Rakuten TV

What Rakuten TV does

Rakuten TV is a consumer-facing video streaming platform headquartered in Barcelona, Spain, founded in 2010. The platform delivers on-demand and live video content to end consumers, operating in the highly competitive European streaming market alongside global incumbents and regional players.

The company operates with approximately 180 employees, a modest headcount for a streaming service competing in a sector where scale, content licensing depth, and platform distribution determine market position. The product surface area — on-demand catalog plus live streaming — is functionally similar to standard AVOD (advertising-based video on demand) and TVOD (transactional video on demand) services, though the source data does not specify which monetization models Rakuten TV employs, nor does it disclose content licensing arrangements, technology stack details, proprietary features, or integration partnerships with smart-TV OEMs, telecom operators, or content producers.

The business model is not specified in the available data: pricing structure, subscription tiers, advertising mechanics, content acquisition costs, and revenue mix are all undisclosed. There is no information on customer segments (consumer only vs. B2B), named customers, geographic coverage beyond the Spanish-language website URL, partnerships, awards, regulatory standing, management team, funding history, or ownership structure. The data gap is substantial — meaningful diligence on unit economics, churn, content moat, and competitive positioning cannot be conducted on the available material alone.

The Rakuten brand name suggests possible affiliation with the broader Rakuten Group (Japanese digital services conglomerate), but the source data explicitly states no parent company relationship is confirmed. This affiliation, if real, could provide brand credibility, technology sharing, or distribution leverage — but it remains unverified.

Name

Rakuten TV

Website

https://rakuten.tv

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Rakuten TV is a Barcelona-based consumer video streaming platform, founded in 2010 with approximately 180 employees, offering on-demand and live video content to end consumers in the European market.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Video streaming
• On-demand content
• Live streaming
• Digital entertainment
• Over-the-top media

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Rakuten TV operates a video streaming platform that delivers on-demand and live content to consumers. The service is accessible via its website and is headquartered in Barcelona, Spain, with operations supported by approximately 180 employees and established in 2010.

Product overview

Rakuten TV is a video streaming platform offering on-demand and live content to consumers. No detailed product breakdown was available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Rakuten TV Streaming Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Regional players

• Atresplayer: Spanish streaming platform from Atresmedia, offering catch-up TV and originals in Spain. Direct competitor in the Spanish market for local content viewers.
• Movistar+: Spanish pay-TV and streaming service operated by Telefónica, dominant in Spain. Competes with Rakuten TV in the Spanish-speaking European market for the same local content and sports offerings.

Direct peers

• Max (HBO Max): Warner Bros. Discovery's premium SVOD service operating across Europe with HBO originals and studio content. Direct streaming competitor to Rakuten TV for premium content subscribers.
• Disney+: Major SVOD service operating across Europe with strong original content (Disney, Marvel, Star Wars). Direct streaming competitor to Rakuten TV in the European consumer market.
• Netflix: Global SVOD leader offering on-demand video streaming across Europe and worldwide. Direct competitor to Rakuten TV for the same household streaming wallet in European markets.
• Pluto TV: Free ad-supported streaming television (FAST) service operating in Europe with hundreds of linear channels. Competes with Rakuten TV's live/FAST component on the AVOD side.
• Filmin: Spanish and Portuguese SVOD/TVOD platform specializing in European arthouse, indie, and local content. Closest direct peer to Rakuten TV in the Iberian market with similar on-demand focus.
• Amazon Prime Video: Subscription streaming service bundled with Amazon Prime, offering on-demand movies and series across Europe. Competes head-to-head with Rakuten TV on content, price, and bundling.

Broad incumbents

• Apple TV+: Subscription streaming service from Apple with premium original content, available across Europe. Broader incumbent with a wider hardware/services ecosystem competing with Rakuten TV.

Emerging players

• Rakuten Viki: Sibling streaming service within the Rakuten ecosystem focused on Asian drama and entertainment content. Comparable Rakuten-owned streaming business with a similar B2C model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rakuten-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rakuten TV