Radio Plassenburg Studiobetriebs- und Werbegesellschaft mbH & Co. Hörfunksender KG

What Radio Plassenburg Studiobetriebs- und Werbegesellschaft mbH & Co. Hörfunksender KG does

Radio Plassenburg is a privately held local radio broadcaster headquartered at the Funkhaus Kulmbach in Kulmbach, Bavaria, operating under the legal entity Radio Plassenburg Studiobetriebs- und Werbegesellschaft mbH & Co. Hörfunksender KG. Its core product is a linear FM broadcast service covering the Kulmbach district and the broader Oberfranken (Upper Franconia) region, with programming built around regional news, traffic and weather, local event coverage, and music. According to the Funkanalyse Bayern study, the station reaches 80,000+ listeners in a four-week period and posts a 26.2% daily reach — claimed as the highest among local broadcasters in Bavaria.

The station's product surface extends beyond the linear broadcast into a multi-format digital footprint: live audio streaming and a song-search feature on the station website; an on-demand podcast platform with at least seven recurring series (news, morning show recap, weather, travel, local trivia, evangelical content); a real-time traffic, speed-camera, and hazard alert service; a community event calendar; a Local Deals voucher e-commerce storefront offering 50% discounts at regional SMBs; and a Video/Audio Mediathek for on-demand replays. Distribution is layered across FM, web, WhatsApp hotline, Facebook, and Instagram.

Radio Plassenburg operates an advertising-supported business model, generating revenue primarily through the sale of radio airtime and digital display/sponsored content to local and regional businesses. Advertising packages are sold directly via a single in-house Marketing/Mediaberatung team on a quote-based, non-publicly-disclosed basis. The go-to-market motion is community-led: the station acquires audience and advertiser attention through dense partnerships with municipal, cultural, and commercial stakeholders (e.g., Kulmbacher Brauerei, Landkreis Kulmbach, local museums, tourism services), event sponsorships (Bierwoche, Rosenberg Festspiele, Kinosommer), and on-air contests. Leadership consists of Managing Director Mischa Salzmann, Business Manager Marco Dreßel, and Program Director Markus Weber. No parent company, external investors, funding rounds, M&A, or AI/ML capabilities are evidenced in the source material.

Name

Radio Plassenburg Studiobetriebs- und Werbegesellschaft mbH & Co. Hörfunksender KG

Legal name

Radio Plassenburg Studiobetriebs- und Werbegesellschaft mbH & Co. Hörfunksender KG

Website

https://radio-plassenburg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Plassenburg is a private local radio broadcaster based in Kulmbach, Bavaria, serving the Oberfranken region with regional news, traffic, weather, music, and event coverage, supported by podcasts, a voucher platform, and an advertising-funded model.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Regional news coverage
• Traffic and weather alerts
• Podcast streaming
• Community event promotion

Headquarters

HQ city

Kulmbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Radio Plassenburg generates revenue primarily through the sale of advertising airtime to local and regional businesses. The station broadcasts commercial breaks and sponsored content. Additionally, the station carries advertising through its website, including display ads and sponsored article content (Anzeige).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Radio Plassenburg operates a local FM radio broadcast serving the Kulmbach and Oberfranken region of Bavaria, featuring music programming, regional news, real-time traffic and weather information, and community event coverage. The broadcast is supported by digital extensions including a website with live streaming, an on-demand podcast library, a regional event calendar, and a Local Deals voucher platform offering 50% savings on local offers. Revenue is generated primarily through advertising airtime and sponsored content sold to local and regional businesses.

Product overview

Radio Plassenburg operates as a local radio station serving the Kulmbach and Oberfranken region of Bavaria, Germany. The station offers a unified broadcasting platform combining live radio programming with digital services including a song search feature, real-time traffic and weather reporting, news coverage, and a community event calendar. Supporting the core broadcast are digital extensions such as the Radio Plassenburg Podcasts (featuring multiple show formats including news, weather, travel, and religious content), a Local Deals voucher shop offering 50% discounts on regional activities, and a video/audio media library for on-demand content. The station's tagline is Mein Sender. Meine Hits. (My Station. My Hits.) and reaches over 80,000 listeners within a four-week period.

Differentiator

Problem solved

Functional benefit

Products and services

• Live FM Radio Broadcast (Radio Plassenburg) Continuous local radio broadcast service for the Kulmbach and Oberfranken region in Bavaria, providing music programming, regional news, traffic updates, and weather reports to local listeners.
• Radio Plassenburg Podcast Library On-demand podcast service covering show formats including Der Tag im Blick (daily news), Der Morgen mit Lisa & Markus, Das Eich der Woche, Christians Wetterwelt (weather), Die Radioreise (travel), and Ab in den Sonntag, available via the station website.
• Local Deals (Gutschein-Shop) Discount voucher e-commerce platform offering 50% savings on regional activities, dining, and experiences from local businesses in the Kulmbach and Oberfranken region.
• Video/Audio Mediathek On-demand video and audio content library including OB debate recordings, video podcasts, and audio recordings from Radio Plassenburg programs.

Quantifiable outcome

• 26.2% daily reach — highest among local radio stations in Bavaria
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kulmbacher BrauereicoreStrategic or Co-development PartnerRadio Plassenburg partners with Kulmbacher Brauerei to promote and cover the annual Kulmbacher Bierwoche (75th edition in 2026), one of the region's largest festivals. The station runs the 'Biermarkenspektakel' contest, distributing beer tokens (Biermarken) during the event. The partnership involves extensive on-air and online coverage of the festival.
• Markt MarktschorgastminorStrategic or Co-development PartnerRadio Plassenburg co-presents the 'Fränkischer Kinosommer' (Fränkischer Kinosommer) am Goldbergsee with Markt Marktschorgast. The station provides event promotion and coverage in exchange for co-branding of the open-air cinema event.
• Kompetenzzentrum für Ernährung (KErn), KulmbachminorGTM or Marketing PartnerRadio Plassenburg collaborates with the Kompetenzzentrum für Ernährung (KErn) in Kulmbach on the 'Bewusst. Gewusst.' nutrition education series. Experts from KErn provide practical tips on food and nutrition through the show, which is aired on Radio Plassenburg and distributed as a podcast.
• Obermain Therme Bad StaffelsteinminorGTM or Marketing PartnerRadio Plassenburg promotes the 'Sunset Beats' event series at Obermain Therme in Bad Staffelstein, airing promotional content and event listings. The event features DJs with lounge, deep house, and chillout music on July 31 and August 28.
• Landkreis KulmbachminorGTM or Marketing PartnerRadio Plassenburg partners with the Landkreis Kulmbach to support and broadcast the 'Interkulturelles Jahr' (Intercultural Year) through the 'IKJ on air' series, covering events, interviews, and activities promoting cultural integration and community cohesion in the Kulmbach district.
• Museen im Kulmbacher Mönchshof e.V.minorGTM or Marketing PartnerRadio Plassenburg promotes events hosted by the Museen im Kulmbacher Mönchshof, including the 'Erlebnistag Wisentatalbahn und Oldtimer' and 'Vom Mönchshof zum Bierstadel' tours, through its event calendar and editorial coverage.
• Markt MainleusminorGTM or Marketing PartnerRadio Plassenburg co-hosted the 'Familienfest mit Ballonglühen' event in the Grüne Mitte Mainleus with Markt Mainleus, featuring live music, children's activities, and a balloon glowing event.
• Tourismus & Veranstaltungsservice der Stadt KulmbachminorGTM or Marketing PartnerRadio Plassenburg promotes the 'Spazier zum Bier' guided tour event organized by the Tourismus & Veranstaltungsservice der Stadt Kulmbach, featuring beer history walks in the Kulmbach region.
• Richter SteuerungstechnikminorGTM or Marketing PartnerRadio Plassenburg partnered with Richter Steuerungstechnik in Krumme Fohre to host the finale of the 1. Radio Plassenburg Firmendartmeisterschaft (company dart championship), sponsored and organized by the station.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radio Primavera: Private regional radio station serving the Würzburg / Lower Franconia area. Comparable to Radio Plassenburg in private local-radio ownership, mixed music/news format, and community-event-driven audience engagement.
• Radio Charivari Rosenheim: Regional commercial radio station serving the Rosenheim area in Upper Bavaria. Similar private local-radio model, hits format with regional news and events, and SMB-driven revenue base.
• Radio Bamberg: Private local commercial radio station serving the Bamberg region in Upper Franconia, Bavaria. Closely comparable to Radio Plassenburg in format (local news, weather, traffic, music), regional geography, audience scale, and SMB-driven ad revenue model.
• Radio Mainwelle: Private local radio station serving the Aschaffenburg / Lower Franconia region of Bavaria. Comparable in scale, ownership structure (privately held), music-plus-local-news format, and reliance on local advertising and community event sponsorships.
• Radio Gong 96.3 (München): Munich-based private local radio station. Comparable in private commercial radio positioning, adult contemporary format, local news and event coverage, and sales-driven ad model, though in a much larger urban market.
• Hit Radio N1: Regional commercial radio station serving the Nuremberg metropolitan area in Bavaria. Comparable to Radio Plassenburg in private local-radio positioning, AC/hits format with local news, and SMB ad sales model, though with a larger catchment.

Broad incumbents

• Rock Antenne: Statewide Bavarian rock-format commercial radio network. Competes with Radio Plassenburg for listener attention and ad spend across Oberfranken, but as a niche music-format incumbent rather than a hyperlocal news/weather station.
• Antenne Bayern: Largest private commercial radio network in Bavaria, broadcasting statewide. Overlaps with Radio Plassenburg in music format and ad-sales model but operates as a statewide incumbent rather than a local-only station, competing for the same local advertiser budgets in Kulmbach/Oberfranken.
• Bayern 1 (Bayerischer Rundfunk): Public-service regional radio channel of Bayerischer Rundfunk targeting Bavaria with news, weather, and music. Competes directly with Radio Plassenburg in the local-news and regional-weather categories within Oberfranken, but as a non-commercial public broadcaster.

Emerging players

• egoFM: Independent Bavarian radio station focused on alternative/indie and younger demographics, primarily in Munich. Tangentially comparable as a smaller-format Bavarian private radio pursuing a differentiated audience, though targeting a different demographic and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RadioPlassenburg
• Instagraminstagram.com/radioplassenburg
• LinkedInlinkedin.com/company/radioplassenburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Plassenburg Studiobetriebs- und Werbegesellschaft mbH & Co. Hörfunksender KG