Ramada by Wyndham Sibiu

What Ramada by Wyndham Sibiu does

Ramada by Wyndham Sibiu is a privately owned 4-star hotel located at Str. Emil Cioran, nr. 2, in the ultra-central area of Sibiu, Romania. Established in 2007 as the first 4-star hotel in Sibiu, it operates as a franchise under the Wyndham Hotels & Resorts brand and has been managed by Premier Hospitality, Romania's leading independent hospitality consulting and management company, since June 1, 2024. The property comprises 128 rooms and suites ranging from Single Standard (21 m²) to a Presidential Suite (99 m²), supported by 24-hour reception, a fitness room, interior and exterior parking, airport transfer, and a beauty salon.

The hotel operates three integrated revenue lines: accommodation, a conference and private event center with 5 rooms (Atlas 445 m², Hera 183 m², Alfa 90 m², Betta 89 m², Gamma 75 m²) accommodating up to 1,000 participants, and a food and beverage program across Atrium Restaurant, Centrum Bar, and Jazzy Restaurant & Wine Notes under Chef Romică Harabagiu (33+ years of culinary experience). The customer base spans business travelers, leisure tourists, corporate event organizers, and private event clients (weddings, christenings). The General Manager, Răzvan Lăzărescu, brings 27 years of hospitality industry experience, and Premier Hospitality contributes over 25 years of Romanian hotel sector expertise under Managing Partner Călin Ile.

The go-to-market combines direct booking via the hotel's own website and phone/email reservations with distribution through the global WyndhamHotels.com platform and Wyndham Rewards loyalty network. Marketing leverages social media (Facebook, Instagram, LinkedIn), an email newsletter, and a partnership with the Sibiu City App. Pricing is quote-based and not publicly disclosed, includes buffet breakfast and 9% VAT, and the hotel holds official Romanian Classification Certificates for its hotel, restaurant, and bar establishments.

Name

Ramada by Wyndham Sibiu

Legal name

Hotel Ramada Sibiu

Website

https://ramadasibiu.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ramada by Wyndham Sibiu is a 4-star franchised hotel in central Sibiu, Romania, offering 128 rooms, a 5-room conference center for up to 1,000 guests, and three restaurants and bars, serving business travelers, leisure tourists, and corporate and private event clients.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAF

Corporate Conference Center Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Hotel accommodation services
• Conference event venues
• Hospitality management services
• Restaurant dining services
• Corporate event hosting

Headquarters

HQ city

Sibiu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation services: Revenue from 128 hotel rooms including standard rooms, executive rooms, and suites. Room rates include buffet breakfast served daily between 06:30-10:00 (Romanian) or 06:30-11:00 (English version).
2. Event venue rental: Revenue from renting 5 conference rooms (Atlas 445m², Hera 183m², Alfa 90m², Betta 89m², Gamma 75m²) for corporate and private events with capacities ranging from 30 to 600 persons, up to 1000 for large events.
3. Food and beverage: Revenue from Atrium Restaurant (70/50/80 capacity for Theatre/Classroom/Ballroom), Centrum Bar (180/100/50/160 capacity), and Jazzy Restaurant (50/30/20/60 capacity). Operating Monday-Sunday 11:00-23:00, last order at 22:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ramada by Wyndham Sibiu operates a 128-room 4-star hotel in central Sibiu, Romania, offering accommodation, conference and event hosting, and food and beverage services. The property includes 5 conference rooms accommodating up to 1,000 participants, three dining venues, and operates as a franchise under the Wyndham Hotels & Resorts brand. The hotel is managed by Premier Hospitality since June 1, 2024.

Product overview

Ramada by Wyndham Sibiu is a 4-star hotel operating as part of the Wyndham Hotels & Resorts brand, managed by Premier Hospitality since June 1, 2024. The property offers three integrated service lines: accommodation (128 rooms and suites ranging from Single Standard to Presidential Suite), an Event Center with 5 conference rooms for up to 1,000 participants, and Restaurant & Bar facilities (Atrium Restaurant, Centrum Bar, Jazzy Restaurant). These services are supported by additional amenities including parking, fitness, airport transfer, and business services.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation (Rooms & Suites) 128 spacious rooms and suites for business and leisure travelers in central Sibiu, including Presidential Suite (99 m²), Apartment (70 m²), Queen Executive Room (29 m²), Twin Executive Room (28 m²), Twin Standard Room (28 m²), Queen Standard Room (26 m²), and Single Standard Room (21 m²). Rates include buffet breakfast served daily.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Premier HospitalitycoreStrategic or Co-development Partner · 1 June 2024Premier Hospitality, Romania's leading independent consulting and management company in the hotel industry, took over hotel management as of June 1, 2024. Premier Hospitality brings over 25 years of experience in the Romanian hotel industry, having worked with international chains across cities throughout the country and in hotels of all categories. Managing Partner Călin Ile leads the transformation process.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorRamada by Wyndham Sibiu operates as a franchise under the Wyndham Hotels & Resorts brand. The hotel has access to Wyndham's global distribution system, loyalty program (Wyndham Rewards), and international brand recognition. Wyndham is a global hospitality company.
• Sibiu City AppminorGTM or Marketing PartnerOfficial city application for Sibiu municipality providing tourist recommendations, activities, events, and useful visitor information. The hotel recommends the app to guests planning to visit Sibiu.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Continental Forum Sibiu: A 4-star hotel in central Sibiu operated by the Romanian Continental Hotels chain; competes directly for business travelers, tourists, and event bookings in the same city.
• Golden Tulip Ana Tower Sibiu: International 4-star hotel located in Sibiu, competing for the same corporate, MICE, and leisure demand in the same micro-market as Ramada by Wyndham Sibiu.
• Best Western Plus Sehyrs Hotel Sibiu: International-brand 4-star property in Sibiu, comparable on tier, location, and target segments (business + leisure), with similar reliance on a global distribution and loyalty platform.
• Ramada by Wyndham Bucharest City Center: Another Ramada by Wyndham franchise property in Romania, sharing the same brand standards, Wyndham Rewards access, and franchise economics; the most direct comparison point for ADR, occupancy, and event demand.
• Ramada Plaza by Wyndham Craiova: Another Wyndham-brand full-service hotel in Romania under the Ramada flag, comparable on franchise model, F&B program, and event infrastructure, though in a different city.

Broad incumbents

• Hilton Garden Inn Bucharest Old Town: International upper-midscale hotel under Hilton's umbrella in Romania, sharing the global loyalty/distribution model and targeting similar business and leisure demand in Romania.
• DoubleTree by Hilton Hotel Bucharest – Old Town: Full-service international-brand hotel in Romania offering accommodation, F&B, and event facilities comparable to Ramada Sibiu's product mix, though serving a larger metropolitan market.
• Crowne Plaza Bucharest: Full-service IHG-brand hotel in Romania with significant MICE and event capacity; a useful benchmark for corporate event positioning and international-brand economics.

Regional players

• Hotel Imparatul Romanilor Sibiu: Historic, independently operated hotel in central Sibiu, competing for leisure and event demand in the same city without the backing of a global loyalty program.
• Ana Hotels (Poiana Brașov): Romanian independent hotel group operating full-service properties with restaurants, spa, and event facilities; comparable as a locally rooted operator competing against international brands in Romania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelramadasibiu
• LinkedInlinkedin.com/company/hotel-ramada-sibiu
• Instagraminstagram.com/ramada.sibiu/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramada by Wyndham Sibiu