knowledge Education Development Operational Programme (PO WER 2014-2020) for the first edition (2019-2022), and currently the European Funds for Social Development 2021-2027 (FERS) for the second edition (2025-2029), with the Polish Agency for Enterprise Development (PARP) acting as implementing institution. All publications, applications, and events are distributed free of charge to target audiences including secondary schools, universities, career counselors, and HR departments in marketing communication companies. The Council operates with 23 employees and is led by Chairman Paweł Tyszkiewicz (Managing Director of SAR) and Vice-Chairwoman Ewa Opach (representing IAB Polska).

Name

Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej

Legal name

Stowarzyszenie Komunikacji Marketingowej SAR

Website

https://radasektorowa-komunikacja.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej is a Warsaw-based non-profit sector council that aligns Poland's marketing communication education with industry needs through research, study programs, mobile applications, and stakeholder events, funded by European structural funds.

Ownership category

akta.pro rank

Product category

Sector Skills Development and Education-Industry Alignment

NAICS

Business Associations (813910), Professional Organizations (813920), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPADANAB

Technical Committees, Working Groups & Expert Panels

Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation

Keywords

• Sector skills development
• Workforce competency alignment
• Marketing education programs
• Industry research reports
• Career guidance resources

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. European Funds for Social Development: Project financed under Fundusze Europejskie dla Rozwoju Społecznego 2021-2027 (European Funds for Social Development 2021-2027)
2. Knowledge Education Development Operational Programme: Initial project implemented under Program Operacyjny Wiedza Edukacja Rozwój 2019-2022 (Knowledge Education Development Operational Programme)

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Council is a nonprofit sector council that aligns Poland's marketing communication education with industry needs by developing university study programs, conducting skills gap research, organizing career development events (MarCom Skills seminars, Career Days), publishing monitoring reports and guides, and distributing the SuperStaż mobile educational application. It serves as the official bridge between employers, educational institutions, career counselors, and public authorities in the marketing communication sector.

Product overview

Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej is an advisory and coordination body (not a traditional product company) that develops educational resources, research publications, and professional development programs for the marketing communication sector in Poland. The core offerings include the SuperStaż mobile application (with two versions: for students and for educators), five university study programs, quarterly monitoring reports, the 'Marketing Competences of the Future' research series, Career Days events, MarCom Skills conferences, and practical guides for various educational stakeholders. The organization operates as a bridge between business, education, and public institutions to align workforce competencies with market needs.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperStaż (Super Internship) Mobile Application A comic-style mobile educational game designed to help users learn about the Marketing Communication Sector by simulating an internship at a large advertising agency. Players experience onboarding and learn about agency structure, departments, key positions, and work specifics. Available on Google Play for Android devices.
• SuperStaż EDU Mobile Application Version of the SuperStaż application designed specifically for career advisors and teachers to guide students in understanding the marketing communication sector.
• University Study Programs for Marketing Communication Five complete study programs developed for higher education institutions: Analytics in Marketing Communication, Digital Expert, Performance Marketing, Marketing Project Management, and Creative Industry Management. Used by Polish universities to align academic programs with industry skills requirements.
• Quarterly Monitoring Reports (Monitoringi Rynku Pracy, Edukacji i Komunikacji Marketingowej) Quarterly reviews of the most important information, reports, and trends related to employment, education, and the marketing communication industry, produced by the Council to inform sector stakeholders.
• Marketing Competences of the Future Research Reports Four editions of research reports on marketing competencies needed in the sector, analyzing skills gaps and future requirements for professionals in the marketing communication industry.
• Dni Kariery w Komunikacji Marketingowej (Career Days in Marketing Communication) Three editions of regional career day events connecting students and job seekers with employers in the marketing communication sector.
• MarCom Skills Events Five editions of professional conferences and seminars focused on skills development in the marketing communication sector, bringing together educators, employers, and industry experts.
• Guides for Students, Teachers, and Career Advisors Three practical guides developed for students, teachers, and career counselors to help navigate careers in the marketing communication sector.

Quantifiable outcome

• 270 schools and 40 universities engaged in sector-aligned education
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• BCU Reklama AdscoolmajorGTM or Marketing Partner · 8 June 2026The Council serves as a partner for the BCU Reklama Adscool project, which organizes expert panel discussions on AI in marketing strategy and organization, including four panels in June 2026.
• Politechnika Częstochowska (Częstochowa University of Technology)majorStrategic or Co-development Partner · 2 April 2025Academic partner providing patronage and hosting for events like Festiwal Komunikacji Społecznej 'Trzy światy'. The university's Entrepreneurship Center and Marketing and Communication Center collaborate with the Council.
• Zespół Szkół Przemysłu Mody i Reklamy im. W.S. ReymontamajorStrategic or Co-development Partner · 2 April 2025Vocational school partner in Częstochowa collaborating on educational initiatives and the Festival of Social Communication, helping bridge education and industry.
• Polska Agencja Rozwoju Przedsiębiorczości (PARP) - Pracodawca Jutra CompetitionminorGTM or Marketing Partner · 1 April 2025The Council promotes PARP's 'Employer of Tomorrow' competition, an initiative recognizing companies and educational institutions implementing exemplary educational practices in line with modern technologies, innovation, and sustainable development.
• Rada Przedsiębiorców przy Rzeczniku Małych i Średnich PrzedsiębiorcówmajorStrategic or Co-development Partner · 22 September 2020The Council joined the Entrepreneurs' Council at the Ombudsman for Small and Medium Enterprises, participating in working groups and providing expertise on marketing communication sector legislation.
• Fundacja Zaawansowanych Technologii (E(x)plory)minorGTM or Marketing Partner · 2 September 2020Council provides substantive partnership for the E(x)plory Congress focused on innovation in education, helping disseminate knowledge about skills development in marketing communication.
• Stowarzyszenie Komunikacji Marketingowej SAR (SAR)coreStrategic or Co-development Partner · 1 September 2019Lead organization and co-founder of the Sector Council. SAR (Polish Marketing Communication Association) leads the initiative and provides organizational infrastructure, hosting the project office and coordinating activities.
• Związek Pracodawców Branży Internetowej IAB PolskacoreStrategic or Co-development Partner · 1 September 2019Co-founder and strategic partner representing the internet business sector. IAB Polska (Internet Advertising Bureau) contributes industry expertise and network within the digital marketing sector.
• Polska Agencja Rozwoju Przedsiębiorczości (PARP)coreImplementation/ SI/ Consulting Partner · 1 September 2019Implementing institution for European funds supporting the project. PARP (Polish Agency for Enterprise Development) manages the operational programs and provides official recognition to the Council.
• Ministerstwo Funduszy i Polityki RegionalnejcoreImplementation/ SI/ Consulting Partner · 1 September 2019Managing Authority for European Funds for Social Development, providing overarching policy framework and funding oversight for the initiative.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sektorowa Rada ds. Kompetencji Sektora IT: Polish sector skills council for IT, set up under the same PO WER/FERS mechanism with PARP. It performs the same convening, research, and curriculum-alignment role for the IT industry, making operational model and stakeholder composition highly comparable to the subject Council.
• Sektorowa Rada ds. Kompetencji Sektora Bankowego: Polish sector skills council for the banking sector, established under the same PARP-administered EU structural fund framework as the subject Council. It performs an analogous competencies, education-alignment, and stakeholder-coordination function for a different industry, making its structure, funding model, and outputs directly comparable.
• Sektorowa Rada ds. Kompetencji Sektora Finansowego: Polish sector skills council for the broader financial sector, built on the same PARP/EU-fund framework. Comparable in its member composition (employers, educators, public institutions) and its mandate to align competencies with labor market needs.
• Sektorowa Rada ds. Kompetencji Sektora Handlowego: Polish sector skills council for commerce/retail, also funded under the EU structural fund programmes administered by PARP. Comparable in mandate, governance (industry association-led), and outputs (research, study programs, events), serving as a structural template parallel to the subject Council.

Broad incumbents

• IAB Europe: European-level industry association for digital advertising and marketing, of which IAB Polska (the subject Council's co-founder) is a member. IAB Europe operates at a pan-European scale and produces research and policy positions that overlap with the subject Council's competencies and labor-market alignment remit, but for a much broader geographic and functional scope.
• World Federation of Advertisers (WFA): Global industry body representing major corporate advertisers and addressing marketer capability and talent development at scale. Comparable in its focus on the advertiser/marketing function and capability building, but operates globally and on a much larger remit than the Polish Council.
• EACA (European Association of Communications Agencies): European trade body for communications agencies, addressing agency talent, training, and industry standards across Europe. Shares the subject Council's focus on agency-side skills and education, but at a multi-country, membership-association level rather than a national competencies-council level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rada-sektorowa-komunikacja

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sektorowa Rada ds. Kompetencji Sektora Komunikacji Marketingowej