Raiffeisen Asset Management SA Romania

Name

Raiffeisen Asset Management SA Romania

Legal name

S.A.I. Raiffeisen Asset Management S.A.

Website

https://raiffeisenfonduri.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Open-End Investment Funds (525910), Pension Funds (525110), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

akta.pro secondary industry

Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Investment fund management
• Asset management services
• Voluntary pension administration
• Fixed income funds
• ESG investment funds

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund management fees: RAM earns management fees calculated as a percentage of total assets under management (AUM) for each fund it administers. For the voluntary pension fund Raiffeisen Acumulare, the stated administration fee is 1.98% per annum of total fund assets. Open-ended investment funds (fonduri deschise de investitii) generate fees based on AUM across multiple currency-denominated funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RAM manages and distributes a suite of 13 open-ended investment funds (fixed income in RON/EUR/USD, local equity, ESG/sustainable, and balanced portfolio solutions) plus one voluntary private pension fund (Pilon III) under the brand Raiffeisen Acumulare. Funds are distributed through Raiffeisen Bank Romania's branches, online banking, and Smart Mobile application across Romania. Revenue is earned through percentage-based management fees on AUM and an annual administration fee on the pension fund.

Product overview

S.A.I. Raiffeisen Asset Management S.A. is a Romanian asset management company offering a comprehensive suite of investment products through open-ended investment funds and a voluntary pension fund. The product portfolio comprises 13 distinct investment funds organized into five categories: (1) Fixed income funds in RON (Raiffeisen Ron Plus, Raiffeisen Ron Flexi), (2) Fixed income funds in foreign currency (Raiffeisen Euro Plus with Class A/R share classes, Raiffeisen Dolar Plus, Raiffeisen Euro Obligatiuni, Raiffeisen Euro Flexi), (3) Local equity fund (Raiffeisen Romania Dividend with Class A/E share classes), (4) Sustainable/ESG solutions (Raiffeisen Sustainable Equity, Raiffeisen Sustainable Mix), and (5) Portfolio solutions targeting Premium and Private Banking clients (Raiffeisen Conservator Ron/Euro, Raiffeisen Moderat Ron/Euro). Additionally, the company offers Raiffeisen Acumulare, a voluntary private pension fund (Pillar III), and SmartInvest, an automated investment planning tool. The funds range from conservative fixed-income products for capital preservation to equity-focused and sustainable investment options, with investment horizons varying from 6 months to over 10 years depending on the fund type.

Differentiator

Problem solved

Functional benefit

Brands

• Raiffeisen Fonduri: The company's consumer-facing brand for investment fund products, accessible through www.raiffeisenfonduri.ro.
• Raiffeisen Acumulare
• Raiffeisen Ron Plus
• Raiffeisen Ron Flexi
• Raiffeisen Euro Plus
• Raiffeisen Dolar Plus
• Raiffeisen Euro Obligatiuni
• Raiffeisen Euro Flexi
• Raiffeisen Romania Dividend
• Raiffeisen Sustainable Equity
• Raiffeisen Sustainable Mix
• Raiffeisen Conservator Ron
• Raiffeisen Conservator Euro
• Raiffeisen Moderat Ron
• Raiffeisen Moderat Euro

Products and services

• Raiffeisen Ron Plus Fixed-income fund denominated in RON that invests in Romanian government securities, corporate bonds, municipal bonds, and bank deposits, seeking returns superior to bank deposits without investing in equities. Suitable for individuals and legal entities (PF and PJ).
• Raiffeisen Ron Flexi Short-term fixed-income fund in RON with shorter maturities than Ron Plus, designed for short-term investments (under approximately one year) and corporate liquidity management.
• Raiffeisen Euro Plus Fixed-income fund with two share classes: Class A denominated in EUR and Class R denominated in RON with EUR/RON currency hedging. Invests in fixed income instruments, not equities.
• Raiffeisen Dolar Plus Fixed-income fund denominated in USD investing in government securities, corporate bonds, municipal bonds, and bank deposits, without equity exposure.
• Raiffeisen Euro Obligatiuni Medium to long-term fixed-income fund in EUR investing in fixed income instruments, with moderate risk profile and minimum recommended holding period of three years.
• Raiffeisen Euro Flexi Short-term fixed-income fund in EUR with flexible short maturity profile, no subscription or redemption fees, suitable for short-term placements of approximately one year.
• Raiffeisen Romania Dividend Local equity fund investing up to 100% in the most important and most liquid companies listed on the Bucharest Stock Exchange, with two share classes (Class A in RON and Class E in EUR) and a minimum recommended holding period of 10 years.
• Raiffeisen Sustainable Equity Sustainable equity (feeder) fund providing access to international and local stock markets based on ESG selection criteria, in line with EU Regulation 2019/2088 Article 8. Charges a 1% redemption fee on holdings under 90 days.
• Raiffeisen Sustainable Mix Sustainable mixed (feeder) fund offering exposure to bonds and equities via a Master fund, selecting investments based on ESG criteria per EU Regulation 2019/2088 Article 8. Minimum recommended holding period 8 years.
• Raiffeisen Conservator Ron Diversified allocation fund in RON with a conservative risk profile, using quarterly portfolio rebalancing to optimize returns; investable globally through EU and US listed instruments.
• Raiffeisen Conservator Euro Diversified allocation fund in EUR with a conservative risk profile and quarterly portfolio rebalancing, suitable for Premium and Friedrich Wilhelm Raiffeisen segment investors.
• Raiffeisen Moderat Ron Diversified allocation fund in RON with a moderate risk profile, quarterly rebalancing, and a minimum recommended holding period of three years.
• Raiffeisen Moderat Euro Diversified allocation fund in EUR with a moderate risk profile and quarterly portfolio rebalancing, targeted at sophisticated Premium and Private Banking clients.
• Raiffeisen Acumulare (Pilon III Voluntary Pension Fund) Voluntary private pension fund (Pilon III) helping participants accumulate retirement savings accessible at age 60, with investments in government securities, bonds, equities, and bank deposits; minimum contribution 100 RON/month, maximum 15% of gross monthly salary, tax deduction up to EUR 400/year, and 1.98% annual administration fee on total fund assets.
• SmartInvest Automated Investment Plans Intelligent investment planning tool integrated with Raiffeisen Bank's digital banking platform (Smart Mobile), enabling investors to set up systematic, automated periodic investments into RAM funds with preset parameters.

Quantifiable outcome

• RON 6 billion in assets under management, making RAM the largest open-ended investment fund administrator in Romania (2021)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Raiffeisen Bank RomaniacoreChannel Partner/ Reseller/ Distributor · 8 February 2006Exclusive distribution partnership through Raiffeisen Bank's branch network across Romania and its digital banking platforms (Raiffeisen Smart Mobile app, online banking). RAM is part of the Raiffeisen group in Romania and its funds are distributed exclusively through Raiffeisen Bank, making this the primary go-to-market channel. RAM is authorized by ASF and its parent entity is part of Raiffeisen Bank International group.
• RSM RomaniaminorGTM or Marketing PartnerRSM Romania partnered with RAM to produce a practical guide on Pillar III voluntary pension tax deductibility benefits, helping promote the Raiffeisen Acumulare voluntary pension fund and its fiscal advantages.
• IRS (Internal Revenue Service, USA)minorOthersRAM is registered with the US IRS under FATCA (Foreign Account Tax Compliance Act) as both a Member Financial Institution and a Sponsor. GIIN: 28CWN4.00034.ME.642 (Member FI) and 4ISQQP.00000.SP.642 (Sponsor). RAM reports financial accounts held by US taxpayers to IRS via local tax authorities.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• BlackRock: Global asset management incumbent offering iShares ETF and multi-asset solutions accessible to Romanian investors through partner banks. Indirectly comparable as a competitor for open-ended fund flows, particularly in equity and sustainable categories.
• Allianz-Tiriac Pensii Private: Joint venture between Allianz and Tiriac, one of Romania's largest private pension fund administrators. Comparable in Pillar II and Pillar III pension offerings and overall product breadth, though parent is global insurance rather than banking.
• Franklin Templeton Investments Romania: Global asset manager with a long-standing Romanian presence, primarily through closed-end funds listed on the Bucharest Stock Exchange. Comparable in offering Romanian and CEE equity and fixed income exposure, though distribution model differs.
• Metropolitan Life Pensii Private: Major Pillar II and Pillar III pension fund manager in Romania with significant AUM. Comparable in voluntary pension product structure and employer distribution channels, but with narrower investment fund offering.
• Amundi (Romania presence): Europe's largest asset manager with distribution partnerships across CEE banking groups. Comparable as a competitive incumbent in fixed income, multi-asset, and ESG fund categories that overlap with RAM's product range.
• Generali Pensii Private: Private pension fund administrator part of Generali Group, active in both Pillar II and Pillar III in Romania. Comparable in pension administration scale and corporate client pension offerings.

Direct peers

• BT Asset Management (Banca Transilvania): Asset management company within the Banca Transilvania Financial Group, distributing funds through Romania's largest domestic bank branch network. Comparable in serving retail investors with a similar mix of fixed income and equity funds.
• BRD Asset Management (Groupe Société Générale): BRD's asset management subsidiary managing open-ended funds and pension products for retail and corporate clients via BRD's national branch network. Highly comparable in distribution model, product mix, and target customer segments.
• SAI Erste Asset Management: Asset management arm of Erste Group in Romania, operating open-ended investment funds and managed through Erste Bank's branch network. Closest comparable business model: bank-affiliated AM distributing via the parent bank's retail and digital channels.
• NN Pensii Romania: One of the largest voluntary and mandatory private pension fund managers in Romania (formerly ING Pensii). Directly comparable in Pillar III pension fund administration, tax-advantaged retirement savings, and corporate employer partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=vuvX64t_9QM&list=PL-au_GHIqhUS5b73w8PJ1HzLXC43XP38G
• Facebookfacebook.com/RaiffeisenBankRomania
• LinkedInlinkedin.com/company/raiffeisen-asset-management
• Instagraminstagram.com/raiffeisenbankro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Asset Management SA Romania