What RAGT Australia does

RAGT Australia is an Australian agricultural seed company that breeds, screens, and supplies crop and pasture varieties to Australian broadacre grain growers, dairy and livestock producers, and hay/fodder operations. Founded in 2006 as Seed Force by farm-experienced agronomists and seed industry professionals, the company was fully acquired by France-based RAGT Semences in 2020 and rebranded as RAGT Australia on 1 January 2023. It is a privately held subsidiary, operated under the registered entity Seed Force Pty Ltd (ABN 11 118 991 272), and is headquartered at 13 Future Court, Shepparton, Victoria, with ~20 Australian employees.

The company's core offering is a multi-species seed portfolio spanning wheat (RGT Marsh, Tomahawk CL, RGT Cesario, Ascot, Kingston, Reilly), barley (RGT Planet, Maximus, plus varieties acquired from Syngenta in December 2025), hybrid canola (Dynatron TT, Regiment XC, Hunter TF), and a broad forage/pasture range including lucerne (614QL, 714QL, 914QL), ryegrasses (Accelerate 2, Emmerson, RGT Hustle with RGT18 endophyte), fodder beet (1505Bv, Brigadier), cocksfoot (Lazuly), and kikuyu (Acacia Plateau). The underlying technology rests on parent RAGT Group's global breeding platform — 18 European research centres, 45 breeding programmes across 32 species, 500 R&D collaborators, and DNA marker-enabled genotyping laboratories — combined with Australian-localised trial infrastructure at the Longerenong Wheat and Broadacre Breeding Facility. SowSure™, launched March 2026, layers a novel crop establishment protection product (backed by a $982,049 Federal Government Future Drought Fund grant) onto participating varieties.

RAGT Australia generates revenue primarily through direct seed sales to growers, complemented by End Point Royalties (EPRs) collected on grain produced from RAGT varieties via the National Grower Register (e.g., $10/tonne ex GST for Dynatron TT). Go-to-market is a direct enterprise field-sales motion: Territory Business Managers cover defined regions across all Australian grain-growing states, supported by a National Sales Manager, Portfolio Lead, Commercial Manager, and Broadacre Business Development Manager WA, plus a reseller/agronomist network. Strategic positioning is anchored on three pillars — global genetics locally adapted, non-GM hybrid canola with lower upfront cost and EPR success-fee pricing, and the SowSure™ risk-management wrapper — supported by partnerships with Southern Farming Systems, Agricore, Longerenong College, and reference customers across broadacre, dairy, beef, and hay segments.

Name

RAGT Australia

Legal name

RAGT Australia

Website

https://ragt.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

RAGT Australia breeds and supplies wheat, barley, canola, and forage seed varieties to Australian broadacre grain growers and livestock producers, leveraging parent RAGT Group's global genetics, local trial infrastructure, and the SowSure™ crop establishment protection program.

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Oilseed and Grain Farming (1111), Vegetable and Melon Farming (1112)

SIC

Agricultural Services (700)

akta.pro primary industry

Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)

akta.pro secondary industries

Mixed Cereal & Grain Farming (Multiple Grains) (AFAGAAAH), Canola & Rapeseed Farming (AFAGABAB)

Keywords

• Agricultural seed breeding
• Crop variety development
• Pasture and forage seeds
• Hybrid canola production
• Crop establishment protection

Headquarters

HQ city

Shepparton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Seed Sales (Direct Product Revenue): RAGT Australia breeds, screens, and supplies premium seed cultivars (wheat, barley, canola, forage, pasture) to Australian growers. Revenue is generated through the sale of seed products to growers, resellers, and distributors across all Australian grain and forage growing regions.
2. End Point Royalties (EPRs): An End Point Royalty (EPR) is payable on all grain produced from RAGT varieties (except seed retained by the grower for replanting). Growers must properly represent all grain on the NGR Harvest Declaration Form via the National Grower Register website. EPRs support RAGT and its breeding partners to continue developing improved varieties. Specific EPR for Dynatron TT is $10 per tonne (ex GST).
3. Syngenta Barley Business Acquisition: RAGT completed the acquisition of Syngenta's 2-row spring and winter malting barley seeds business in December 2025, including the Market Stainton breeding site in Lincolnshire, UK, 11 Syngenta employees, and related IP and registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RAGT Australia breeds, multiplies, and supplies a comprehensive portfolio of broadacre crop and pasture seed varieties — including wheat, barley, hybrid canola, lucerne, ryegrasses, fodder beet, cocksfoot, kikuyu, sub clover, tall fescue and forage rape — to Australian grain, dairy, beef and sheep producers. The company supplements its seed catalogue with the SowSure™ crop establishment protection program, which offsets grower input costs if adverse weather events occur during sowing.

Product overview

RAGT Australia is an agricultural seed company offering a comprehensive portfolio of crop and pasture varieties. The core offering includes wheat varieties (RGT Marsh, Tomahawk CL, Ascot, Kingston, Reilly), barley varieties (RGT Planet, Maximus), hybrid canola (Dynatron TT, Regiment XC, Hunter TF), and diverse forage/pasture products including lucerne (614QL, 714QL, 914QL), ryegrasses (Accelerate 2, Emmerson), fodder beet (1505Bv, Brigadier), cocksfoot (Lazuly), and kikuyu (Acacia Plateau). The flagship SowSure™ program provides crop establishment protection for growers. Recent acquisitions include Syngenta's 2-row malting barley business and BASF's wheat assets, expanding the breeding program capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• SowSure™ Crop Establishment Protection A crop establishment protection solution automatically included with purchase of participating RAGT wheat, barley or canola varieties. If predetermined weather events occur, it covers part or all of the grower's input costs (seed, fertiliser, crop protection, sowing expenses) up to approximately $300 per hectare. Designed for Australian broadacre grain growers managing seasonal variability risk.
• RGT Marsh Wheat A quick-mid wheat variety bred specifically for WA Wheatbelt conditions with strong resistance to rust, Septoria nodorum and black point. For Australian broadacre wheat growers seeking high-yielding genetics adapted to Western Australian conditions.
• RGT Planet Barley Malting barley variety achieving 8.93 t/ha as the highest barley yield in WA in the 2022 GRDC Hyper Yielding Crops Awards and 7.5 t/ha in VIC. For Australian broadacre barley growers.
• Maximus Barley Barley variety from RAGT Australia's malting and feed barley portfolio. For Australian broadacre barley growers.
• Dynatron TT Hybrid Canola Non-GM hybrid Triazine Tolerant canola combining the TT herbicide system with hybrid seed traits, featuring excellent seedling vigour and high oil content. Subject to an EPR of $10 per tonne (ex GST). For Australian canola growers seeking a non-GM alternative to GM technology-fee varieties.
• Regiment XC Hybrid Canola GM hybrid canola variety in RAGT Australia's canola portfolio. For Australian canola growers.
• Hunter TF Hybrid Canola GM hybrid canola variety in RAGT Australia's canola portfolio. For Australian canola growers.
• 1505Bv Fodder Beet Hybrid type fodder beet with high yield potential and genetic monogerm hybrid uniformity, featuring uniform tubular bulbs suitable for grazing or harvesting. For Australian livestock producers seeking high-yielding fodder crops.
• Brigadier Fodder Beet Traditional polyploid mangel type fodder beet with orange bulbs sitting high out of the soil, ideal for grazing in-situ with high sugar content. For Australian livestock producers.
• 614QL Lucerne Versatile and broadly adaptive lucerne suited to multi-purpose mixed farming systems with exceptional yield, good stand persistence, and grazing tolerance. Used by Australian sheep, beef and hay producers.
• 714QL Lucerne High yielding lucerne with excellent leaf-to-stem ratio, suited to premium hay producers and intensive livestock producers.
• 914QL Lucerne Highly winter active lucerne selected for increased winter activity with improved persistence over older activity 9 and 10 varieties. For Australian lucerne producers seeking winter activity.
• Greenland Forage Rape High yielding forage rape with late flowering, suited to sowing during late summer until spring with improved re-growth potential. For Australian livestock producers needing forage crops.
• Finesse-Q Tall Fescue High yielding, densely tillered continental tall fescue with semi-late heading, persistent due to its dense nature and has no fescue endophyte. For Australian pasture producers.
• Emmerson Italian Ryegrass Broad leaved tetraploid Italian ryegrass adapted to warm environments with excellent establishment vigour and good autumn-early winter production. For Australian dairy and livestock producers.
• Accelerate 2 Italian Ryegrass Highly winter active diploid Italian ryegrass with excellent seedling vigour, high winter activity, and good heat tolerance. For Australian pasture producers.
• Lazuly Soft Leaved Cocksfoot Soft leaf Oceanic cocksfoot with improved winter activity over Greenly, featuring excellent production and grazing recovery. For Australian dairy and livestock pasture systems.
• Acacia Plateau Forage Kikuyu Fast-establishing forage kikuyu with improved cold tolerance and rapid lateral spreading ability selected from plants at Acacia Plateau. For Australian pasture producers in warmer regions.
• Antillo Sub Clover Late season sub clover providing improved replacement for Antas with better seed regeneration and disease resistance. For Australian pasture producers seeking sub clover options.
• RGT Hustle RGT18 Perennial Ryegrass Perennial ryegrass with unique novel endophyte RGT18, proven to drive reliable productivity for Australian dairy farming operations even under tough seasonal conditions.

Quantifiable outcome

• RGT Marsh yielded 3.72 t/ha vs Tomahawk CL at 3.65 t/ha in strip trials; hectolitre weight 79.2 vs 74.6, indicating fewer small grains
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Southern Farming SystemscoreStrategic or Co-development Partner · 1 July 2026Southern Farming Systems is coordinating the on-ground delivery of RAGT Australia's SowSure drought resilience trials, working alongside other farmer-led organisations across Australia's grain-growing regions. The trials focus on crop establishment, seasonal rainfall variability, and time-of-sowing impacts on yield, with grower-led engagement central to the project.
• SyngentamajorStrategic or Co-development Partner · 30 December 2025RAGT completed the acquisition of Syngenta's 2-row spring and winter malting barley seeds business in December 2025. The transaction included Syngenta's Market Stainton breeding site in Lincolnshire, UK, 11 Syngenta employees transferring to RAGT, and specific IP, registrations, and intangible assets. Both companies will continue collaborating during the transition period to ensure continuity for growers, customers, and partners.
• Deleplanque Group (including Strube and Van Waveren entities)majorStrategic or Co-development Partner · 30 April 2025RAGT Group finalised the acquisition of the Deleplanque Group — a key player in sugar beet and vegetable seed sectors throughout Europe. The combined entity represents €500 million in revenue across 50+ countries, 1,500 employees, 15 seed production plants, and 65 breeding programmes covering nearly 40 species. Deleplanque's teams and expertise in sugar beet, vegetable seeds, wheat, and sunflower join RAGT's multi-species portfolio.
• BASFmajorStrategic or Co-development Partner · 13 November 2023RAGT Australia acquired BASF's open-pollinated wheat seed assets in November 2023. The acquisition brought a mature wheat breeding program with commercial products and a pipeline rich with genetics well-matched to the Australian market, including the spring white wheat segment. Senior plant breeder Maqbool Ahmad, the program's architect, joined RAGT Australia as part of the deal.
• AgricorecoreStrategic or Co-development PartnerAgricore is collaborating with RAGT and Macka's Australian Black Angus Beef on carbon sequestration research — using custom pasture blends ('Salad Bowl Blends') to lock away carbon in soil. The collaboration supports Macka's paddock-to-plate carbon neutrality ambitions and demonstrates RAGT's custom pasture solution capabilities.
• Longerenong CollegeminorStrategic or Co-development PartnerRAGT Australia partnered with Longerenong College to provide work placement opportunities for agricultural students and showcase its wheat and broadacre breeding facility during Open Days. Lauren May (Glasshouse Technical Officer) and Maqbool Ahmad (Senior Plant Breeder) represented RAGT at the college open day, providing hands-on presentations on wheat breeding and career guidance to prospective students.
• Bream Creek DairyminorStrategic or Co-development PartnerRAGT Territory Business Manager David Gould collaborated with a local agronomist and Bream Creek Dairy to trial and implement Lazuly soft-leaved cocksfoot on Tasmania's southern coast, supporting the dairy's year-round feed supply and award-winning artisan cheese and milk production.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Syngenta Australia: Global seed and crop protection major; just divested its 2-row malting barley business to RAGT (Dec 2025) but remains a broadacre competitor in canola and a channel partner for crop protection inputs used alongside RAGT seed.
• Bayer Crop Science: Multinational seed and crop protection company with significant Australian canola (Roundup Ready) and cotton seed share; competes broadly with RAGT in canola and is also a seed-trait licensor in the same broadacre market.
• Nufarm: Australian-headquartered crop protection and seed company operating across broadacre inputs; competes broadly with RAGT for shelf space with resellers and agronomists, and overlaps in hybrid canola through its Nuseed subsidiary.

Direct peers

• Advanta Seeds (UPL): Multi-species seed company (canola, sorghum, sunflower, forages) operating across Australian broadacre and pastoral zones with a similar Territory Business Manager model; directly comparable to RAGT's hybrid canola and forage offerings.
• InterGrain: Australian cereal breeding company focused on wheat and barley varieties, marketing competing cultivars to Australian grain growers; directly comparable to RAGT's broadacre wheat and barley pipeline.
• Barenbrug Australia: Global grass and forage seed company with a large Australian pasture seed business; directly comparable to RAGT's ryegrass, cocksfoot, fescue and forage rape portfolio for livestock and dairy customers.
• Pioneer (Corteva): Global seed major with a substantial Australian footprint in canola, corn and hybrid cereals, competing head-to-head with RAGT in broadacre seed segments and leveraging similar multi-channel distribution and breeder-brand positioning.
• AGT (Australian Grain Technologies): Australia's largest dedicated wheat breeding company, marketing APW and AH wheat varieties across Australian grain regions; directly competes with RAGT's RGT Cesario, RGT Marsh, Ascot and Reilly wheat lineup in grower trial comparisons.
• Heritage Seeds (DLF): Australian pasture and forage specialist brand within global seed group DLF; directly competes with RAGT across lucerne, ryegrass, sub clover and other pasture cultivars sold to dairy, beef and sheep producers.
• Nuseed Australia: Specialist oilseed seed company (canola, sunflower, sorghum) with a focused Australian hybrid canola lineup; directly comparable to RAGT's Dynatron TT and other hybrid canola offerings in the same grower segments.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ragt-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAGT Australia