Ralph D'Silva Motor Group

What Ralph D'Silva Motor Group does

Ralph D'Silva Motor Group is a privately held, family-owned multi-franchise automotive dealership group headquartered in Preston, Victoria, Australia. Founded in 1997, the company operates across nine OEM franchises — Hyundai, Mitsubishi, Suzuki, Nissan, GWM Haval, GMSV, Holden & HSV, Geely, and Mahindra — together with a dedicated used vehicle operation, all co-located on High Street and Plenty Road in Preston. It sells new, demo, and used vehicles (priced from approximately A$15,990 to A$92,990), arranges finance and insurance through third-party partners, and runs dedicated parts and service departments, including a 1 Hour Express Service Facility and courtesy pick-up/drop-off. All physical retail, service, and parts activities are concentrated in Preston, with vehicles shipped Australia-wide.

The company's revenue mechanics are split across four streams: one-time vehicle sales (the dominant line), finance and insurance referral, genuine parts and accessories, and service and repair work. Its go-to-market is direct-to-consumer via physical showrooms, supported by a website and inventory platform powered by the i-Motor CMS. Customer segments are predominantly retail consumers and families across Preston and greater Melbourne, with secondary exposure to local SMB fleet buyers. Marketing relies on local SEO, a vehicle-listing storefront, manufacturer co-marketing through franchise partners, and community engagement with local charities and sporting clubs.

Ralph D'Silva has held Holden Grand Master Dealer recognition and has progressively broadened its brand lineup to include newer Chinese OEMs (GWM Haval, Geely, Mahindra) and GMSV, providing access to value-segment, EV (GWM ORA, Hyundai Ioniq), and specialty GM product lines. There is no proprietary technology stack or AI capability disclosed; the operating model is conventional multi-franchise retail with relationship-driven service differentiation rather than technology-driven differentiation.

Name

Ralph D'Silva Motor Group

Legal name

Ralph D'Silva Motor Group

Website

https://ralphdsilva.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Ralph D'Silva Motor Group is a family-owned multi-franchise car dealership in Preston, Victoria, operating nine OEM franchises plus a used vehicle division, serving retail consumers and local SMBs in Melbourne with new and used vehicle sales, finance, parts, and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Vehicle Sales: New, demo, and used vehicle sales across 9 franchises (Hyundai, Mitsubishi, Suzuki, Nissan, GWM Haval, GMSV, Holden & HSV, Geely, Mahindra) plus a used vehicle specialist dealership. Revenue generated from one-time vehicle transactions with prices ranging from approximately $15,990 to $92,990.
2. Finance Services: Vehicle financing arrangements for customers, including finance calculator tools on website. Partners with finance/insurance companies for related services.
3. Parts & Accessories: Genuine parts and accessories sales for all represented brands, available through dedicated parts departments at each franchise location.
4. Service & Repairs: Vehicle servicing and repair facilities at all franchise locations, including a 1 Hour Express Service Facility. Service waiting area with Foxtel and large screen TV. After-sales support with courtesy pick-up and drop-off service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ralph D'Silva Motor Group is a family-owned multi-franchise automotive dealership in Preston, Victoria that sells new, demo, and used vehicles across nine brands (Hyundai, Mitsubishi, Suzuki, Nissan, GWM Haval, GMSV, Holden & HSV, Geely, and Mahindra). It also operates a dedicated used vehicle centre, authorised parts departments, and a workshop offering scheduled servicing, repairs, and a 1 Hour Express Service Facility, with third-party vehicle finance and insurance arranged on-site and Australia-wide vehicle delivery.

Product overview

Ralph D'Silva Motor Group is a family owned and operated multi-franchise car dealership located in Preston, VIC. The company offers new and used vehicle sales across nine vehicle brands (Hyundai, Mitsubishi, Suzuki, Nissan, GWM Haval, GMSV, Holden, Geely, and Mahindra), comprehensive service and parts operations with a 1 Hour Express Service Facility, and vehicle finance services. The group has been operating for over 27 years and includes a modern showroom with large display areas, child-friendly play area, café, and service waiting area with Foxtel. The Used Vehicles division operates from a separate location at 608-622 Plenty Road, Preston, listing approximately 69 used vehicles across various makes and models.

Differentiator

Problem solved

Functional benefit

Brands

• Ralph D'Silva Hyundai: Hyundai franchise dealership
• Ralph D'Silva Mitsubishi
• Ralph D'Silva Suzuki
• Ralph D'Silva Nissan
• Ralph D'Silva GWM Haval
• Ralph D'Silva GMSV
• Ralph D'Silva Holden
• Ralph D'Silva Geely
• Ralph D'Silva Mahindra

Products and services

• New Vehicle Sales
• Ralph D'Silva Used Vehicles
• Vehicle Service and Repairs
• Genuine Parts and Accessories
• Vehicle Finance and Insurance Arrangements
• Australia-Wide Vehicle Delivery

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Hyundai Motor Company AustraliacoreChannel Partner/ Reseller/ DistributorRalph D'Silva operates an authorized Hyundai franchise dealership at 608-622 Plenty Road, Preston. Offers new Hyundai vehicles, service, and parts. Dedicated Hyundai showroom and service facilities.
• Mitsubishi Motors AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi franchise with dedicated sales, service, and parts operations. Phone: (03) 9478 4210 for service.
• Suzuki AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki franchise providing vehicle sales, service, and parts. Phone: (03) 9458 8888.
• Nissan AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Nissan franchise at 605-633 High Street, Preston. Sales, service, and parts operations.
• GWM Haval AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized GWM Haval franchise offering Chinese SUV vehicles. Service phone: (03) 8595 6759.
• GMSV (General Motors Specialty Vehicles)coreChannel Partner/ Reseller/ DistributorAuthorized GMSV franchise at 496 High Street, Preston. Offers GM specialty vehicles including Chevrolet Silverado and Corvette.
• HoldencoreChannel Partner/ Reseller/ DistributorAuthorized Holden & HSV franchise at 31 West Street, Preston. Recognition as Holden Grand Master Dealer indicates high-volume, high-performance dealership status.
• Geely (Preston)coreChannel Partner/ Reseller/ DistributorAuthorized Geely franchise for Chinese vehicles. Website: geelypreston.com.au. Phone: 03 9458 8800.
• Mahindra AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Mahindra franchise at 602-606 High Street, Preston. Indian SUV and utility vehicles.
• i-Motor Pty LtdsupportingTechnology or IntegrationWebsite platform provider. Copyright of website material jointly owned by Ralph D'Silva Motor Group and i-Motor Pty Ltd. CMS platform powers the dealership website and inventory management.
• Finance and Insurance CompaniessupportingStrategic or Co-development PartnerThird-party finance and insurance companies providing related services to customers purchasing vehicles. Collected personal information from customers for financing arrangements.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eagers Automotive Limited: Australia's largest automotive retailer, operating multi-franchise new and used vehicle dealerships across every state. Directly comparable as a multi-brand dealer group with overlapping OEM relationships (Hyundai, Mitsubishi, Nissan, GMSV) and similar revenue mix spanning sales, service, parts and finance.
• Autosports Group: Australian multi-franchise automotive retail group with luxury and volume brand dealerships across NSW and QLD. Comparable multi-brand dealership model with overlapping OEM relationships and similar after-sales / F&I revenue mix.
• Trivett Classic Garage / Trivett Group: Australian multi-franchise automotive retail group with showrooms across Sydney and Melbourne, including Hyundai franchises. Direct competitor operating in overlapping Melbourne metro catchment with comparable multi-brand dealer model.
• CMV Group: Privately held South Australian automotive group operating multi-franchise dealerships, trucks and agricultural equipment. Comparable family-owned multi-brand dealer model with overlapping OEM relationships and similar service / parts revenue mix.
• Peter Warren Automotive Holdings: ASX-listed Australian multi-franchise automotive retailer with new and used vehicle sales, service and parts operations. Highly comparable mid-sized multi-brand dealer group operating under similar business model and customer segments.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer with significant Australian operations across multiple brands. Larger, geographically diversified incumbent operating in the same multi-brand new vehicle retail category but at materially greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ralph-d-silva-motor-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ralph D'Silva Motor Group