RADIO ZIG ZAG

What RADIO ZIG ZAG does

Radio Zig Zag is a French associative (non-profit) community radio station founded in 1992 and operated under Association Chrysalide, a French loi 1901 association. The station broadcasts on two CSA-licensed FM frequencies — 102.0 FM serving the Vallée du Rhône (including Tain Tournon and Valence area) and 102.4 FM serving the Pays de Romans — collectively reaching approximately 450,000 inhabitants across the Grand Rovaltain region in southeastern France (Drôme-Ardèche). Programming spans local news, daily regional weather forecasts (Météo du grand RoValTain), cultural chronicles, music shows, games and competitions, event coverage, and partnership-driven features; the station operates under the "radios libres" associative model with most on-air presenting performed by trained volunteers alongside a small paid administrative team.

The underlying technology stack is centered on the RadioKing web radio platform, which powers website streaming, podcast distribution, and dedicated iPhone and Android mobile applications. Content production is supported by syndication partnerships with SmartRadio and SyndicationRadio for national/international news flashes and themed chronicles, while distribution extends across Facebook, Twitter, YouTube, LinkedIn, podcasts, and an event calendar on the website. The daily programming grid runs from early morning to midnight with over 30 specialized chronicle segments covering weather, horoscopes, cinema, music, gaming, motoring, cooking, legal advice, and local culture. A physical storefront presence in Romans-sur-Isère doubles as window exhibition space for local artists.

The revenue model combines multiple streams typical of French associative community radio: public subsidies from the French state, listener donations via PayPal, advertising airtime sold to local SMBs (campaign packages of 500, 1,000, or 2,000 spots valid one year), event broadcasting subscriptions, annual association communication packages, chronicle sponsorships, and custom publireportages produced in partnership with freelance agency Perrine Marron Communication. Pricing is not publicly disclosed; commercial engagement is conducted through direct contact (phone and email). The customer base is geographically constrained to the Grand Rovaltain region and structurally diversified across SMB advertisers, tourism operators, cultural associations, and municipalities, with a network of over 100 local partners cited as the core commercial ecosystem.

Name

RADIO ZIG ZAG

Legal name

Association Chrysalide

Website

https://radiozigzag.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Zig Zag is an associative community radio station broadcasting on two FM frequencies (102.0 and 102.4) to ~450,000 residents of the Grand Rovaltain region in Drôme-Ardèche, France. It delivers local news, weather, cultural chronicles, and event coverage, monetized via public subsidies, SMB advertising, association packages, and listener donations.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

Keywords

• Community radio broadcasting
• Local FM radio
• Radio advertising services
• Podcast production
• Associative media

Headquarters

HQ city

Beaufort sur Gervanne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Listener Donations: Radio Zig Zag accepts PayPal donations from listeners to support the radio's operations, funding salaries, equipment purchases, software, content providers, and operational expenses.
2. Public Subsidies: As an associative radio station, Radio Zig Zag receives government subsidies to support its non-commercial community radio operations.
3. Advertising Spots: Sale of advertising airtime spots to local businesses, with customizable packages including spot creation, recording, and broadcast across FM and potentially digital channels.
4. Communication Packages: Various communication offerings including advertising campaigns, event promotion, chronic sponsorship, and customized marketing solutions for local businesses and associations.
5. Publireportages: Custom video reportages created in collaboration with Perrine Marron Communication, featuring local businesses and distributed on social media and the website.
6. Association Packages: Annual unlimited event broadcasting packages for local associations including interviews, web pages, and social media promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Radio Zig Zag operates a local associative FM radio station broadcasting on 102.0 FM (Vallée du Rhône) and 102.4 FM (Pays de Romans), serving approximately 450,000 residents in the Grand Rovaltain region of southeastern France. The station produces daily programming including news, weather forecasts, cultural chronicles, music, contests, and event coverage, complemented by podcasts, mobile apps, and a range of commercial communication packages (advertising spots, sponsorships, publireportages, association packages) sold to local businesses and organizations.

Product overview

Radio Zig Zag is a local associative FM radio station operating two frequencies (102.0 FM for the Vallée du Rhône and 102.4 FM for Pays Romanais) covering the Grand Rovaltain region with approximately 450,000 potential listeners. The station offers a diverse portfolio including FM radio broadcasting, podcasts, morning shows (Le Zig Zag Café), over 30 daily chronicle programs covering news, weather, entertainment and local culture, weekly games and competitions, and specialized communication services. Its commercial offerings encompass event campaign packages, awareness campaigns, chronicle sponsorships, event broadcasting, association support packages, custom publireportages, and physical window exhibition spaces for local creators. The product ecosystem is complemented by interactive features like musical dedications and event calendar integration.

Differentiator

Problem solved

Functional benefit

Products and services

• FM Radio Broadcasting Local FM radio broadcasting on two frequencies: 102.0 FM covering the Vallée du Rhône (including Tain Tournon and Valence area) and 102.4 FM covering the Pays Romanais region, targeting approximately 450,000 inhabitants in the Grand Rovaltain area.
• Podcasts On-demand audio content including weather forecasts, interviews, event coverage, and specialty shows available for streaming on the website and mobile platforms.
• Le Zig Zag Café (Morning Show) Morning radio program airing Monday to Friday from 06:00 to 09:00, hosted by Christophe and team, featuring news, weather, horoscopes, blood drive announcements, regional event agendas, and guest interviews.
• Chronicles Program Daily chronicle segments covering diverse topics including local weather (Météo du grand RoValTain), horoscopes, news updates, sports flashes, environmental news, cinema news, gaming news, high-tech news, music news, series news, auto/moto news, well-being tips, blood drive schedules, legal advice, horse racing predictions, street name origins, and regional cooking features.
• Jeux Concours (Games & Competitions) Weekly contests with prizes including activity park passes, cultural venue entries, and leisure activity bundles, offering 7 packs per week during summer season with draws conducted every Monday.
• Event Campaign Packages Advertising solution for commercial events including spot creation, production, and broadcast on both FM frequencies reaching 450,000+ listeners, with custom-built advertisements tailored to client needs.
• Awareness Campaign Packages Brand awareness advertising bundles available in 500, 1,000, or 2,000 spots, valid for one year with flexible consumption options allowing multiple promotional campaigns within the lot.
• Chronicle Sponsorship Sponsorship opportunity allowing businesses to attach their name to one of over 30 daily chronicle programs including local weather, horoscopes, local news, leisure agendas, and blood donation announcements.
• Event Broadcasting Service Comprehensive event promotion across FM waves and internet including 14 days of 6 daily spots, event announcements in Zig Zag Café and leisure agendas, spot creation, website calendar listing, and social media sharing.
• Association Support Packages Annual or per-event communication packages for local associations including unlimited event broadcasting, annual interview, dedicated webpage creation, social media promotion, and agenda listings reaching 450,000 inhabitants.
• Publireportages Custom video reportages created in collaboration with Perrine Marron Communication, featuring on-site filming, authentic storytelling, and distribution across social networks and website to reach new audiences.
• Window Exhibition Space Physical exhibition space in Radio Zig Zag's storefronts in historic center of Romans, offering 15-day display periods for local creators, artisans, and artists with 24/7 visibility, 8 daily radio spots, potential artist presence, and social media promotion.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• La Grotte de la SalamandrecoreGTM or Marketing Partner · 1 January 2026Adventure tourism partner offering cave tours, immersive light shows, aerostation flights, rappelling, and caving experiences. Featured in radio games contests with prize packages including activity entries.
• Wow Safari de PeaugrescoreGTM or Marketing Partner · 1 January 2026Family amusement park partner for prehistoric-themed summer exhibitions with over 50 life-sized dinosaur replicas. Included in activity prize packs for radio contests.
• Le Moulin de la PipeminorGTM or Marketing Partner · 1 January 2025Restaurant and accommodation partner (3-star) in the Gorges d'Omblèze, Sud-Vercors. Offers local gastronomy with short supply chains and 11 renovated rooms. Used in activity prize packs.
• Perrine Marron CommunicationcoreStrategic or Co-development Partner · 1 November 2024Freelance communication agency collaborating on custom publireportages for local businesses. Produces video content for the radio's social media and website promotional activities.
• SmartRadiocoreTechnology or IntegrationAudio press agency providing syndicated content including national and international news flashes, movie news, sports updates, series news, gaming news, high-tech news, music news, and wellness chronicles.
• SyndicationRadiocoreTechnology or IntegrationContent syndication partner providing weekly themed chronicles on cinema, auto-moto, series, net news, and music delivered for broadcast on Radio Zig Zag.
• CIVAM de la DrômecoreStrategic or Co-development PartnerAgricultural association organizing the De Ferme en Ferme regional event, coordinating farm visits across Drôme for promoting local agriculture and direct producer-consumer relationships.
• Le Vieux MasminorGTM or Marketing PartnerHistorical themed attraction in Beaucaire with immersive shows including knight performances. Included in radio's Pass Loisirs activity packages.
• Le Sou de la GervanneminorGTM or Marketing PartnerParent-teacher association funding school trips, cultural projects, and community events in the Suze and Beaufort-sur-Gervanne school district.
• Centre Musical International J.S. BachminorStrategic or Co-development PartnerCultural association promoting Baroque music and J.S. Bach works through concerts and events at the collegiate church of Saint-Donat, with annual festival programming.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• RFM: French national commercial radio focused on adult contemporary music. Competes for the same regional FM listeners with a national music-and-lifestyle format and broader advertiser reach.
• NRJ: Major French national commercial radio network with local FM affiliates. Competes for the same local advertising budgets and listener attention as Radio Zig Zag, but with a national music-led format and vastly larger scale.
• Skyrock: French national commercial radio targeting younger demographics with hip-hop and urban programming. Competes for the same FM audience pool with national reach and digital extensions.
• Radio France: France's national public broadcaster operating France Inter, France Bleu, Fip, and other stations. Comparable as a public-service community-information broadcaster but at national scale with structured public funding and production capacity.
• RTL: Flagship French national talk and music radio station with broad audience reach. Competes for listener share within the same Drôme-Ardèche region but with a generalized national format versus Radio Zig Zag's associative hyper-local model.
• France Bleu: Public-service local radio network of Radio France covering regional France with news, weather, and local programming. Comparable to Radio Zig Zag in offering hyper-local news and FM broadcast, but operates at national scale with public funding and is a much larger incumbent.
• Chérie FM: NRJ Group national commercial radio targeting women 25-49. Comparable in operating FM broadcast and local advertising sales, but at national scale with very different content positioning.

Others

• Spotify: Global audio streaming platform competing for listener attention rather than local ad budgets. Increasingly substitutes for FM listening among younger demographics, making it a structural competitive force Radio Zig Zag must navigate.

Direct peers

• Radio Campus France: Federation of associative student and community campus radio stations across France. Closely comparable to Radio Zig Zag in non-profit associative model, volunteer-driven programming, community engagement focus, and reliance on public subsidies.
• Radio associative locale (e.g. Radio Dio): Example of a French associative community radio station operating a similar non-commercial model in a regional footprint. Comparable in legal status (loi 1901), CSA-licensed local FM broadcasting, and partnership-driven community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zigzagradio
• Facebookfacebook.com/RadioZigZag26
• LinkedInlinkedin.com/company/radio-zig-zag

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADIO ZIG ZAG