Radisson Montevideo Victoria Plaza Hotel

What Radisson Montevideo Victoria Plaza Hotel does

Radisson Montevideo Victoria Plaza Hotel operates a single 5-star, 191-room property at Plaza Independencia 759 in Montevideo, Uruguay, affiliated with the Radisson Hotel Group (part of the Choice Hotels ecosystem). The asset combines accommodation, multiple food and beverage venues, a spa with a semi-Olympic pool, ~2,500 sqm of conference and event space, a casino concession, and adjacent corporate office space. Distributed under the Radisson brand, it sells through global CRS/PMS channels, the Radisson Rewards loyalty program, and direct bookings.

The business is a multi-revenue hospitality property: room revenue (FIT, corporate, group), F&B (à la carte, minibar, banqueting), spa and wellness, conferencing and banqueting, and ancillary income from the casino and now 'Oficinas Inteligentes' (smart corporate day offices) and 'Salas Inteligentes' (streaming-enabled meeting rooms). Recent commercial activity has centered on packaged experiences (e.g., 'Fiesta de los Recuerdos', 'Noche Mágica', Día de la Madre), curated wine dinners with Vinos del Mundo and Bodega Cofradía de la Sierra, a proprietary e-commerce store for spa, gastronomy, and packages, and partnerships with cultural organizations such as the Asociación de Empresarios Gallegos del Uruguay.

Operationally, the property employs approximately 109 staff and has implemented Uruguay's October 2025 tourist tax framework. The technology stack is anchored by the Radisson Group's standard PMS/CRS and a CRM-driven direct channel; the 'Smart' product lines describe AV/streaming equipment (robotic cameras, configurable LED screens, hybrid broadcast) rather than AI-native systems. Strategically, the hotel is positioned for same-store revenue optimization and product diversification (day-use, hybrid MICE, experience packages) rather than geographic expansion.

Name

Radisson Montevideo Victoria Plaza Hotel

Legal name

RADISSON COMPAÑIA RIOPLATENSE DE HOTELES S.A.

Website

https://radissonvictoriaplaza.com.uy

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Radisson Montevideo Victoria Plaza Hotel is a 5-star, 191-room Radisson-affiliated hotel at Plaza Independencia 759 in Montevideo, Uruguay, offering rooms, F&B, spa, conference space, a casino, and corporate smart offices to leisure, corporate, and MICE guests.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Destination Spa Resorts (THAGAMAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury hotel accommodations
• Fine dining restaurants
• Conference and event venues
• Spa and wellness services
• Casino gaming operations

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Room Accommodations: The primary revenue stream from 191 guest rooms and suites (Standard, Suite, Ambassador Suite, Queen Suite, Presidential Suite) in Classic and Superior categories, with room rates varying by season and category. Revenue is generated through direct bookings and the Choice Hotels platform.
2. Food & Beverage / Gastronomy: Multiple dining venues generate F&B revenue: Restaurante Arcadia (floor 25, panoramic view, international cuisine and buffet), Bistró Victoria (lobby-level, cafeteria, lunch and dinner, after office), Baccarat (bar/lounge, 13:00-04:00), and banquet/catering services for events. Prices range from $1,100 UYU (breakfast buffet) to $2,950 UYU (dinner buffet).
3. Spa & Wellness Services: SPA Victoria (floors 5-6) offers day packs, massages, facial treatments, body treatments, lymphatic drainage, thermal circuit (pool, hydromassage, sauna, gym). Spa packages range from USD 67 (Relax Day) to USD 169 (Cuponera Lymphatic Drainage / Maxi Day). Revenue from both hotel guests and day spa visitors.
4. MICE (Meetings, Incentives, Conferences & Events): Conference and banquet facilities with over 2,500 sqm across 15 rooms accommodating up to 2,500 attendees. Meeting rooms (Grand Ballroom 603 sqm/1,000 guests, Conference Room 219 sqm/330 theater, various modular rooms 10-130 seats) plus intelligent rooms with hybrid streaming. Smart meeting rooms available. Revenue from room rental, catering, and AV services.
5. Intelligent Offices / Corporate Suites: Hybrid room-office product (Oficinas Inteligentes) targeting corporate clients, with two options: Oficina Da Vinci (32 sqm) and Suites Torres García (55 sqm). Includes services like cleaning, security, WiFi, SPA membership, restaurant discounts, room service, and 3 complimentary hotel nights per year.
6. Events & Celebrations: Wedding packages, 15th birthday celebrations (quinceañeras), bar/bat mitzvahs, anniversaries, baptisms, children's parties, and special events. Revenue from venue rental, catering, and coordination services.
7. VIP Membership (Radisson VIP Club): Loyalty program offering accumulated points ('Victorias') for exclusive benefits including suite stays, lunches, dining discounts, complimentary meeting rooms, and SPA discounts.
8. Casino: Casino Victoria Plaza operating within the hotel property, generating gaming revenue. Accessible via a ramp from Calle Colonia.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Radisson Montevideo Victoria Plaza Hotel is a 5-star hotel located on Plaza Independencia in Montevideo, Uruguay. It sells guest room accommodations (rooms and suites), operates multiple food and beverage outlets (Restaurante Arcadia, Bistró Victoria, Baccarat bar), hosts events and conferences through Congresos y Eventos, rents intelligent offices, runs a spa and wellness club, manages a VIP membership club, and operates an on-site casino. The hotel is operated under the Radisson Hotel Group brand by the corporate owner RADISSON COMPAÑIA RIOPLATENSE DE HOTELES S.A.

Product overview

Radisson Montevideo Victoria Plaza Hotel operates as a comprehensive hospitality complex offering accommodation (191 rooms across Standard, Suite, and Ambassador categories), diverse dining venues (Restaurante Arcadia, Bistró Victoria, Baccarat), full-service Spa Victoria with pool and fitness facilities, conference and event spaces spanning over 2,500 square meters with smart meeting rooms and intelligent offices, Club House recreation, Casino Victoria Plaza, and Radisson VIP Club loyalty program. The hotel also offers packaged experiences including romantic getaways, family vacations, quinceañera celebrations, spa day packages, and various dining experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Spa Victoria: Full-service spa and wellness center located on the 5th and 6th floors, featuring pool, gym, sauna, and treatment services.
• Restaurante Arcadia
• Bistró Victoria
• Baccarat
• Radisson VIP Club
• Club House

Products and services

• Hotel Accommodations (Rooms and Suites) 5-star guest rooms and suites available for individual leisure and business travelers, with Radisson brand service standards and access to on-site amenities.
• Restaurante Arcadia Signature restaurant serving premium cuisine to hotel guests and external diners.
• Bistró Victoria Casual bistro offering à la carte dining for hotel guests and walk-in patrons.
• Baccarat Bar Bar and cocktail lounge serving drinks and light fare to hotel guests and external visitors.
• SPA Victoria Plaza Spa and wellness center offering treatments, relaxation services, and ancillary wellness amenities to hotel guests and outside members.
• Club House Health and fitness club providing gym, exercise, and wellness amenities to members and hotel guests.
• Congresos y Eventos (Conferences and Events) Full-service meetings, incentives, conferences, and events (MICE) offering including venue hire, banqueting, delegate rooms, and event coordination for corporate and private clients.
• Salas Inteligentes (Intelligent Rooms) Technology-equipped meeting rooms available for rent to corporate and event clients as part of the hotel's conference facilities.
• Oficinas Inteligentes (Intelligent Offices) Fully equipped, serviced corporate offices within the hotel complex, available for short- and long-term rental to companies, firms, and diplomatic offices.
• Radisson VIP Club Paid membership program offering exclusive privileges, recognition, and benefits to members across hotel stays, dining, and casino activities.
• Casino Victoria Plaza Casino gaming floor offering table games and slot machines to adults, operating within the hotel complex.

Quantifiable outcome

• Conference capacity: up to 2,500 attendees simultaneously across 2,500 sqm of divisible space
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Asociación de Empresarios Gallegos del UruguayminorGTM or Marketing Partner · 24 July 2026Partnership for the Día Nacional de Galicia dinner celebration on July 24, 2026 at Restaurante Arcadia. The hotel and the association jointly promote a special Galician cuisine buffet dinner, with exclusive benefits for members of the Asociación de Empresarios Gallegos del Uruguay.
• Vinos del Mundo and Bodega Cofradía de la SierraminorStrategic or Co-development Partner · 16 July 2026Collaboration for an exclusive Wine Dinner (Cena Maridaje 4 pasos) event at Bistró Victoria on July 16, 2026. Vinos del Mundo and Bodega Cofradía de la Sierra provided curated wine selections paired with a special 4-course menu created by the hotel's kitchen, creating a unique gastronomic experience for guests.
• Germaine de CapucciniminorOthersSPA Victoria uses Germaine de Capuccini premium international spa and beauty products for its body treatments, facial treatments, and aesthetic services. This is a product supply partnership for the spa's treatment offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radisson Blu properties (LATAM): Other Radisson-branded full-service and upscale hotels across Latin America, particularly in Buenos Aires and São Paulo. Same brand affiliation, comparable room and conference offerings, but operate in different geographies and represent the broader Radisson Hotel Group portfolio rather than direct Montevideo competition.

Regional players

• Hotel Real Colonia Golf & Spa: Hotel Real Colonia is a leading conference and spa hotel in Colonia del Sacramento, Uruguay, comparable in MICE and spa focus but serving a different Uruguayan region. Regional peer given similar hotel-plus-conference-plus-spa business model in the Uruguayan market.
• Enjoy Punta del Este (Hotel & Casino): Enjoy Punta del Este is a major resort hotel and casino complex in Uruguay's primary beach destination. Comparable integrated hotel-casino-dining model, but in a different Uruguayan geography (Punta del Este vs. Montevideo), making it a regional rather than direct peer.

Direct peers

• Hyatt Centric Montevideo: Hyatt Centric Montevideo is a newer upscale lifestyle hotel in Montevideo's Pocitos area, targeting a similar mix of business and leisure travelers. Comparable brand affiliation, modern facilities, and competitive overlap in the corporate and leisure segments.
• Hotel NH Montevideo Columbia: NH Columbia is a well-known Montevideo hotel in the city's downtown commercial area, competing for similar business travelers and mid-to-upper-tier leisure guests. Comparable room count and central location make it a relevant direct competitor.
• Holiday Inn Montevideo: Holiday Inn Montevideo is a full-service hotel targeting business and leisure travelers in Montevideo, with comparable meeting facilities and central location. Direct competition in the mid-to-upscale tier with overlapping corporate and leisure demand.
• Sofitel Montevideo Casino Carrasco and Spa: Sofitel Montevideo Casino Carrasco & Spa is a luxury 5-star hotel in Montevideo with a casino, spa, and conference facilities. It is the closest direct competitor to the Radisson Victoria Plaza, targeting similar business and leisure travelers with comparable amenities and price points in Montevideo.
• Sheraton Montevideo Hotel: Sheraton Montevideo is a full-service, upscale hotel competing in the same business and leisure traveler segment in Montevideo, with similar conference facilities, dining venues, and loyalty program affiliation (Marriott Bonvoy). Comparable brand-tier positioning.
• Hilton Garden Inn Montevideo: Hilton Garden Inn Montevideo is an upscale hotel in Montevideo targeting business and leisure travelers. Direct overlap in customer segments, brand affiliation, and amenity profile, with comparable loyalty program reach through Hilton Honors.

Emerging players

• Aloft Montevideo: Aloft Montevideo is an upscale select-service hotel targeting a younger business and leisure demographic. Competes in the Montevideo market with a more limited-service model, but overlaps in the corporate traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RadissonMvd
• YouTubeyoutube.com/channel/UCBmoq0U504KsL5r1ZrxGbMg
• Facebookfacebook.com/RadissonMontevideo
• Instagraminstagram.com/radissonvictoriaplaza
• LinkedInlinkedin.com/company/radisson-montevideo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radisson Montevideo Victoria Plaza Hotel