Regional Development Australia Murray

What Regional Development Australia Murray does

Regional Development Australia Murray (legal entity RDA Murray Pty Ltd) is a non-profit regional development organisation headquartered in Albury, New South Wales, and one of 52 federally constituted RDAs in the Australian Government's national RDA Network. It covers nine Local Government Areas along the NSW side of the River Murray — Albury City, Balranald, Berrigan, Edward River, Federation, Greater Hume, Murray River, Snowy Valleys, and Wentworth shires — and serves as the formal bridge between those communities and local, state, and federal government.

RDA Murray's service portfolio is organised into six core offerings rather than a technology product platform: PLAN by RDAM (regional planning support), The Welcome Experience (free concierge relocation service for essential workers, funded by NSW Government's Essential Worker Attraction Program through 2025/26), COLLECTIVE (a regional collaboration initiative), Grants Hub (a self-serve funding information portal), Disaster Support (emergency and recovery assistance for bushfire-affected and other communities), and the Designated Area Migration Agreement (DAMA) programme supported by Subclass 491 and 494 skilled visa pathways. No proprietary technology stack, AI/ML capability, or software platform is disclosed; the technology field is explicitly marked not applicable for this non-profit entity. REMPLAN provides third-party economic analysis and modelling used at events.

The business model is government-funded rather than commercial. Core revenue flows from a 4.5-year Australian Government funding agreement under the refreshed RDA Charter, supplemented by NSW Government programme contracts and modest professional services consulting to government and organisational clients. Newsletter subscription collection is also listed as a recurring stream but is not a material revenue driver. The organisation is governed by a 12-person board (refreshed 1 July 2025 under new Chair Kylie King, appointed 1 April 2025) and led by CEO Sarimah Hellyer (commenced October 2024). Customer segments span local councils, regional businesses, essential workers (healthcare, education, police, ambulance, aged care, disability, early childhood, veterinary), and skilled migrants.

Name

Regional Development Australia Murray

Legal name

RDA Murray Pty Ltd

Website

https://rdamurray.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional Development Australia Murray is a non-profit, federally-funded regional development body serving nine Local Government Areas along the NSW side of the River Murray, delivering workforce attraction, skilled migration, grants facilitation, planning, and disaster recovery services to councils, businesses, essential workers, and migrants.

Ownership category

akta.pro rank

Product category

Regional Development Services

NAICS

Administration of Urban Planning and Community and Rural Development (925120)

akta.pro primary industry

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)

Keywords

• Regional development services
• Economic development consulting
• Workforce attraction programs
• Skilled migration services
• Grant funding support

Headquarters

HQ city

Albury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding and Contracts: RDA Murray receives funding from Australian Government through a 4.5-year funding agreement, working under the RDA Network of 52 RDAs across Australia. Additional funding comes from NSW Government programs such as The Welcome Experience (Essential Worker Attraction Program).
2. Consulting Services: RDA Murray provides consulting services to clients including government bodies and organisations that engage them for regional development consulting.
3. Newsletter Subscriptions: The organisation collects newsletter subscriber information and provides ongoing information about RDA Murray activities and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Regional Development Australia Murray is a non-profit organisation that supports partnerships between local communities and government across nine Local Government Areas along the NSW side of the River Murray. It delivers a portfolio of programs including workforce attraction (The Welcome Experience), regional planning (PLAN by RDAM), grants information and support (Grants Hub), disaster recovery assistance, skilled migration pathways (DAMA), and regional collaboration (COLLECTIVE).

Product overview

Regional Development Australia Murray is a non-profit organization that provides a portfolio of regional development services rather than a traditional product platform. Key offerings include: PLAN by RDAM for regional planning support; The Welcome Experience, a free concierge service for essential workers; Grants Hub for funding access; COLLECTIVE for regional collaboration; Disaster Support for emergency recovery; and Designated Area Migration Agreement (DAMA) services for skilled migration. These services work together to support partnerships between local communities and government across Local Government Areas along the NSW side of the River Murray.

Differentiator

Problem solved

Functional benefit

Products and services

• The Welcome Experience A free concierge service helping essential workers (healthcare, education, emergency services, aged care, disability support, early childhood education) and their families relocate to the Murray region, providing support with housing, childcare, partner employment, and community connections. Delivered by Local Connectors across Albury, Federation, and Greater Hume regions.
• PLAN by RDAM

Quantifiable outcome

• 76.19% of regional businesses surveyed reported difficulty finding suitable staff
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• NSW GovernmentcoreStrategic or Co-development PartnerNSW Government partners with RDA Murray through multiple programs including The Welcome Experience (Essential Worker Attraction Program), skilled migration programs, and infrastructure funding. Minister for Regional Development officially launches RDA Murray's Strategic Plans.
• Australian GovernmentcoreStrategic or Co-development PartnerAustralian Government provides core funding through 4.5-year funding agreement and refreshed RDA Charter. Assistant Minister for Regional Development oversees the national RDA Network of 52 RDAs including RDA Murray.
• Gateway HealthcoreStrategic or Co-development PartnerGateway Health partners with RDA Murray to deliver the 'Welcoming Communities' event and support services for migrants and new arrivals in the region.
• Work Transit AlliancecoreStrategic or Co-development PartnerFormal collaboration between Workforce Australia Local Jobs Program regions of Murray Riverina to improve transport access to jobs in the region.
• Regional Development Australia NetworkcoreStrategic or Co-development PartnerRDA Murray is part of the national network of 52 RDAs across Australia working collaboratively on regional development issues and sharing best practices.
• BusinessNSW Murray-RiverinamajorStrategic or Co-development PartnerPartner in border economic development collaboration addressing NSW-Victoria border closure impacts and regional economic recovery.
• Murray Regional TourismmajorStrategic or Co-development PartnerTourism partner in regional economic development initiatives and advocacy for Murray region.
• Riverina and Murray Joint Organisations of CouncilsmajorStrategic or Co-development PartnerCollaborative body representing local councils in regional advocacy and economic development planning.
• The Murray CollectivemajorStrategic or Co-development PartnerCOLLECTIVE is a collaborative initiative led by RDA Murray for regional development and community support.
• Department of Regions NSWcoreStrategic or Co-development PartnerGovernment department working with RDA Murray on economic development initiatives and regional investment opportunities.
• nbn LocalmajorStrategic or Co-development PartnerPartner in regional broadband investment, upgrades and digital connectivity initiatives for regional businesses.
• Australian Government Home Affairs Cyber Security Outreach TeamminorStrategic or Co-development PartnerGovernment team providing cybersecurity education and awareness for local businesses and organisations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• REMPLAN: Economic analysis and data modelling provider that partners with RDA Murray on regional economic analysis and business engagement. Serves as an enabling technology/insight partner to RDA Murray's regional intelligence role rather than a direct competitor.
• Regional Capitals Australia: National alliance of regional cities that RDA Murray's Chair (Kylie King) previously chaired, advocating for regional capital city policy priorities. Related advocacy-oriented organisation with overlapping stakeholder base.
• BusinessNSW: Peak industry body representing NSW businesses that partners with RDA Murray on regional economic development and border economic recovery initiatives. Provides a complementary, broader-scope industry advocacy angle rather than direct service competition.

Direct peers

• Riverina and Murray Joint Organisation (RAMJO): Joint Organisation of Councils covering overlapping NSW Local Government Areas along the River Murray with shared focus on regional advocacy, infrastructure planning, and cross-border economic issues. Kylie King (now RDA Murray Chair) previously served as Deputy Chair of RAMJO.

Regional players

• Regional Development Australia Central West: A peer RDA in the NSW Central West delivering the same mix of regional intelligence, business support, grant assistance, and government advocacy services under the national RDA Network umbrella. Provides a directly comparable service portfolio to RDA Murray.
• Regional Development Australia Hunter: A sister RDA committee operating under the same national RDA Network model as RDA Murray, serving the Hunter region of NSW with comparable regional development, workforce attraction, and government liaison services. Highly comparable in mandate, funding structure, and operating model but focused on a different NSW geography.
• Regional Development Australia Southern Inland: Another federally-funded RDA committee covering the Southern Inland region of NSW with analogous programs including skills migration (DAMA), grants facilitation, and regional planning support. Operates under the same 4.5-year federal funding model and Charter as RDA Murray.
• Regional Development Australia - Illawarra: Illawarra-based RDA committee offering comparable regional development, economic analysis, and migration facilitation services to RDA Murray under the same federally-funded national network framework.

Broad incumbents

• Infrastructure NSW: State-level infrastructure planning and delivery agency that funds and supports major regional infrastructure in NSW, intersecting with RDA Murray's role in advocating for and facilitating regional infrastructure investment (e.g., Building Better Regions Fund, Growing Regions Program projects).
• NSW Department of Regional NSW: The NSW state-level government agency that partners with RDAs on regional economic development initiatives. Provides broader portfolio of programs and funding streams across all NSW regions, including Growing Regions Program grants that RDA Murray helps facilitate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rdamurray
• LinkedInlinkedin.com/company/regional-development-australia---murray

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Development Australia Murray