Radina Group
Radina Group is a privately held Bulgarian hospitality company operating four 4-star hotels and Bulgaria's first themed water park across Borovets, Golden Sands, and Sunny Beach, serving European leisure travelers from five international source markets.
- Company typePrivate
- Founded2003
- HeadquartersBorovets, Bulgaria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Radina Group does
Radina Group is a privately held Bulgarian tourism and hospitality company founded in 2003, operating a diversified portfolio of 4-star hotels and a thematic water park across three of Bulgaria's principal resort destinations: Borovets (mountain), Golden Sands (Black Sea coast), and Sunny Beach (Black Sea coast). The group controls four hotel properties — Radina's Way (56 rooms in Borovets), Park Hotel Odessos (186 rooms in Golden Sands, opened 2004), Aqua Nevis (328 rooms/suites in Sunny Beach with direct access to the on-site aquapark), and Nevis Resort (a 50-acre family resort opened in 2017) — plus Action Aquapark, a 36-acre themed water park with over 30 attractions that was the first of its kind in Bulgaria. The portfolio collectively offers 570+ rooms and 1,000+ beds.
The group's business model is asset-heavy hospitality: revenue is generated through room rentals (including all-inclusive packages since 2014 for Park Hotel Odessos), water park admissions, and on-site food and beverage operations. Distribution is multi-channel, combining European tour operator partnerships — most prominently TUI — with major online travel agencies (Booking.com, TripAdvisor, HolidayCheck, Zoover) and direct website bookings. Demand is sourced from five international markets — Germany, Russia, Scandinavia, Poland, and England — each of which prevails in different seasons, providing seasonal smoothing. The company owns and operates its properties through four wholly-owned subsidiaries (Emsen Designs AD, Odessos Hotels AD, Aquapark AD, and Holiday Village Aqua Nevis AD) and earns brand credibility through repeated recognitions from TripAdvisor, Booking.com, HolidayCheck, Zoover, and TUI. Underlying technology is non-proprietary; competitive positioning rests on physical asset base, location diversity, pioneer status in Bulgaria's water park segment since 2003, and broad European distribution reach.
Radina Group firmographics
Firmographics- Name
- Radina Group
- Legal name
- Radina Group
- Website
- https://radinagroup.bg
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Radina Group is a privately held Bulgarian hospitality company operating four 4-star hotels and Bulgaria's first themed water park across Borovets, Golden Sands, and Sunny Beach, serving European leisure travelers from five international source markets.
- Ownership category
- akta.pro rank
Radina Group industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)
Keywords
Where Radina Group is headquartered
LocationHeadquarters
- HQ city
- Borovets
- HQ country
- Bulgaria
- HQ region
- Europe
Offices3 records
Markets served
Radina Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodations: Revenue from hotel room rentals across multiple properties including Radina's Way (56 rooms), Park Hotel Odessos (186 rooms), Aqua Nevis (328 rooms/suites), and Nevis Resort. Properties offer standard room rates and all-inclusive packages.
- Water Park Admissions: Revenue from Action Aquapark admissions, Bulgaria's first thematic water park opened in 2003, featuring over 30 water attractions, restaurants, and entertainment facilities.
- Food and Beverage Services: Revenue from restaurants, bars, and dining facilities across all resort properties.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Radina Group product offering
Product offeringCore offering
Radina Group operates a portfolio of four hotels and one water park across Bulgaria's major resort destinations (Borovets, Golden Sands, Sunny Beach). The properties include Radina's Way (4-star mountain hotel, 56 rooms), Park Hotel Odessos (4-star beach hotel, 186 rooms, all-inclusive since 2014), Aqua Nevis (splash hotel, 328 rooms/suites with over 1,000 beds), Nevis Resort (family resort opened 2017 on 50 acres), and Action Aquapark (Bulgaria's first thematic water park, opened 2003, with 30+ attractions on 36,000 sqm).
Product overview
Radina Group is a Bulgarian hospitality and tourism company operating a diversified portfolio of hotels and leisure attractions. The portfolio consists of five main offerings: Radina's Way (a 4-star mountain hotel in Borovets with 56 rooms), Park Hotel Odessos (a 4-star, 186-room hotel in Golden Sands), Aqua Nevis (a 328-room splash hotel with aquapark access in Sunny Beach), Nevis Resort (a 50-acre family resort opened in 2017), and Action Aquapark (the first themed water park in Bulgaria spanning 36,000 sqm). The hotels collectively offer over 1,000 beds and operate primarily on all-inclusive and half-board models, serving German, Russian, Scandinavian, Polish, and English markets.
Differentiator
Problem solved
Functional benefit
Brands
- Radina's Way: 4-star mountain hotel located among centuries-old pine forests of Borovets resort with 56 rooms
- Park Hotel Odessos
- Aqua Nevis
- Nevis Resort
- Action Aquapark
Products and services
- Radina's Way A 4-star mountain hotel located among centuries-old pine forests of Borovets resort in Bulgaria. Features 56 rooms. Has earned awards from TripAdvisor and Booking.com portals for its high standards and loyal customer base. Targeted at ski and mountain leisure travelers.
- Park Hotel Odessos A 4-star beach hotel complex in Golden Sands resort, Bulgaria, opened in 2004 with 186 rooms. Offers all-inclusive accommodation since 2014. Located 200 meters from the beach and 500 meters from the resort center. Has received awards from Booking.com, HolidayCheck, TUI, and Zoover. Successfully positioned on German, Russian, Scandinavian, Polish, and English markets.
- Aqua Nevis The first 'splash hotel' in Bulgaria, offering direct hotel access to Action Aquapark. A family club hotel in Sunny Beach on 50 acres featuring 328 rooms and suites with capacity over 1,000 beds. Located at the foot of Stara Planina Mountain, 10 minutes walk from the sandy beach. Winner of TripAdvisor and TUI awards.
- Nevis Resort A family holiday resort complex opened in 2017, situated on 50 acres at the foot of Stara Planina Mountain near Sunny Beach, Bulgaria. Offers diverse services and amenities designed for family vacations, with proximity to both mountain and beach.
- Action Aquapark The first themed water park in Bulgaria, opened in 2003 in Sunny Beach. Spans 36,000 square meters (36 acres) and features over 30 water attractions, restaurants, bars, exotic plants, and entertainment facilities. Radina Group pioneered the water park sector in Bulgaria and continues to dictate trends in the segment.
Quantifiable outcome
- 30+ water attractions at Action Aquapark
- +1 more outcomes
Companies that use Radina Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Radina Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Radina Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Emsen Designs ADcoreSubsidiary company operating Radina's Way mountain hotel in Borovets resort. Part of the Radina Group portfolio.
- Odesos Hotels ADcoreSubsidiary company operating Park Hotel Odessos in Golden Sands resort. Part of the Radina Group portfolio.
- Aquapark ADcoreSubsidiary company operating Aqua Nevis hotel and Action Aquapark in Sunny Beach. Part of the Radina Group portfolio.
- Holiday Village Aqua Nevis ADcoreSubsidiary company operating Nevis Resort holiday complex in Sunny Beach. Part of the Radina Group portfolio.
- TUImajorLargest European tour operator distributing Radina Group hotel packages to international travelers from multiple source markets. TUI has awarded recognition to Aqua Nevis and Park Hotel Odessos.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Radina Group competitors and assessment
Company assessmentDirect peers
- Aqua Paradise Resort & Aqua Park (Nessebar): Direct Bulgarian competitor operating a splash-style hotel complex with integrated water park near Sunny Beach/Ravda, mirroring Radina Group's Aqua Nevis + Action Aquapark model and competing for the same family tourist segment.
- HVD Hotels (Hotels, Villas & Dunes): Bulgarian resort group operating 4-star all-inclusive hotels in Sunny Beach and Golden Sands, directly overlapping with Radina Group's beach portfolio and guest segments.
- Borovets Hotels (e.g., Rila Hotel & Spa): Competing 4-star mountain hotels in Borovets ski resort, directly overlapping with Radina's Way for winter ski tourists and shared mountain resort demand.
- Grifid Hotels: Bulgarian all-inclusive resort operator with multiple 4-star properties in Golden Sands and Sunny Beach, competing directly with Park Hotel Odessos and Aqua Nevis for European tour operator package demand.
Emerging players
- Landal GreenParks: European holiday park operator offering family-focused resort stays with on-site aquatic and entertainment facilities, comparable business model to Radina Group's integrated resort + leisure attraction proposition.
- Center Parcs (Pierre & Vacances): European integrated forest-resort concept combining family accommodation with indoor water parks (Aqua Mundo), conceptually comparable to Radina Group's splash hotel + water park integrated product at a broader European scale.
Broad incumbents
- RIU Hotels & Resorts: Major international all-inclusive resort chain operating Bulgarian beach properties, competing for the same TUI-distributed European family segment with broader global scale and procurement advantages.
- Melia Hotels International (Bulgaria operations): Global hospitality incumbent operating resort properties in Sunny Beach under brands like Melia Sunny Beach, competing for the same all-inclusive family tourist demand with broader brand and distribution advantages.
- Iberostar Hotels & Resorts: Global all-inclusive beach resort operator with Bulgarian Black Sea presence, competing for the same European family holiday segment with broader scale, brand recognition, and sustainability positioning.
Others
- TUI AG (Tour Operator perspective): Largest European tour operator and Radina Group's primary B2B distribution partner; included as an ecosystem peer because TUI's packaging decisions and awards materially shape Radina's go-to-market and competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Radina Group social profiles
Digital presenceRadina Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radina Group leadership team
Management profileNumber of profiles
Radina Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Radina Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radina Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radina Group
What does Radina Group do?
Radina Group operates a portfolio of four hotels and one water park across Bulgaria's major resort destinations (Borovets, Golden Sands, Sunny Beach). The properties include Radina's Way (4-star mountain hotel, 56 rooms), Park Hotel Odessos (4-star beach hotel, 186 rooms, all-inclusive since 2014), Aqua Nevis (splash hotel, 328 rooms/suites with over 1,000 beds), Nevis Resort (family resort opened 2017 on 50 acres), and Action Aquapark (Bulgaria's first thematic water park, opened 2003, with 30+ attractions on 36,000 sqm).
Is Radina Group a public or private company?
Radina Group is a private company. It is classified as unknown and is currently operating.
When was Radina Group founded?
Radina Group was founded in 2003. It employs 1 to 10 people.
Where is Radina Group based?
Radina Group is headquartered in Borovets, Bulgaria, in the Europe region.
How does Radina Group make money?
Three revenue lines are on record. Hotel Accommodations are the primary driver. The others are water Park Admissions and food and Beverage Services.
Who are Radina Group's main competitors?
Direct peers on record are Aqua Paradise Resort & Aqua Park (Nessebar), HVD Hotels (Hotels, Villas & Dunes), Borovets Hotels (e.g., Rila Hotel & Spa) and Grifid Hotels. Emerging players are Landal GreenParks and Center Parcs (Pierre & Vacances). Broad incumbents are RIU Hotels & Resorts, Melia Hotels International (Bulgaria operations) and Iberostar Hotels & Resorts. TUI AG (Tour Operator perspective) is listed as an others.
Does Radina Group have an API?
No public API is recorded for Radina Group.
What industry is Radina Group in?
Radina Group's product category is Hospitality Services. Its primary akta.pro industry code is THAAABAC, Resort & Hotel Water Parks (On-Property Guest-Access Parks), with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 7131 and its SIC code is 7000.