Rasmussen Equipment Company

Name

Rasmussen Equipment Company

Legal name

Rasmussen Equipment Company

Website

https://raseq.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental and Sales

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Industrial Machinery & Rigging (Small-Scale) (HSAKAEAN)

Keywords

• Heavy equipment rental
• Construction equipment sales
• Wire rope rigging
• Equipment parts supplies
• Construction equipment service

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Rentals: Daily, weekly, and monthly rental of heavy construction equipment including excavators, wheel loaders, skid steers, compactors, demolition robots, and various attachments. Customers pay rental rates based on 8-hour day, 40-hour week, or 176-hour month.
2. Equipment Sales: Sale of new and used heavy construction equipment, including excavators, wheel loaders, and attachments.
3. Parts Sales: Sales of replacement parts for heavy equipment, small engines, and various attachments.
4. Service and Repair: On-site maintenance and repair services for heavy equipment, including mobile lube service.
5. Wire Rope and Rigging Supplies: Custom wire rope fabrication, swaged wire rope, chain, nylon, and rope assemblies. Rigging supplies including general purpose wire rope and special use wire rope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rasmussen Equipment rents, sells, services, and supplies heavy construction equipment including excavators, wheel loaders, skid steers, telehandlers, compactors, demolition robots, haul trucks, screening plants, trench boxes, and attachments on day, week, and month terms with rent-to-own options. The company also operates one of the largest custom wire rope and rigging fabrication houses in the Intermountain West, backed by a yearly-certified pull-test machine, and provides on-site field service, mobile lube service, and a parts and supplies inventory for construction, utility, and demolition contractors.

Product overview

Rasmussen Equipment Company is a heavy equipment rental, sales, and service company serving Utah and the Intermountain West since 1947. The company operates as a multi-service equipment provider offering: (1) Heavy equipment rentals with over 25+ equipment categories including excavators (Link-Belt), wheel loaders (Hitachi), demolition robots (Husqvarna), mini excavators (Yanmar), telehandlers (JLG), compactors (BOMAG), sweepers (Broce), crushers/screening plants (Screen Machine, Portafill), and trench boxes (GME); (2) Equipment sales including new and used machinery; (3) Parts department with warehouse stock; (4) Supplies including blades, generators, heaters, and pumps; (5) Custom wire rope and rigging services with one of the largest rigging houses in the Intermountain West; (6) On-site field service and mobile lube service. The company is structured as a full-service equipment provider rather than a unified software platform, serving construction, demolition, landscaping, and utility projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Rentals Rental of heavy construction equipment including excavators (Link-Belt, Yanmar), wheel loaders (Hitachi), skid steers (Yanmar), telehandlers (JLG), compactors (BOMAG), demolition robots (Husqvarna), haul trucks (Rokbak), screening plants (Screen Machine, Portafill), trench boxes (GME), and various attachments. Available by day, week, or month with rent-to-own options.
• Equipment Sales (New and Used) Sale of new and used heavy construction equipment, including wheel loaders, mini excavators, demolition robots, and mortar mixers from manufacturers such as Hitachi, Link-Belt, Yanmar, Husqvarna, Rokbak, BOMAG, JLG, Epiroc, and Screen Machine. Customers can purchase outright, and rental customers may qualify for rent-to-own terms.
• Parts Sales of replacement parts for heavy equipment and small engines, with warehouse stock and special order capabilities, supporting both internal fleet maintenance and external contractor customers.
• Construction Supplies Sales of construction supplies including blades and saws (Husqvarna), concrete mixers, generators (Honda), heaters (ENERCO Heatstar), jumping jacks, and pumps, complementing the heavy equipment rental and sales operations.
• Custom Wire Rope and Rigging Fabrication Custom fabrication of wire rope, chain, nylon, and rope assemblies to customer specifications, including general purpose and special use wire rope, swaged wire rope, and complete rigging assemblies. Supported by one of the largest rigging houses in the Intermountain West and a pull-test machine certified yearly.
• Equipment Service and Maintenance On-site and field service maintenance for heavy equipment, including mobile lube service, performed by factory-trained technicians. Covers rental fleet upkeep as well as maintenance and repair of customer-owned equipment, including warranty service, with the goal of minimizing equipment downtime.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Hitachi Construction MachinerycoreTechnology or IntegrationRasmussen Equipment offers Hitachi wheel loaders for rent and sale, including ZW50 through ZW370 models. Hitachi is a leading brand in construction equipment known for productivity, comfort, and reliability.
• Link-Belt Construction EquipmentcoreTechnology or IntegrationRasmussen carries the full line of Link-Belt excavators ranging from 75X3 (18,400 lbs) to 490X4 (112,900 lbs) for construction and demolition applications.
• Yanmar HoldingscoreTechnology or IntegrationOffers Yanmar mini excavators (VIO17 through SV100) and Yanmar skid steers/track loaders (TL65RS through TL100VS) for light to medium construction.
• Husqvarna Construction ProductscoreTechnology or IntegrationProvides Husqvarna demolition robots (DXR145, DXR305/315) and demolition attachments for remote-controlled demolition applications.
• Epiroc (Atlas Copco)coreTechnology or IntegrationOffers full line of Epiroc hydraulic hammer breakers for excavators, ranging from SB552 (1,200 ft/lb) to HB4700 (10,000 ft/lb), plus concrete pulverizers and other demolition attachments.
• Rokbak (Terex Trucks)coreTechnology or IntegrationProvides Rokbak articulated haul trucks (RA30 - 30 ton, RA40 - 40 ton) for heavy material transport on construction sites.
• BOMAG (Fayat Group)coreTechnology or IntegrationOffers BOMAG compaction rollers and asphalt recyclers including BW124D through BW211PDB models for soil and asphalt compaction.
• GME (GME Shores)coreTechnology or IntegrationGME trench shields, manhole boxes, gravel boxes, and stacking equipment for excavation safety. All shoring equipment is GME-certified.
• La Bounty (Fuchs)coreTechnology or IntegrationLa Bounty demolition attachment jaws including shear, concrete cracker, and concrete pulverizing attachments (UPX350, MSD2500, MRP250) for excavators.
• ALLUcoreTechnology or IntegrationALLU Transformer screening buckets (DH3-12, DH3-17, DH4-17, DL2-09) for material processing, composting, and waste handling applications.
• Screen Machine IndustriescoreTechnology or IntegrationScreen Machine impact crushers (4043T, 4043TR, JXT, 50TJ) and screening plants (516T, 107T, 90TS) for material processing.
• PortafillcoreTechnology or IntegrationPortafill mobile screening plants (MR-2, MR-5, MR-6) for construction and demolition material screening.
• Association of Equipment Distributors (AED)minorStrategic or Co-development PartnerProfessional affiliation with AED, a major trade association for equipment distributors in North America.
• Associated General Contractors (AGC)minorStrategic or Co-development PartnerProfessional affiliation with AGC, the leading association for the construction industry providing advocacy and resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raseqco

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasmussen Equipment Company