Rawlins

Name

Rawlins

Legal name

Rawlins Academy

Website

https://rawlins.embracemat.org

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Quorn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. State Education Funding: Government-funded academy receiving per-pupil funding from the Department for Education through the Embrace MAT trust structure

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rawlins Academy is a state-funded secondary school and Sixth Form located in Quorn, Leicestershire, delivering Key Stage 3, Key Stage 4 (GCSE), and Key Stage 5 (A-Level) education to students aged 11-18. The school provides a full academic curriculum, careers guidance, pastoral support, SEND provision, and extra-curricular enrichment as part of the Embrace Multi-Academy Trust.

Product overview

Rawlins Academy is a secondary school and sixth form institution offering educational services across Key Stage 3 (Years 7-9), Key Stage 4 (Years 10-11), and Key Stage 5/Sixth Form (Years 12-13). The school provides a comprehensive curriculum, careers guidance, and student welfare services. It is part of the Embrace Multi-Academy Trust (MAT).

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary School Education (Years 7-11) Full-time secondary education for students aged 11-16, covering the Key Stage 3 and Key Stage 4 (GCSE) curriculum with academic challenge, exam preparation, and personal development. Aimed at students in the Leicestershire catchment area.
• Sixth Form Education (Years 12-13) A-Level and equivalent post-16 education for students aged 16-18, including university preparation, apprenticeship guidance, careers support, and bridging work between year groups. Features small class sizes and a dedicated Sixth Form team.
• A-Level and GCSE Curriculum Programmes Structured academic curriculum spanning KS3, KS4 (GCSE), and KS5 (A-Level) subjects, including core and optional subjects across sciences, humanities, languages, arts, and vocational pathways.
• Careers Guidance and Work Preparation Careers education and guidance service covering the Gatsby Benchmarks, including university preparation, apprenticeship pathways, labour market information, and work experience opportunities such as the British Army workshop programme.
• SEND (Special Educational Needs) Support Specialised educational support and accommodations for students with Special Educational Needs and Disabilities, providing inclusive education and tailored learning plans across both secondary and Sixth Form phases.
• Facilities Hire and Community Lettings Hiring of school facilities (sports halls, classrooms, etc.) to community groups and external organisations for events, sports, and meetings.

Quantifiable outcome

• Students making more progress than most (Above Average rating in DfE performance tables)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• British ArmyminorStrategic or Co-development Partner · 24 April 2024Delivered full day of workshops including rock climbing, mechanical challenges, reaction-based activities, archery, physical training, and ration cooking for Year 10 students unable to secure external work experience. Included careers presentation on Army opportunities.
• MP Jeevan SandherminorOthers · 24 February 2024Local MP met with students during Sixth Form trip to Houses of Parliament to answer questions and share insight into parliamentary life.
• Embrace Multi-Academy Trust (MAT)coreOthersRawlins Academy is part of the Embrace MAT network of schools, sharing governance, resources, and educational best practices across the trust.
• Leicester and Leicestershire Enterprise Partnership (LLEP)coreStrategic or Co-development PartnerPartnership with LLEP and Enterprise Advisor Network to develop students' knowledge of the world of work and local labour market opportunities.
• Futures (Careers Service)coreStrategic or Co-development PartnerPartnership with Futures to distribute labour market information to careers professionals and students.
• UCAScoreTechnology or IntegrationStudents apply for higher education through the UCAS system, paying the application fee and receiving academy references for university applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• United Learning: Large multi-academy trust running state-funded and independent schools across England. Operates the same MAT-based governance and shared-services model as Embrace MAT, providing a useful reference for trust-level operational leverage and risk distribution.
• Harris Federation: One of the largest multi-academy trusts in England, operating dozens of primary and secondary academies. Provides a broader-incumbent benchmark on MAT governance, scale economics, and secondary-academy operating performance versus a single-academy school like Rawlins.
• Oasis Community Learning: National multi-academy trust with secondary and primary academies using a hub-and-spoke MAT structure similar to Embrace MAT. Relevant as a broader incumbent for comparing governance, centralisation benefits, and DfE performance across multiple sites.

Direct peers

• West Bridgford School: High-performing state secondary school and Sixth Form in West Bridgford, Nottingham. Comparable on DfE performance profile, Sixth Form breadth, and catchment-driven admissions, serving as a relevant aspirational benchmark for Rawlins.
• De Lisle College: Catholic voluntary academy secondary school and Sixth Form in Loughborough. Highly comparable to Rawlins in student age range, curriculum, and feeder dynamics, and is one of the most direct competitors for North Leicestershire families.
• East Leake Academy: Academy secondary school with Sixth Form in Rushcliffe, Nottinghamshire. Similar in size, operating model, and state-funded MAT-style governance, making it a relevant peer for enrolment scale, curriculum breadth, and DfE performance.
• Humphrey Perkins School: State secondary school in Barrow upon Soar, immediately adjacent to Rawlins' catchment. Directly competes for the same demographic and offers a similar secondary and post-16 proposition, making it a strong operational benchmark.
• Loughborough Grammar School: Independent school in Loughborough, geographically co-located with Rawlins. Operates a different funding model but directly competes for high-attaining students in the same North Leicestershire demographic, particularly at Sixth Form level.
• Charnwood College: State-funded secondary school and Sixth Form located in nearby Loughborough, Leicestershire. Directly comparable to Rawlins in catchment-driven admissions, KS3–KS5 curriculum offering, and competitive positioning for the same North Leicestershire demographic.
• The Becket School: Catholic voluntary academy secondary and Sixth Form in West Bridgford, Nottingham. Comparable in faith-school ethos, broad A-Level offering, and high-performing state-sector positioning, providing a useful benchmark for post-16 outcomes and DfE metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rawlins_academy
• LinkedInlinkedin.com/company/rawlins-embracemat

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawlins