Rawhide Harley Davidson

What Rawhide Harley Davidson does

Rawhide Harley-Davidson is a privately-held authorized Harley-Davidson motorcycle dealership founded in 2010 and headquartered at 725 N Rawhide, Olathe, Kansas, serving the Kansas City Metro area. The company operates a single physical dealership location with approximately 55 employees and claims the largest new and pre-owned motorcycle inventory in the Kansas City Metro area, totaling 371 units (216 new and 155 used). Rawhide sells new Harley-Davidson motorcycles across the full OEM lineup including touring, cruiser, sportster, trike, and CVO models, alongside a multi-brand pre-owned selection featuring Indian, Yamaha, BMW, Honda, Kawasaki, and LiveWire units.

The business operates across five core revenue streams: new motorcycle sales, pre-owned sales, parts and accessories (genuine H-D parts and MotorClothes gear), authorized service and maintenance, and financing services facilitated through partnered lenders including Rider-to-Rider private party loans. Complementary revenue and customer-acquisition activities include a Riding Academy for new riders, NADA-based trade-in valuation, and a direct cash motorcycle buyback service operating in Kansas and Missouri. The go-to-market motion is direct-to-consumer via the physical dealership with online inventory browsing and lead capture on rawhideharley.com, supplemented by SMS (text club), email, social media, and a high-frequency event calendar (Bike Nights, demo days, themed parties). Customer engagement is reinforced through affiliation with the H.O.G. (Harley Owners Group) chapter, reinforcing the lifestyle-brand community dynamic characteristic of authorized Harley dealers.

Rawhide's competitive position rests on its authorized-dealer relationship with Harley-Davidson, the breadth of its inventory, and its community-driven retention model. Pricing is not publicly disclosed; vehicles typically require inquiry for price and financing is offered at terms such as 96-month/6.99% APR for Grand American Touring and CVO models. The company carries no disclosed debt, equity, or institutional investment and operates as an independent franchise dealer under the Harley-Davidson brand. No proprietary technology, AI/ML capabilities, or differentiated digital platform are disclosed, and the business model is characteristic of traditional full-service powersports retail.

Name

Rawhide Harley Davidson

Legal name

Rawhide Harley-Davidson

Website

https://rawhideharley.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rawhide Harley-Davidson is a privately-held authorized Harley-Davidson motorcycle dealership in Olathe, Kansas, serving the Kansas City Metro area with new and pre-owned motorcycle sales, parts, service, financing, and rider training. The 55-employee dealership claims the largest new and pre-owned inventory in its region.

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new Harley-Davidson motorcycles including Street Glide, Road Glide, Sportster, Tri Glide, and CVO models. Revenue generated from vehicle transactions with financing options available through partnered lenders.
2. Used Motorcycle Sales: Sale of pre-owned motorcycles including Harleys and other brands (Indian, Yamaha, BMW). Offers Certified Pre-Owned Harleys with warranty. Trade-ins accepted.
3. Parts & Accessories: Sale of Genuine Harley-Davidson parts, MotorClothes gear including helmets, boots, t-shirts, and accessories. Also offers customization and accessorized bike builds.
4. Service & Maintenance: Authorized Harley-Davidson service department providing maintenance, repairs, and custom work. Extended service hours available.
5. Financing Services: Motorcycle loan financing through partnered lenders. Offers pre-approval process, credit applications, and various financing terms. Also provides insurance and Rider-to-Rider private party loans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rawhide Harley-Davidson is an authorized Harley-Davidson franchise dealership that sells new and pre-owned Harley-Davidson motorcycles (Street Glide, Road Glide, Sportster, Tri Glide, CVO models) along with multi-brand pre-owned units. The dealership provides the full ownership ecosystem including motorcycle financing through partnered lenders, authorized service and repairs, genuine Harley-Davidson parts and MotorClothes apparel, motorcycle trade-ins and cash buybacks, and Riding Academy training programs.

Product overview

Rawhide Harley-Davidson is a Harley-Davidson motorcycle dealership offering a comprehensive portfolio of products and services centered on motorcycle sales, financing, and support. The core offering consists of new Harley-Davidson motorcycles (touring, cruiser, sportster, adventure, and trike models) and pre-owned motorcycles from Harley-Davidson and other brands. The dealership provides complementary services including motorcycle financing and pre-approval, trade-in valuation via NADA Guide, authorized Harley-Davidson service and genuine parts/accessories, riding instruction through Riding Academy, and direct motorcycle buyback. The product portfolio is organized around the motorcycle sales lifecycle: acquisition (new/pre-owned sales, trade-ins, cash offers), financing (in-house and rider-to-rider loans, insurance), ownership support (service, parts, MotorClothes apparel), and education (riding training).

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles Brand-new Harley-Davidson motorcycles including touring, cruiser, Sportster, adventure, and three-wheel (Tri Glide, Freewheeler) models sold at full MSRP with full manufacturer warranty coverage. Stock includes 2024-2026 model year Harley-Davidson motorcycles.
• Pre-Owned Motorcycles Pre-owned and Certified Pre-Owned motorcycles from Harley-Davidson and other brands including Honda, Indian Motorcycle, Kawasaki, Yamaha, BMW, and LiveWire, with various warranty options. Inventory includes 155 pre-owned units from 2007 onward.
• Featured Pre-Owned Bike Specials Curated selection of pre-owned Harley-Davidson motorcycles offered at promotional pricing and special offers, currently featured as the Black & Orange Pre-Owned Tag Sale.
• Harley-Davidson Motorcycle Financing Motorcycle loan financing and pre-approval services offered through partnered lenders for Harley-Davidson purchases, including options for buyers with various credit situations and rider-to-rider private party loans. Available terms include 96-month financing at 6.99% APR (30% down) on Grand American Touring and CVO models and 84-month terms on Sport, Cruiser and Adventure models.
• Motorcycle Service & Parts Authorized Harley-Davidson service department providing maintenance, repairs, and custom work, plus sale of genuine Harley-Davidson parts, accessories, and MotorClothes gear including helmets, boots, apparel, and gifts. Service department operates 9:00 AM - 7:00 PM.
• Trade-In Valuation Service NADA Guide-based motorcycle trade-in appraisal service allowing customers to value their current motorcycle before trading or selling to the dealership.
• Motorcycle Sell/Cash Offer Direct cash purchase service through which the dealership buys motorcycles in the Kansas and Missouri areas with trade appraisal options.
• Riding Academy Motorcycle riding instruction and training programs for new riders to learn and develop riding skills, offered through the dealership's Riding Academy.
• Motorcycle Insurance Motorcycle insurance offerings provided through Harley-Davidson Financial Services (HDFS) for customers purchasing motorcycles from the dealership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harley-Davidson Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Harley-Davidson dealer representing the brand. Has access to full H-D model lineup including exclusive CVO models, genuine parts, and factory support. Part of the official Harley-Davidson dealer network with access to national promotions and H.O.G. membership benefits.

Scale indicators2 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/rawhide-harley-davidson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawhide Harley Davidson