Radio Łódź
Radio Łódź is a 95-year-old regional public radio station in Łódź, Poland, broadcasting across Łódź Voivodeship via FM, streaming, and mobile app under Polskie Radio oversight, and currently operating while in liquidation.
- Company typePrivate
- Founded1930
- HeadquartersŁódź, Poland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Radio Łódź does
Radio Łódź is a regional public radio station broadcasting from Łódź, Poland, under the legal entity Polskie Radio – Regionalna Rozgłośnia w Łodzi Radio Łódź SA w likwidacji, which is currently in liquidation while continuing operations. Founded in 1930 and now in its 95th year, the station is a wholly-owned subsidiary of Polskie Radio, the Polish national public broadcaster, and operates under oversight of the National Media Council (Rada Mediów Narodowych). It serves the Łódź Voivodeship via FM transmitters covering the largest technical footprint in the region, supplemented by a Sieradz-based regional editorial office branded Radio Łódź Nad Wartą, live streaming on radiolodz.pl, a mobile app for iOS/Android, an on-demand podcast library, and event-based activations including the Open Stage – Eter Jazzu summer jazz concert series and the Akademia Młodego Radiowca children's educational program.
The station's core technology is conventional FM radio broadcasting paired with internet streaming and a WordPress-based content management system, with no public APIs, SDKs, or disclosed AI/ML capabilities. Audience measurement is supported by Kantar Polska's RadioTrack research data, which the marketing department uses to substantiate advertising campaigns. The product portfolio includes live audio broadcasting, podcast library, mobile app, advertising and sponsorship services, educational workshops, media patronage, listener competitions, and live event programming.
Revenue is generated through three primary streams: (i) state subsidies (dotacje celowe) from the Minister of Culture and National Heritage plus radio license fees (opłaty abonamentowe) for fulfillment of public broadcasting obligations under the Act on Radio and Television, (ii) advertising and sponsorship sales handled by an 11-person marketing department that sells antenna campaigns, special projects, sponsored programs, custom marketing projects, and media patronage to local and regional businesses, and (iii) educational program fees (e.g., 850 PLN per participant for Akademia Młodego Radiowca workshops). Advertising pricing is quote-based and not publicly disclosed. The company is regulated under the 1992 Polish Act on Radio and Television and is subject to GDPR/RODO data-protection compliance.
Radio Łódź firmographics
Firmographics- Name
- Radio Łódź
- Legal name
- Polskie Radio – Regionalna Rozgłośnia w Łodzi Radio Łódź SA w likwidacji
- Website
- https://radiolodz.pl
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio Łódź is a 95-year-old regional public radio station in Łódź, Poland, broadcasting across Łódź Voivodeship via FM, streaming, and mobile app under Polskie Radio oversight, and currently operating while in liquidation.
- Ownership category
- akta.pro rank
Radio Łódź industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Radio Łódź is headquartered
LocationHeadquarters
- HQ city
- Łódź
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Radio Łódź business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Revenue from antenna advertising campaigns, special projects, sponsored programs, custom marketing projects, and promotional activities for business clients, institutions and organizations
- Public Broadcasting Subsidy: Celestial subsidies from the Minister of Culture and National Heritage (Minister Kultury i Dziedzictwa Narodowego) for public mission fulfillment. Also receives radio license fees (opłaty abonamentowe)
- Educational Programs: Paid workshops for Akademia Młodego Radiowca (Young Radio Broadcaster Academy) - children aged 7-13 learn radio journalism skills
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Akademia Młodego Radiowca Summer Workshop 2026 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Radio Łódź product offering
Product offeringCore offering
Radio Łódź is a regional public radio station broadcasting news, sports, culture, and music programming across Łódź Voivodeship via FM transmitters with the largest technical coverage in the region. It distributes its programming through live online streaming, a mobile application, podcasts, and outdoor studio broadcasts. The station also sells advertising and sponsorships, delivers educational workshops (Akademia Młodego Radiowca), and operates event-based programming such as the Open Stage jazz series.
Product overview
Radio Łódź operates as a regional public radio station covering the Łódź Voivodeship, offering a multi-product portfolio centered on its core broadcast operations. The primary product encompasses AM/FM radio broadcasting with live streaming capabilities, supplemented by on-demand podcast services and a mobile application for on-the-go access. Additional offerings include marketing/advertising services, the Akademia Młodego Radiowca educational program for children, media patronage programs, and event-based promotional initiatives such as the Open Stage jazz concert series. The sub-brand Radio Łódź Nad Wartą serves the Sieradz region through a dedicated editorial office. All products share the Radio Łódź brand identity and are distributed through unified digital platforms and the station's website.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Łódź (FM Regional Broadcast) Regional radio station broadcasting news, sports, culture, and music programming throughout Łódź Voivodeship with the largest technical coverage in the region, also audible beyond voivodeship boundaries. Aimed at adult listeners aged 40-69 in central Poland.
- Radio Łódź Live Streaming Live audio streaming service allowing listeners to tune in to Radio Łódź broadcasts in real-time via the website, offering multiple channel options including Radio Łódź, Radio Łódź Nad Wartą, and Radio Łódź Extra.
- Audycje i Podcasty (Programs and Podcasts) On-demand podcast and audio program library featuring recorded shows, interviews, and cultural content available for streaming on the Radio Łódź website, including programs such as Porozmawiajmy o sporcie, Ekonomiczna migawka, Okolice jazzu, and Zdrowym być.
- Radio Łódź Mobile Application Mobile application for iOS and Android providing access to live streaming, podcasts, news, and radio programming on the go for Radio Łódź listeners.
- Radio Łódź Marketing and Advertising Services Advertising and promotional services including on-air antenna campaigns, special projects, outdoor studio broadcasts, mobile transmission units, sponsored programs, and custom marketing projects tailored to client needs. Sold by the Marketing Department to regional businesses and institutions in Łódź Voivodeship.
- Akademia Młodego Radiowca (Young Radio Broadcaster Academy) Paid educational workshops for children aged 7-13 teaching radio journalism skills, voice emission, sound studio recording, information editing, and radio material creation. Student-created broadcasts are aired on Radio Łódź. Priced at 850 PLN per participant for the 5-day summer 2026 session.
- Radio Łódź Nad Wartą Regional editorial office and sub-brand based in Sieradz (ul. Kościuszki 5/35-37), providing local news and programming for the Sieradz area and surrounding region as part of the Radio Łódź network.
- Open Stage – Eter Jazzu Summer jazz concert series held at Porto Łódź featuring performances by established and emerging Polish jazz artists, organized as a promotional event by Radio Łódź.
- Patronaty Medialne (Media Patronage) Media patronage service provided to regional events and initiatives that align with the public radio mission, offering exclusive radio media coverage for approved events in the Łódź region.
- Konkursy (Listener Competitions) Listener engagement contests and promotional campaigns offering prizes and participation opportunities to the Radio Łódź audience.
Quantifiable outcome
- 350,000+ weekly listeners
- +2 more outcomes
Companies that use Radio Łódź
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Radio Łódź technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Radio Łódź partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kantar PolskacoreRadio Łódź uses Kantar Polska's RadioTrack research data for campaign planning and audience measurement. This partnership provides data-driven insights for advertisers and helps validate audience metrics.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Radio Łódź competitors and assessment
Company assessmentDirect peers
- Radio Katowice: Regional public radio station of Polskie Radio covering the Silesian Voivodeship. Same parent network, same governance model and analogous product portfolio (FM broadcasting, online streaming, podcasts, events).
- Radio Gdańsk: Regional public radio station of Polskie Radio covering Pomerania. Directly comparable in operating structure, regional news/sports/culture focus, and digital distribution footprint to Radio Łódź.
- Radio Poznań: Regional public radio station of the Polskie Radio network serving Greater Poland. Closely analogous business model, target audience (regional listeners), and revenue mix including state subsidies, license fees and regional advertising sales.
- Radio Kraków: Regional public radio station of the Polskie Radio network covering the Małopolska region. Directly comparable to Radio Łódź in business model (public mission + advertising), governance (state-appointed Program Council), funding mix (subsidy + license fees + ads) and product mix (FM + streaming + podcasts + events).
- Radio Warszawa: Regional public radio station covering the Masovian Voivodeship as part of the Polskie Radio network. Comparable in audience targeting (mature, locally engaged listeners), content mix (regional news, culture, sports) and distribution approach.
- Radio Wrocław: Regional public radio station covering Lower Silesia as part of the Polskie Radio network. Same network affiliation, public broadcaster funding model and multi-channel distribution (FM, streaming, podcasts, events) as Radio Łódź.
- Radio Szczecin: Regional public radio station of Polskie Radio serving Western Pomerania. Closely matches Radio Łódź's structure as a voivodeship-level public broadcaster with hybrid public subsidy + advertising revenue.
Broad incumbents
- Radio ZET: Major Polish commercial national radio network. Competes head-to-head with Radio Łódź for regional advertising in Łódź Voivodeship but differs in being a national-scale, purely commercial operator without public subsidy.
- RMF FM: Poland's leading commercial national radio network. Competes with Radio Łódź for advertising budgets and listener attention across Łódź Voivodeship, but operates at national scale with a primarily commercial (non-subsidy) revenue model.
- Polskie Radio: The national public radio broadcaster and parent entity of Radio Łódź. Provides national programming distributed through regional affiliates including Radio Łódź, sets the overarching public-mission framework and channels subsidies from the Minister of Culture and National Heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Radio Łódź social profiles
Digital presenceRadio Łódź compliance and trust
Trust signalCompliance1 record
Radio Łódź financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Łódź leadership team
Management profileNumber of profiles
Profiles8 records
Radio Łódź subsidiaries and ownership
Company hierarchySubsidiaries1 record
Radio Łódź funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Łódź M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Łódź
What does Radio Łódź do?
Radio Łódź is a regional public radio station broadcasting news, sports, culture, and music programming across Łódź Voivodeship via FM transmitters with the largest technical coverage in the region. It distributes its programming through live online streaming, a mobile application, podcasts, and outdoor studio broadcasts. The station also sells advertising and sponsorships, delivers educational workshops (Akademia Młodego Radiowca), and operates event-based programming such as the Open Stage jazz series.
Is Radio Łódź a public or private company?
Radio Łódź is a private company. It is classified as state government owned and is currently operating.
When was Radio Łódź founded?
Radio Łódź was founded in 1930. It employs 11 to 50 people.
Where is Radio Łódź based?
Radio Łódź is headquartered in Łódź, Poland, in the Europe region.
How does Radio Łódź make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are public Broadcasting Subsidy and educational Programs.
Who are Radio Łódź's main competitors?
Direct peers on record are Radio Katowice, Radio Gdańsk, Radio Poznań, Radio Kraków, Radio Warszawa, Radio Wrocław and Radio Szczecin. Broad incumbents are Radio ZET, RMF FM and Polskie Radio.
Does Radio Łódź have an API?
No public API is recorded for Radio Łódź.
What industry is Radio Łódź in?
Radio Łódź's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPAIAEAH, Radio Network Distribution & Programming Services (Syndicators, Format Providers). Its NAICS code is 516110 and its SIC code is 4832.