Raio Propaganda E Marketing
Raio Propaganda E Marketing is a Recife-based Brazilian advertising agency founded in 1983, delivering outdoor advertising, film production, and special projects primarily to government and enterprise clients across Northeast Brazil.
- Company typePrivate
- Founded1983
- HeadquartersRecife, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Raio Propaganda E Marketing does
Raio Propaganda E Marketing is a privately held Brazilian advertising and communication agency headquartered in Recife, Pernambuco, operating since 1983 when it was founded by radialista Geraldo Freire and publicitário Fernando Almeida. The company delivers three principal service lines: Mídia Exterior (outdoor advertising including billboards and backbus media), Filmes (film and audiovisual production), and Projetos Especiais (special projects for clients with bespoke needs). It also maintains a formal ethics and integrity program overseen by a five-member ethics committee, positioning it for compliance-sensitive engagements.
The agency serves a mix of public-sector and enterprise clients across Northeast Brazil, including government agencies EMPETUR (state tourism) and CEASA (agricultural supply centers), as well as private-sector accounts TBO/Botticelli (retail) and SIMEPE (medical/healthcare union). Its go-to-market is relationship-driven and project-based, typical of mid-sized regional Brazilian agencies: campaigns are scoped per client, priced per project rather than via SaaS or media-spend arbitrage models, and won through long-standing local presence rather than national pitches.
Raio remains founder-influenced and closely held, with no disclosed funding history, no M&A activity, no headcount metrics, and no public financial reporting. Its digital footprint is limited to a corporate website whose 2026 copyright date indicates continued operational status. The business model is therefore best characterized as a traditional creative-services shop dependent on a concentrated regional client roster and incremental account retention rather than platform-based scale or programmatic media distribution.
Raio Propaganda E Marketing firmographics
Firmographics- Name
- Raio Propaganda E Marketing
- Legal name
- Raio Comunicação
- Website
- https://raiocomunicacao.com.br
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raio Propaganda E Marketing is a Recife-based Brazilian advertising agency founded in 1983, delivering outdoor advertising, film production, and special projects primarily to government and enterprise clients across Northeast Brazil.
- Ownership category
- akta.pro rank
Raio Propaganda E Marketing industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Raio Propaganda E Marketing is headquartered
LocationHeadquarters
- HQ city
- Recife
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Raio Propaganda E Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Raio Propaganda E Marketing product offering
Product offeringCore offering
Raio Comunicação is a traditional advertising and communication agency offering a unified suite of offline and online communication services. The core portfolio includes outdoor advertising (billboards and backbus displays), film production for advertising and promotional content, and special/custom advertising projects. The firm also maintains a corporate compliance and integrity program covering ethics codes for suppliers and employees.
Product overview
Raio Comunicação is a traditional advertising and communication agency offering a unified suite of offline and online communication services. The core portfolio includes three main service lines: Mídia Exterior (outdoor advertising with billboards and backbus displays), Filmes (film production), and Projetos Especiais (special/custom projects). The company also provides a complementary compliance and integrity program encompassing ethics codes for both suppliers and employees, reflecting its commitment to corporate governance. All services are delivered under the leadership of founders Gerald(o) Freire (radio broadcaster) and Fernando Almeida (advertising professional) since 1983.
Differentiator
Problem solved
Functional benefit
Products and services
- Mídia Exterior Outdoor advertising services including billboard displays and backbus advertising mounted on public transportation vehicles, designed for corporate and government clients seeking broad physical-media reach.
- Filmes Film production services for advertising and promotional content, providing video creative production to brand and institutional clients.
- Projetos Especiais Special projects and custom advertising initiatives tailored to specific client needs, covering bespoke communication campaigns.
- Programa de Integridade Integrity program providing governance structures and internal control mechanisms to ensure ethical business practices for public and private clients.
Companies that use Raio Propaganda E Marketing
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Raio Propaganda E Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raio Propaganda E Marketing partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Raio Propaganda E Marketing competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Raio Propaganda E Marketing social profiles
Digital presenceRaio Propaganda E Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raio Propaganda E Marketing leadership team
Management profileNumber of profiles
Profiles5 records
Raio Propaganda E Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raio Propaganda E Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raio Propaganda E Marketing
What does Raio Propaganda E Marketing do?
Raio Comunicação is a traditional advertising and communication agency offering a unified suite of offline and online communication services. The core portfolio includes outdoor advertising (billboards and backbus displays), film production for advertising and promotional content, and special/custom advertising projects. The firm also maintains a corporate compliance and integrity program covering ethics codes for suppliers and employees.
Is Raio Propaganda E Marketing a public or private company?
Raio Propaganda E Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raio Propaganda E Marketing founded?
Raio Propaganda E Marketing was founded in 1983. It employs 1 to 10 people.
Where is Raio Propaganda E Marketing based?
Raio Propaganda E Marketing is headquartered in Recife, Brazil, in the Latin America region.
Does Raio Propaganda E Marketing have an API?
No public API is recorded for Raio Propaganda E Marketing.
What industry is Raio Propaganda E Marketing in?
Raio Propaganda E Marketing's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5418 and its SIC code is 7311.