RampFest Indoor Skate Park

Name

RampFest Indoor Skate Park

Legal name

Ride On BMX Store

Website

https://rampfest.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Product category

Indoor Action Sports Facility & Retail

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

akta.pro secondary industry

Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding) (THAAAKAH)

Keywords

• Indoor skatepark
• BMX retail
• Action sports coaching
• Skateboard equipment
• Scooter parts

Headquarters

HQ city

Braybrook

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Skatepark Sessions: Revenue from paid entry sessions to the indoor skatepark. Operates tiered pricing for casual visitors and members, with different session types including Junior Sessions (under 14s), Bowl Mode, and Flow Mode for advanced riders.
2. Coaching Programs: Revenue from structured 8-week Ramp School coaching programs for BMX, skateboarding, and scooters. Also includes casual lessons, private coaching, and school holiday Ramp Camp programs.
3. Product Sales: Retail sales of action sports equipment including BMX bikes and parts, scooter parts, skateboard parts, safety gear, apparel, and accessories. Ships products Australia-wide.
4. Membership Program: Annual membership ($45) offering discounted session entry, shop discounts (5% off products, 10% off RampFest merch), program discounts, access to special members-only events, and 10-session pass options.
5. Birthday Parties & Group Bookings: Revenue from birthday party packages and school/group visits with structured sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RampFest operates an indoor skatepark facility in Braybrook, Melbourne, providing paid session access for BMX, skateboarding, and scootering across multiple skill levels. It complements venue access with structured coaching programs, casual coaching clinics, school holiday camps, birthday parties, and group bookings, while also running a retail e-commerce store selling BMX, scooter, and skateboard parts, accessories, and safety gear. The company additionally hosts national and regional action sports competitions and events.

Product overview

RampFest Indoor Skate Park operates as a dual-purpose venue combining an indoor skatepark facility with a retail e-commerce store. The core offering includes over 1000 square meters of indoor skate park space (originally opened 2008, located in Braybrook VIC) featuring a closed-in plywood bowl, box jumps, resi quarters, flow sections, and outdoor ramps for BMX, skateboards, and scooters. The retail arm sells parts, accessories, and safety gear across BMX, Scooter, and Skateboard categories through a Shopify-powered online store with Click & Collect from the Braybrook location. Adjacent service offerings include structured coaching programs (Ramp School 8-week terms, casual coaching clinics, private sessions), school holiday Ramp Camp, birthday parties, school group visits, and membership subscriptions. The venue also hosts competitions and events including national BMX freestyle championships. The company also retails third-party protective equipment brands including Gain Protection.

Differentiator

Problem solved

Functional benefit

Products and services

• School & Group Visits Structured group bookings for schools and organizations with discounted rates and tailored programs for curriculum-aligned physical activity.
• Skatepark Sessions Paid indoor skatepark session access for BMX, skateboarding, and scootering at the Braybrook venue, segmented into Junior Sessions (under 14s), Bowl Mode, and Flow Mode (advanced). Customers ride over 1,000 square meters of plywood-surfaced ramps including a closed-in bowl, box jumps, quarter pipes, resi sections, foam pit, and outdoor mini ramps.
• BMX Products (Retail) Retail range of complete BMX bikes, frames, forks, handlebars, stems, grips, cranks, pedals, sprockets, chains, wheels, tyres, tubes, brakes, safety gear, and accessories from brands including Odyssey, Colony, Cult, ODI, and CST. Sold online with Australia-wide shipping and Click & Collect at Braybrook.
• Scooter Products (Retail) Retail range of complete scooters, wheels, bars, forks, decks, headsets, compression systems, pegs, brakes, clamps, bearings, accessories, and safety gear from brands including CORE, Aztek, Envy, Grit, and District. Sold online with Australia-wide shipping and Click & Collect at Braybrook.
• Skateboard Products (Retail) Retail range of complete skateboards, decks, grip tape, trucks, wheels, bearings, hardware, and accessories. Sold online with Australia-wide shipping and Click & Collect at Braybrook.
• Gain Protection Safety Gear Australian rider-owned brand of protective equipment including helmets, knee pads, shin guards, elbow pads, ankle protectors, hip/bum protectors, gloves, and insoles. Stocked both in-store at Braybrook and online.
• Ramp School (Term Coaching) 8-week structured coaching program running across school terms for BMX, Scooter, and Skateboard. Uses a 7-level Progression Guide (Newbie through Master) covering fundamentals to competition-level skills. Includes Ramp School BMX (Monday evening, Saturday morning), Scooter (Tuesday evening, Saturday morning), and Skateboard (Wednesday evening, Sunday morning). Priced at $199.95 per person for 8 weeks (10% member discount).
• Coaching Clinics Casual coaching sessions including First Timers, Beginner, and Intermediate levels for skateboards, plus beginner coaching for BMX and scooters. Delivered by qualified coaches including Jandamara Atkinson (Scooter), Saul Spelbrink (Skateboard), Ravine Kelly (BMX), and Bailey Dyson (Skateboard).
• Ramp Camp (School Holiday Program) School holiday day program running Monday–Friday during Victorian school holidays, featuring more public sessions, special holiday coaching programs, and extended park access for kids.
• Birthday Parties Package bookings for group celebrations including party space access, session entry, and catering options. Limited to 15 attendees per party.
• RampFest Members Program Annual membership ($45/year) offering $15 single session entry (vs $18 casual), 10% discount on Ramp School and Ramp Camp, 5% off in-store products and 10% off RampFest merchandise, access to exclusive member events and sessions, and event entry discounts.
• Events & Competitions Hosting of competitions including AusCycling-sanctioned BMX Freestyle National Championships, Oceania BMX Championships, BMX Fest, State Championships, and seasonal jams such as Christmas Jams and Lockdown Jams.
• RampFest Gift Card E-Gift cards available for purchase online for use on sessions, coaching programs, and retail products.

Quantifiable outcome

• Structured 7-level progression system from Newbie (Level 0) to Master (Level 6)
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting RampFest's online store. Provides secure payment processing, data storage, and online retail infrastructure. Shopify powers the entire online shopping experience including checkout, inventory management, and order processing.
• LiveBreatheRide.comminorOthersPhotography partner providing event coverage and documentation of RampFest competitions and events. Partnered on content creation including articles, photos, and videos from events like the Breaking Out of Lockdown Jam.
• AusCyclingcoreStrategic or Co-development PartnerRampFest hosts official AusCycling-sanctioned BMX Freestyle National Championships and other cycling federation events. Provides venue for national-level competitive events in partnership with the governing body.

Scale indicators3 records

Recent moves3 records

Direct peers

• Flip Out Trampoline Arena: Australian indoor action-sports facility chain operating trampoline and adventure parks nationwide. Highly comparable as a multi-site indoor recreation venue targeting families, kids' birthday parties, and youth action sports in Australia.
• Bounce Inc: Australian-headquartered indoor trampoline and adventure park operator with global locations. Comparable business model combining indoor physical-activity venues, coaching programs, parties, and youth/family customer segments.
• Sky Zone: Global indoor trampoline and active entertainment park franchise. Comparable as a venue-based youth/family action-sports operator with session pricing, memberships, parties, and group bookings.
• City Beach: Major Australian action-sports retailer selling surf, skate, and streetwear across multiple store locations. Comparable as a specialty Australian retailer of skateboards, scooters, BMX parts, safety gear, and apparel.
• Surf Dive 'n' Ski: Long-established Australian action-sports retailer with both physical stores and online channels selling skate, surf, and streetwear. Comparable as an Australian omni-channel action-sports retailer with similar product mix.
• The Boardroom: Specialist Australian skateboard retailer (online and physical) stocking decks, trucks, wheels, and safety gear. Comparable as a specialist skate retailer with overlapping product range to RampFest's skateboard category.
• Back Bone BMX: Long-running Australian BMX-focused online and physical retailer. Comparable as a specialist BMX retailer stocking complete bikes, parts, safety gear, and apparel across the same Australian customer base as RampFest's BMX range.
• Adrenaline Skate School: Australian provider of in-school and after-school skateboarding clinics and coaching programs. Comparable as a structured action-sports coaching provider serving schools, holiday programs, and youth learners.

Broad incumbents

• Hardrock Climbing Centre: Established Melbourne indoor climbing and bouldering facility with coaching, memberships, and youth programs. Comparable as an Australian indoor gravity-sports venue with session pricing, coaching, and memberships for similar youth/adult customer segments.

Others

• YMCA Skate Park League: Community-based youth skateboarding program run through YMCAs and partner facilities. Comparable as a structured youth skateboarding coaching program (note: RampFest coach Saul Spelbrink previously coached these programs), representing a community/development partner rather than direct venue competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rampfest
• Instagraminstagram.com/rampfest

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RampFest Indoor Skate Park