Rec Music

What Rec Music does

Rec Music is a privately held, founder-operated music school established in 2010 in the Recreio dos Bandeirantes neighborhood of Rio de Janeiro, Brazil, by Rodrigo Fajardo, who took over the student base from the original founder Terezinha upon her retirement. The school operates two small physical units — one at Av. das Américas, 15.000 - Lj. K in Recreio and a second in Duque de Caxias — and also delivers lessons online, allowing enrollment beyond Rio de Janeiro.

The core product is structured, semester-based music education across eight instruments (Violão, Guitarra, Piano e Teclado, Bateria, Violino, Cavaquinho, Baixo Elétrico) and vocal training (Canto), plus two specialized children's programs (Musicalização Infantil for ages 3-6 and Instrumento e Canto Infantil for ages 5+) and advanced Cursos de Extensão for genre specialization. Most instrument courses follow an 8-semester curriculum taught through a practical methodology that integrates theory into playing students' preferred repertoire rather than abstract exercises. There is no proprietary technology platform; the technical stack is limited to a standard website with a contact form, blog, and WhatsApp integration, and the school organizes periodic student performances (Rec Music Show) as both pedagogy and marketing.

Rec Music generates revenue through recurring semester tuition for individual, duo, and small-group lessons, with pricing undisclosed and set through direct contact via WhatsApp or phone. A free experimental lesson is offered to prospective students. Go-to-market is direct-to-consumer, relying on Instagram, the school's blog, word-of-mouth, and student showcases rather than paid acquisition. The school serves a diversified mix of age segments (children, teenagers, adults) with no enterprise or B2B customers, and operates with 1-10 employees under sole proprietor ownership with no external funding or parent company.

Name

Rec Music

Legal name

Rec Music

Website

https://recemusica.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Rec Music is a privately held music school in Rio de Janeiro, Brazil, founded in 2010 and owner-operated by Rodrigo Fajardo. It delivers semester-based in-person and online lessons across eight instruments, voice, and children's music programs across two physical units.

Ownership category

akta.pro rank

Product category

Music Education Services

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAAAE

Music Instruction (Instrumental & Vocal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAMANAB

Private Voice Lessons (Vocal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAI

Online / Virtual Music Instruction & Platforms

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

Keywords

• Music education
• Instrument lessons
• Vocal training
• Children's music
• Online music school

Headquarters

HQ city

Rio De Janeiro, Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Music Course Tuition: Rec Music generates revenue through recurring tuition fees for music courses. Courses are offered in various formats including individual lessons, duo lessons, and group lessons for children (Musicalização Infantil). The school offers regular semester-based courses typically lasting 8 semesters for most instruments, extension courses for advanced topics, and special programs for children.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rec Music is a private music school operating in Rio de Janeiro that delivers individual, duo, and group lessons in multiple instruments (acoustic and electric guitar, piano/keyboard, drums, violin, cavaquinho, electric bass) and vocal training, plus specialized early-childhood music awareness programs. Courses follow an 8-semester structured curriculum with practical methodology that integrates theory into playing students' preferred songs, and are offered both in-person at two physical units and online.

Product overview

Rec Music is a music school offering structured courses in multiple instruments and voice training. The core portfolio includes individual and group lessons for Violão (acoustic guitar), Guitarra (electric guitar), Canto (voice), Piano e Teclado (piano/keyboard), Bateria (drums), Violino (violin), Cavaquinho (Brazilian small guitar), and Baixo Elétrico (electric bass). The school also provides specialized children’s programs: Musicalização Infantil (ages 3-6) and Instrumento e Canto Infantil (ages 5+), as well as advanced Cursos de Extensão for specialized musical studies. Lessons are available in both in-person and online modalities, and the school operates two physical locations in Rio de Janeiro (Recreio and Caxias).

Differentiator

Problem solved

Functional benefit

Products and services

• Violão (Acoustic Guitar) Course Individual and duo acoustic guitar lessons following an 8-semester structured curriculum emphasizing practical playing and repertoire based on Brazilian and international popular music; designed for students who want to learn acoustic guitar.
• Guitarra (Electric Guitar) Course Individual and duo electric guitar lessons with an 8-semester program focused on practical methodology and development of individual playing style; targeted at students seeking electric guitar instruction.
• Canto (Singing / Vocal Technique) Course Vocal training course focused on interpretation, psychological and scenic construction, breathing control, phonetics, vocal resonance, and repertoire selection; for students wishing to develop singing skills.
• Piano e Teclado (Piano and Keyboard) Course Piano and keyboard lessons with accessible methodology enabling students to play famous melodies from Brazilian and international popular music from the first lesson, with advanced studies in technique, harmony, and improvisation; for aspiring pianists and keyboardists.
• Bateria (Drums) Course Drum lessons using a dynamic methodology emphasizing practical playing, designed to be stimulating and engaging; targeted at students interested in learning drums.
• Violino (Violin) Course Violin instruction using internationally recognized methods such as Suzuki and Sitt, covering orchestral repertoire and band applications; for students learning violin.
• Cavaquinho Course Small Brazilian four-string guitar lessons with an 8-semester practical curriculum based on Samba and Choro repertoire; targeted at students interested in cavaquinho.
• Baixo Elétrico (Electric Bass) Course Electric bass lessons with an 8-semester program emphasizing groove and practical technique across all musical styles; positioned as the link between rhythm and harmony in a band, for aspiring bassists.
• Musicalização Infantil (Early Childhood Music Awareness) Music awareness program for children aged 3 to 6, delivered in small groups of up to 3 students, designed to develop rhythmic instinct, hearing, emotion, and creative intelligence through games and interactive activities.
• Instrumento e Canto Infantil (Children's Instrument and Voice) Instrument and singing lessons tailored for children from age 5, using age-appropriate didactics and a carefully selected repertoire to maintain motivation and ensure joyful, structured learning.
• Cursos de Extensão (Advanced Extension Courses) Advanced courses focused on specific topics and deep knowledge within chosen musical genres, aimed at making students specialists in techniques and performances related to their preferred style.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• School of Rock: Global franchised music school offering in-person instrument and vocal lessons across a multi-instrument curriculum plus performance-based pedagogy. Directly comparable to Rec Music's in-person, multi-instrument, performance-driven model, but at much larger scale with a franchise/brand-driven structure.
• Berklee Online: Online extension of Berklee College of Music offering instrument, voice, theory, and music production courses globally. Comparable to Rec Music's online modality and extension courses for advanced hobbyist students seeking deeper musical study.

Direct peers

• Sonata Escola de Música: Brazilian music school chain offering individual and group lessons in multiple instruments and voice across several physical units in Brazil. Direct competitor to Rec Music's core in-person lesson business within the same Brazilian market and similar target customer.
• Yousician: Global app-based platform for self-paced instrument (guitar, piano, bass, ukulele) and voice lessons. Direct competitor to Rec Music's online modality, serving hobbyist learners seeking practical, song-based instruction.
• Fender Play: Subscription-based online video lesson platform focused on guitar, bass, and ukulele from the iconic instrument brand. Direct competitor to Rec Music's Violão, Guitarra, and Baixo courses for online learners globally.
• Simply Piano / Simply Guitar (JoyTunes): Mobile app offering instrument-specific lessons (piano, guitar, bass) with a song-based, practical methodology aimed at hobbyist and beginner students. Closely comparable to Rec Music's learn-by-playing-songs philosophy and competes for the same online lesson segment.

Regional players

• EMESP Tom Jobim (Escola de Música do Estado de São Paulo): Major Brazilian public music school offering structured multi-instrument and vocal programs across classical and popular genres. Comparable curriculum structure to Rec Music's 8-semester programs but operates in São Paulo (a different region) and at much larger institutional scale.
• Escola de Música Villa-Lobos: Long-established Brazilian music school in Rio de Janeiro offering instrument, vocal, and theory instruction. Regional peer operating in the same city as Rec Music with a broader conservatory-style curriculum and government-affiliated structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=Vampire+Rec+Music
• Instagraminstagram.com/recmusic
• LinkedInlinkedin.com/company/rec-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rec Music