Raiffeisen Warenhandel GmbH & Co. KG

What Raiffeisen Warenhandel GmbH & Co. KG does

Raiffeisen Warenhandel GmbH & Co. KG is a German limited partnership headquartered in Halle/Westfalen, North Rhine-Westphalia, that has operated for over 100 years as a regional agricultural specialist. The company serves three primary customer segments: farmers (Landwirte), agricultural cooperatives (Genossenschaften), and end consumers (Verbraucher), operating across an approximately 120-employee organization led by CEO Jan-Friedrich Kortepeter.

The company's core offering is structured around four divisions: Agrar (feed, grain, fertilizers, fuel), Pflanzenbau (crop production inputs including seed and crop protection), Energie (fuel and heating oil), and Fuhrpark (a fleet of 11 GMP+ and VLOG certified semi-trailer trucks providing logistics for agricultural commodities). Retail activity is conducted through six Raiffeisen-Märkte locations (Steinhagen, Halle, Isselhorst, Senne, Joellenbeck, Lienen) offering agricultural and home/garden supplies. The technology stack is conventional: a TYPO3-based website, a mobile app (RWH App on iOS and Android) delivering a digital customer card with 3% instant discount and app coupons (10-20%), a WhatsApp newsletter, and social media presence on YouTube, Instagram, and Facebook. Certifications include Öko/Bio (organic), QS (feed safety), SeedGuard, RedCert (sustainable biomass), and VLOG (non-GMO).

The business model is transactional unit pricing on commodity agricultural inputs and consumer retail goods, supplemented by logistics services for bulk agricultural products. Distribution combines direct field-sales/delivery to farmers and cooperatives with physical retail storefronts and an emerging digital channel via the RWH App. The company maintains a partnership linkage with Agravis Raiffeisen AG within the broader Raiffeisen cooperative network, operates with no disclosed external investors or parent company, and shows no M&A or funding activity in the source data.

Name

Raiffeisen Warenhandel GmbH & Co. KG

Legal name

Raiffeisen Warenhandel GmbH & Co. KG

Website

https://raiffeisen-halle.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Raiffeisen Warenhandel GmbH & Co. KG is a 120-employee German agricultural cooperative based in Halle/Westfalen that trades agricultural inputs, operates six Raiffeisen-Märkte retail stores, and provides certified fleet logistics for farmers, cooperatives, and consumers in North Rhine-Westphalia.

Ownership category

akta.pro rank

Headquarters

HQ city

Halle/Westfalen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Products Trading: The company operates as an agricultural specialist trading company (Agrar-Spezialist) dealing in feed, fertilizers, grain, fuels, and agricultural commodities. Services include transport logistics for agricultural products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Raiffeisen Warenhandel GmbH & Co. KG is an agricultural specialist trading company that supplies farmers, cooperatives, and consumers in the Halle/Westfalen region with feed, grain, fertilizers, fuel, seeds, crop production inputs, and home/garden products. The company operates six Raiffeisen-Märkte retail stores and a certified logistics fleet of 11 semi-trailer trucks providing direct delivery of agricultural commodities to professional customers.

Product overview

Raiffeisen Warenhandel GmbH & Co. KG is a traditional agricultural cooperative operating a network of Raiffeisen-Märkte retail stores across the Halle/Westfalen region in Germany. The company offers a multi-channel portfolio centered on agricultural products and services (Agrar division covering feed, grain, fertilizers), crop production support (Pflanzenbau), energy products, and fleet transportation services certified to GMP+ and VLOG standards. For end consumers, the Raiffeisen-Märkte provide household, garden, and consumer goods. The company has invested in digital infrastructure with the RWH APP offering mobile coupons and a digital customer loyalty card (3% instant discount), supplemented by a WhatsApp newsletter for promotional offers.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agravis Raiffeisen AGminorStrategic or Co-development PartnerAgravis is mentioned as a partner organization. Agravis Raiffeisen AG is a major German agricultural cooperative that may provide supplies, products, or collaboration in the agricultural trading network. Listed in the Links section as a partner company.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ATR Landhandel GmbH & Co. KG: Regional German agricultural commodity trader focused on grain, oilseeds, and farm input distribution. Directly comparable mid-sized regional operator with similar trading product mix, though lacking the consumer retail store network that RWH operates.
• RWZ Rhein-Main eG: Cologne-based Raiffeisen cooperative trading agricultural inputs (grain, fertilizers, feed, seeds, fuel) and operating retail stores. Operates a comparable cooperative structure, similar product mix, and similar dual B2B/retail go-to-market.
• Agravis Raiffeisen AG: One of Germany's largest agricultural cooperatives operating across crop production, livestock feed, agricultural inputs, retail, and energy. Directly comparable as a Raiffeisen-network agricultural trading and supply partner that RWH explicitly lists as a strategic partner and is structurally aligned to the same cooperative model.
• HaGe Nord AG: Northern German agricultural cooperative trading grain, feed, fertilizers, and operating retail markets. Similar cooperative structure and agricultural commodity trading focus, though serving a different German region.
• ADG Agrar Dienstleistungsgesellschaft mbH: German agricultural service and trading company associated with the cooperative network, providing inputs, advisory, and commodity trading. Operates a similar mix of trading and retail functions to a regional Raiffeisen partner.

Broad incumbents

• BayWa AG: Munich-headquartered global agricultural trader and wholesaler operating in agricultural inputs, energy, building materials, and digital farming solutions. Highly comparable product overlap with RWH's Agrar, Pflanzenbau, and Energie divisions, though operating at vastly larger scale and across broader geographies.
• Cargill Deutschland GmbH: German arm of global agribusiness giant Cargill, trading grains, oilseeds, and animal nutrition products. Operates at enormous scale in overlapping agricultural commodity categories, serving as a major competitor in upstream sourcing and downstream offtake.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RaiffeisenHalle
• Facebookfacebook.com/raiffeisenmarkt.steinhagen
• Instagraminstagram.com/raiffeisen_halle
• LinkedInlinkedin.com/company/raiffeisen-warenhandel-gmbh-&-co.-kg

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Warenhandel GmbH & Co. KG