Ray White Rockingham - Baldivis

What Ray White Rockingham - Baldivis does

Ray White Rockingham Baldivis is a privately owned franchise office of the Ray White Group, one of Australasia's largest real estate networks (parent operating since 1902). The office operates from 64 Clyde Avenue, Baldivis, Western Australia, and serves the Rockingham-Baldivis corridor including Baldivis, Rockingham, Port Kennedy, Waikiki, Warnbro, Safety Bay, Shoalwater, Secret Harbour, Golden Bay, Karnup, Byford, and Hillman. Its stated core business is residential real estate sales, rental property management, property appraisals, and referrals to Loan Market for home loan brokerage. There are 22 employees, with the office run by the 'Corby' franchisee principal (per the [email protected] email domain), and named agents include Kelly Savin, Kris Hooper, and Eli Sheridan.

The business model is the traditional transaction-based Australian real estate agency structure: revenue is generated from commissions on residential property sales (and a smaller recurring stream from rental property management fees). The agency handled 368+ property sales in the trailing 12 months according to its sold-property listings. Product surface includes core services (property sales, property management and rentals), an add-on property appraisal offering, and a partner service for home loan referrals through Loan Market. Distribution is direct through licensed agents supported by Ray White's national listings platform; technology is largely the standard Ray White website stack plus a tapi.app chatbot for maintenance requests. The agency indicates compliance with AUSTRAC AML/CTF obligations, including Customer Due Diligence processes for regulated real estate services.

Operationally, customer segments are predominantly individual residential buyers, sellers, landlords, and tenants (with a sub-segment of property investors and DHA-related defence housing). The agency uses a mix of digital marketing (website, Facebook) and traditional real estate tactics (open for inspections, auctions) for acquisition. There is no proprietary technology, no SaaS or platform play, and no AI/ML capability disclosed. The strategic posture is best characterized as a mature local franchise extracting yield from a strong parent brand and a stable WA residential housing market.

Name

Ray White Rockingham - Baldivis

Legal name

Rockingham Baldivis

Website

https://raywhitecbr.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Rockingham Baldivis is a franchise real estate agency in Baldivis, Western Australia, providing residential sales, property management, rentals, and appraisals across the Rockingham-Baldivis corridor under the Ray White brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate services
• Property management rentals
• Real estate sales agency
• Property appraisals
• Home loan referrals

Headquarters

HQ city

Baldivis

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate agency model generating revenue through commissions on residential property sales and rental transactions.
2. Property Management: Property management services for rental properties, including tenant placement and ongoing property administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ray White Rockingham Baldivis is a local real estate franchise office providing residential property sales services (listing, auctions, open inspections, settlement support) and property management/rental services (tenant placement, lease management, rent collection, maintenance coordination) for homeowners, buyers, tenants, and investors in the Rockingham and Baldivis corridor of Western Australia. It also offers free property appraisals and a home loan referral arrangement with Loan Market mortgage brokers.

Product overview

Ray White Rockingham Baldivis is a real estate franchise offering residential property services, including property sales, property management and rentals, property appraisals, and home loan referrals. The company operates as a local franchise of the Ray White Group, providing buy, sell, rent, and lease services across the Rockingham and Baldivis areas in Western Australia. The core service is residential real estate transactions, supplemented by property management, appraisal services, and a referral partnership for home loans through Loan Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Residential property sales services including listing properties for sale, conducting open inspections, facilitating auctions, and managing the sales process from appraisal to settlement for homeowners and buyers in the Rockingham-Baldivis corridor.
• Property Management and Rentals Rental property management services including tenant sourcing, lease management, rent collection, property maintenance coordination, and end-of-lease processes for landlords and tenants in the local area.
• Property Appraisal Free property valuation service for sellers and property owners to determine current market value before listing or refinancing, used as a lead-generation offering for the sales business.
• Home Loans Referral Referral service to Loan Market mortgage brokers who provide home loan products and financing solutions for property purchasers, offered via a mutual referral partnership.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Loan MarketminorGTM or Marketing PartnerReferral partnership with Loan Market mortgage brokers. The website includes Loan Market branding and links for mortgage broker referrals, suggesting a formal referral arrangement where the agency directs home loan inquiries to Loan Market brokers who work with clients to find suitable financing options.
• Ray White GroupcoreChannel Partner/ Reseller/ DistributorFranchise relationship with Ray White Group, Australia's largest real estate brand. The agency operates under the Ray White franchise banner, accessing the group's brand, technology platform, marketing resources, and national listings network.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Domain Group: Australian residential property portal that drives listing leads to agencies like Ray White Rockingham Baldivis. Not a direct competitor for agency services but a critical ecosystem dependency for buyer and seller acquisition.

Direct peers

• First National Real Estate: Australian cooperative-style real estate network with offices in WA. Comparable residential sales and property management offering under a recognized national brand.
• Century 21 Coast & Country: Other major real estate franchise operating in the Rockingham/Baldivis corridor. Competes directly for listings, buyers, and management mandates using a parallel franchise brand and commission-based model.
• LJ Hooker Baldivis: Local LJ Hooker franchise competing head-to-head in the same Baldivis/Rockingham suburbs. Operates the same residential sales, rental, and management model under a competing national franchise banner, making it the closest like-for-like comparison.
• Professionals Real Estate (Rockingham): Mid-sized Australian real estate franchise group with offices across WA. Directly comparable franchise model and customer base in suburban WA.
• Harcourts WA: Australian real estate franchise network with offices in the Perth southern corridor. Comparable franchise structure, services, and customer segments.
• RE/MAX Western Australia: International franchise network with WA franchisees offering residential sales, rentals, and management. Same customer base and commission-driven revenue model.

Broad incumbents

• McGrath Estate Agents: Listed Australian residential real estate brand with a network of franchised offices. Comparable core service offering (residential sales and management) but broader geographic footprint and stronger premium positioning.
• Ray White Group (parent): National franchisor of the subject company. While not a direct local competitor, its network-wide strategy, fee structure, and platform investments directly shape the unit economics of this franchise.
• Belle Property: Australian boutique residential real estate brand competing in the premium and mid-market segments. Overlaps in service mix (sales, management, appraisals) and franchise delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RayWhiteCorbyCo
• LinkedInlinkedin.com/company/raywhiterockinghambaldivis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Rockingham - Baldivis