R&CTI BV

What R&CTI BV does

Schmetterling International GmbH & Co. KG is a private, owner-managed German limited partnership headquartered in Obertrubach-Geschwand, Bavaria, that self-describes as Europe's largest independent tourism sales organization. The company operates a channel-partner business model targeting travel agencies of all sizes, from newcomers to established operators, who join the network to access competitive supplier terms, brand affiliation, and the Go-Suite software platform while retaining their operational independence. Go-Suite is the company's core product: a web-based, integrated software platform that consolidates consultation, booking, and administration workflows on a single coordinated system, with TeamViewer used for customer support. The platform's stated differentiation is interoperability across the full agency workflow rather than point solutions.

Revenue is generated on a subscription/recurring basis through partner agreements, where member travel agencies pay for access to the software and the commercial benefits of the network. Go-to-market is direct: agencies apply to become partners via the corporate website, access the platform through a dedicated partner portal (app.schmetterling-argus.de), and are supported through multi-language content (English, Dutch, Polish) and active social channels on Facebook, Instagram, and YouTube. The geographic footprint is Europe-focused with a German primary market. No revenue figures, headcount, founding date, funding rounds, M&A activity, or leadership changes are disclosed in the available source material, which limits the granularity of financial and growth analysis.

Name

R&CTI BV

Legal name

Schmetterling International GmbH & Co. KG

Website

https://rctibv.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmetterling International GmbH & Co. KG is a private, owner-managed German tourism sales organization that operates a channel-partner program for European travel agencies, providing competitive supplier terms, brand affiliation, and the integrated Go-Suite web-based software platform covering consultation, booking, and administration.

Ownership category

akta.pro rank

Product category

Travel Agency Software

NAICS

Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Travel agency software
• Tourism sales organization
• Booking management platform
• Travel partner network
• Web-based booking systems

Headquarters

HQ city

Obertrubach-Geschwand

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Travel Agency Services and Software: Schmetterling acts as a total provider for travel agencies, offering integrated software solutions alongside their sales organization services. The company provides competitive terms and a strong brand for their partner travel agencies, generating revenue through service provision to the travel agency network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schmetterling International operates as a total provider for travel agencies, offering partner access to its go-suite software platform—web-based, integrated systems covering consultation, bookings, and administration. The company combines a partner sales organization model with the unified go-suite software, granting travel agencies competitive supplier terms and brand support while preserving their independence.

Product overview

Schmetterling International operates as a unified platform-plus-modules offering for travel agencies. The core product is Go-Suite, a web-based integrated software solution that covers consultation, bookings, and administration workflows. The company positions itself as a total provider for travel agencies, uniting the entire world of tourism under one roof with integrated software systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-Suite Web-based, integrated software platform for travel agencies covering consultation, bookings, and administration. All systems are web-based, integrated on a single platform, and coordinated with each other. Sold to partner travel agencies under the Schmetterling sales organization framework.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Travel Agencies (Partner Network)coreChannel Partner/ Reseller/ DistributorSchmetterling's core business model centers on partnerships with travel agencies. The company positions itself as a total provider for travel agencies, offering competitive terms, a strong brand, and integrated software solutions. Partners remain independent while benefiting from the Schmetterling community and collective strength. The company explicitly states it welcomes all travel agencies regardless of whether they are newcomers or established agencies.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Amadeus IT Group: One of the world's largest travel technology providers, offering GDS, agency IT solutions (including Altéa), and corporate booking tools. Overlaps with Schmetterling's go-suite in travel agency mid/back-office functionality but operates at much greater scale and breadth as a global incumbent.
• Sabre Corporation: Major global GDS and travel technology provider serving airlines, hotels, and travel agencies. Comparable to Schmetterling in offering agency IT solutions (Sabre Red, Travel Network), though as a much larger public incumbent spanning the full travel distribution stack.
• TUI Group: Europe's largest integrated tourism group with tour operator, hotel, airline, and retail agency operations. Touches Schmetterling's world through agency distribution and tour packages, though TUI is primarily a vertically integrated tourism conglomerate rather than a B2B cooperative for independent agencies.

Direct peers

• RTK Group: German travel agency cooperation/consortium offering independent agencies collective marketing, technology, and supplier terms. The closest analog to Schmetterling's European cooperative model, with both firms serving German-speaking travel agencies through partnership structures.
• Travelport: Global travel technology company providing distribution, mid/back-office, and booking tools to travel agencies worldwide. Directly comparable to Schmetterling's go-suite platform on the software/distribution side, though serving a broader global agency base rather than a European cooperative.
• AERTiCKET: German airline ticket consolidator and technology provider serving travel agencies with competitive fares and booking tools. Comparable to Schmetterling's go-suite platform in providing B2B air ticketing and administrative technology to independent travel agencies in the DACH market.

Regional players

• DER Touristik: Major German tour operator and travel services group with a network of owned and franchise travel agencies. Comparable to Schmetterling in serving the German travel agency ecosystem, though operating more as an integrated tour operator than a software-enabled cooperative.
• FTI Group: German tour operator and travel group with significant agency distribution. Comparable to Schmetterling in the German tourism ecosystem, though focused on operating its own travel brands rather than enabling independent agencies through a cooperative/technology model.

Emerging players

• HolidayCheck Group: German-speaking online travel platform offering hotel reviews, booking, and package holidays. Partially comparable to Schmetterling as it sits at the intersection of travel technology and the DACH market, though it competes more directly with travel agencies than it enables them.

Others

• Booking.com: World's largest online travel agency. Thematically connected to Schmetterling's travel agency ecosystem as a major disintermediation force, representing the structural pressure that traditional travel agencies (and therefore Schmetterling's partner network) face.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SchmetterlingKoop
• Facebookfacebook.com/schmetterling.international
• Instagraminstagram.com/schmetterling.international
• LinkedInlinkedin.com/company/r&cti-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&CTI BV