What Randy Marion Ford Lincoln does

Randy Marion Ford Lincoln, LLC is an authorized Ford franchised dealership headquartered at 1030 Gateway Crossing Drive in Statesville, North Carolina, and is part of the broader Randy Marion dealership group. The company sells new Ford vehicles across a 36-model lineup spanning trucks (F-150, Super Duty, Ranger, Maverick), SUVs (Explorer, Expedition, Bronco, Bronco Sport, Escape), performance cars (Mustang), and electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit). It also retails Ford Certified Pre-Owned vehicles and multi-brand pre-owned inventory from a separate lot at 1011 Folger Drive, and it operates a designated Ford Commercial Vehicle Center with a dedicated work truck solutions platform covering multiple upfit categories for fleet and commercial buyers.

The business is supported by a full-service back-office: an in-house Finance Department offering Ford Credit financing, extended warranties, and X-Plan pricing; a Service and Parts department with mobile service and Ford Pickup & Delivery; a Commercial Service Center; and a Randy Marion Collision Center for body repair. Digital tooling includes DealerOn-based website/inventory management, FordDirect advertising integration, Kelley Blue Book for instant trade-in offers, and CARFAX vehicle history reports for CPO sales.

Revenue is generated through one-time vehicle sales (new and used), finance and insurance commission income, and recurring service/parts/collision work. The customer base spans individual retail consumers in Iredell County and surrounding NC markets and local commercial operators purchasing work trucks and upfitted vans. The dealership has received the Ford President's Award for six consecutive years, an industry-recognized marker of customer satisfaction and operational excellence. No revenue, headcount, or ownership/management information is disclosed in the source material beyond its status as a privately held LLC.

Name

Randy Marion Ford Lincoln

Legal name

Randy Marion Ford Lincoln, LLC

Website

https://randymarionford.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Randy Marion Ford Lincoln, LLC is an authorized Ford franchised dealership in Statesville, NC selling new Fords, certified and multi-brand used vehicles, commercial work trucks, plus service, parts, collision, and financing to retail and commercial customers in Iredell County and surrounding areas.

Ownership category

akta.pro rank

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and commercial vehicles. Revenue generated from MSRP pricing with dealer fees.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Ford models and other brands. Includes certified pre-owned vehicles with extended warranties.
3. Service and Parts: Vehicle maintenance and repair services, genuine Ford parts and accessories sales. Includes scheduled maintenance, collision repair, and mobile service.
4. Finance and Insurance Products: Vehicle financing through Ford Credit and other lenders, extended warranties, and insurance products. Dealer earns commissions on financed deals.
5. Commercial Vehicle Sales and Financing: Specialized work trucks and commercial vehicles for business customers, including commercial financing options and upfitted vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Randy Marion Ford Lincoln is a Ford franchise dealership that sells new Ford vehicles across 36 models and a multi-brand pre-owned inventory, supplemented by a Ford Commercial Vehicle Center for work trucks and upfits. The dealership also provides vehicle financing through Ford Credit and other lenders, factory-custom vehicle ordering, Ford Certified Pre-Owned vehicles with a 172-point inspection, full-service maintenance and repair with genuine Ford parts, mobile service, Ford Pickup & Delivery, and an in-house collision repair center.

Product overview

Randy Marion Ford Lincoln is a Ford dealership offering a multi-brand vehicle sales and service operation. The core product portfolio includes new Ford vehicles (trucks, SUVs, electric vehicles, and performance cars), pre-owned vehicles from multiple manufacturers, and Ford Certified Pre-Owned vehicles. Supporting services include a dedicated Commercial Vehicle Center for work trucks, custom factory ordering, comprehensive service and parts operations with mobile service options, collision repair, and in-house financing. The dealership serves retail consumers, families, and commercial/business customers in the Statesville, NC area.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full line of new Ford vehicles for retail purchase, including trucks (F-150, Super Duty F-250/F-350/F-450/F-550), SUVs (Explorer, Expedition, Bronco, Bronco Sport), electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit), and performance cars (Mustang). Available through the dealership's physical showroom and online inventory.
• Pre-Owned Vehicles Used vehicle inventory spanning multiple makes and models, including Ford and other brands such as Chevrolet, Toyota, Honda, Subaru, Kia, Hyundai, RAM, Jeep, BMW, Cadillac, GMC, and Nissan, sold through the dedicated pre-owned lot at 1011 Folger Drive and online inventory.
• Ford Certified Pre-Owned (CPO) Program offering inspected pre-owned Ford vehicles with a 172-point inspection, CARFAX Vehicle History report, and comprehensive and powertrain limited warranties for added buyer peace of mind.
• Commercial Vehicles / Work Trucks Specialized Ford Commercial Vehicle Center offering Transit vans, F-250/F-350 trucks, and work trucks with various upfit options including platform bodies, service bodies, dry freight, service vans, cargo vans, passenger wagons, pickups, and cab chassis for business and fleet customers.
• Service & Parts Full-service maintenance and repair facility with certified Ford technicians, offering oil changes, tire services, brake service, battery service, and genuine Ford parts and accessories. Mobile service and Ford Pickup & Delivery are also available.
• Collision Center Dedicated body shop and collision repair service for vehicles needing bodywork after accidents or damage, located at the Statesville dealership campus.
• Finance Department In-house financing services including credit applications, payment calculators, X-Plan pricing, business financing, and consumer financing FAQs, with loans arranged through Ford Credit and other lenders.
• Custom Factory Orders Service enabling customers to custom-order Ford vehicles with specific configurations and options directly from the factory through the dealership.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise. Sells new Ford vehicles, uses Ford financing programs (Ford Credit), participates in Ford manufacturer incentives and special offers. Operates under Ford brand standards and receives factory support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: Public US and UK automotive retailer with significant franchise operations including Ford. Closely comparable franchised dealer model with new/used, F&I, parts, and service revenue mix.
• Hendrick Automotive Group: Large privately held US dealership group with significant Ford/Lincoln footprint. Comparable privately held multi-store dealer model with strong manufacturer relationships and commercial vehicle coverage.
• AutoNation: One of the largest publicly traded US auto retailers, operating hundreds of new and used vehicle franchises across multiple OEMs including Ford. Comparable as a multi-channel franchised dealer with F&I, service, and parts revenue streams.
• Asbury Automotive Group: Public automotive retailer with a multi-brand franchise model including Ford and Lincoln. Comparable full-stack dealership operations including F&I, parts, service, and collision.
• Sonic Automotive: Public US franchised dealer group with EchoPark used vehicle standalone stores. Comparable new car franchise dealer model with diversification across OEMs and stand-alone used vehicle operations.
• Lithia Motors: Public US dealership group with extensive Ford franchise representation and aggressive acquisition strategy. Comparable business model combining new/used vehicle sales, F&I, and service across multiple brands and geographies.

Regional players

• Tindol Ford: Authorized Ford dealership in the greater Charlotte, NC region. Direct comparable on Ford franchise operations, new/used vehicle sales, service, and parts in the same Carolinas geographic market.

Emerging players

• Vroom: Online used vehicle marketplace that competes with traditional dealers' pre-owned digital channels. Comparable to Randy Marion's online used inventory and delivery capabilities.
• CarMax: Public US used vehicle retailer with a no-haggle model and integrated F&I. Comparable on the used vehicle and F&I side; competes for pre-owned customers but does not hold new vehicle franchises.
• Carvana: Public online used vehicle retailer with home delivery and vending machine fulfillment. Overlaps in online used vehicle browsing, F&I, and trade-in, pressuring traditional dealers' digital pre-owned funnels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/randy-marion-ford-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randy Marion Ford Lincoln