RATA

What RATA does

RATA ehf. is an Icelandic consulting and advisory firm founded in 2020 that delivers organizational development, team effectiveness, project management, and innovation support services. The company is co-led by Hafdís Huld Björnsdóttir (CEO) and Svava Björk Ólafsdóttir, both MPM graduates from Reykjavik University, and operates with 12 employees in Iceland. Core offerings include customized workshops, staff development days, project management consulting, a 5-month healthy workplace culture program, social media and marketing services, and the Hugmyndasmiðir educational initiative developed with Bókabeitan for children. The business is delivered through direct client engagements and a network of educational institution partnerships.

RATA's commercial reach spans the Icelandic economy across multiple sectors: financial services (Landsbankinn, Meniga), aviation (Icelandair), logistics (Samskip), healthcare and senior care (Hrafnista), food science (Matís), higher education (Háskóli Íslands), municipal government (Vestmannaeyjabær, Sjómannadagsráð), and the startup ecosystem (Icelandic Startups). Course and workshop delivery is scaled through partnerships with multiple Icelandic educational providers including Endurmenntun HÍ (EHÍ), HR, NTV, MSS, Stjórnví sí, and Dokkan. The combination of direct consulting and partner-channel training allows RATA to reach enterprise trainees without building its own delivery infrastructure.

The firm operates a project-based professional services model with quote-based pricing per engagement. The business is bootstrapped with no external funding reported; growth has been financed through retained earnings and incremental hiring. Co-founder Hafdís Huld Björnsdóttir received the MPM-ari ársins 2024 (MPM of the Year) award, signaling recognized authority within Iceland's project management professional community. RATA's strategic posture combines deepening multi-sector enterprise relationships with selective geographic expansion beyond the Reykjavík metro and product extensions into adjacent educational markets.

Name

RATA

Legal name

RATA ehf.

Website

https://rata.is

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

RATA is an Icelandic consulting firm founded in 2020 that provides customized workshops, team development, project management advisory, organizational culture programs, and innovation support to Icelandic enterprises, government bodies, and startups.

Ownership category

akta.pro rank

Headquarters

HQ city

Iceland

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services and Consulting: RATA generates revenue through consulting engagements, customized workshops, team days, project management services, and professional training courses. Services are tailored to client needs and offered on a project/engagement basis.
2. Courses and Lectures: RATA delivers paid courses and lectures on topics including creative collaboration, leadership, team effectiveness, project management, and innovation. Delivered in partnership with educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RATA is an Icelandic management consulting and advisory firm that delivers customized workshops, staff development days, project management consulting, healthy workplace culture programs, creative collaboration facilitation, and educational courses and lectures to Icelandic companies and organizations. The firm also supports entrepreneurs and the Icelandic startup ecosystem through guidance, events, and the Hugmyndasmiðir educational initiative that teaches children about innovation.

Product overview

RATA is a consulting and advisory company that offers a modular portfolio of professional services focused on organizational development, team building, and innovation support. The service offerings include customized workshops (Vinnustofur), staff development days (Starfsdagar), project management consulting, healthy workplace culture programs (Heilbrigður vinnustaður), social media and marketing services, text writing, thought leadership sessions (Hugarflug), educational courses and lectures, and startup ecosystem support. These services are designed to help individuals, teams, and organizations find their path toward personal and collective success. The company also runs the Hugmyndasmiðir educational initiative for children. RATA operates as a service-based consultancy rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinnustofur (Workshops)
• Skapandi samvinna (Creative Collaboration)
• Starfsdagar (Staff Days)

Quantifiable outcome

• Healthy workplace culture program spans 5 months

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vestmannaeyjabær (Vestmannaeyjar Municipality)coreImplementation/ SI/ Consulting Partner · 1 January 2024Vestmannaeyjabær partnered with RATA to develop an employment policy for Vestmannaeyjar, aiming to create a clear vision for the local economy and strengthen competitiveness and diversity of industries.
• EHÍ (Endurmenntun Háskóla Íslands)coreStrategic or Co-development PartnerRATA collaborates with EHÍ to deliver courses and lectures on topics including creative collaboration, leadership, team effectiveness, and innovation.
• HR (Háskóli Íslands)coreStrategic or Co-development PartnerRATA partners with University of Reykjavik's continuing education programs to deliver professional development courses and lectures on management, leadership, and innovation topics.
• NTV (Náms- og traust用)coreStrategic or Co-development PartnerRATA collaborates with NTV to provide courses on management and leadership capabilities.
• MSS (Menntavega Reykjavíkur)minorStrategic or Co-development PartnerRATA works with MSS for educational offerings in the Reykjavik area.
• StjórnvísiminorStrategic or Co-development PartnerRATA partners with Stjórnvísi for governance and leadership training programs.
• DokkanminorStrategic or Co-development PartnerRATA collaborates with Dokkan for educational and professional development offerings.
• BókabeitanminorStrategic or Co-development PartnerBókabeitan is the publishing partner for the Hugmyndasmiðir project book, which educates children about innovation through entrepreneurship role models.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Ken Blanchard Companies: Leadership training and organizational development firm delivering workshops and certification programs. Comparable focus on workplace culture and leadership training at greater scale.
• Korn Ferry: Global organizational consulting firm with leadership development, talent management, and culture-change practices that overlap with RATA's project management and healthy workplace offerings.
• FranklinCovey: Global leadership and organizational effectiveness firm (7 Habits, etc.) selling workshops and training programs to enterprises. Comparable offering mix but operates at global scale with licensed content IP.
• Dale Carnegie & Associates: Global corporate training incumbent offering leadership, communication, and team-effectiveness courses delivered through local licensee trainers. Overlaps with RATA's workshop and course portfolio but at vastly greater scale.
• Center for Creative Leadership: Nonprofit leadership research and development organization delivering executive programs and customized leadership training. Comparable in focus on leadership and team effectiveness training.
• Development Dimensions International (DDI): Global leadership development and talent management firm offering workshops, coaching, and consulting. Overlaps with RATA's leadership and team-effectiveness practice area.

Direct peers

• Kaospilot: Danish 'creative business school' offering project-based learning in entrepreneurship and leadership; RATA team member Eva Rún trained there. Most directly comparable peer in terms of methodology, target audience (founders and team builders), and educational-event delivery model.

Others

• Icelandic Startups: Nonprofit hub supporting Icelandic founders through events, mentorship, and programming. RATA is a documented partner running entrepreneur-facing content; serves a related but distinct function in the ecosystem.

Regional players

• Stjórnvíðsi: Icelandic governance and leadership training organization partnering with RATA on shared offerings. Comparable regional training scope with specialization in board and governance education.
• Reykjavik University Executive Education: Iceland-based continuing education arm of Háskólinn í Reykjavík—a direct institutional partner of RATA. Offers overlapping management and leadership courses to the same Icelandic enterprise audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rata

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RATA