What Radatz does

Radatz is a family-owned Viennese meat-processing and retail company founded in 1962 by Franz Radatz senior. Headquartered in Vienna's 23rd district, it operates as Radatz Feine Wiener Fleischwaren GmbH with multiple legal entities under common family ownership. The company runs an integrated business spanning production, retail, wholesale, B2B, and export, with two production facilities (Vienna's 23rd district and Gerasdorf bei Wien via the 1998-acquired Stastnik subsidiary).

The core product portfolio comprises over 700 SKUs, including the signature Original Viennese Käsekrainer (invented by the founder), Beinschinken, Pipifeiner Leberkäse, and over 80 sausage varieties. Distribution is multi-channel: 23 Radatz Fleischereien butcher shops and 13 Wurst Groß Märkte wholesale markets serve retail customers directly (including ~19,000 weekly lunch guests), while the same product range is sold through major Austrian retail chains (Billa, Penny, Lidl) and exported to 27 countries. An online shop and daily-menu pre-order system supplement physical retail, and a dedicated B2B sales team serves trade and food-service customers.

The business generates revenue primarily through one-time retail and wholesale transactions, supported by an export channel at 10.9% of revenue. The company is family-controlled (no external PE/VC), holds ISO 9001/22000/50001, IFS Food, EU Bio, and AMA/Austria Gütesiegel certifications, and has consistently topped the Best2Trust brand study for the Wurst & Schinken category. Consolidated annual revenue is EUR 210 million, with headcount of approximately 890 across all entities.

Name

Radatz

Legal name

Radatz Feine Wiener Fleischwaren GmbH

Website

https://radatz.at

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Radatz is a Vienna-based, family-owned meat processor and retailer founded in 1962, operating 23 butcher shops, 13 wholesale markets, a B2B division, and exports to 27 countries, serving Viennese consumers and Austrian food retail with ~700 traditional and specialty sausage/ham SKUs.

Ownership category

akta.pro rank

Product category

Artisanal Meat Products

NAICS

Meat Retailers (44524), Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (424470), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Shelf-Stable/Retort Prepared Meat & Seafood Meals (AFANAFAE), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Viennese meat products
• Sausage production
• Butcher retail
• Deli foods
• Meat wholesale

Headquarters

HQ city

Vienna (23rd District)

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Sales through 23 Radatz Fleischereien (butcher shops) in Vienna and 13 Wurst Groß Märkte (wholesale markets) offering over 700 products including sausages, ham, and smoked specialties.
2. Daily Lunch Menu: 19,000 weekly guests enjoy freshly cooked lunch menus at Radatz butcher shop outlets, serving traditional Viennese dishes 6 days a week.
3. B2B/Food Service: Wholesale and food service供应 to businesses including sausages, ham, sliced meats, and convenience products. Export sales to 27 countries representing 10.9% of revenue.
4. Online Shop: E-commerce platform selling longer-lasting food products and non-food items with delivery throughout Austria. Online lunch menu pre-ordering and reservation system.
5. Gift Card (Radatz Schmeckt Gutscheinkarte): Gift cards valid at all Radatz butcher shops and Wurst Groß Märkte, valid for 3 years, maximum balance EUR 400.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Radatz manufactures and sells traditional Viennese meat products — sausages, ham, Leberkäse (meat loaf), soups, and smoked specialties — through 23 company-owned butcher shops (Fleischereien) in Vienna, 13 wholesale markets (Wurst Groß Märkte), an online shop, and a B2B sales division. The company also serves daily lunch menus to approximately 19,000 guests weekly and exports to 27 countries, with the Stastnik sub-brand covering specialty salami production.

Product overview

Radatz operates a multi-format retail and production business in Vienna, Austria. The core offering centers on Austrian meat specialties — sausages (Würstel), ham (Schinken), Leberkäse (meat loaf), and convenience/soups. The company runs 23 Radatz Fleischerei (butcher shop) locations with daily lunch menus, 13 Radatz Wurst Groß Märkte (wholesale-style sausage superstores), an online shop for non-perishables and merchandise, and a daily menu pre-order system. The B2B division supplies the same product categories to trade customers. The Stastnik sub-brand (acquired 1998, founded 1898) focuses on salami and specialty cured meats. Key products include the Original KÄSEKRAINER (invented by Radatz founder Franz Radatz senior), Beinschinken (ham), and over 80 varieties of sausages. The portfolio spans Würstel, hot counter items, sous vide/convenience, ham, sliced meats (Aufschnitt), snacks, and salami — totaling over 700 products.

Differentiator

Problem solved

Functional benefit

Brands

• Stastnik: Salami brand specializing in speck, Rohwürste, snack sausages, and specialty salamis. Founded in 1898, acquired by Radatz in 1998.

Products and services

• Original KÄSEKRAINER The original Viennese KÄSEKRAINER is a fried sausage spiced with cheese, invented by Franz Radatz senior. It is Radatz's signature product and the foundation of the brand's reputation.
• Beinschinken (Viennese Ham)
• Pipifeiner Leberkäse Leberkäse (meat loaf) is a Viennese specialty with a fluffy consistency and perfect taste, marketed as 'pipifein' (really wonderful). Available over the counter in crispy rolls or for home preparation.
• Radatz Sausage Range A comprehensive range of over 80 Viennese-style sausages including Bratwurst, Knacker, Frankfurter, Sacherwürstel, Berner Würstel, Debreziner, Waldviertler, Burenwurst, and Blutwurst, plus specialty flavors such as Feta, Wien Gin, and Quattro Formaggi.
• Wiener Weisswurst Traditional Bavarian-style veal sausage, pale in color and milder than other varieties. Part of the core Radatz product range.
• Soups & Convenience Products Fresh soups and ready-to-eat convenience products including Rindssuppe (beef soup), Gulaschsuppe, Chili con Carne, Beuschel, and other traditional Viennese dishes.
• Fried & Smoked Specialties Fried and smoked specialties including smoked spare ribs, cured pork, roast pork (Kümmelbraten/caraway roast), and other traditional Austrian smoked items.
• Spare Ribs BBQ BBQ spare ribs prepared 'low & slow' until tender, finished with glazes and sauces. Available at Wurst Groß Märkte, sometimes at promotional discounts.
• Traditional Austrian Deli Products Austrian-style deli products including Streichwurst & Schmalz (spreadable sausage and lard), Aspik & Sulz (aspic and head cheese), and Blutwurst (blood sausage).
• Stastnik Salami Stastnik is a historic Austrian salami brand founded in 1898, specializing in speck, raw sausages, snack sausages, and artisanal salami. Acquired by Radatz in 1998 and produces from a separate facility in Gerasdorf.
• Party Leberkäse-Zahlen Customizable number-shaped Leberkäse (meat loaf) for celebrations and parties. Customers select desired numbers and choose from various Leberkäse flavors. Ordered online and picked up at selected locations with 7–10 day lead time.
• Radatz Fleischerei (Butcher Shops) 23 Radatz butcher shop locations across Vienna offering sausages, specialty meats, and freshly prepared Viennese-style lunch menus six days a week. Each location is staffed by master butchers.
• Radatz Wurst Groß Markt 13 Radatz sausage superstores in and around Vienna offering bulk packaging at reduced prices, with all products fresh from the production lines. Targeted at budget-conscious consumers and BBQ party hosts.
• Tagesmenü (Daily Menu) Online Ordering Online daily menu pre-ordering system allowing customers to reserve or purchase lunch menus from Radatz butcher shops for pickup at a selected time.
• Radatz Online Shop Online shop for longer-lasting food products and non-food items (books, merchandise), delivered within Austria.
• Radatz Schmeckt Gutscheinkarte (Gift Card) Gift card system valid across all Radatz butcher shops and Wurst Groß Märkte, with a validity of 3 years and maximum loading of EUR 400.
• Radatz B2B Product Range B2B division product category spanning Würstel (sausages), hot counter items, sous vide/convenience, ham, sliced meats (Aufschnitt), snacks, and salami — offered to trade and business customers through a dedicated sales team.

Quantifiable outcome

• All 1.16 seconds, someone in Austria bites into a Radatz Leberkäse roll
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• WaldlandminorStrategic or Co-development Partner · 1 January 2025Chicken supplier featured in the Schmeckt magazine. Radatz sources poultry from Waldland for their product range, highlighting regional Austrian suppliers.
• Kesselbrüder (WienGin)minorStrategic or Co-development Partner · 1 January 2019Product collaboration creating Radatz WienGin product line including WienGin Beinschinken, Cabanossi, and Bratwürstel. The Beinschinken has a hint of gin and fruity elder note from cooperation with the trendsetting WienGin creators. The Cabanossi features gin and juniper notes as a 'Wiennovation'.
• Land schafft LebenminorStrategic or Co-development Partner · 1 January 2016Radatz supports the association Land schafft Leben since 2016, which promotes Austrian food products and transparency in the food industry.
• StastnikcoreOthers · 1 January 1998Founded in 1898, Stastnik is a renowned Austrian salami producer. Acquired by Radatz in 1998, bringing 125+ years of salami expertise. Stastnik specializes in speck, raw sausages, snack sausages, and master salamis. Maintains separate brand identity and production facility in Gerasdorf.

Scale indicators8 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Stastnik: Austrian salami and cured meat brand founded in 1898, wholly owned by Radatz since 1998. Operates as a separate brand within the Radatz group; directly comparable on salami and Rohwurst portfolio.
• Wiesbauer: Austrian family-owned premium meat and sausage producer headquartered in Linz. Closely comparable to Radatz as a heritage Austrian Wurst & Schinken brand with national retail distribution and own-brand products.
• Berger: Austrian Mostviertler meat and sausage producer. Comparable to Radatz as a regional Austrian heritage butcher brand with similar product portfolio and retail presence.
• Hörtnagl: Tyrolean butcher and meat processor focused on regional Austrian specialties. Comparable to Radatz as a regional craft-led meat business competing in the same Austrian Wurst & Schinken category.
• Handl Tyrol: Austrian speck and sausage specialist from Tyrol. Comparable to Radatz as a regional Austrian heritage meat brand with a strong traditional Tyrolean identity and similar product mix of cured meats and sausages.
• Thum: Austrian meat processing group with sausages, hams, and convenience products. Comparable to Radatz in scale, product mix, and Austrian retail distribution.

Broad incumbents

• Reinert: German family-owned meat and sausage processor with broad retail distribution. Comparable to Radatz as a German-speaking family-run sausage manufacturer with similar product categories and scale.
• Zurbrüggen: German meat and convenience products manufacturer. Comparable to Radatz in sausages, hams, and convenience meal categories across the German-speaking retail channel.
• Rügenwalder Mühle: German meat and increasingly plant-based producer. Comparable to Radatz as a German-market sausage leader; relevant both as a traditional peer and as a benchmark for the plant-based transition risk.

Emerging players

• Kemper Meat: German premium meat producer focused on quality and convenience. Comparable to Radatz in the German-speaking sausage/premium meat segment, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/RadatzWien
• Instagraminstagram.com/radatzwien
• LinkedInlinkedin.com/company/radatz

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radatz