Rainbow Park Nurseries
- Company typePrivate
- Founded1975
- HeadquartersRamarama, Auckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Rainbow Park Nurseries firmographics
Firmographics- Name
- Rainbow Park Nurseries
- Legal name
- Rainbow Park Nurseries Ltd
- Website
- https://rainbowpark.co.nz
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rainbow Park Nurseries industry classification
Industry- Product category
- Wholesale Nursery and Plant Production
- NAICS
- Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Native Species & Restoration Plant Nurseries (AFAMADAF)
Keywords
Where Rainbow Park Nurseries is headquartered
LocationHeadquarters
- HQ city
- Ramarama, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Rainbow Park Nurseries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Plant and Tree Sales: Growing and selling a wide range of indoor plants, flowering and foliage plants, perennial plants, vegetables, fruit, shrubs and specimen trees to garden retailers, florists, landscapers, developers and retail outlets across New Zealand
- Contract Growing: Capability to contract-grow plants and trees from cuttings, seeds or tissue cultures through to finished products. Applied to both new product development and fulfilling specific customer orders.
- Ceramic Pots: Extensive range of ceramic pots for indoor plants in various styles and sizes from 9cm to 17cm, available at garden retailers nationwide
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Rainbow Park Nurseries product offering
Product offeringCore offering
Rainbow Park Nurseries is a wholesale plant nursery based in New Zealand that grows and supplies plants, trees, and related nursery stock to trade customers including garden retailers, florists, landscapers, developers, and local councils. The company operates under the "Enrich with Nature" brand, positioning itself as a trade-only plant producer and supplier for the New Zealand horticultural supply chain.
Product overview
Rainbow Park Nurseries operates as a wholesale plant and tree nursery with two specialist facilities: a dedicated house plant nursery and one for specimen trees and shrubs. The company grows and supplies over 2.7 million plants annually across New Zealand. The core brand, Enrich with Nature, encompasses the full product portfolio including house plants (indoor/outdoor plants, flowering and foliage varieties), specimen trees and shrubs (10L to 800L containers), fruit trees, native and exotic trees, perennial plants (New Guinea Impatiens, Petunias, Hydrangeas, Geraniums, Calla Lilies, Dahlias), tropical plants (Phalaenopsis Orchids, Anthuriums, Bromeliads, Peace Lilies, Begonias, Hibiscus), vegetables, and ceramic pots (9cm-17cm). The nursery also offers contract growing services from cuttings, seeds, or tissue cultures through to finished products. All products are distributed under the Enrich with Nature brand to garden retailers, florists, landscapers, developers, and retail outlets across New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Enrich with Nature: Core brand reflecting the essence of Rainbow Park Nurseries. All plants and trees are dispatched and branded with Enrich with Nature. Represents creating, relaxing and enjoying through the medium of plants.
Products and services
- Wholesale nursery stock (plants and trees)
Quantifiable outcome
- Supply over 2.7 million plants to retailers annually from 15-hectare facility
Companies that use Rainbow Park Nurseries
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Rainbow Park Nurseries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rainbow Park Nurseries partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Future PostminorRainbow Park Nurseries partnered with local business Future Post to help reduce plastic waste. Future Post repurposes plastic material into durable posts, giving new life to what would otherwise be discarded. This sustainability initiative helps both companies reduce environmental impact.
- PrivacorePriva Environmental Computer Software manages all aspects of climate control, watering and fertigation in Rainbow Park's glasshouses and container nursery. This technology enables precise environmental management and resource efficiency.
- World-Class Plant BreederscoreClose connections with world-renowned breeders enable Rainbow Park to grow and supply the latest varieties of strong, uniform, colourful and quality plants to New Zealand consumers. A constant renewal programme of stock plants ensures high-health, disease-resistant and vigorous plants.
Scale indicators6 records
Recent moves3 records
Expansion highlights5 records
Rainbow Park Nurseries competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rainbow Park Nurseries social profiles
Digital presenceRainbow Park Nurseries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Park Nurseries leadership team
Management profileNumber of profiles
Rainbow Park Nurseries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Park Nurseries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Park Nurseries
What does Rainbow Park Nurseries do?
Rainbow Park Nurseries is a wholesale plant nursery based in New Zealand that grows and supplies plants, trees, and related nursery stock to trade customers including garden retailers, florists, landscapers, developers, and local councils. The company operates under the "Enrich with Nature" brand, positioning itself as a trade-only plant producer and supplier for the New Zealand horticultural supply chain.
Is Rainbow Park Nurseries a public or private company?
Rainbow Park Nurseries is a private company. It is classified as unknown and is currently operating.
When was Rainbow Park Nurseries founded?
Rainbow Park Nurseries was founded in 1975. It employs 1 to 10 people.
Where is Rainbow Park Nurseries based?
Rainbow Park Nurseries is headquartered in Ramarama, Auckland, New Zealand, in the Oceania region.
How does Rainbow Park Nurseries make money?
Three revenue lines are on record. Plant and Tree Sales are the primary driver. The others are contract Growing and ceramic Pots.
Does Rainbow Park Nurseries have an API?
No public API is recorded for Rainbow Park Nurseries.
What industry is Rainbow Park Nurseries in?
Rainbow Park Nurseries's product category is Wholesale Nursery and Plant Production. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 111421.