Radio Emscher Lippe

What Radio Emscher Lippe does

Radio Emscher Lippe is a privately held local radio station founded in 1990, headquartered in Gelsenkirchen, North Rhine-Westphalia, Germany. It broadcasts across the Emscher-Lippe region covering the cities of Gladbeck, Bottrop, and Gelsenkirchen via FM and DAB+ digital radio, reaching over 70,000 daily listeners based on MA Radio measurements. The station employs 22 people and serves as a hyperlocal source for regional news, traffic, weather, sports (notably FC Schalke 04), event information, and entertainment programming.

The core technology is DAB+ digital radio broadcasting supplemented by website streaming at radioemscherlippe.de and podcast distribution. Beyond its primary broadcast, the station has built a portfolio of digital products: a second DAB+ channel called Radio Mixtape featuring nostalgic music; podcasts including Arena 25 (Schalke 04 history with Johan de Kock), 'Dat kannste echt n andern sagen' (Morningshow uncut with hosts Vanessa Winkel and Timo Düngen), and '20 Minuten Gelsenkirchen' (a daily news podcast co-produced with CORRECTIV's local bureau led by editor-in-chief Lennart Hemme); the RadioSparBox voucher and coupon platform; a Tippspiel football prediction game via Tippblitz; and comedy programming under the Daily Hannes and 'Die Welt in 30 Sekunden' brands. Community events such as the Radio Sommer Cup at Topgolf Oberhausen and the Radio Comedy Camp at Theater am Marientor Duisburg extend the brand offline.

The business model is advertising- and sponsorship-led, with on-air ad placements, sponsored content, and partnership promotions. Revenue is not publicly disclosed; named commercial partners include GLOBISTA and HTH Hanse Touristik for a 2026 travel promotion offering ARAL tank vouchers. The station's go-to-market is community-led, with horizontal segmentation aimed at the general public of three NRW cities, and a multi-channel marketing approach combining on-air broadcast, website, podcasts, social media, contests, and live events. No ownership, investor, or parent-company information is publicly available.

Name

Radio Emscher Lippe

Legal name

Radio Emscher Lippe

Website

https://radioemscherlippe.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Emscher Lippe is a privately held German local radio station, founded in 1990 and based in Gelsenkirchen, broadcasting via FM and DAB+ to over 70,000 daily listeners across Gladbeck, Bottrop, and Gelsenkirchen with hyperlocal news, sports, and entertainment, monetized through advertising, sponsorships, podcasts, and a regional voucher platform.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

Keywords

• Local radio broadcasting
• Regional news coverage
• Digital audio broadcasting
• Podcast production
• Radio advertising

Headquarters

HQ city

Gladbeck, Bottrop, Gelsenkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and sponsorship: Radio Emscher Lippe generates revenue through advertising placements, sponsored content segments, and partnership promotions broadcast on air and published through their digital platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Radio Emscher Lippe is a local radio station serving the Emscher-Lippe region, broadcasting news, entertainment, sports, and community programming to listeners in Gladbeck, Bottrop, and Gelsenkirchen in North Rhine-Westphalia, Germany. The station operates FM/DAB+ broadcasts alongside digital streaming and on-demand podcast content, reaching over 70,000 daily listeners.

Product overview

Radio Emscher Lippe is a regional radio station serving Gladbeck, Bottrop, and Gelsenkirchen in North Rhine-Westphalia, Germany. The station operates as a traditional broadcast radio service with a morning show and regional news coverage. In addition to its core AM/FM/DAB+ radio broadcasting, the station has expanded into digital products including podcasts (Arena 25, Dat kannste echt 'n andern sagen, 20 Minuten Gelsenkirchen) and the new DAB+ offering Radio Mixtape. The station also offers the RadioSparBox voucher platform, a football Tippspiel prediction game, comedy programming, and the Ruhrcharts music voting feature.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Emscher Lippe Morningshow Morning radio show providing news, entertainment, and regional coverage for listeners in Gladbeck, Bottrop, and Gelsenkirchen.
• Radio Mixtape A DAB+ digital radio offering featuring nostalgic music and soundtracks from the past for listeners seeking retro-themed audio content.
• Arena 25 - Beton. Bier. Bundesliga Podcast series featuring stories about the construction of VELTINS-Arena and Schalke 04 football history, including Johan de Kock's involvement in building the arena.
• Dat kannste echt 'n andern sagen Weekly Friday podcast by morning show hosts Vanessa Winkel and Timo Düngen featuring uncut content, everyday wisdom, and weekly brain cell topics.
• 20 Minuten Gelsenkirchen Daily podcast where Tobias Hauswurz of CORRECTIV and Lennart Hemme of Radio Emscher Lippe discuss news from Gelsenkirchen.
• RadioSparBox Voucher platform offering discount coupons for restaurants and events in the region.
• Radio Emscher Lippe Tippspiel Football prediction game where users can join or create prediction leagues and win prizes.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• GLOBISTAminorGTM or Marketing Partner · 29 April 2026GLOBISTA partnered with Radio Emscher Lippe for a travel promotion campaign offering a 25 EUR ARAL tank voucher with select travel packages. The partnership promoted travel destinations including Seehotel Fleesee, Rugard Thermal Strandhotel Rügen, The Flamingo Timmendorfer Strand, Sunday Resort Hafendorf Rheinsberg, and Nordseehotel Freese Juist.
• HTH Hanse TouristikminorGTM or Marketing Partner · 29 April 2026HTH Hanse Touristik is featured alongside GLOBISTA in the travel promotion partnership, offering travel packages with ARAL tank vouchers for Radio Emscher Lippe listeners.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Antenne Bayern: Germany's largest private radio station, based in Bavaria. Comparable as a major private commercial broadcaster with diversified digital products (podcasts, apps, events), but operates at national scale rather than the local-station level.
• WDR (Westdeutscher Rundfunk): Public broadcaster for North Rhine-Westphalia, operating WDR 2, WDR 5, 1LIVE, and other radio channels that compete directly with Radio Emscher Lippe for listeners and local advertisers in the same three-city region, though funded by Rundfunkbeitrag rather than advertising.
• Deutschlandfunk: National public radio network providing news, talk, and current affairs programming. Overlaps with Radio Emscher Lippe's news/talk positioning, particularly for listeners seeking deeper current-affairs coverage than local stations provide.
• RTL Radio Deutschland: German private radio group operating multiple stations and digital audio brands, competing for national and regional ad budgets. Comparable as a commercial radio incumbent with broader portfolio reach than a single local station.
• Radio NRW: The umbrella programming and marketing network for NRW local radios (Lokalradios), of which Radio Emscher Lippe appears to be a member based on shared logo infrastructure. Operates the joint marketing window and supplies shared programming feeds.

Direct peers

• Radio Köln: Sibling NRW Lokalradio covering the Cologne region with the same local-news-and-music format, shared advertising sales structure via Radio NRW, and DAB+/FM distribution model — making it the most direct operational peer.
• Radio Essen: Another NRW Lokalradio operating in an adjacent Ruhr metropolitan market with identical format, network affiliation, and advertiser base — directly comparable on listener scale, revenue model, and content mix.
• Radio Düsseldorf: NRW Lokalradio serving the Düsseldorf market with the same Lokalfunk model, providing a near-perfect peer for benchmarking audience reach, ad pricing, and digital product extension in a similar-size German city.

Regional players

• Radio Hamburg: Major German private local radio station operating in Hamburg with the same commercial-local-radio model. Comparable in business model and digital product mix, but serves a different geographic market with significantly larger audience scale.

Others

• Spotify (Germany operations): Streaming audio platform competing for the same listener attention and digital audio advertising budgets. Relevant as the structural headwind reshaping listening share away from linear broadcast radio in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radio-emscher-lippe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Emscher Lippe