RATNADEEP RETAIL PRIVATE LIMITED

What RATNADEEP RETAIL PRIVATE LIMITED does

Ratnadeep Retail Private Limited is an Indian privately held supermarket chain founded in 1987 in Secunderabad, Telangana, and headquartered in Hyderabad. The company operates 170+ physical stores across three South Indian states — Telangana, Karnataka (since 2019), and Andhra Pradesh (since 2020) — and serves individual household consumers seeking daily groceries, fresh produce, FMCG products, dairy, frozen foods, health and beauty items, and imported foods. The business employs 6,000+ people and stocks more than 18,000 unique SKUs, with a stated base of 6,000+ monthly active customer families and a 4.2/5 Google rating across 4,251 reviews.

The company runs a multi-format retail strategy. Its core format is the neighborhood-focused Ratnadeep supermarket for monthly household shopping. The premium Ratnadeep Select format is a large-format experiential destination with 30% internationally sourced assortment, and Ratnadeep Express is a convenience-store variant for quick needs. The business also operates RD Click, an owned online grocery ordering and delivery platform. Private label brands extend the offering into higher-margin categories: 87 Gourmet (fox nuts, dry fruits), Bake Right (baking ingredients), Nectar (sweets), Taste Right (pasta), Deepagni (puja oil), and branded staples such as Basmati Rice and Chakki Atta. Distribution is direct-to-consumer through owned physical retail; no franchise, licensing, or B2B model is disclosed.

The revenue model is conventional unit-pricing retail across categories with no subscription, tiered, or contract-based components. Pricing is set at standard retail levels across leading national brands with varied price points and pack sizes. The company has not raised disclosed external funding, has no public listing, and is owned by private/founder interests. The firm continues to actively expand: in 2025 alone it opened at least nine new locations, including an airport store, a Bengaluru store, and multiple Hyderabad-area neighborhoods, while accumulating 20+ industry awards including the IRF Trusted Mark (the only grocery chain in South India holding this certification) and the 2025 FRO Retail Brand of the Year – Food & Grocery.

Name

RATNADEEP RETAIL PRIVATE LIMITED

Legal name

Ratnadeep Retail Private Limited

Website

https://ratnadeep.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ratnadeep Retail Private Limited is a privately held South Indian supermarket chain operating 170+ stores across Telangana, Karnataka, and Andhra Pradesh, serving household consumers with groceries, FMCG, fresh produce, and private label brands through neighborhood, premium, and convenience formats plus the RD Click online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Secunderabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail Sales - Physical Stores: Traditional brick-and-mortar retail revenue from selling groceries, FMCG products, beverages, dairy, frozen foods, fruits & vegetables, health & beauty products, imported foods, instant foods, and ready foods directly to consumers at store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Ratnadeep Retail Private Limited operates a network of 170+ supermarket stores across South India (Telangana, Karnataka, and Andhra Pradesh), selling groceries, FMCG products, dairy, frozen foods, fresh fruits and vegetables, health and beauty items, imported foods, and ready-to-eat products directly to end consumers. In addition to the core neighborhood supermarket format, the company operates the premium Ratnadeep Select large-format stores, Ratnadeep Express convenience outlets, the RD Click online grocery ordering platform, and a portfolio of private label brands including 87 Gourmet, Bake Right, Nectar, Taste Right, and Deepagni.

Product overview

Ratnadeep is a supermarket chain operated by Ratnadeep Retail Private Limited, offering two main store formats: (1) Ratnadeep - the core neighbourhood-focused supermarket with over 170+ stores across Telangana, Karnataka, and Andhra Pradesh, offering daily groceries and FMCG from national brands; (2) Ratnadeep Select - a premium large-format experiential destination with 30% internationally sourced products; (3) RD Click - online grocery ordering platform. The company also operates private label brands under sub-brands including 87 Gourmet (Fox Nuts, Dry Fruits & Nuts), Bake Right (baking powders), Ratnadeep Seasoning/Herbs, Nectar (sweets), Taste Right (pasta), Basmati Rice, Deepagni Puja Oil, and Chakki Atta. Store categories include Beverages, Cleaning & Sanitation, Dairy Products, Frozen Foods, Fruits & Vegetables, Groceries, Health & Beauty, Imported Foods, Instant Foods, and Ready Foods.

Differentiator

Problem solved

Functional benefit

Brands

• Ratnadeep Select: Premium retail destination featuring curated international products and brands, with 30% of assortment sourced internationally. Designed for discerning consumers seeking quality, authenticity, and global flavours.
• 87 Gourmet
• Bake Right
• Nectar
• Taste Right
• Deepagni

Products and services

• Ratnadeep Supermarket Format Core neighborhood-focused supermarket format offering daily groceries and FMCG products from leading national brands, serving individual households with monthly grocery needs.
• Ratnadeep Select Large-format experiential shopping destination featuring curated international products and brands, with 30% of assortment sourced internationally from leading global markets, targeting discerning consumers seeking quality and authenticity.
• RD Click Online grocery ordering platform that allows customers to purchase groceries online and have them delivered to their homes.
• Ratnadeep Express Convenience store format catering to quick, everyday shopping needs in neighborhood locations.
• 87 Gourmet (Fox Nuts and Dry Fruits) Private label brand offering flavoured fox nuts (makhana) in chatpata, tangy, and masaledaar variants, plus a premium collection of dry fruits and nuts.
• Bake Right Private label baking ingredient brand offering Cocoa Powder, Sprinklers, Icing Sugar, and Eggless Brownie Mix.
• Ratnadeep Seasoning and Herbs Private label range of seasonings and herbs including Pasta, Shawarma, Mixed Herbs, Caribbean Jerk BBQ, Mexicana Cheese, and Arabian Kafta variants.
• Nectar Sweets Private label traditional Indian sweet collection including Besan Laddoos and Soan Papdi.
• Taste Right Pasta Private label durum wheat semolina pasta available in Elbow, Fusilli, and Penne variants.
• Ratnadeep Basmati Rice Private label classic basmati rice with extra-long grains, finely aged for aroma and flavour.
• Deepagni Puja Oil Private label pure rice bran oil for everyday rituals and traditional prayers.
• Ratnadeep Chakki Atta Private label chakki (stone-ground) whole wheat atta blended for wholesome nutrition in making rotis.

Quantifiable outcome

• 4.2 out of 5 Google rating based on 4251 reviews
• +1 more outcomes

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves17 records

Expansion highlights4 records

Direct peers

• Spencer's Retail: Listed Indian supermarket chain operating neighborhood and premium grocery formats across India. Closely comparable store format, target customer, and product mix, though Spencer's is pan-India and currently smaller by store count than Ratnadeep.
• Star Bazaar (Trent Hypermarket): Trent (Tata Group) subsidiary operating large-format supermarkets in India. Comparable premium grocery positioning and store experience, with similar focus on curated assortment and private label.
• DMart (Avenue Supermarts): India's largest listed supermarket chain operating neighborhood-focused value retail stores selling groceries, FMCG, and general merchandise. Direct comparable on store format, customer segment, and merchandising model, though DMart is significantly larger and national in scope.
• BigBasket (Tata Digital): India's largest online grocery platform, now owned by Tata Digital. Comparable on grocery product mix and South India customer base, but competes primarily through e-commerce delivery versus Ratnadeep's physical-first model.
• More Retail (Aditya Birla Group): Indian supermarket chain (formerly More, now owned by Aditya Birla Fashion & Retail) operating neighborhood and hypermarket grocery formats. Comparable store format and customer targeting, with broader geographic spread and similar premium positioning.
• Nature's Basket (Godrej Agrovet): Premium grocery retail chain in India offering curated imported and gourmet products, comparable to Ratnadeep Select. Both target affluent urban consumers seeking differentiated assortment, though Nature's Basket is concentrated in Mumbai/Pune.

Broad incumbents

• Reliance Retail (Smart Bazaar / Smart Point): India's largest organized retailer by revenue, operating Smart Bazaar supermarkets along with broader formats (Reliance Fresh, JioMart). Competes in grocery retail nationally and in South India but offers a much wider portfolio including fashion, electronics, and digital services.
• JioMart (Reliance Retail): Reliance's online grocery platform competing on price and quick delivery in Tier-1/Tier-2 India, including South India. Comparable grocery assortment and customer segment, but pure-play digital versus Ratnadeep's hybrid model.

Regional players

• Heritage Foods: South India-based dairy and retail company with Heritage Fresh stores. Most direct regional competitor to Ratnadeep in Telangana and Andhra Pradesh, with overlapping customer base and complementary dairy supply chain.
• Lulu Hypermarket: UAE-based hypermarket chain expanding aggressively in India with large-format stores. Comparable on premium assortment and imported product range but larger store footprint and competing primarily in metro areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ratnadeepretail
• YouTubeyoutube.com/channel/UCr0JwfPyuQpcBlw20WHB-kw
• Facebookfacebook.com/Ratnadeepretail
• LinkedInlinkedin.com/company/ratnadeepforyou
• Instagraminstagram.com/ratnadeepforyou

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RATNADEEP RETAIL PRIVATE LIMITED