Rashid
Rashid is a São Paulo-based Brazilian rapper and solo recording artist with a 14-year discography (10 studio albums, 2010-2024), distributing music via 8 global streaming platforms and performing live at São Paulo venues.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rashid does
Rashid is a Brazilian rapper and solo recording artist who began his career in 2010 with the debut studio album 'Hora de Acordar'. Based in São Paulo, he operates as an independent musician under the stage name Rashid, with commercial and booking representation handled by Laboratorio Fantasma. Over a 14-year period he has released 10 studio albums — including 'Dádiva e Dívida' (2011), 'Quem Assim Seja' (2012), 'Confundindo Sábios' (2013), the collaborative 'Seis Sons' with Kamau (2014), 'A Coragem da Luz' (2016), 'Crise' (2018), 'Tão Real' (2020), an unnamed 2022 release, and 'Portal' (2024) — maintaining a roughly biennial release cadence.
The artist's core products are recorded music and live performances. Distribution runs through 8 major streaming platforms (Spotify, Apple Music, Deezer, YouTube Music, Tidal, Amazon Music, Resso) and owned social channels (Facebook, Twitter, YouTube, Instagram under the handles @mcrashid and RashidOficial). The 2024 album 'Portal' was supported by a dedicated promotional landing page, and a merchandise storefront operates via foconamissao.com.br. Live performances are scheduled at notable São Paulo venues — Sesc Santana, Festival TIM Music São Paulo (Parque Ibirapuera), and Casa Natura Musical — with a launch event for 'Portal' scheduled in Curitiba in May 2025, marking the artist's first documented activity outside São Paulo.
The business model is a standard independent-artist stack: streaming royalties, live-show ticket and performance fees, and direct-to-consumer merchandise. There is no disclosed label deal, no external investment, no parent company, and no institutional ownership — control rests with the individual artist. Revenue is not publicly disclosed. The entity is small (headcount listed at 11, encompassing the artist plus management/booking/admin support) and operates entirely in Brazil with global streaming reach as a secondary channel.
Rashid firmographics
Firmographics- Name
- Rashid
- Legal name
- Rashid
- Website
- https://rashid.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rashid is a São Paulo-based Brazilian rapper and solo recording artist with a 14-year discography (10 studio albums, 2010-2024), distributing music via 8 global streaming platforms and performing live at São Paulo venues.
- Ownership category
- akta.pro rank
Rashid industry classification
Industry- Product category
- Music Recording and Live Performance
- NAICS
- Musical Groups and Artists (71113), Record Production and Distribution (512250), Other Sound Recording Industries (512290)
- akta.pro primary industry
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC)
- akta.pro secondary industry
- Party DJ, Music & Audio Services (HSACACAI)
Keywords
Rashid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Distribution channels3 records
Marketing channels3 records
Rashid product offering
Product offeringCore offering
Rashid is a Brazilian rapper and solo music artist who produces, records, and releases studio albums, and performs live shows. The catalog consists of roughly 9-10 studio albums released between 2010 and 2024, including the debut "Hora de Acordar" (2010) and the most recent "Portal" (2024), plus a collaboration with Kamau titled "Seis Sons" (2014). Music is distributed digitally across major global streaming platforms (Spotify, Apple Music, Deezer, YouTube Music, Tidal, Amazon Music, Resso), and live performances are offered at São Paulo venues and festivals such as Sesc Santana, Festival TIM Music São Paulo, and Casa Natura Musical.
Product overview
Rashid is a Brazilian music artist offering a portfolio of studio albums and live performances. The core offering consists of 9 studio albums spanning 2010-2024, including collaborations such as 'Seis Sons' with Kamau. The most recent releases are the 2024 album 'Portal' with a dedicated promotional portal, and the 2020 album 'Tão Real'. Music is distributed through major streaming platforms including Spotify, Deezer, Apple Music, YouTube Music, Tidal, Amazon Music, and Resso. Live performances and shows are offered through the booking/contact channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Portal Latest studio album by Rashid released in 2024, distributed via streaming platforms and supported by a dedicated promotional landing page and launch event.
- Tão Real Studio album released in 2020 as one of Rashid's major musical works, available on all major streaming platforms.
- Album 2022 Unnamed studio album released in 2022 in Rashid's continuing discography.
- Crise Studio album released in 2018, available across major streaming platforms.
- A Coragem da Luz Studio album released in 2016, part of Rashid's ongoing discography.
- Seis Sons (with Kamau) Collaborative studio album with Brazilian rapper Kamau released in 2014.
- Confundindo Sábios Studio album released in 2013, part of Rashid's earlier discography.
- Quem Assim Seja Studio album released in 2012.
- Dádiva e Dívida Studio album released in 2011 as Rashid's sophomore release.
- Hora de Acordar Rashid's debut studio album released in 2010.
- Live Performances Live music performances and shows at São Paulo venues and Brazilian festivals, with bookings managed via [email protected].
Companies that use Rashid
Customer profileSegments1 record
Ideal customer profiles1 record
Rashid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability1 record
Rashid partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Rashid competitors and assessment
Company assessmentDirect peers
- Emicida: Brazilian rapper with a comparable multi-album discography, São Paulo roots, and active live touring across major Brazilian venues. Emicida operates at a similar scale with overlapping fan demographics and a parallel catalog depth.
- Kamau: Brazilian rapper who directly collaborated with Rashid on the 2014 album 'Seis Sons'. Similar genre positioning, regional São Paulo scene ties, and independent-artist operating model.
- Criolo: São Paulo-based Brazilian hip-hop artist with sustained release cadence, festival rotation, and major streaming presence. Comparable in catalog maturity and live performance positioning to Rashid.
- Rincon Sapiência: São Paulo-based Brazilian rapper with multi-album discography and active streaming presence. Overlapping fan base and competitive positioning within the same regional scene.
- Djonga: Brazilian rapper with consistent album releases, active touring, and strong streaming presence. Direct competitor for the same mid-tier Brazilian rap audience and festival slots.
- Projota: Brazilian rapper with sustained album releases and mainstream streaming presence. Direct peer competing for the same festival circuit and streaming-listener demographic.
Regional players
- Xande de Pilares: Brazilian artist with a comparable live-venue-driven business model and active touring schedule in São Paulo and surrounding regions. Different genre (samba/pagode) but comparable operating geography and live-revenue dynamics.
Broad incumbents
- Racionais MC's: Brazilian hip-hop group with broader incumbent status in the genre. Comparable music style and São Paulo base but operates at meaningfully larger scale and audience reach.
- Marcelo D2: Veteran Brazilian hip-hop artist with a deep catalog and major live rotation. Comparable genre and audience, but broader incumbent scale and longer operating history.
- MV Bill: Brazilian rapper with a long catalog history and established live touring rotation. Comparable genre and audience, with a broader incumbent footprint across Brazilian states.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Rashid social profiles
Digital presenceRashid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rashid leadership team
Management profileNumber of profiles
Rashid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rashid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rashid
What does Rashid do?
Rashid is a Brazilian rapper and solo music artist who produces, records, and releases studio albums, and performs live shows. The catalog consists of roughly 9-10 studio albums released between 2010 and 2024, including the debut "Hora de Acordar" (2010) and the most recent "Portal" (2024), plus a collaboration with Kamau titled "Seis Sons" (2014). Music is distributed digitally across major global streaming platforms (Spotify, Apple Music, Deezer, YouTube Music, Tidal, Amazon Music, Resso), and live performances are offered at São Paulo venues and festivals such as Sesc Santana, Festival TIM Music São Paulo, and Casa Natura Musical.
Is Rashid a public or private company?
Rashid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rashid founded?
Rashid was founded in 2010. It employs 11 to 50 people.
Who are Rashid's main competitors?
Direct peers on record are Emicida, Kamau, Criolo, Rincon Sapiência, Djonga and Projota. Xande de Pilares is listed as a regional player. Broad incumbents are Racionais MC's, Marcelo D2 and MV Bill.
Does Rashid have an API?
No public API is recorded for Rashid.
What industry is Rashid in?
Rashid's product category is Music Recording and Live Performance. Its primary akta.pro industry code is MPAIAAAC, Recorded Music Distribution (Physical & Digital), with a secondary code of HSACACAI, Party DJ, Music & Audio Services. Its NAICS code is 71113.