the rafters

What the rafters does

Lena Brewing Company (LBC) is a privately held craft brewery operating a single physical taproom and food service venue at 9426 W. Wagner Rd in Lena, Illinois. The company brews and serves craft beer on premises alongside a made-to-order food menu, with operating hours from Wednesday through Sunday. Beyond the core taproom and food offering, the venue includes a dedicated Gaming Room for on-site entertainment and a separate section for private event and party hosting. The business serves residents of Lena and surrounding rural communities, functioning as a local destination for craft beer, casual dining, social gatherings, and celebrations in a small-town market that otherwise lacks comparable options.

The company monetizes primarily through on-site taproom sales of beer and food, supplemented by an online merchandise shop hosted on the company website. Distribution is exclusively direct-to-consumer via the single physical location and an e-commerce storefront; there is no wholesale, no app, and no third-party delivery integration. Marketing is conducted through organic Facebook and Instagram profiles and the company website, with no paid acquisition or programmatic channels disclosed.

Operationally, the company appears to be independently run with no parent company, institutional investment, or disclosed management team in the source data. The technology footprint is minimal: a WordPress-based website, basic social media presence, and no proprietary software, API, or AI/ML capabilities. The business model is asset-heavy and location-dependent, with revenue entirely tied to foot traffic and on-premise spend at one venue.

Name

the rafters

Legal name

Lena Brewing Company

Website

https://raftersonline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lena Brewing Company operates a single craft brewery taproom and restaurant in Lena, Illinois, serving local residents and visitors with on-site craft beer, made-to-order food, gaming entertainment, private events, and online merchandise sales.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAFAAAA

Beer Brewing & Craft Brewing

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Craft brewery
• Brewpub restaurant
• Taproom service
• Craft beer dining
• Local entertainment venue

Headquarters

HQ city

Lena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Taproom Sales: On-site sales of craft beer and food through the taproom and restaurant operations. Revenue generated from dine-in customers during operating hours Wednesday through Sunday.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lena Brewing Company operates a craft brewery taproom and full-service restaurant in Lena, Illinois, serving craft beer brewed on premises and made-to-order food. The venue also includes a gaming room for entertainment and hosts private events, with merchandise sales conducted through an online shop and on-site retail.

Product overview

Lena Brewing Company (LBC) operates as a craft brewery taproom with food service, gaming entertainment, and online retail. The core offering is the on-site taproom experience (Taproom & Food) complemented by a Gaming Room for entertainment and an Online Shop for merchandise sales. The business operates from a physical location in Lena, Illinois, with additional online commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Taproom & Food On-site brewery taproom offering craft beer and made-to-order food with regular operating hours Wednesday through Sunday for local and visiting customers.
• Gaming Room Dedicated gaming entertainment space within the taproom offering entertainment options for visitors and groups.
• Online Shop E-commerce platform for purchasing brewery merchandise and branded products online.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bell's Brewery:
• Goose Island Beer Company: Major Chicago-based craft brewery (now AB InBev-owned) with broad distribution and taprooms. Comparable product category (Illinois craft beer) but operates at much larger scale and through wholesale.

Direct peers

• Revolution Brewing: Independent Illinois craft brewery with a flagship brewpub featuring in-house brewing and a full kitchen. Comparable on-premise brewpub model in the same state.
• Two Brothers Brewing Company: Long-standing Illinois craft brewery with brewery taproom and food. Comparable as an Illinois-based brewing-and-hospitality operation, though larger in scale than Lena Brewing.
• Pollyanna Brewing Company: Illinois-based craft brewery operating a brewpub-style taproom with on-site food service. Highly comparable to Lena Brewing as a similarly scaled Illinois craft venue serving local patrons with brewed-on-premise beer and a restaurant component.
• Sketchbook Brewing Co. Independent Illinois craft brewery with a taproom-forward model. Comparable to Lena Brewing in size, geography (Midwest), and direct-to-consumer on-premise sales focus.
• Penrose Brewing Company: Illinois craft brewery combining brewing operations with a taproom experience. Comparable regional scale and on-premise retail orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lenabrewingcompany
• Instagraminstagram.com/lenabrewing
• LinkedInlinkedin.com/company/the-rafters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the rafters