Rádio Diocesana

What Rádio Diocesana does

Rádio Diocesana FM 95.7 is a non-profit Catholic radio station operating in southeastern Brazil since 1993, managed by Fundação Santa Terezinha under the Diocese de Cachoeiro de Itapemirim. The station broadcasts on FM 95.7 MHz with 50,000 watts of transmission power from a facility at Serra das Andorinhas in Cachoeiro de Itapemirim, Espírito Santo, covering over 40 municipalities across three Brazilian states (Espírito Santo, Rio de Janeiro, and Minas Gerais) and reaching approximately 1 million residents. Its programming combines Catholic evangelization content (Santa Missa, Rosary prayer, Experiência de Deus, Clube da Fé) with mainstream entertainment, local news, sports coverage, and music formats (sertanejo, Italian, nostalgic), supported by a diversified product portfolio of nearly 20 named program segments. The station holds the leading market position in southern Espírito Santo with a 25.4% audience share in a survey of 8 regional stations, anchored by 33 years of community trust and Catholic Church affiliation.

The station's business model is a hybrid of mission-driven donation and advertising revenue. The primary revenue stream is the Clube da Fé monthly donation program with approximately 5,000 contributing evangelizers who pay via energy bills, direct payments, PIX/PIC PAY, and community representatives. Secondary revenue comes from local and regional advertising (a dedicated commercial line exists at +55 28 2101-0955) and periodic fundraising events such as raffles (rifas), bingos, and shows. The station maintains live streaming via radios.com.br for global accessibility and a YouTube channel for video content, while its website (radiodiocesana.com.br) hosts programming schedules, news, event information, and donation capabilities. Closing institutional revenue is not pursued; Fundação Santa Terezinha has no venture capital, private equity, or public investment structure.

Technology-wise, Rádio Diocesana operates high-power FM transmission infrastructure (15,500 kg transmitters, modern antenna system) after migrating from AM to FM in March 2018, a move that significantly expanded its coverage and quality. Distribution is primarily through over-the-air FM broadcast supplemented by digital streaming and video channels. The station has no proprietary apps, no APIs, and no disclosed AI/ML capabilities; its competitive position is grounded in licensed spectrum, community ties, and institutional affiliation rather than technology differentiation.

Name

Rádio Diocesana

Legal name

Fundação Santa Terezinha

Website

https://radiodiocesana.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádio Diocesana FM 95.7 is a non-profit Catholic radio station operated by Fundação Santa Terezinha under the Diocese of Cachoeiro de Itapemirim, broadcasting since 1993 to approximately 1 million listeners across 40+ municipalities in three Brazilian states, funded by 5,000 Clube da Fé monthly donors and local advertising.

Ownership category

akta.pro rank

Product category

Religious Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Religious Organizations (8131)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Catholic Broadcasting (MPABALAB)

akta.pro secondary industries

Christian Broadcasting (TV & Radio) (MPABALAA), Religious Radio Broadcasting (MPAIAEAF), Local Religious/Faith-Based Stations (MPABACAL)

Keywords

• Community radio broadcasting
• Catholic radio station
• FM radio network
• Religious broadcasting services
• Diocesan media

Headquarters

HQ city

Cachoeiro de Itapemirim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising/Sponsorship: Commercial advertising space sold to businesses, with dedicated commercial contact line (28) 2101-0955. The station carefully selects advertisements to maintain credibility and ethical standards.
2. Clube da Fé Donations: Monthly recurring donations from approximately 5,000 evangelizers and members who contribute financially to support station operations and equipment purchases. Donations collected via energy bill (conta de energia), direct station payments, community representatives, and PIX/PIC PAY.
3. Community Fundraising: Historical fundraising activities including rifas (raffles), bingos, and shows to fund acquisition and infrastructure development of the radio station.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rádio Diocesana is a Catholic FM radio station broadcasting at 95.7 MHz with 50,000 watts of power, covering more than 40 municipalities across Espírito Santo, Rio de Janeiro, and Minas Gerais states in Brazil. Operated by Fundação Santa Terezinha under the Diocese of Cachoeiro de Itapemirim, it delivers religious programming (Holy Mass, Rosary, faith formation), news, sports, music, and community content. The station funds operations through advertising, listener donations via the Clube da Fé program with approximately 5,000 monthly contributors, and community fundraising.

Product overview

Rádio Diocesana FM 95.7 is a Catholic radio station operated by Fundação Santa Terezinha, broadcasting from Cachoeiro de Itapemirim, Espírito Santo. The station operates as a unified broadcast radio product with multiple program segments including religious programming (Santa Missa, Oração do Santo Terço, Experiência de Deus, Clube da Fé), news (Jornal Brasil Hoje, Diocesana Notícias), music entertainment (Diocesana Sertaneja, Estação Diocesana, Diocesana Recordações, Diocesana Itália), and specialty programs (Diocesana Saúde, Diocesana Ecologia, Plantão Diocesana, FEMUD music festival). The station reaches approximately 1 million residents across 40+ municipalities with 50,000 watts of transmission power.

Differentiator

Problem solved

Functional benefit

Brands

• Clube da Fé: Monthly donation program supporting the radio station with approximately 5,000 contributing members who help fund evangelization activities and equipment maintenance.
• FEMUD

Products and services

• Rádio Diocesana FM 95.7 Core Catholic FM radio broadcasting service at 95.7 MHz with 50,000 watts of transmission power, covering 40+ municipalities across Espírito Santo, Rio de Janeiro, and Minas Gerais. Delivers religious programming (Holy Mass, Rosary, faith formation), news, sports, music, and community content to approximately 1 million residents. Operated by Fundação Santa Terezinha under the Diocese of Cachoeiro de Itapemirim.
• Clube da Fé

Quantifiable outcome

• 25.4% audience share ranking first among 8 surveyed radio stations
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CNBB (Conferência Nacional dos Bispos do Brasil)coreStrategic or Co-development PartnerNational Conference of Brazilian Bishops affiliation through Regional Leste 3, which encompasses the four dioceses of Espírito Santo state. The radio station operates under the Diocese of Cachoeiro de Itapemirim and maintains close ties with CNBB activities and messaging.
• Diocese of Cachoeiro de ItapemirimcoreStrategic or Co-development PartnerThe parent religious institution that owns and oversees the radio station. The Diocese established Fundação Santa Terezinha to manage the radio as a non-profit entity since the Diocese could not hold a public broadcast concession.
• Centro Universitário São CamilominorStrategic or Co-development PartnerEducational institution that hosts the FEMUD (Festival de Música Diocesana) 2024 event at its sports facility in Cachoeiro de Itapemirim.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• BandNews FM: Brazilian all-news radio network operated by Grupo Bandeirantes. Comparable multi-state broadcast radio coverage and news programming approach.
• Jovem Pan News: Major Brazilian commercial radio network with nationwide AM/FM stations. Comparable FM broadcast operations and advertising model but operates at significantly larger scale and commercial rather than religious focus.
• CBN (Central Brasileira de Notícias): National Brazilian news radio network owned by Grupo Globo. Comparable broadcast radio operations with affiliated stations across multiple states and established advertising infrastructure.

Direct peers

• Rádio Evangelizar: Catholic radio broadcaster focused on evangelization and prayer programming. Comparable religious mission, donor-supported model, and Brazilian regional broadcast strategy.
• Rádio Aparecida: Brazil's flagship Catholic radio station operated by the Basilica of Aparecida. Directly comparable as a faith-based Catholic broadcaster with national reach, donation-based funding model, and similar evangelization mission.
• Rádio Canção Nova: Catholic radio station and media ministry operated by the Canção Nova Community. Comparable as a Catholic broadcaster combining religious programming with music, news, and digital content distribution.

Regional players

• Rádio Gaúcha: Dominant regional AM/FM broadcaster in Rio Grande do Sul with strong news and sports coverage. Comparable as a regional powerhouse with high audience share in its coverage area, though with news/sports rather than religious focus.
• Rádio Cultura: Brazilian public/educational broadcaster operating in multiple regions. Comparable mission-driven nonprofit radio operation with mixed programming including educational and cultural content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgmXkxwCNqE86LbbB-IQReQ
• LinkedInlinkedin.com/company/r%C3%A1dio-diocesana

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Diocesana