RADIO 7

What RADIO 7 does

RADIO 7 is a regional German radio broadcaster headquartered in Ulm, Baden-Württemberg, operating under the legal entity Radio 7 Hörfunk GmbH & Co. KG. Founded in 1988 and employing approximately 76 staff, the station serves listeners in southern Germany through a crossmedia ecosystem combining traditional FM/DAB+ broadcast with online streaming, a mobile app for iOS/Android, on-demand podcasts, and a WhatsApp messaging channel. Its content portfolio spans multiple themed music streams (Radio 7 KATO, Gute Laune, Top 40, 2000er-Rock, Sommer-Party, ESC-Party, Malle-Hits, Grill & Chill, 90er-Sommer, 2000er-Hits), regional and national news, traffic and weather updates, and interactive morning-show segments such as the "Glücksminute" prize game and the "Stadt-Land-Stuss" competition. Distribution is amplified through social platforms (Facebook, Instagram, TikTok, YouTube, X), an email newsletter powered by CleverReach, and event activations.

The business is entirely advertiser-funded; listeners receive all programming free of charge. Revenue is generated through three primary streams: on-air radio advertising, online banner and special-format advertising delivered in partnership with crossplan.media GmbH, and event sponsorships with regional brands such as Möbel Inhofer (furniture vouchers for the Glücksminute), Fürstenberg Brauerei (Sommer Feierabendtour), Sparkasse, and Südwest Presse (Eventsommer campaign with Hapag-Lloyd Reisebüro). A ticketing partnership with Reservix powers the Radio 7 Ticketshop. Audience measurement and pseudonymized usage data are sourced through a joint venture with Crossplan Deutschland GmbH & Co. KG, supporting ad-campaign optimization. Governance rests with managing director Dr. Tobias Krohn; no external investors, parent company, or private equity ownership is identified in the available filings.

Name

RADIO 7

Legal name

Radio 7 Hörfunk GmbH & Co. KG

Website

https://radio7.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

RADIO 7 is a regional German radio broadcaster based in Ulm, serving Baden-Württemberg listeners via FM/DAB+, streaming, mobile app, podcasts, and WhatsApp, monetized through advertising, event sponsorships, and online crossmedia campaigns.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Regional radio broadcasting
• Music streaming channels
• Online radio advertising
• Podcast content production
• Local event marketing

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Selling advertising slots and sponsored content on radio broadcast and online platforms
2. Event Sponsorships: Presenting and sponsoring local events, concerts, and community activities with branded partnerships
3. Online Advertising: Crossmedia advertising including banner ads, sponsored content, and special advertising formats on radio7.de

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RADIO 7 is a regional radio broadcaster based in Ulm that produces and distributes live radio programming, multiple themed music streams (Gute Laune, Top 40, ESC-Party, Sommer-Party, Grill & Chill, 90er-Sommer, Malle-Hits, 2000er-Hits, 2000er-Rock), regional news, traffic and weather updates, podcasts, and event coverage to listeners in Baden-Württemberg and surrounding regions. The station monetises its audience through the sale of radio advertising slots, crossmedia online advertising, and event sponsorships, with all listener-facing content provided free of charge.

Product overview

RADIO 7 is a German regional radio station based in Ulm offering a comprehensive audio media ecosystem. The core product consists of live radio broadcasts across multiple themed streaming channels (Gute Laune, Top 40, ESC-Party, Sommer-Party, Grill & Chill, 90er-Sommer, Malle-Hits, 2000er-Hits, 2000er-Rock). The digital portfolio includes a responsive website with live streaming, a mobile app for iOS/Android, podcast content featuring shows like 'Stadt - Land - Stuss' and 'Die Welt in 30 Sekunden', an events platform with ticket purchasing via Reservix, and a WhatsApp messaging channel for listener engagement. The company also offers online advertising services through its partner crossplan.media GmbH. Additional services include regional news coverage, the 'Drachenkinder' charity initiative, and a job board.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio 7 Live Radio Broadcast & Streaming Platform Live radio broadcast and streaming service for listeners in Baden-Württemberg and surrounding regions, including the main Radio 7 stream (Radio 7 KATO) and access to multiple themed music streams (Gute Laune, Top 40, ESC-Party, Sommer-Party, Grill & Chill, 90er-Sommer, Malle-Hits, 2000er-Hits, 2000er-Rock). Free to listeners and supported by advertising.
• Radio 7 Mobile App Free mobile application for iOS and Android devices that lets listeners stream Radio 7 live and themed channels, browse playlists, and access program information on-the-go.
• Radio 7 Podcasts On-demand podcast catalogue from Radio 7 featuring shows such as 'Stadt - Land - Stuss', 'Die Welt in 30 Sekunden', 'Der Radio 7 Beichtstuhl', and 'Der Radio 7 Telefonjack', available via the website and podcast platforms.
• Radio 7 Ticketshop & Events Platform Regional event discovery and ticket purchasing service featuring local events, concerts, galleries, and the Radio 7 Ticketshop, operated via partnership with Reservix at radio7.reservix.de.
• Radio 7 WhatsApp Channel Direct WhatsApp messaging channel delivering daily updates from the Radio 7 morning team ('Gebi'), including regional news, program highlights, and listener engagement.
• Radio 7 Online Advertising (Crossmedia) Crossmedia advertising service offered to regional and local advertisers, including banner ads, sponsored content, and special advertising formats on radio7.de, delivered in partnership with crossplan.media GmbH.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• crossplan.media GmbHcoreGTM or Marketing PartnerOnline advertising partnership for crossmedia campaigns and special advertising formats. Contact: Uli Kiesewetter, Phone: +49 (0)731 – 1477 – 132
• CleverReach GmbH & Co. KGcoreTechnology or IntegrationNewsletter dispatch service provider for email marketing campaigns. Uses TÜV-certified data centers with information security management systems.
• Crossplan Deutschland GmbH & Co. KGcoreTechnology or IntegrationRadio industry joint venture for pseudonymized usage data collection and audience measurement. Develops user profiles for marketing optimization and ad campaign management.
• ReservixminorChannel Partner/ Reseller/ DistributorTicket distribution partner for events promoted on Radio 7. Operates the Radio 7 Ticketshop at radio7.reservix.de
• Schwäbische ZeitungminorStrategic or Co-development PartnerRegional newspaper partner for media collaboration and content cross-promotion
• Südwest PresseminorStrategic or Co-development PartnerRegional newspaper partner for the Eventsommer promotion campaign with Hapag-Lloyd Reisebüro
• Möbel InhoferminorGTM or Marketing PartnerSponsoring partner for the 'Glücksminute' competition segment with prizes of furniture vouchers worth over €15,000
• Fürstenberg (Bier), Fürstenberg BrauereiminorGTM or Marketing PartnerBeverage sponsor for the Fürstenberg Sommer Feierabendtour outdoor event series
• SparkasseminorGTM or Marketing PartnerBanking partner promoting savings and investment products through Radio 7 advertising
• WhatsApp (WhatsApp Ireland Limited)coreTechnology or IntegrationMessaging platform for direct listener communication via Radio 7 WhatsApp channel and WhatsApp Business API for notifications and updates
• Facebook/Meta PlatformscoreGTM or Marketing PartnerSocial media platform partner for brand presence (facebook.com/radio7de) and Facebook Pixel tracking integration
• TikTokminorGTM or Marketing PartnerSocial media platform partner at @radio7online for short-form video content
• InstagramminorGTM or Marketing PartnerSocial media platform partner at @radio7de for visual content and stories
• YouTubeminorGTM or Marketing PartnerVideo platform partner at @radio7kanal for multimedia content distribution
• Twitter/XminorGTM or Marketing PartnerSocial media platform partner at @radio7de for news updates and engagement

Recent moves6 records

Expansion highlights4 records

Direct peers

• ENERGY: ENERGY is a German private radio network (NRW, Sachsen, Berlin, München, Hamburg) operated by NRJ/ENERGY, with very similar music-led programming, multiple streams, and a digital/event crossmedia ad model. It represents another scale-comparable private radio competitor targeting young adult listeners in regional markets.
• bigFM: bigFM is a private radio network operating across multiple German states (Baden-Württemberg, Rheinland-Pfalz, Saarland) with music, hip-hop, and dance formats. It shares RADIO 7's template of FM broadcasting combined with streaming channels, app, social presence, and event-based advertiser activations.
• RPR1. RPR1. is a private regional radio station based in Ludwigshafen, broadcasting in Rhineland-Palatinate with a comparable mix of FM, digital, mobile app, podcasts, and event-led advertising activations. It uses the same broad regional-pop-music ad-supported monetization model as RADIO 7.
• Radio Regenbogen: Radio Regenbogen is a private commercial radio station based in Mannheim, serving Baden-Württemberg and Rhineland-Palatinate. It is one of RADIO 7's closest geographic direct competitors, with an essentially identical product mix of FM broadcast, music streams, digital presence, and regional advertiser sponsorship.
• Hit Radio FFH: Hit Radio FFH is a private commercial radio station in Hessen with a very similar operating model to RADIO 7: regional FM broadcast, music-led programming, multiple digital channels, app, podcasts, event marketing, and advertising-led revenue with strong local advertiser relationships. Both target adult regional German audiences with a crossmedia approach.
• ROCK ANTENNE: ROCK ANTENNE is a German rock-format private radio network broadcasting via FM, DAB+, and online streaming with multiple sub-channels (Rock Antenne Hamburg, Bayern, etc.). It is comparable to RADIO 7's themed-stream and online distribution approach, targeting a defined listener niche with ad-supported music streaming.
• Antenne Bayern: Antenne Bayern is the largest private radio broadcaster in Germany, operating regional FM plus digital channels from Ismaning near Munich. While larger in scale, it competes head-to-head with RADIO 7 in the same category of music-led private regional radio with crossmedia ad sales and event sponsorships as core revenue streams.
• Radio BOB: Radio BOB is a German rock-music-focused private radio station broadcasting via FM, DAB+, and online streaming across multiple states. It competes with RADIO 7's themed streams (e.g., 2000er-Rock) in a similar ad-supported regional music radio model.

Broad incumbents

• Spotify: Spotify is the dominant global music streaming platform offering ad-supported and subscription tiers. While not a regional radio operator, it competes directly with RADIO 7 for listener attention and advertising spend in the broader German digital audio market, and sets the digital audio CPM benchmark against which RADIO 7's online audio ad inventory is valued.
• SWR (SWR3, SWR4): SWR is the public-law regional broadcaster for Baden-Württemberg and Rhineland-Palatinate, offering SWR3 (pop), SWR4 (regional Schlager/Oldies), and other stations. It overlaps directly with RADIO 7's broadcast territory and target demographic but operates as a public broadcaster funded by Rundfunkbeitrag rather than commercial advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/radio7de
• YouTubeyoutube.com/@radio7kanal
• Facebookfacebook.com/radio7de
• LinkedInlinkedin.com/company/radio-7-h%C3%A3%C2%B6rfunk-gmbh-co-kg
• Instagraminstagram.com/radio7de
• TikToktiktok.com/@radio7online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADIO 7