Radiant Floor Co

What Radiant Floor Co does

Radiant Floor Company is a privately held, direct-to-consumer supplier of DIY radiant floor heating systems and components, headquartered in Barton, Vermont, shipping to all 50 US states, Mexico, and every Canadian province. The company targets reasonably skilled homeowners seeking to avoid contractor markups by self-installing floor heating, and supports this customer base with unlimited toll-free technical support (1-866-Warm-Toes), free system design worksheets, custom tubing layout drawings, installation manuals and videos, and live phone assistance. Named customer case studies span individual residences, sunrooms, kennels, hot tubs, and a fairground building, indicating a long tail of small-scale residential and light-commercial buyers rather than enterprise accounts.

The product portfolio is built around three core radiant system architectures — Open Systems that share a domestic water heater between floor loops and hot water, Closed Systems with a dedicated heat source and propylene glycol for freeze protection, and Heat Exchanger Systems that separate potable water from anti-freeze — plus Combination (Combi) systems using Navien units and a Solar Radiant line integrating flat plate or evacuated tube collectors. Underlying technology is hydronic: cross-linked polyethylene PEX tubing (7/8" and 1/2" oxygen-barrier, NSF-61 rated), copper manifolds with factory pressure-test features, aluminum heat diffusion plates, radiant barriers, and variable-speed Grundfos ALPHA circulator pumps (50-75% energy savings versus conventional pumps). Differentiated offerings include Radiant Ready pre-assembled, pre-plumbed, pre-wired single-zone assemblies on plywood boards requiring only 4-5 solder connections, available in 38 configurations.

Revenue mechanics are one-time hardware sales of system components (PEX tubing, manifolds, plates, pumps, valves, fittings, heat sources) supplemented by unbilled professional services (free design, free technical support, free tubing layout) that function as a sales-conversion mechanism. Sample quotes range from $6,302 (entry-level closed system, 2,000 sq ft) to $12,437 (premium heat exchanger system, 4,500 sq ft with snow-melt), and the company claims customers save up to 75% versus contractor-installed radiant. Marketing runs through the company's own website, organic social channels (Facebook, LinkedIn, Pinterest, X, WhatsApp), a free installation manual funnel, and the toll-free support line, with no distributors, retailers, or marketplace intermediaries in the channel. The company holds BBB A+ accreditation and offers a 35-year warranty on tubing and manifolds.

Name

Radiant Floor Co

Legal name

Radiant Floor Company

Website

https://radiantcompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radiant Floor Company is a Vermont-based direct-to-consumer supplier of DIY radiant floor heating systems, components, and design support, serving homeowners across the US, Mexico, and Canada who self-install to avoid contractor markups.

Ownership category

akta.pro rank

Product category

Radiant Floor Heating Systems

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Flooring Contractors (238330)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Radiant Floor Heating Installation (HSAOAGAG)

akta.pro secondary industries

Radiant Floor Heating Installation (Underfloor Systems) (HSAPAGAJ), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Radiant floor heating
• PEX tubing systems
• DIY heating installation
• Tankless water heaters
• Hydronic heat manifolds

Headquarters

HQ city

Barton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radiant Heating Components Sales: One-time sale of all components needed for DIY radiant floor heating installation including PEX tubing, manifolds, heat diffusion plates, pumps, valves, and fittings. Components sold directly to homeowners who install the system themselves.
2. Heat Source Equipment: Sale of heat sources including on-demand/tankless water heaters, tank-type water heaters, boilers, and electric heating units. Also offers solar water heaters. All units are designed and rated for space heating.
3. Technical Support Services: Unlimited technical support provided via toll-free phone line. Design assistance includes detailed worksheets for tubing amount, spacing, pump size, and heat loss calculations. Tubing layout service available with scale drawings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Radiant Floor Company sells DIY radiant floor heating systems and components directly to homeowners, enabling self-installation of complete hydronic heating solutions (Open, Closed, Heat Exchanger, Combination, and Solar systems). Product offerings include PEX oxygen-barrier tubing, factory-assembled Radiant Ready single-zone plumbing assemblies, zone and slab manifolds, heat diffusion plates, ALPHA variable-speed circulators, on-demand water heaters, and solar collectors. The company provides free system design worksheets, custom tubing layout drawings from customer floor plans, free installation manuals/videos, and unlimited toll-free technical support throughout the project.

Product overview

Radiant Floor Company offers a comprehensive portfolio of DIY radiant floor heating systems and components. Their core product lines include Open Systems (integrating floor heating with domestic hot water from a single water heater), Closed Systems (using dedicated heat sources with anti-freeze for freeze protection), Heat Exchanger Systems (separating potable water from anti-freeze via heat exchanger), Combination/Combi Systems (using Navien units for dual space heating and domestic hot water), and Solar Radiant Systems (integrating flat plate or evacuated tube solar collectors). The company sells pre-assembled Radiant Ready systems as well as individual components including PEX tubing (7/8" and 1/2" oxygen barrier), zone/slab manifolds, heat diffusion plates, radiant barriers, expansion/purge kits, brass fittings, and solar collectors. Services include free system design worksheets, unlimited technical support, installation manuals/videos, and tubing layout services. The company positions itself as a direct-to-homeowner supplier eliminating middlemen, with systems designed for reasonably skilled do-it-yourselfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Open System (Radiant Floor Heating) A radiant floor heating system that uses one heat source (the domestic water heater) to provide both in-floor heating and domestic hot water. The same water that supplies a hot shower first passes through the floor, eliminating the need for a separate heating system. Designed for homeowners in climates without freeze concerns.
• Closed System (Radiant Floor Heating) A radiant floor heating system with a dedicated heat source separate from the domestic water supply, using propylene glycol anti-freeze as the heat transfer medium. Provides freeze protection and is ideal for second homes or areas prone to power outages.
• Heat Exchanger System A radiant heating system that uses an efficient heat exchanger to separate potable domestic water from the floor's anti-freeze mixture, allowing one heat source to provide both space heating and domestic hot water with freeze protection.
• Combination (Combi) System with Navien Unit A closed radiant system using a Navien unit that supplies both space heating and domestic hot water via an integrated built-in heat exchanger, keeping the two fluids separate.
• Solar Radiant System Radiant floor heating systems that integrate solar thermal collectors (flat plate or evacuated tube) as heat sources. The thermal mass of the radiant floor provides storage for daytime solar energy.
• Radiant Ready Pre-Assembled Systems Factory-assembled, pre-plumbed and pre-wired single-zone plumbing assemblies mounted on plywood boards, requiring only 4-5 solder connections to complete installation. Available in 38 configurations for open and closed systems, including pump, controller, valves, and gauges.
• Free Price Quote and System Design A free professional design service that produces detailed worksheets covering tubing amounts, spacing, pump size, and heat loss calculations, paired with custom tubing layout drawings based on the customer's floor plans.
• Unlimited Toll-Free Technical Support Toll-free technical support line (866-927-6863) staffed by knowledgeable technicians who guide DIY customers through system design, installation, and troubleshooting throughout the project.
• Tubing Layout Service A service that produces custom tubing layout drawings created from customer-provided scale drawings of floor plans, helping DIY installers place PEX tubing correctly.
• Installation Manual and Video A comprehensive design and installation manual written in clear, non-technical language, accompanied by installation videos covering all system types and installation methods (slab, floor joist, suspended slab).

Quantifiable outcome

• Save up to 75% over contractor-installed radiant systems
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SupplyHouse.com: SupplyHouse.com is a large online distributor of plumbing, heating, and HVAC supplies to contractors and homeowners. It overlaps with Radiant Floor Company's PEX, manifold, pump, and water heater offering but at much broader category scale and contractor-led go-to-market.
• Grundfos: Grundfos is a global manufacturer of circulator pumps including the ALPHA series that Radiant Floor Company integrates as its smart-pump offering. As a scale pump manufacturer, Grundfos shapes the energy-efficiency and pricing narrative across the radiant heating category.
• A.O. Smith Corporation: A.O. Smith is a major manufacturer of residential and commercial water heaters, including the on-demand and tank-type units Radiant Floor Company resells. As a scale incumbent in the heat-source category, A.O. Smith's pricing, distribution, and product roadmap directly shape Radiant Floor Company's input costs and offering.
• Watts Water Technologies: Watts Water Technologies is a diversified manufacturer of plumbing, flow-control, and water-heating products used in residential and commercial hydronic systems. Its broad product line competes with many of the components — valves, manifolds, controls, fittings — that Radiant Floor Company bundles and sells to homeowners.
• Uponor North America: Uponor is a leading manufacturer of PEX plumbing and radiant heating systems, supplying the very category of tubing, manifolds, and controls that Radiant Floor Company resells. While not a direct DTC rival, Uponor's brand and dealer network set the technology standards Radiant Floor Company's customers ultimately install.
• Viega LLC: Viega is a major manufacturer of plumbing, press-fitting, and radiant heating systems with broad trade-channel distribution. Its product portfolio overlaps with the PEX, manifolds, and heat-source components that Radiant Floor Company bundles and sells to homeowners.

Direct peers

• PexUniverse: PexUniverse is a specialty online retailer of PEX tubing, fittings, manifolds, and radiant heating components selling to DIY homeowners and small contractors. It competes head-to-head with Radiant Floor Company's underfloor product catalog and serves a similar cost-conscious DIY segment.
• Radiantec: Radiantec is a direct competitor and fellow DIY-focused radiant floor heating specialist. Like Radiant Floor Company, Radiantec sells PEX-based radiant systems directly to homeowners with design support, positioning both as small, specialty challengers to traditional HVAC and plumbing channels.
• Warmboard: Warmboard is a manufacturer of structural radiant heating panels used in residential floors and walls. While its go-to-market is more contractor/dealer oriented, it competes for the same radiant-floor-heating homeowners that Radiant Floor Company serves and pushes the broader adoption of hydronic radiant heat.

Emerging players

• Navien: Navien is a leading manufacturer of high-efficiency condensing tankless water heaters explicitly cited by Radiant Floor Company as a heat-source partner. Navien's Combi units blur the line between boiler and water heater, offering direct integration that competes with Radiant Floor Company's combination/heat-exchanger system value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Rickradiant
• LinkedInlinkedin.com/company/radiant-floor-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiant Floor Co