Radio Atlantica

What Radio Atlantica does

Radio Atlântica de Constantina Ltda operates a local FM radio station broadcasting on 98.5 MHz from Constantina in the state of Rio Grande do Sul, Brazil. The station serves community listeners in the Constantina region with local news, music programming, and live commentary delivered by an on-air team that includes locutores (radio hosts) and editorial staff such as Deise Lanfredi (Redação), Geferson Samuel, Hardi Davis, João Carlinhos Camargo, Maestro, and Tiago Lansana. Distribution is multi-platform: traditional FM broadcast on 98.5 MHz for the regional Constantina audience, web-based streaming via the company website (radioatlantica.net.br), and a mobile application ("vipfm.radioatlantica") available on the Google Play Store. The underlying technology stack is conventional broadcast radio — FM transmission infrastructure coupled with standard web streaming and a third-party mobile app shell — with no proprietary technical differentiation documented beyond the licensed frequency itself.

The business model is advertising-based. Revenue is generated through commercial airtime sold to local advertisers, with dedicated commercial contact lines (54-3363-1330 for the commercial desk and 54-996771432 for the WhatsApp commercial channel) handling sales inquiries. Pricing for radio advertising is not publicly disclosed. The go-to-market is direct-to-consumer on the listener side (free broadcast) and direct sales on the advertiser side (local SMBs seeking regional audience reach). The company is a privately held Brazilian Ltda (limited liability company) with no parent company, no subsidiaries, no disclosed funding rounds, and no equity capital structure. The reported headcount is approximately 11 employees, consistent with a small single-market broadcast operation.

The company maintains a light digital footprint beyond its core FM signal, with an official Facebook page used for community engagement and a WhatsApp channel used for listener interaction, interview requests, and commercial inquiries. No patents, trademarks, certifications, partnerships, awards, regulatory actions, or M&A activity are documented. The company website includes an "About" page that presents a historical narrative on the invention of radio, referencing Marconi, Tesla, Maxwell, Hertz, and the Brazilian pioneer Padre Landell de Moura, but does not disclose financial, audience, or operational metrics beyond the basic contact information and addresses.

Name

Radio Atlantica

Legal name

Radio Atlântica de Constantina Ltda

Website

https://radioatlantica.net.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Atlantica is a small local FM radio station broadcasting on 98.5 MHz in Constantina, Rio Grande do Sul, Brazil, serving community listeners with news, music, and live commentary and generating revenue through local advertising sales.

Ownership category

akta.pro rank

Product category

Broadcast Radio

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• FM radio broadcasting
• Local radio station
• Community broadcasting
• Radio advertising
• Online radio streaming

Headquarters

HQ city

Constantina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Radio Advertising: Radio station generates revenue through commercial advertising, with dedicated commercial phone lines (54-3363-1330 and WhatsApp 54-996771432) for advertising inquiries and sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Radio Atlântica operates as a local FM radio station broadcasting on frequency 98.5 MHz from Constantina, Rio Grande do Sul, Brazil. The station delivers local news, music programming, and live commentary by its on-air personalities (locutores), and extends reach through online streaming via its website and an Android mobile application. Revenue is generated primarily by selling commercial advertising to local businesses.

Product overview

Radio Atlântica de Constantina Ltda operates as a local FM radio station (98.5 MHz) based in Constantina, Rio Grande do Sul, Brazil. The company offers a unified radio broadcasting service centered on Radio Atlântica FM 98.5, with multi-platform accessibility through its website streaming and Android mobile application. The station features programming including news content, music, and live commentary presented by a team of radio personalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Atlântica FM 98.5 Broadcast Local FM radio station broadcasting from Constantina, Rio Grande do Sul, Brazil at 98.5 MHz. The station offers programming including news, music, and live commentary through radio personalities, targeted at listeners in the Constantina region.
• Radio Atlântica Android App Android mobile application on the Google Play Store for streaming the radio station, enabling listeners to access the FM 98.5 programming on mobile devices.
• Radio Atlântica Online Streaming Online radio streaming service accessible through the company's website (radioatlantica.net.br), allowing listeners to tune in via internet browser.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Grupo RBS: A major southern-Brazil media conglomerate operating television, radio, and digital properties including Rádio Gaúcha and Atlântida. Comparable as an established radio-broadcasting group operating in the same regional market as Radio Atlantica.
• BandNews FM: A national Brazilian all-news FM radio network. Comparable to Radio Atlantica as a commercial radio broadcaster using the same FM plus streaming distribution model and ad-supported revenue.
• Rádio Bandeirantes: A traditional São Paulo-based AM/FM radio station within Grupo Bandeirantes. Comparable to Radio Atlantica as a long-standing commercial radio broadcaster with a focused news and talk format.
• Jovem Pan: A national Brazilian AM/FM radio network with strong news and talk programming. Comparable to Radio Atlantica as a commercial radio broadcaster using over-the-air plus digital distribution and advertising-driven revenue.
• CBN (Central Brasileira de Notícias): A national Brazilian news radio network affiliated with Grupo Globo. Comparable to Radio Atlantica as a commercial radio broadcaster, though operating at vastly larger national scale with the same ad-supported model.
• Massa FM: A Brazilian FM radio network focused on popular music formats, with stations across multiple states. Comparable to Radio Atlantica as a commercial FM broadcaster using terrestrial plus digital distribution.

Regional players

• Rádio Gaúcha: A flagship AM/FM radio station in Rio Grande do Sul owned by Grupo RBS, providing news, sports, and music. Comparable to Radio Atlantica as a regional radio broadcaster serving the same Brazilian state with a similar broadcast-and-advertising model.
• Atlântida FM: A music-focused FM radio network with strong presence in Rio Grande do Sul and southern Brazil. Comparable to Radio Atlantica as a regional FM broadcaster in the same geography using terrestrial radio plus streaming distribution.
• 89 FM: A São Paulo-based rock-format FM radio station with strong digital presence. Comparable to Radio Atlantica as a commercial FM broadcaster combining over-the-air broadcasting with digital streaming, though serving a different region.

Emerging players

• Kiss FM: A Brazilian regional FM radio network with music programming. Comparable to Radio Atlantica as a smaller-scale regional radio operator using FM broadcasting and digital streaming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Radio-Atlantica-FM-985-1800861529981218
• LinkedInlinkedin.com/company/radio-atlantica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Atlantica