Raiffeisen Baucenter AG

What Raiffeisen Baucenter AG does

ZG Raiffeisen Baustoffe GmbH, doing business as Badens größter Baustoffhändler, is a regional building materials retailer and wholly owned subsidiary of the ZG Raiffeisen cooperative group (Raiffeisen-Gruppe). The company operates 17 physical branch locations spanning Baden (Baden-Württemberg) from Wertheim in the north to Überlingen on Lake Constance, plus its first Pfalz branch in Lingenfeld opened in May 2024. Its core offering is a classic building materials assortment covering civil engineering, roofing and façades, interior finishing, tiles, flooring, doors/windows/gates, and garden and landscape construction, alongside energy-efficient renovation products. Value-added services include measurement and installation, site delivery, bathroom planning, a concrete tank station (Betontankstelle), colour mixing (Farbmischservice), gas cylinder service, and a discount outlet network (Schnäppchen-Markt) at eight locations.

The company's technology stack consists of digital configurators for terrace, garden and interior/exterior planning, the ZG Raiffeisen Baustoffshop e-commerce platform, and the Regenwasserpark (Rainwater Park) — Germany's first rainwater management competence centre, opened May 2025 at Rastatt in partnership with 14 product suppliers. The firm also operates a suite of "Smart Farming" digital tools (Agrar-App, Ackerprofi, VineForecast, weather stations, site-specific farming management) that appear connected to the broader ZG Raiffeisen agricultural division rather than the building materials business itself.

The business operates a hybrid B2B/B2C sales-led model with two primary customer segments: professional customers (contractors, tradespeople) and private DIY customers. Pricing is quote-based and not publicly disclosed; the company offers expertise, showroom demonstration, and delivery as conversion levers. Ownership is private cooperative, with the supervisory board having extended Vorstand Lukas Roßhart's contract for a further five years effective January 1, 2026. No VC, PE, or minority external investor is referenced. The ZG Raiffeisen Group reported a positive result for fiscal year 2024 despite difficult framework conditions, though consolidated or segment-level revenue figures are not publicly disclosed.

Name

Raiffeisen Baucenter AG

Legal name

ZG Raiffeisen Baustoffe GmbH

Website

https://raiffeisen-baucenter.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional building materials retailer operating 17 branches across Baden and Pfalz in Germany, serving professional contractors and private DIY customers with classic construction materials, energy-efficient renovation products, digital configurators, and value-added services under the ZG Raiffeisen cooperative group.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

akta.pro secondary industries

Irrigation & Outdoor Plumbing Products (IMADALAI), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)

Keywords

• Building materials retail
• Construction supplies
• Energy-efficient renovation
• Garden and landscaping
• Building materials distribution

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Retail: Sale of construction materials including classic building supplies, energy-efficient renovation products, roofing, facades, interior finishing, tiles, flooring, doors, gates, windows, garden and landscape construction, tools and accessories.
2. Professional Services: Measurement and installation services, delivery services, concrete tank station, color mixing service, bathroom planning services, gas cylinder service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Raiffeisen Baucenter AG operates as a building materials retailer selling construction supplies (civil engineering, roofing, facades, interior finishing, tiles, flooring, doors/windows, garden/landscaping, tools) and energy-efficient renovation products through 17 branches and an online shop. It complements product sales with value-added services including measurement and installation, delivery, bathroom planning, concrete dispensing, color mixing, gas cylinder exchange, and digital planning configurators, alongside a rainwater management competence center at Rastatt.

Product overview

ZG Raiffeisen Baustoffe operates as a building materials retailer with 17 branches across Baden and the Palatinate region, offering both physical retail and e-commerce through the ZG Raiffeisen Baustoffshop. The core product portfolio centers on classic building materials (Klassisches Baustoffsortiment) covering civil engineering, roofing, facade, interior finishing, tiles, flooring, doors/windows, and landscaping. The company provides value-added services including measurement/installation, delivery, bathroom planning, concrete dispensing, color mixing, and digital configurators (terrace base, garden/terrace, indoor/outdoor). Their distinctive Regenwasserpark showcases rainwater management solutions. For agricultural customers, Smart Farming digital tools include the Agrar-App, weather stations, PSMCheck, Ackerprofi, VineForecast, and site-specific farming management. The discount Schnäppchen-Markt outlets provide reduced-price options across 8 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Klassisches Baustoffsortiment (Classic Building Materials Range) Comprehensive building materials assortment covering civil engineering (Hoch- und Tiefbau), roofing and facade (Dach & Fassade), interior finishing (Innenausbau), tiles (Fliesen), flooring (Bodenbeläge), doors, gates and windows (Türen, Tore & Fenster), garden and landscaping (Garten- und Landschaftsbau), and tools and accessories (Werkzeuge & Zubehör), sold to professional contractors and private DIY customers.
• Energetische Sanierung (Energy-Efficient Renovation) Energy-efficient renovation product range supported by dedicated coordinators for energetic refurbishment projects, targeting homeowners and professional renovators seeking improved building energy performance.
• ZG Raiffeisen Baustoffshop Online shopping platform for building materials enabling customers to browse and purchase construction supplies digitally.
• Aufmaß- und Montage-Service (Measurement and Installation Service) On-site measurement and installation service supporting construction projects for both professional builders and private customers.
• Liefer-Service (Delivery Service) Delivery service transporting construction materials to customer sites for professional and private customers.
• Badplanung (Bathroom Planning Service) Bathroom planning service supporting customer renovation projects with design and material specification.
• Betontankstelle (Concrete Dispensing Station) Concrete dispensing station providing on-site concrete supply to professional builders and private customers.
• Farbmischservice (Color Mixing Service) Color mixing service for paints and coatings, providing custom-tinted products to professional and private customers.
• Gasflaschenservice (Gas Cylinder Service) Gas cylinder exchange and supply service for construction and hobby use.
• Schnäppchen-Markt (Discount Outlet) Discount marketplace with locations in Heitersheim, Lahr, Tauberbischofsheim, Walldürn, Mosbach, Rastatt, Überlingen, and Rauenberg offering reduced-price building materials.
• Digitale Konfiguratoren (Digital Configurators) Digital configuration tools including terrace base builder, garden and terrace configurator, and indoor/outdoor configurators to help customers plan their construction and renovation projects.
• Regenwasserpark (Rainwater Management Competence Center) Rainwater management competence center and exhibition at the Rastatt branch showcasing rainwater management products from multiple brand partners, demonstrating climate-adaptive solutions for residential and commercial projects.
• Koordinatoren für energetische Sanierung (Energy Renovation Coordinators) Dedicated coordinators supporting customers through their energetic refurbishment projects, guiding renovation specification and execution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Regenwasserpark Partners (Fränkische Rohrwerke, Mall, Bauder, Graf, Humberg, Hauraton, REHAU, Hauff-Technik, Masys, Novintiss Vertiss, Birkenmeier, Cobefa, Kronimus, RX WATERTEC)coreOthers · 15 May 2025The Regenwasserpark (Rainwater Park) at the Rastatt location showcases rainwater management solutions from multiple brand partners. The competence center was opened on May 15, 2025 as Germany's first of its kind, demonstrating innovative systems for rainwater collection, treatment, and management in response to climate change.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OBI: Major German DIY and building materials retailer with hundreds of stores and a strong e-commerce platform. Competes on the same customer use cases (DIY, renovation, garden) with transparent online pricing, the opposite of ZG Raiffeisen's quote-based model.
• Globus Baumarkt: German building materials and DIY retail chain with regional store clusters. Competes in the same core product categories (building materials, garden, tools) and serves overlapping professional and private customer segments.
• Hellweg Die Profi-Baumärkte: German DIY and building materials chain with a stated focus on professional tradespeople. Comparable dual B2B/B2C positioning and core assortment overlap with ZG Raiffeisen's Profikunden focus.
• Toom Baumarkt: German DIY and building materials chain owned by the REWE Group, with ~300 stores. Directly comparable assortment and customer base (DIY + professional builders) with national branch coverage and an e-commerce platform.
• Hornbach Baumarkt: One of Europe's largest operators of large-format building and DIY retail stores with a heavy professional-customer focus. Directly comparable in core assortment (building materials, tiles, flooring, garden/landscape), branch-based sales model, and dual B2B/B2C GTM, though operating at a national/international footprint.
• Bauhaus: Pan-European big-box specialty retailer for Werkstatt, Haus und Garten. Competes with ZG Raiffeisen Baustoffe on the same assortment (building materials, tools, garden, renovation) with showrooms and professional services, but at significantly greater scale and geographic breadth.
• Hagebau: German cooperative trading group for building materials, timber and DIY retailers with member-affiliated stores. Closest structural analogue — a cooperative building materials network — making it the most directly comparable peer in business model, even if assortment differs.

Regional players

• Raiffeisen Waren (regional cooperatives): Other regional Raiffeisen cooperative groups in Germany that operate building materials or agricultural retail branches. Comparable as cooperative-structured retailers serving defined German regions, though not direct competitors in Baden.

Broad incumbents

• BayWa Bau & Garten: Diversified agricultural and energy cooperative group with a building materials/garden retail arm. Comparable as a cooperative parent operating a similar building materials retail line as part of a broader ag/energy portfolio, structurally analogous to ZG Raiffeisen.
• Saint-Gobain Distribution Germany: Building materials distributor (e.g., Raab Karcher) serving professional tradespeople in Germany. Comparable on the professional-customer side of the building materials trade, though predominantly B2B distribution rather than B2B/B2C retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/raiffeisen-baucenter-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Baucenter AG