Radio Rural

Radio Broadcastingradiorural.com

Company typePrivate
Founded1963
HeadquartersCaicó, Brazil
Headcount51–100
GTM typeB2C
OfferingServices

Radio Rural firmographics

Firmographics

Name: Radio Rural
Legal name: Sistema Rural de Comunicação
Website: https://radiorural.com
Company type: Private
Founded year: 1963
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Radio Rural industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
akta.pro secondary industries: Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Local Religious/Faith-Based Stations (MPABACAL)

Keywords

Radio broadcasting
Regional broadcasting
FM radio network
Community radio
Catholic radio

Where Radio Rural is headquartered

Location

Headquarters

HQ city: Caicó
HQ country: Brazil
HQ region: Latin America

Offices3 records

Markets served

Radio Rural business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

Commercial Advertising: Traditional radio advertising including spots, promotional mentions, and branded content for local and regional businesses. The station reaches a population exceeding 300,000 inhabitants with approximately 200 commercial partners.
Amigos da Rural Membership Program: Monthly subscription program for supporters of religious/evangelization programming. Members contribute R$10, R$15, or R$20 monthly via carnê avulso or bank deposit. Includes monthly mass intentions and prize drawings.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Basic membership tier
Subscription	Monthly	Standard membership tier
Subscription	Monthly	Premium membership tier

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Radio Rural product offering

Product offering

Core offering

Radio Rural is a regional radio broadcasting network operating four terrestrial radio stations (FM 102.7, FM 95.9, FM 90.9, and AM 1470) in the Caicó region of Rio Grande do Norte, Brazil. It delivers religious, educational, news, and community programming to a regional audience of more than 300,000 inhabitants. The network is funded through commercial advertising and a listener membership subscription program called "Amigos da Rural."

Product overview

Radio Rural operates as a Sistema Rural de Comunicação (Rural Communication System) consisting of four radio stations: Rural 102.7 FM (flagship station founded in 1963), 95.9 FM (Caicó), Currais Novos 90.9 FM, and Rural 1470 AM (Parelhas). The system reaches over 300,000 inhabitants in the Seridó region and beyond. In addition to its radio broadcasting operations, the company offers commercial promotional services through 'Blitz da Rural' and a membership/support program called 'Amigos da Rural' for religious programming. The network also features video content and news blogs covering local, regional, and national topics.

Differentiator

Problem solved

Functional benefit

Products and services

FM 102.7 Radio Station

Quantifiable outcome

99% approval rating among listeners

Companies that use Radio Rural

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Radio Rural technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Radio Rural partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Fundação Educacional Sant'AnacoreOthersThe Diocese of Caicó's educational foundation owns Rádio Rural AM de Parelhas since November 1995. The foundation's mission is to educate and evangelize through radio broadcasting, operating the Amigos da Rural membership program for evangelization funding.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Radio Rural competitors and assessment

Company assessment

Direct peers

Sistema Correio de Comunicação: Regional radio and TV group operating multiple stations in Northeast Brazil with combined broadcast reach. Similar regional multi-station structure and advertiser-supported model to Rádio Rural's network.
Sistema Mirante de Comunicação: Brazilian regional radio and TV network with multiple stations operating under a unified brand across a state region. Directly comparable to Rádio Rural's multi-station Sistema Rural de Comunicação model in scope and operating approach.

Broad incumbents

Jovem Pan News: Major Brazilian radio network with news/talk programming distributed across affiliates. Competes for listener share in regional news markets similar to Rádio Rural's Panorama 95, with comparable format but national scale.
Rádio Bandeirantes: Major Brazilian radio network with both national and regional affiliate stations. Comparable as a multi-station operator with regional news and music programming, though operating at substantially larger scale.
Rádio CBN: National news/talk radio network with affiliates across Brazil, including affiliates in the Seridó region. Comparable to Rádio Rural's Panorama 95 in news/talk format and advertiser-supported business model, but at national scale.

Regional players

Rádio Gaúcha: Dominant regional AM/FM radio station in southern Brazil with strong journalism and local advertising base. Directly comparable to Rádio Rural's positioning as the leading regional broadcaster in its territory, though serving a different (and wealthier) Brazilian region.
Rádio Difusora de Mossoró: Long-running regional radio station in Rio Grande do Norte serving a different region of the same state. Comparable to Rádio Rural as a regional Brazilian broadcaster with multi-decade heritage and local news/community focus.

Others

Diocese de Caicó Radio Apostolate (Rede Católica de Rádio): Network of Catholic-affiliated radio stations across Brazil with evangelization programming. Directly comparable to Rádio Rural's religious-mission broadcasting model and Amigos da Rural membership approach, operating in the same thematic space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Radio Rural financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Radio Rural leadership team

Management profile

Number of profiles

Radio Rural subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Radio Rural funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Radio Rural M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Rural

What does Radio Rural do?

Is Radio Rural a public or private company?

Radio Rural is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Radio Rural founded?

Radio Rural was founded in 1963. It employs 51 to 100 people.

Where is Radio Rural based?

Radio Rural is headquartered in Caicó, Brazil, in the Latin America region.

How does Radio Rural make money?

Two revenue lines are on record. Commercial Advertising is the primary driver. The others are amigos da Rural Membership Program.

Who are Radio Rural's main competitors?

Direct peers on record are Sistema Correio de Comunicação and Sistema Mirante de Comunicação. Broad incumbents are Jovem Pan News, Rádio Bandeirantes and Rádio CBN. Regional players are Rádio Gaúcha and Rádio Difusora de Mossoró. Diocese de Caicó Radio Apostolate (Rede Católica de Rádio) is listed as an others.

Does Radio Rural have an API?

No public API is recorded for Radio Rural.

What industry is Radio Rural in?

Radio Rural's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 51611 and its SIC code is 4832.