Radio Active
Radio Active is a local commercial radio station in Ystad, Sweden, broadcasting across four FM frequencies in southeastern Skåne with web and mobile streaming, selling radio advertising and audio production services to local SMBs and reaching a regional 30–60-year-old listener audience.
- Company typePrivate
- Founded-
- HeadquartersYstad, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Radio Active does
Radio Active is a local commercial radio station headquartered in Ystad, Sweden, broadcasting under the tagline "Hits dygnet runt" across southeastern Skåne. The station operates four FM frequencies — 103.9 Ystad, 102.2 Österlen, 93.6 Tomelilla, and 107.8 Sjöbo — and complements its over-the-air signal with a web player (AAC+ 96 kbps), native iOS and Android applications (AAC+ 48/96 kbps with sleep timer), and an on-demand archive ("Lyssna Igen"). Programming is built around local content such as the morning show ActiveMorron, the Skånska Ord (Scanian Words) dialect segment, Företagskampen (a local-business showcase), and the Sparbanken Syd-sponsored Ekonomikollen and Vad händer Ystad-Österlen segments, alongside the community initiative Månadens Volontär.
The station's revenue model rests on two streams: (1) traditional and digital radio advertising sold directly by an in-house sales team to local and regional small and medium-sized businesses, offering full-service production from concept through finished jingle, plus website and in-app display ads and program sponsorships; and (2) ancillary professional audio production services — voice-over, podcast recording, audiobook production, telephone-answering greetings, tourism audio guides, and general audio editing — marketed under the Radio Active brand. Pricing is quote-based and negotiated per client with no publicly disclosed rate card, and the target listener is the local 30–60-year-old, gender-balanced audience characterized as a purchasing-power demographic.
The company operates with approximately six core staff (with around ten individuals named on the public contact page, including program hosts, a producer/music lead, the station and sales manager, and a sales representative). It is presented in firmographic data as non-profit, though no parent company, institutional investors, venture funding, or M&A activity has been disclosed; ownership appears to remain independent and locally managed. No revenue, funding, headcount-growth, or geographic-expansion signals are present in the available sources, consistent with a mature, steady-state regional broadcaster.
Radio Active firmographics
Firmographics- Name
- Radio Active
- Legal name
- Radio Active
- Website
- https://radioactive.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Radio Active is a local commercial radio station in Ystad, Sweden, broadcasting across four FM frequencies in southeastern Skåne with web and mobile streaming, selling radio advertising and audio production services to local SMBs and reaching a regional 30–60-year-old listener audience.
- Ownership category
- akta.pro rank
Radio Active industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Music Radio Networks (Format-Based) (MPABABAF)
Keywords
Where Radio Active is headquartered
LocationHeadquarters
- HQ city
- Ystad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Radio Active business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Radio Advertising: Traditional radio ad spots sold to local and regional businesses, delivered as a full-service offering from concept to finished jingle. Advertisers can also sponsor individual programs and program segments.
- Production & Creative Services: Additional revenue from ancillary audio production services including voice-over work for social media, podcast production, audiobook recording, telephone answering service recordings, tourism audio guides, and general audio recording/editing.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Radio Active product offering
Product offeringCore offering
Radio Active is a local commercial radio station broadcasting across southeastern Skåne, Sweden on four FM frequencies (Ystad 103.9, Österlen 102.2, Tomelilla 93.6, Sjöbo 107.8) with digital streaming via web and mobile apps. The company sells full-service radio advertising (Radio Reklam) to local and regional SMBs, producing ads from concept to finished jingle, alongside website ads, in-app ads, and program sponsorships. Ancillary audio production services include voice-over, podcast, audiobook, telephone greeting, and tourism audio production.
Product overview
Radio Active is a local commercial radio station operating in southeastern Skåne, Sweden, broadcasting under the tagline 'Hits dygnet runt!' (Hits around the clock). The company operates a multi-platform radio business consisting of its core FM radio broadcasts (with frequencies in Ystad, Österlen, Tomelilla, and Sjöbo), the Radio Active mobile app (available on iOS and Android), and the listen-again web service (Lyssna Igen). Beyond traditional radio, the company offers audio production services including voice-over for social media, podcast recording, audiobook production, professional phone greetings, tourism audio guides, and general audio recording/editing. The station also sells radio advertising with full-service production (Radio Reklam), website advertising, and program sponsorship. The product portfolio is unified under the Radio Active brand, with audio production services as complementary offerings to the core broadcasting business.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Active (Main Service) Local commercial radio station broadcasting music, news, and community programming across southeastern Skåne, Sweden, for adult listeners aged 30–60.
- Radio Reklam (Radio Advertising) Full-service radio advertising product for local and regional businesses in southeastern Skåne, providing production from concept to finished broadcast jingle.
- Lyssna Igen (Listen Again) On-demand replay archive allowing listeners to access previously aired radio programs and segments at any time.
- Radio Active Mobile App Native iOS and Android app that streams Radio Active live and provides on-demand access to programs, with selectable audio quality and sleep timer functionality.
- Voice Over Services Professional voice-over recording and narration for social media videos and corporate marketing content, produced in-house by Radio Active.
- Podcast Production End-to-end podcast production service including recording facilities, technical expertise, and post-production support for individuals, businesses, and organizations.
- Ljudböcker (Audiobook Production) Audiobook narration and recording service with producer support to achieve professional-quality results.
- Telefonsvarare (Telephone Answering Recording) Professional phone greeting recording service for businesses, recorded on-site and delivered in finished form.
- Turism (Tourism Audio Guides) Pre-recorded audio guides for tourism applications, including narration, recording, and post-production for guided tours and similar use cases.
- Ljud (General Audio Recording & Editing) General audio recording, editing, and production services for various client projects with a flexible approach to different needs.
Companies that use Radio Active
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Radio Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Radio Active partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sparbanken SydcoreSparbanken Syd co-brands content with Radio Active through the 'Ekonomikollen' segment (Economic Check-up), featuring bank representatives as recurring guests. The bank also sponsors the 'Vad händer Ystad-Österlen' segments and is a regular advertiser. Sparbanken Syds Stiftelse awarded the Young Rock Festival a cultural prize, highlighting the partnership ecosystem.
- Flügger färg (Ystad)minorFlügger färg Ystad participates in the 'Företagskampen' (Company Challenge) segment on Radio Active, where local businesses are featured. Christian Nilsson from the store appeared as a guest, representing the business on air.
- JHL (Johan Hanssons Livsmedel)minorJHL (Johan Hanssons Livsmedel) is listed as an advertiser on the Radio Active website, placing banner/display ads on the station's website.
- Michelsens BilminorMichelsens Bil is listed as an advertiser on the Radio Active website, placing banner/display ads on the station's website.
- Sahlins TomelillaminorSahlins Tomelilla is listed as an advertiser on the Radio Active website, placing banner/display ads on the station's website.
- Simrishamns ModehusminorSimrishamns Modehus (1910) is listed as an advertiser on the Radio Active website, placing banner/display ads on the station's website.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Radio Active competitors and assessment
Company assessmentDirect peers
- Mix Megapol: Swedish commercial radio station under Bauer Media Sweden focused on contemporary hits. Comparable as another popular-music FM broadcaster monetized through advertising and competing in the same Swedish ad market.
- NRJ Sweden: Swedish arm of the global NRJ/Energy hit-music radio brand, operated by Bauer Media. Directly comparable as a hits-focused commercial FM station competing with Radio Active for both listeners and SMB advertisers.
- Rix FM: Sweden's leading popular-music commercial radio station, owned by Bauer Media. Directly comparable as a hits-driven commercial FM station monetized through local and national advertising, competing head-on with Radio Active for ad budgets and listener share.
- NXT Radio: Swedish network of local/regional commercial radio stations. Directly comparable because it operates multiple regional radio brands in Sweden under a similar local-affiliate model, monetized through local SMB advertising.
- Star FM: Swedish commercial radio station owned by Bauer Media Sweden. Comparable as a competing commercial radio broadcaster in Sweden with a similar music-driven programming format and ad-supported revenue model.
Broad incumbents
- Sveriges Radio P4 Malmöhus: Public-service regional radio station covering Skåne. Comparable because it broadcasts to the same southeastern Skåne listener base and competes for audience attention, although its public-service funding model differs from Radio Active's commercial model.
- Bauer Media Sweden: Sweden's largest commercial radio operator (Rix FM, Mix Megapol, NRJ, Star FM, Rockklassiker). Comparable because it operates the same commercial radio + local advertiser business model at national scale, directly competing for both listeners and ad budgets in Sweden.
Others
- Skånska Dagbladet: Regional newspaper and digital media outlet covering Skåne. Comparable because it competes for the same regional Skåne advertising budgets as Radio Active and serves an overlapping local audience of SMB advertisers.
Regional players
- Din Radio: Regional commercial radio operator in Sweden. Comparable as a Sweden-based commercial FM broadcaster serving regional audiences with ad-supported programming, similar in scope and model to Radio Active.
- Radio Prime: Swedish regional commercial radio station with ad-supported programming. Comparable as a regional Swedish commercial radio broadcaster monetized through local advertising and community-focused content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Radio Active social profiles
Digital presenceRadio Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Active leadership team
Management profileNumber of profiles
Profiles9 records
Radio Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Active
What does Radio Active do?
Radio Active is a local commercial radio station broadcasting across southeastern Skåne, Sweden on four FM frequencies (Ystad 103.9, Österlen 102.2, Tomelilla 93.6, Sjöbo 107.8) with digital streaming via web and mobile apps. The company sells full-service radio advertising (Radio Reklam) to local and regional SMBs, producing ads from concept to finished jingle, alongside website ads, in-app ads, and program sponsorships. Ancillary audio production services include voice-over, podcast, audiobook, telephone greeting, and tourism audio production.
Is Radio Active a public or private company?
Radio Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radio Active founded?
Radio Active was founded in -1. It employs 1 to 10 people.
Where is Radio Active based?
Radio Active is headquartered in Ystad, Sweden, in the Europe region.
How does Radio Active make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are production & Creative Services.
Who are Radio Active's main competitors?
Direct peers on record are Mix Megapol, NRJ Sweden, Rix FM, NXT Radio and Star FM. Broad incumbents are Sveriges Radio P4 Malmöhus and Bauer Media Sweden. Skånska Dagbladet is listed as an others. Regional players are Din Radio and Radio Prime.
Does Radio Active have an API?
No public API is recorded for Radio Active.
What industry is Radio Active in?
Radio Active's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.