Rainbow Games Tāmaki Makaurau Auckland 2024

What Rainbow Games Tāmaki Makaurau Auckland 2024 does

The Pacific Rainbow Games Trust is a non-profit charitable trust based in Tāmaki Makaurau Auckland that organises the Rainbow Games, a multi-sport event series for LGBTQI+ athletes and participants across New Zealand, Australia and the Pacific Islands. The inaugural edition was held in 2024, with the next edition scheduled for 29 October to 1 November 2026 featuring 14 sports. The trust operates under a board chaired by Tux Hika, with Jenette Mullin as Treasurer, Paea Longopoa as Secretary, and Mat Walsh as Special Advisor, and is led operationally by Programme Director Teresa Platt. It has publicly stated a commitment to Te Tiriti o Waitangi and maintains a published suite of governance, safeguarding and inclusion policies.

The event combines participant registration (NZD $59–$69 per person, with early-bird and standard tiers), sport-specific fees ($10–$180), donations and corporate sponsorship into a hybrid non-profit revenue model. Registration and event logistics are delivered through a third-party platform, Sporty.co.nz. Operations are anchored by partnerships with national sport federations — Volleyball NZ, Basketball NZ, Touch Rugby NZ, Badminton NZ, Tenpin Bowling NZ, and NZ Indoor Bowls — alongside international counterparts including the Gay and Lesbian Tennis Alliance (GLTA) and Emerald City Kickball Australia. Russell McVeagh is the Official Legal Partner and the trust holds Oceania host status within the Federation of Gay Games.

The 2026 edition introduces trans-Tasman tournament integration with Badminton NZ and GLTA tennis, and adds a Pacific Islands Outreach Programme, formalising cross-Tasman and pan-Oceania positioning. A high-profile ambassador cohort — Campbell Johnstone, Jaiyah Saelua, Kate Weatherly and Hugo Chou — supports community visibility. No AI, software product or technology IP is part of the trust's offering; the proposition is an event property rather than a technology platform.

Name

Rainbow Games Tāmaki Makaurau Auckland 2024

Legal name

Pacific Rainbow Games Trust

Website

https://rainbowgames.co.nz

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Rainbow Games Trust is a non-profit charitable trust based in Tāmaki Makaurau Auckland that runs the Rainbow Games, a biennial multi-sport LGBTQI+ event serving athletes across New Zealand, Australia and the Pacific Islands.

Ownership category

akta.pro rank

Product category

Inclusive multi-sport event management

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Multi-sport event management
• LGBTQI+ sports event
• Community sport trust
• Inclusive sporting events
• Athletic competition event

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Participant Registration Fees: Core revenue stream from participant registration fees for the multi-sport games event. Two pricing windows: Early Bird (from 15 February to 15 April 2026) at $59 per person, and Standard (from 16 April to 16 October 2026) at $69 per person. Each sport also carries an additional sport-specific fee. No tiered product plans — flat per-person fee with sport add-ons.
2. Sports Fees: Sport-specific fees charged in addition to the base registration fee. Fees vary by sport: Badminton $50, Basketball $20, Football $15, Functional Fitness $30, Indoor Bowls $10, Kickball $15, Netball $15, Running $57-$180 (depending on distance), Swimming $30, Tennis $50, Tenpin Bowling $60, Touch $15, Volleyball $20. These are per-person charges bundled into the overall event participation.
3. Donations: Donations from supporters of the Rainbow Games movement. The website includes a dedicated 'Donate' page encouraging contributions that directly fuel operations, with rewards offered at donation milestones.
4. Corporate Partnerships and Sponsorships: Partnership revenue from corporate partners seeking alignment with an inclusive, values-driven community sporting event. Partnership opportunities are tailored to align with partner objectives including brand visibility, community impact, workforce engagement, and destination alignment. Includes funding partners, event partners, and an official legal partner (Russell McVeagh).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Rainbow Games is a multi-sport LGBTQI+ inclusive games event held in Tāmaki Makaurau Auckland from 29 October to 1 November 2026, featuring 14 sports. Participants register online (Early Bird NZD 59 or Standard NZD 69 per person), pay additional sport-specific fees, and receive access to Opening Ceremony, Closing Ceremony, Arts and Culture Programme, medal competition, player accreditation, and a contribution to the Rangatahi Legacy Initiative. The Trust also runs an Outreach Programme providing financial assistance to marginalised LGBTQI+ participants and maintains a Local Sports Directory of rainbow sports clubs across New Zealand.

Product overview

Rainbow Games Tāmaki Makaurau Auckland is a multi-sport event for LGBTQI+ communities featuring 14 sports (Badminton, Basketball, Football, Functional Fitness, Indoor Bowls, Kickball, Netball, Running, Swimming, Tennis, Tenpin Bowling, Touch, and Volleyball). The event runs from 29 October to 1 November 2026 in Auckland, New Zealand. The offering includes participant registration, Opening and Closing Ceremonies, an Arts and Culture Programme, an Outreach Programme for financial assistance, and a Local Sports Directory. The event is organized by the Pacific Rainbow Games Trust and powered by Sporty.co.nz for registration and website services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainbow Games 2026 Multi-Sport Event A multi-sport LGBTQI+ inclusive games event held in Tāmaki Makaurau Auckland from 29 October to 1 November 2026, featuring 14 sports. Registration (Early Bird NZD 59 or Standard NZD 69 per person) plus sport-specific fees grants access to Opening Ceremony, Closing Ceremony, Arts and Culture Programme, medal competition, player accreditation, and a contribution to the Rangatahi Legacy Initiative. Open to LGBTQI+ adults and allies across Aotearoa New Zealand, Australia, and the Pacific Islands.
• Outreach Programme Financial assistance programme supporting disadvantaged or marginalised LGBTQI+ participants from Aotearoa, Australia, and Pacific Islands. Funding covers registration fees, travel, accommodation, sports equipment, uniforms, and dependent care costs. Applications submitted via email ([email protected]). Open to participants from countries where LGBTQI+ people face legal or social disadvantage.
• Local Sports Directory A directory of over 20 rainbow sports clubs across New Zealand, covering swimming, badminton, football, basketball, tennis, running, roller derby, touch rugby, and walking. Clubs include Auckland Feathers (Badminton), NZ Falcons (Rugby), Outrunnerz (Running), Auckland Armadillos (Tennis), Richter City (Roller Derby), Different Strokes Wellington (Swimming), and others. The directory helps connect participants to year-round rainbow sports opportunities beyond the biennial games.

Quantifiable outcome

• Inaugural Games successfully delivered in 2024, establishing the event as a recurring biennial fixture (2024, 2026)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Russell McVeaghcoreGTM or Marketing PartnerRussell McVeagh is the Official Legal Partner of the Rainbow Games Tāmaki Makaurau Auckland. As the official legal partner, they provide legal support and expertise to the Games organisation.
• Auckland MarathoncoreStrategic or Co-development PartnerThe Running event at Rainbow Games 2026 is held in partnership with Auckland Marathon. Participants run as members of the Rainbow Games team within the Auckland Marathon event, subject to both Rainbow Games and Auckland Marathon terms and conditions. Auckland Marathon requires individual registration through its own system in addition to the Rainbow Games registration.
• Volleyball New ZealandminorStrategic or Co-development PartnerVolleyball 6s at Rainbow Games 2026 is delivered in partnership with Volleyball New Zealand. Matches are played under standard Volleyball New Zealand indoor 6s rules.
• Moana Va (implied — Netball)minorStrategic or Co-development PartnerNetball at Rainbow Games 2026 is delivered with Moana Va's discretion on draws and divisions. Draws may be merged at Moana Va's discretion if entries are low.
• Emerald City Kickball Australia (ECKB)coreStrategic or Co-development PartnerEmerald City Kickball brings its signature blend of camp, sparkle, and community to Rainbow Games 2026. ECKB manages kickball rules, format, and competition structure. All games follow Emerald City Kickball Australia rules with minor differences for open and competitive divisions. ECKB has discretion on draw merging.
• 312 Fitness (implied — Functional Fitness)minorStrategic or Co-development PartnerFunctional Fitness at Rainbow Games 2026 is delivered with 312's discretion on draws and divisions. Draws may be merged at 312's discretion. The social division is designed for newcomers with scaling of movements.
• NRF (implied — Football)minorStrategic or Co-development PartnerFootball 5-a-side at Rainbow Games 2026 operates under NRF's discretion on draws and divisions. Draws may be merged at NRF's discretion if entries are low. Games played on outdoor grass field under basic 5-a-side rules.
• New Zealand Indoor Bowls (implied)minorStrategic or Co-development PartnerIndoor Bowls at Rainbow Games follows New Zealand Indoor Bowls Laws unless otherwise stated. All bowling equipment is provided.
• GLTA (Gay & Lesbian Tennis Alliance)coreStrategic or Co-development PartnerTennis at Rainbow Games 2026 is GLTA sanctioned and follows GLTA and International Tennis Federation (ITF) rules. The event offers ranking points and is part of the Trans Tasman Cup competition between Australian and New Zealand players. Any Gender draws available in Open, A, B, C, and D grades.
• Masters Swimming Format (LGBTQI+ Swimming Competitions)minorStrategic or Co-development PartnerSwimming at Rainbow Games uses a Masters-style meet format with heats based on seed times and results by overall fastest times. Age group breakdowns follow standard Masters format used in LGBTQI+ swimming competitions. Venue: Hiwa Recreation Centre, University of Auckland, 25m pool setup.
• AFB — Aotearoa Federation of Badminton (implied)coreStrategic or Co-development PartnerBadminton at Rainbow Games 2026 is a Trans-Tasman Tournament co-hosted with the Rainbow Games. AFB has discretion on draw merging. B and C grades were at capacity as of end May 2026. Feather shuttlecocks used; players must bring own rackets and non-marking indoor shoes.
• BNZ — Basketball New Zealand (implied)minorStrategic or Co-development PartnerBasketball 3x3 at Rainbow Games 2026. Draws may be merged at BNZ's discretion if entries are low. Games held at Hiwa Recreation Centre, University of Auckland.
• Touch Rugby NZminorStrategic or Co-development PartnerTouch at Rainbow Games follows Touch Rugby NZ rules unless otherwise stated. Venue: Cox's Bay Reserve, Westmere, Auckland. Games held Thursday 29 October and Saturday 31 October 2026.
• Tenpin Bowling NZ (TBNZ)minorStrategic or Co-development PartnerTenpin Bowling at Rainbow Games follows Tenpin Bowling NZ (TBNZ) rules unless otherwise stated. Venue: PINS Henderson. Games include Singles, Doubles, and Trios played as 2 games per event.
• Federation of Gay GamesminorStrategic or Co-development PartnerRichard Jin, board member of Pacific Rainbow Games Trust, serves as the regional representative for the Oceania/Pacific region on the Federation of Gay Games. This relationship connects the Rainbow Games to the global Gay Games movement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sin City Classic: Sin City Classic is an annual LGBTQI+ multi-sport event held in Las Vegas, USA, featuring competition across multiple sports including basketball, volleyball and dodgeball. It is comparable to Rainbow Games as a multi-sport competitive event for LGBTQI+ athletes and allies that builds community through inclusive competition, though it operates annually and at a North American venue.
• World OutGames: The World OutGames is a multi-sport LGBTQI+ event held periodically that combines international sports competition with cultural programming. It is comparable to Rainbow Games in its multi-sport LGBTQI+ model and inclusion focus, though it operates at a larger international scale and has had intermittent scheduling.
• Gay Games (Federation of Gay Games): The Federation of Gay Games organises the Gay Games, the world's largest LGBTQI+ multi-sport and cultural event held every four years. Rainbow Games has a direct governance link via board member Richard Jin serving as Oceania/Pacific Regional Representative, and both organisations operate multi-sport LGBTQI+ events with community-focused missions and inclusive sport offerings.
• EuroGames: EuroGames is an annual LGBTQI+ multi-sport event organised by the European Gay & Lesbian Sport Federation (EGLSF) and held in different European cities each year. It is directly comparable to Rainbow Games as a multi-sport LGBTQI+ competition with similar community-building objectives, though EuroGames focuses on the European market.

Others

• Auckland Marathon: Auckland Marathon is one of New Zealand's premier mass-participation running events and serves as the official Running partner for Rainbow Games. It is adjacent to Rainbow Games in its event-based, mass-participation format anchored in Auckland, though it focuses on running rather than multi-sport LGBTQI+ inclusion.

Emerging players

• AsiaPride Games: AsiaPride Games is a regional multi-sport LGBTQI+ event held in Asia. It is comparable to Rainbow Games as a regional multi-sport LGBTQI+ competition with similar inclusion and community-building objectives, though it operates at a less established stage than Rainbow Games' Trans-Tasman edition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rainbowgames2024

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Games Tāmaki Makaurau Auckland 2024