Radio City Maribor

What Radio City Maribor does

Radio City Maribor (legal name RADIO CITY D.O.O.) is a privately held regional radio station headquartered in Maribor, Slovenia, serving listeners across the city of Maribor and the broader Podravje region. The company was founded in 1994 and operates with approximately 21 employees. Its core product is continuous FM radio programming delivered alongside an online digital stream accessible via its website radiocity.si, with a schedule built around locally branded shows including the morning program 'Dobro jutro!' (co-hosted by Natalija and Tadej), the mid-morning 'Za lep dan z Leo' (hosted by Lea Babulč), the afternoon drive-time 'Popoldne s Katjo' (hosted by Katja Gregorec), weekend shows 'City vikend kompas' and 'Aktivna nedelja', and the Friday/Saturday evening dance program 'CityMix in DJ Aljaž'. Editorial content covers local Maribor and Slovenian news (notably the recurring 'CITY LOKALNO: MARIBORSKI TEDEN' segment), NK Maribor football, cultural coverage including Festival Lent, lifestyle features, music news, and recurring segments such as the weekly 'Glasbeni horoskop' (Music Horoscope) and 'Bonton Bonbon' etiquette tips.

The underlying technology stack is intentionally low-tech and content-led: a traditional FM broadcast distribution layer augmented by an embedded web player on the company-operated WordPress site. The site functions as a content hub with categorized articles (Novice, Program, Marketing), a monthly archive, presenter profile pages, and program landing pages. There are no SaaS products, APIs, mobile apps, or third-party platform integrations disclosed.

Radio City's revenue model is advertising-based and not publicly disclosed in terms of pricing or rates. Monetization runs through (i) on-air ad inventory sold to local and regional advertisers, evidenced by the 'Marketing' / 'Oglasujte na radiu City' section of the website, (ii) branded owned events such as the '30 Plus Party', and (iii) promotional partnerships involving SMS-based competitions and concert ticket giveaways (shortcode 041211211). The customer base on the demand side is SMBs and local advertisers across Maribor and Podravje; on the supply side, listeners are the general adult population of the region, accessed through FM in-car/in-work and through the streaming player for out-of-region audiences. No subscription, freemium, or programmatic ad-tech layers are evident. The station maintains no disclosed parent company, no funding history, and no M&A activity.

Name

Radio City Maribor

Legal name

RADIO CITY D.O.O.

Website

https://radiocity.si

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio City Maribor is a privately held Slovenian regional radio station (RADIO CITY D.O.O.) based in Maribor, broadcasting FM and online audio content — including local news, music, sports, and lifestyle programming — to listeners across the Maribor and Podravje region, funded by local advertising and branded events.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Local radio broadcasting
• FM radio station
• Online radio streaming
• Regional music programming
• Radio advertising sales

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Broadcasting and Digital Streaming: Radio City operates as a traditional broadcast radio station with FM frequencies and an online streaming platform accessible via its website, delivering music programming, news, and local content to listeners in Maribor and the broader Podravje region.

Distribution channels2 records

Marketing channels3 records

Core offering

Radio City Maribor operates as a regional FM radio station and online audio streaming service based in Maribor, Slovenia, producing and broadcasting local news, music, sports, cultural, and lifestyle programming for listeners in Maribor and the Podravje region. Its programming slate includes branded daily and weekend shows such as 'Dobro jutro!', 'Za lep dan z Leo', 'Popoldne s Katjo', 'City vikend kompas', 'Aktivna nedelja', and 'CityMix in DJ Aljaž', distributed via FM frequencies and a web streaming player on radiocity.si. The company also sells advertising and promotional placements to local and regional advertisers as its primary monetization channel.

Product overview

Radio City Maribor is a regional radio station based in Maribor, Slovenia, operating as a traditional broadcast radio station with no SaaS, API, or technology product offerings. The station's product portfolio consists of on-air radio programs and shows including morning show "Dobro jutro!", daytime programs "Za lep dan z Leo" and "Popoldne s Katjo", weekend programming "City vikend kompas" and "Aktivna nedelja", and evening dance show "CityMix in DJ Aljaž". Additional content features include the "Glasbeni horoskop" (Music Horoscope) segment, news coverage, and lifestyle/entertainment content. The station is a content/media company, not a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dobro jutro! (Good Morning) Weekday morning show featuring news, weather updates, traffic information, and local stories from Maribor and Slovenia. Co-hosted by Natalija and Tadej. Aimed at listeners starting their workday in the Maribor/Podravje region.
• Za lep dan z Leo (For a Beautiful Day with Leo) Weekday program airing between 10:00 and 14:00 featuring music hits, local news, job listings, lifestyle content, and entertainment news including viral TikTok trends. Hosted by Lea Babulč. Targeted at Maribor/Podravje regional listeners.
• Popoldne s Katjo (Afternoon with Katjo) Weekday afternoon drive-time show featuring music hits, feel-good stories, and special recurring segments including Music Horoscope, German Music features, City Compass, Animal World, and Three Positives news. Hosted by Katja Gregorec for listeners commuting home in the Maribor region.
• City vikend kompas (City Weekend Compass) Saturday show reviewing the week's events including music, sports, cultural, and informational content, with listener-submitted event announcements. Aimed at Maribor/Podravje regional weekend listeners.
• Aktivna nedelja (Active Sunday) Sunday program dedicated to active and healthy lifestyle, covering exercise, well-being, small healthy habits, and suggestions for spending Sunday actively. Hosted by Natalija Veronik.
• CityMix in DJ Aljaž Weekend evening dance music show airing every Friday and Saturday from 20:00 to 23:00, featuring current hits, club classics, and rhythmic songs curated by DJ Aljaž. Aimed at Maribor/Podravje regional weekend evening listeners.
• FM Radio Broadcast (Maribor/Podravje) Traditional FM radio broadcast service delivering Radio City's music, news, cultural, and lifestyle programming to listeners in the Maribor metropolitan area and Podravje region via FM frequencies. The primary distribution channel for the station's content.
• Online Digital Streaming (radiocity.si) Live audio streaming service delivered via an embedded web player on radiocity.si, accessible from desktop and mobile devices for listeners within and beyond the FM coverage area. Extends Radio City's reach beyond Maribor to anyone with an internet-connected device.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radio Net: Slovenian commercial radio broadcasting contemporary hits and local content on FM and online. Directly comparable in format, scale, and revenue model to Radio City Maribor within the Slovenian advertising market.
• Radio Maribor (RTV Slovenija): Public regional radio station operated by RTV Slovenija from Maribor, serving the same Podravje region with local news, music, and culture. It is the most direct local competitor to Radio City Maribor for both listeners and regional advertising budgets in the same geography.
• Radio Aktual: One of Slovenia's leading commercial radio stations, broadcasting contemporary hits, news, and entertainment nationally. It competes for the same advertising budgets and overlapping listener pool that Radio City targets in Maribor and Podravje.
• Radio 1 (Slovenia): Commercial Slovenian radio brand running hit-music and entertainment programming on FM and digital. Comparable in business model (ad-funded, multi-channel) and target demographic to Radio City Maribor.
• Radio Center: Slovenian commercial radio network broadcasting contemporary music and entertainment. Closely comparable to Radio City in format, ad-supported revenue model, and reliance on local presenters and on-air talent.
• Radio Antena: Slovenian commercial radio station with a similar mainstream music and news format, distributed via FM and online streaming. It competes directly with Radio City for Slovenian listeners and regional/local advertisers.
• Radio Ognjišče: Slovenian commercial/community radio with national FM coverage and a mix of music, news, and lifestyle content. Comparable ad-supported, multi-channel Slovenian radio operator competing for similar listener demographics.

Broad incumbents

• RTV Slovenija: Slovenia's national public broadcaster operating multiple radio (and TV) channels, including the regional Radio Maribor. It is a broader incumbent in the same broadcasting industry, with public funding that gives Radio City a structurally different competitive context.
• Bauer Media Audio: Large European commercial radio operator running multiple national and regional stations across multiple countries. Relevant as a broad incumbent illustrating what scaled, multi-station radio groups look like — a potential acquirer or consolidation benchmark for small operators like Radio City.
• Val 202 (RTV Slovenija): National public-service radio channel from RTV Slovenija with a broad entertainment, music, and talk format. While not local to Maribor, it reaches the same Podravje listeners and competes for the regional advertising pool and audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radio-city-maribor

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio City Maribor